{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lv\/atgriezeniskas-saites-cikla-izveide-taktiska-biznesa-plana\/", "title": { "rendered": "Atgriezenisk\u0101s saites cikla iek\u013cau\u0161ana taktiskaj\u0101 biznesa pl\u0101n\u0101" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Gudri uz\u0146\u0113m\u0113ji atkl\u0101j, ka veids, k\u0101 b\u016bt elast\u012bgiem tirg\u016b, ir iestr\u0101d\u0101t nep\u0101rtrauktu atgriezenisk\u0101s saites ciklu vair\u0101k\u0101s taktisk\u0101 biznesa pl\u0101na viet\u0101s.<\/p>\n\n\n\n

SurveyRock<\/a> pied\u0101v\u0101 da\u017eus no veidiem, k\u0101 aptaujas var uzlabot j\u016bsu uz\u0146\u0113muma efektivit\u0101ti, lietder\u012bbu un rentabilit\u0101ti:

<\/strong><\/p>\n\n\n\n

Sa\u0146emiet klientu atsauksmes<\/strong><\/h3>\n\n\n\n\n\n\n\n

Viens no popul\u0101r\u0101kajiem apsekojumu izmanto\u0161anas veidiem ir k\u0101 m\u0113raukla, lai klientu apmierin\u0101t\u012bba<\/a>. Gada, pusgada vai ceturk\u0161\u0146a apsekojumi kalpo k\u0101 j\u016bsu uz\u0146\u0113muma vesel\u012bbas barometrs un \u013cauj jums p\u0101rraudz\u012bt savu darb\u012bbu laika gait\u0101. Turkl\u0101t daudzi uz\u0146\u0113mumi p\u0113c katra klienta dar\u012bjuma nos\u016bta apmierin\u0101t\u012bbas aptaujas, izmantojot t\u0101s k\u0101 l\u012bdzekli, lai nov\u0113rt\u0113tu atsevi\u0161\u0137u darbinieku un pa\u0161a efektivit\u0101ti produkta.<\/p>\n\n\n\n

Koncepcijas test\u0113\u0161ana<\/strong><\/h3>\n\n\n\n

Papla\u0161inot auditoriju, lai iek\u013cautu potenci\u0101los klientus, varat p\u0101rbaud\u012bt, vai tirgus ir gatavs pie\u0146emt produkta uzlabojumu vai jaunu pied\u0101v\u0101jumu. Aptaujas nos\u016bt\u012b\u0161ana diviem segmentiem - da\u013cai j\u016bsu klientu un da\u013cai potenci\u0101lo klientu - sniedz p\u0101rskatu par to, vai potenci\u0101lajiem klientiem ir nepiecie\u0161ama cit\u0101da inform\u0101cija vai izgl\u012bto\u0161ana nek\u0101 t\u0101, kas bija nepiecie\u0161ama, lai ieg\u016btu j\u016bsu pa\u0161reiz\u0113jo klientu kopumu.<\/p>\n\n\n\n

P\u0101rbaudiet p\u0101rdev\u0113jus<\/strong><\/h3>\n\n\n\n

Apsekojumi var pal\u012bdz\u0113t nov\u0113rt\u0113t, kuri pieg\u0101d\u0101t\u0101ji ir vislab\u0101k sagatavoti pieg\u0101d\u0101t izejmateri\u0101lus, kas nepiecie\u0161ami, lai izpild\u012btu j\u016bsu produktu pl\u0101nu. J\u016bs varat nos\u016bt\u012bt aptauju, kur\u0101 jaut\u0101t par to \u012bs\u0101ko pieg\u0101des laiku, standarta pieg\u0101des noteikumiem utt. Lejupiel\u0101d\u0113jot vi\u0146u atbildes izkl\u0101jlap\u0101, varat sa\u0161\u0137irot pieg\u0101d\u0101t\u0101jus p\u0113c tiem, kuri vislab\u0101k sp\u0113j izpild\u012bt j\u016bsu jaun\u0101s pras\u012bbas par \u0101tr\u0101ku pieg\u0101di vai papla\u0161in\u0101tu jaudu.<\/p>\n\n\n\n

Pas\u0101kuma pl\u0101no\u0161ana un nov\u0113rt\u0113\u0161ana<\/strong><\/h3>\n\n\n\n

Aptauja ir vienk\u0101r\u0161s veids, k\u0101 no lielas cilv\u0113ku grupas sav\u0101kt vair\u0101kus datu punktus. M\u0101rketinga un Pas\u0101kumu pl\u0101no\u0161ana<\/a> strukt\u016brvien\u012bbas var viegli izmantot aptaujas, lai apjaut\u0101tu p\u0101rst\u0101vjus par vi\u0146u iera\u0161an\u0101s laikiem uz izst\u0101di, piepras\u012btaj\u0101m mai\u0146\u0101m utt., un p\u0113c tam izmantot \u0161o inform\u0101ciju, lai pl\u0101notu savu pas\u0101kumu. P\u0113c tam tam apsveriet iesp\u0113ju veikt atsevi\u0161\u0137u aptauju, lai noskaidrotu p\u0101rst\u0101vju viedokli par izst\u0101des v\u0113rt\u012bbu, ar to saist\u012bto p\u0101rdo\u0161anas apjomu un to, vai vi\u0146i pl\u0101no taj\u0101 piedal\u012bties n\u0101kamgad.<\/p>\n\n\n\n

Darbinieku apmierin\u0101t\u012bbas nov\u0113rt\u0113\u0161ana<\/strong><\/h3>\n\n\n\n

Tie\u0161saistes apsekojumi ir ide\u0101ls meh\u0101nisms, lai ieg\u016btu inform\u0101ciju par darbinieku atsauksmes<\/a>nodro\u0161inot anonimit\u0101ti, kas ir b\u016btiska, lai sniegtu atkl\u0101tu atgriezenisko saiti.<\/p>\n\n\n\n

Kop\u012bgojiet paraugpraksi<\/strong><\/h3>\n\n\n\n

Vadl\u012bnijas ir zelta v\u0113rt\u0113, un tie\u0161saistes aptaujas ir efekt\u012bvs veids, k\u0101 ieg\u016bt gudr\u012bbu, ko nevar atrast citur. \u0100tra aptauja par to, k\u0101 risin\u0101t sare\u017e\u0123\u012btu biznesa jaut\u0101jumu, sniedz atbildes, kuras var tie\u0161i pielietot praks\u0113.<\/p>\n\n\n\n

Ierakstiet to sav\u0101 kalend\u0101r\u0101<\/strong><\/h3>\n\n\n\n

Dodiet sev pietiekami daudz laika, lai patie\u0161\u0101m uzzin\u0101tu, ko atkl\u0101j aptauja: p\u0101r\u0101k bie\u017ei aptaujas tiek veiktas p\u0113d\u0113j\u0101 br\u012bd\u012b, kas ne\u013cauj r\u012bkoties, pamatojoties uz ieg\u016btaj\u0101m atzi\u0146\u0101m. Papildus ceturk\u0161\u0146a klientu apmierin\u0101t\u012bbas aptaujai apsveriet iesp\u0113ju nos\u016bt\u012bt aptaujas, izmantojot \u0161o rot\u0101ciju:<\/p>\n\n\n\n

  • Operat\u012bvie apsekojumi p\u0113c katra dar\u012bjuma<\/li>
  • Pirms regul\u0101ri pl\u0101notaj\u0101m izst\u0101d\u0113m un pas\u0101kumiem<\/li>
  • M\u0101rketinga koncepcijas testi, k\u0101 to dikt\u0113 produkta att\u012bst\u012bba<\/li>
  • Ceturk\u0161\u0146a darbinieku p\u0101rskati<\/li>
  • Ceturk\u0161\u0146a p\u0101rdev\u0113ju apsekojumi<\/li>
  • Pusgada produktu izlaidumi<\/li>
  • Ikgad\u0113j\u0101s darbinieku apmierin\u0101t\u012bbas aptaujas<\/li>
  • Pabalstu piepras\u012bjumi pirms izmai\u0146\u0101m gada pl\u0101nos<\/li><\/ul>\n\n\n\n

    Apsekojuma izvieto\u0161ana<\/strong><\/h3>\n\n\n\n

    Ir vair\u0101ki veidi, k\u0101 izvietot aptaujas, un katrai metodei ir savas priek\u0161roc\u012bbas. Vienreiz\u0113ja e-pasta p\u0101rraide visai j\u016bsu klientu vai potenci\u0101lo klientu b\u0101zei ir pamat\u012bgs sazi\u0146as veids. Ja j\u016bs izvietojat savu aptauju t\u012bmek\u013ca vietn\u0113, j\u016bs potenci\u0101lajiem klientiem, klientiem un p\u0101rdev\u0113jiem s\u016bt\u0101t sign\u0101lu, ka past\u0101v\u012bgi vi\u0146us uzklaus\u0101t un esat gatavs sa\u0146emt atsauksmes.<\/p>\n\n\n\n

    Re\u0101llaika atgriezenisk\u0101s saites cikla iek\u013cau\u0161ana vair\u0101k\u0101s sava gada uz\u0146\u0113m\u0113jdarb\u012bbas pl\u0101na sada\u013c\u0101s var nodro\u0161in\u0101t jums iesp\u0113ju b\u016bt elast\u012bgam un zino\u0161am sav\u0101 darb\u012bb\u0101. P\u0101rbaudiet savu kalend\u0101ru un pl\u0101nu un pajaut\u0101jiet sev: vai b\u016btu lietder\u012bgi p\u0101rbaud\u012bt \u0161o koncepciju vai apkopot vair\u0101k inform\u0101cijas?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Gudri uz\u0146\u0113m\u0113ji atkl\u0101j, ka veids, k\u0101 b\u016bt elast\u012bgiem tirg\u016b, ir iestr\u0101d\u0101t nep\u0101rtrauktu atgriezenisk\u0101s saites ciklu vair\u0101k\u0101s taktisk\u0101 biznesa pl\u0101na viet\u0101s. SurveyRock pied\u0101v\u0101 da\u017eus no veidiem, k\u0101 aptaujas var uzlabot j\u016bsu uz\u0146\u0113muma efektivit\u0101ti, lietder\u012bbu un rentabilit\u0101ti: Ieg\u016bt klientu atsauksmes<\/p>", "protected": false }, "author": 3, "featured_media": 461, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 19, 34, 40 ], "class_list": [ "post-460", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-feedback", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nAtgriezenisk\u0101s saites cikla iek\u013cau\u0161ana taktiskaj\u0101 biznesa pl\u0101n\u0101 | SurveyRock<\/title>\n<meta name=\"description\" content=\"SurveyRock pied\u0101v\u0101 da\u017eus no veidiem, k\u0101 aptaujas var uzlabot j\u016bsu uz\u0146\u0113muma efektivit\u0101ti, lietder\u012bbu un 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