{
    "id": 524,
    "date": "2015-09-22T17:36:43",
    "date_gmt": "2015-09-22T15:36:43",
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    "modified": "2020-10-19T17:46:03",
    "modified_gmt": "2020-10-19T15:46:03",
    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
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    "link": "http:\/\/www.surveyrock.com\/blog\/lv\/14-lietas-kas-jums-jazina-par-jusu-klientiem-un-potencialajiem-klientiem\/",
    "title": {
        "rendered": "14 lietas, kas jums j\u0101zina par saviem klientiem un potenci\u0101lajiem klientiem"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Customer_Survey\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Infusionsoft ir izveidojis noder\u012bgu sarakstu ar 7 liet\u0101m, kas jums j\u0101zina par saviem klientiem:<\/p>\n\n\n\n<p>1. <strong>Vi\u0146u v\u0101rds<\/strong>. Nekas t\u0101 neuzrun\u0101 cilv\u0113ku k\u0101 vi\u0146a v\u0101rds. Izmantojiet to, lai veidotu attiec\u012bbas ar klientu.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>Ko vi\u0146i ir ieg\u0101d\u0101ju\u0161ies<\/strong>. Ja j\u016bs zin\u0101t, ko j\u016bsu klienti pirka iepriek\u0161, jums ir labs priek\u0161stats par to, ko vi\u0146i pirks atkal. (Un net\u0113r\u0113siet savu laiku, lai reklam\u0113tu produktus, par kuriem nav intereses.)<\/p>\n\n\n\n<p>3. <strong>Cik bie\u017ei vi\u0146i p\u0113rk<\/strong>. Person\u0101m, kas nav jums p\u0113rk reti, var b\u016bt nepiecie\u0161ams papildu pamudin\u0101jums... vair\u0101k m\u0101rketinga. Savuk\u0101rt past\u0101v\u012bgajiem klientiem var neb\u016bt nepiecie\u0161ami papildu p\u0101rdo\u0161anas pied\u0101v\u0101jumi, bet vi\u0146i var g\u016bt labumu no bi\u013cetena vai kupona.<\/p>\n\n\n\n<p>4. <strong>Cik daudz vi\u0146i t\u0113r\u0113 (vid\u0113ji)<\/strong>. K\u0101p\u0113c t\u0113r\u0113t d\u0101rgo laiku, lai klientiem pied\u0101v\u0101tu produktus, kurus vi\u0146i nevar at\u013cauties? Tas var mulsin\u0101t j\u016bsu klientu, liecina par j\u016bsu person\u012bg\u0101s ieinteres\u0113t\u012bbas tr\u016bkumu un var izrais\u012bt klientu intereses zudumu.<\/p>\n\n\n\n<p>5. <strong>P\u0113d\u0113j\u0101 ieg\u0101des reize<\/strong>. Vai esat zaud\u0113jis klientu, pat nenojau\u0161ot par to? Kur\u0161 joproj\u0101m ir loj\u0101ls? Kur\u0161 ir novirz\u012bjies (un ir j\u0101atgrie\u017e)?<\/p>\n\n\n\n<p>6. <strong>Katra mijiedarb\u012bba, ko esat ar vi\u0146iem veicis<\/strong>. Dokument\u0101cija ir svar\u012bga ac\u012bmredzamu iemeslu d\u0113\u013c. Ta\u010du sp\u0113ja \"atsaukt atmi\u0146\u0101\" iepriek\u0161\u0113j\u0101s sarunas liks klientam justies noz\u012bm\u012bgam un nov\u0113rt\u0113tam.<\/p>\n\n\n\n<p>7. <strong>K\u0101 vi\u0146i j\u016btas par j\u016bsu uz\u0146\u0113mumu<\/strong>. Atsauksmes no klientiem ir lab\u0101kais veids, k\u0101 uzlabot savus produktus\/pakalpojumus, apmierin\u0101t klientu vajadz\u012bbas un piesaist\u012bt vair\u0101k klientu.<\/p>\n\n\n\n<p>Saraksta 7. numurs nav p\u0101rsteigums - klientu aptauju s\u016bt\u012b\u0161ana ir lielisks veids, k\u0101 ieg\u016bt vajadz\u012bgo atgriezenisko saiti. Lai uzzin\u0101tu vair\u0101k par klientu aptauj\u0101m, skatiet m\u016bsu <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kad veikt klientu aptaujas<\/a> un <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desmit iemesli, k\u0101p\u0113c s\u016bt\u012bt klientu aptaujas<\/a> amati.<\/p>\n\n\n\n<p>Infusionsoft ar\u012b apkopoja 7 lietas, kas jums noteikti j\u0101zina par j\u016bsu potenci\u0101lajiem klientiem, un visas \u0161\u012bs lietas var viegli apkopot, izmantojot vienk\u0101r\u0161u tie\u0161saistes klientu aptauju:<\/p>\n\n\n\n<p>1. <strong>Vecums<\/strong>. Viss, ko j\u016bs sak\u0101t un rakst\u0101t, tostarp \u017eargons, m\u0101jieni, v\u0101rdu gr\u016bt\u012bbas un t\u0113mas, ir j\u0101piel\u0101go atbilsto\u0161i vecumam.<\/p>\n\n\n\n<p>2. <strong>Dzimums<\/strong>. Neraugoties uz to, ka v\u012brie\u0161i un sievietes parasti pilda divas lomas, liel\u0101ko da\u013cu cilv\u0113ku var segment\u0113t (un p\u0101rdot), pamatojoties uz dzimuma interes\u0113m vai vajadz\u012bb\u0101m.<\/p>\n\n\n\n<p>3. <strong>Atra\u0161an\u0101s vieta<\/strong>. V\u0113rt\u012bb\u0101m un kult\u016brai ir tendence at\u0161\u0137irties atkar\u012bb\u0101 no demogr\u0101fisk\u0101s situ\u0101cijas. Skaidra izpratne par re\u0123ion\u0101laj\u0101m at\u0161\u0137ir\u012bb\u0101m uzlabos j\u016bsu m\u0113r\u0137tiec\u012bgos v\u0113st\u012bjumus.<\/p>\n\n\n\n<p>4. <strong>Izgl\u012bt\u012bbas l\u012bmenis<\/strong>. L\u012bdz\u012bgi k\u0101 vecuma atbilst\u012bba, ar\u012b izgl\u012bt\u012bbas l\u012bmenim j\u0101nosaka, k\u0101 j\u016bs uzrun\u0101siet savus potenci\u0101los klientus un k\u0101das priek\u0161roc\u012bbas vi\u0146i atrad\u012bs j\u016bsu produkt\u0101 vai pakalpojum\u0101.<\/p>\n\n\n\n<p>5. <strong>Ien\u0101kumi<\/strong>. Viena soci\u0101l\u0101 sl\u0101\u0146a vajadz\u012bb\u0101m un v\u0113lm\u0113m vajadz\u0113tu b\u016bt orient\u0113jo\u0161am r\u0101d\u012bt\u0101jam, k\u0101dus produktus un pakalpojumus vi\u0146iem vajadz\u0113tu p\u0101rdot.<\/p>\n\n\n\n<p>6. <strong>\u0122imenes st\u0101voklis<\/strong>. Prec\u0113tu cilv\u0113ku v\u0113rt\u012bbas, vajadz\u012bbas un v\u0113lmes iev\u0113rojami at\u0161\u0137iras no neprec\u0113tu cilv\u0113ku v\u0113rt\u012bb\u0101m, vajadz\u012bb\u0101m un v\u0113lm\u0113m. P\u0101rdodot \u0123imenes zi\u0146ojumus neprec\u0113t\u0101m person\u0101m (un otr\u0101di), j\u016bs varat zaud\u0113t dar\u012bjumu.<\/p>\n\n\n\n<p>7. <strong>Kas vi\u0146iem nakt\u012b ne\u013cauj gul\u0113t<\/strong>. Tas ir vissvar\u012bg\u0101kais. Jums ir j\u0101zina j\u016bsu potenci\u0101l\u0101 klienta bailes, ba\u017eas, satraukums, uztraukums, cer\u012bbas un sap\u0146i. Kad j\u016bs zin\u0101t, k\u0101da saruna notiek j\u016bsu potenci\u0101l\u0101 klienta galv\u0101, j\u016bs varat taj\u0101 ien\u0101kt, uzrun\u0101t to un veidot attiec\u012bbas, kas noved pie klienta.<\/p>\n\n\n\n<p>Ar interesanto 7. padomu \"Kas vi\u0146iem ne\u013cauj gul\u0113t nakt\u012b?\", potenci\u0101l\u0101s atbildes uz \u0161\u0101du jaut\u0101jumu pat nevar iedom\u0101ties. Sast\u0101dot l\u012bdz\u012bgus aptaujas jaut\u0101jumus, jums vajadz\u0113tu uzskait\u012bt da\u017eas atbil\u017eu iesp\u0113jas (finanses, \u0123imene, vesel\u012bba utt.) un pied\u0101v\u0101t iesp\u0113ju \"izv\u0113l\u0113ties visu, kas attiecas\", k\u0101 ar\u012b iesp\u0113ju \"cits\". Iek\u013caujot iesp\u0113ju \"cits\", j\u016bs varat apkopot atv\u0113rtas atbildes, lai ieg\u016btu papildu inform\u0101ciju par saviem klientiem. Visticam\u0101k, vi\u0146i dal\u012bsies ar atbild\u0113m, par kur\u0101m j\u016bs pat nebij\u0101t dom\u0101jis.<\/p>",
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        "rendered": "<p>Infusionsoft ir izveidojis noder\u012bgu sarakstu ar 7 liet\u0101m, kas jums j\u0101zina par saviem klientiem: 1. Vi\u0146u v\u0101rds. Nekas t\u0101 neuzrun\u0101 indiv\u012bdu k\u0101 vi\u0146a v\u0101rds. Izmantojiet to, lai veidotu attiec\u012bbas ar klientu.<\/p>",
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