{ "id": 481, "date": "2015-06-30T19:08:15", "date_gmt": "2015-06-30T17:08:15", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=481" }, "modified": "2020-10-19T16:43:40", "modified_gmt": "2020-10-19T14:43:40", "slug": "how-to-administer-your-customer-survey", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lv\/ka-administret-klientu-aptauju\/", "title": { "rendered": "K\u0101 administr\u0113t klientu aptauju" }, "content": { "rendered": "

Lab\u0101kais veids, k\u0101 administr\u0113t klientu aptauja<\/a> atkar\u012bgs no t\u0101, vai t\u0101 ir dar\u012bjumu vai attiec\u012bbu aptauja. Dar\u012bjuma apsekojums tiek veikts klienta kontakta viet\u0101. Atkar\u012bb\u0101 no kontakta ar klientu rakstura var b\u016bt piem\u0113rota personiska, telefoniska vai tie\u0161saistes aptauja. Savuk\u0101rt attiec\u012bbu apsekojumus visrentabl\u0101k ir veikt tie\u0161saist\u0113.<\/p>\n\n\n\n\n\n\n\n

\"klientu<\/figure><\/div>\n\n\n\n


Tie\u0161saistes datu v\u0101k\u0161anai ir iev\u0113rojamas priek\u0161roc\u012bbas sal\u012bdzin\u0101jum\u0101 ar citiem klientu interv\u0113\u0161anas veidiem, un jums vajadz\u0113tu to izmantot, lai vien iesp\u0113jams. \u0160\u012bs priek\u0161roc\u012bbas ir \u0161\u0101das:<\/p>\n\n\n\n

\u0100trums<\/strong><\/h3>\n\n\n\n

Internets nodro\u0161ina t\u016bl\u012bt\u0113ju aptaujas izplat\u012b\u0161anu un rezult\u0101tu apkopo\u0161anu un tabul\u0113\u0161anu re\u0101llaik\u0101. Tas \u013cauj veikt t\u016bl\u012bt\u0113ju datu anal\u012bzi pat tad, kad apsekojums v\u0113l nav pabeigts. T\u0101 k\u0101 klientu apmierin\u0101t\u012bbas rezult\u0101ti tiek izmantoti, lai identific\u0113tu probl\u0113mas un t\u0101s nov\u0113rstu, jo \u0101tr\u0101k tiek sa\u0146emtas atbildes, jo \u0101tr\u0101k t\u0101s var nov\u0113rst. Turpret\u012b aptaujas, kas tiek veiktas pa pastu, ir saist\u012btas ar ilgu kav\u0113\u0161anos un zemiem atbil\u017eu r\u0101d\u012bt\u0101jiem - l\u012bdz pat 5%. <\/p>\n\n\n\n

Aptaujas pa t\u0101lruni ilgst ilg\u0101k, jo samazin\u0101s atbil\u017eu skaits. Telefoninterviju atteikumu l\u012bmenis ir sasniedzis 60% (AC Nielsen). T\u0101 k\u0101 atbild\u0113t uz tie\u0161saistes aptauj\u0101m ir viegl\u0101k, t\u0101s var aizpild\u012bt \u0101tr\u0101k un var sasniegt pla\u0161\u0101ku klientu loku. <\/p>\n\n\n\n

Atkar\u012bb\u0101 no vair\u0101kiem galvenajiem lielumiem - attiec\u012bb\u0101m ar aptaujas sa\u0146\u0113m\u0113jiem, aptaujas ilguma, atg\u0101din\u0101juma nos\u016bt\u012b\u0161anas un stimul\u0113jo\u0161o pas\u0101kumu pied\u0101v\u0101juma - tie\u0161saistes aptauju atbil\u017eu r\u0101d\u012bt\u0101ji var b\u016bt l\u012bdz 35%. Pat tie\u0161saistes aptauj\u0101s, kur\u0101s nav iepriek\u0161\u0113jas saiknes ar sa\u0146\u0113m\u0113jiem, atbildes r\u0101d\u012bt\u0101ji var b\u016bt no 23% l\u012bdz 31% (Quirk's Marketing Research Review).<\/p>\n\n\n\n

Candor<\/strong><\/h3>\n\n\n\n

Cilv\u0113ki ir god\u012bg\u0101ki, ja vi\u0146u atbildes netiek filtr\u0113tas caur k\u0101du, kas run\u0101 pa t\u0101lruni. Tas ir b\u016btiski, veicot p\u0113t\u012bjumus par jut\u012bgiem jaut\u0101jumiem, jo p\u0113t\u012bjumi liecina, ka cilv\u0113ki bie\u017e\u0101k atbild uz jaut\u0101jumiem t\u012bmekl\u012b nek\u0101 pa t\u0101lruni vai personisk\u0101s intervij\u0101s. <\/p>\n\n\n\n

Aptauj\u0101t\u0101ja neobjektivit\u0101tes nov\u0113r\u0161ana un tas, ka nav j\u0101gaida, kam\u0113r aptauj\u0101t\u0101js re\u0123istr\u0113 rezult\u0101tus, ar\u012b \u013cauj ieg\u016bt atkl\u0101t\u0101kas un piln\u012bg\u0101kas atbildes uz atkl\u0101tajiem jaut\u0101jumiem. Tas ir \u012bpa\u0161i svar\u012bgi, ja klienti br\u012bvpr\u0101t\u012bgi sniedz papildu inform\u0101ciju, lai paskaidrotu savu apmierin\u0101t\u012bbas nov\u0113rt\u0113jumu. \u0160\u0101das atbildes sniedz ieskatu par to, ko uz\u0146\u0113mums dara labi, un bie\u017ei vien sniedz br\u012bdin\u0101juma sign\u0101lus par biznesa attiec\u012bbu vesel\u012bbu.<\/p>\n\n\n\n

Izmaksas<\/strong><\/h3>\n\n\n\n

Internets nov\u0113r\u0161 daudzas izmaksas, kas saist\u012btas ar tradicion\u0101lajiem m\u0101rketinga p\u0113t\u012bjumiem. Veicot aptaujas tie\u0161saist\u0113, nav j\u0101maks\u0101 par pasta un telefona pakalpojumiem, k\u0101 ar\u012b par t\u0101diem pamatmateri\u0101liem k\u0101 pap\u012brs, aploksnes un druk\u0101\u0161ana. T\u0101 k\u0101 aptauja tiek veikta pa\u0161vad\u012bbas re\u017e\u012bm\u0101, nav aptauj\u0101t\u0101ja izmaksu. Visbeidzot, t\u0101 ir \u0113rt\u0101ka, t\u0101p\u0113c var samazin\u0101t izmaksas, kas saist\u012btas ar stimulu pied\u0101v\u0101\u0161anu.<\/p>\n\n\n\n

Datu v\u0101k\u0161anas metodes tie\u0161saist\u0113 un bezsaist\u0113 var ar\u012b apvienot. Ja da\u013cai klientu b\u0101zes ir nepiecie\u0161amas bezsaistes metodes, datus par klientiem, ar kuriem var sazin\u0101ties tikai pa pastu, person\u012bgi vai pa t\u0101lruni, var ievad\u012bt datu ievades sist\u0113m\u0101. tie\u0161saistes aptaujas r\u012bks<\/a>. \u0160\u0101d\u0101 veid\u0101 visus apsekojumu rezult\u0101tus var apkopot, p\u0101rskat\u012bt un analiz\u0113t kop\u0101.<\/p>", "protected": false }, "excerpt": { "rendered": "

Lab\u0101kais klientu aptaujas administr\u0113\u0161anas veids ir atkar\u012bgs no t\u0101, vai t\u0101 ir dar\u012bjumu vai attiec\u012bbu aptauja. Dar\u012bjuma apsekojumu veic klienta kontakta viet\u0101. Atkar\u012bb\u0101 no kontakta ar klientu rakstura var b\u016bt piem\u0113rota personiska, telefoniska vai tie\u0161saistes aptauja. No otras puses, attiec\u012bbu aptaujas ir visrentabl\u0101k\u0101s, ja t\u0101s ir [...].<\/p>", "protected": false }, "author": 3, "featured_media": 485, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 46, 45, 28, 53, 34, 40 ], "class_list": [ "post-481", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-experience-survey", "tag-customer-satisfaction-survey", "tag-customer-survey", "tag-customer-surveys", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nK\u0101 administr\u0113t klientu aptauju | SurveyRock<\/title>\n<meta name=\"description\" content=\"Lab\u0101kais klientu aptaujas administr\u0113\u0161anas veids ir atkar\u012bgs no t\u0101, vai t\u0101 ir dar\u012bjumu vai attiec\u012bbu aptauja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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