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    "date": "2015-05-28T17:48:25",
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    "modified_gmt": "2020-10-19T14:17:08",
    "slug": "when-to-conduct-customer-satisfaction-surveys",
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        "rendered": "Kad veikt klientu apmierin\u0101t\u012bbas aptaujas"
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        "rendered": "<p>Klientu apmierin\u0101t\u012bba ir tie\u0161i saist\u012bta ar rentabilit\u0101ti. Ja j\u016bsu klienti ir apmierin\u0101ti, vi\u0146i parasti ir loj\u0101li. Ja vi\u0146i ir loj\u0101li, vi\u0146i ne tikai vair\u0101k p\u0113rk, bet ar\u012b iesaka citus klientus. Mums ir vair\u0101ki <a href=\"https:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noreferrer noopener\">klientu apmierin\u0101t\u012bbas aptaujas veidnes<\/a> lai s\u0101ktu darboties da\u017eu min\u016b\u0161u laik\u0101.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Bain &amp; Company veiktaj\u0101 p\u0113t\u012bjum\u0101 konstat\u0113ts, ka daudzu uz\u0146\u0113mumu pe\u013c\u0146a, ja klientu notur\u0113\u0161ana palielin\u0101s par 5%, var palielin\u0101ties par 25% l\u012bdz 95%. Taj\u0101 pa\u0161\u0101 p\u0113t\u012bjum\u0101 konstat\u0113ts, ka jaunu klientu ieg\u016b\u0161ana izmaks\u0101 se\u0161as l\u012bdz septi\u0146as reizes d\u0101rg\u0101k nek\u0101 eso\u0161o klientu notur\u0113\u0161ana.<\/p>\n\n\n\n<p>Turkl\u0101t viena slikta pieredze var atsv\u0113rt veselu virkni labas pieredzes. Sliktu pieredzi var \u0101tri p\u0101rraid\u012bt desmitiem, simtiem vai t\u016bksto\u0161iem citu klientu, t\u0101d\u0113j\u0101di palielinot t\u0101s ietekmi. T\u0101p\u0113c, ja j\u016bsu uz\u0146\u0113mums dara kaut ko t\u0101du, kas neapmierina klientus, jums par to j\u0101zina nekav\u0113joties.<\/p>\n\n\n\n<p>\u013boti svar\u012bgi ir dot klientiem iesp\u0113ju sniegt atsauksmes par visp\u0101r\u0113jo apmierin\u0101t\u012bbas l\u012bmeni, k\u0101 ar\u012b par to, kas vi\u0146iem pat\u012bk un nepat\u012bk. Tikpat svar\u012bgi ir konsekventi m\u0113r\u012bt un uzraudz\u012bt \u0161o ieguld\u012bjumu. Bez efekt\u012bvas klientu apmierin\u0101t\u012bbas izp\u0113tes programmas j\u016bsu uz\u0146\u0113mums zaud\u0113s uz\u0146\u0113m\u0113jdarb\u012bbu, palaid\u012bs gar\u0101m iesp\u0113jas un non\u0101ks neizdev\u012bg\u0101 konkurences situ\u0101cij\u0101.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/04\/Clock-And-Calendar.jpg\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/04\/Clock-And-Calendar.jpg\" alt=\"Pulkstenis un kalend\u0101rs\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Daudzi uz\u0146\u0113mumi jaut\u0101, cik bie\u017ei b\u016btu j\u0101veic klientu apmierin\u0101t\u012bbas aptaujas. Atbilde ir atkar\u012bga no klientu b\u0101zes lieluma un p\u0113t\u012bjuma m\u0113r\u0137a. Ir divas iesp\u0113jas<br>galvenie apsekojumu veidi, un to m\u0113r\u0137i ir \u013coti at\u0161\u0137ir\u012bgi:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dar\u012bjuma aptauj\u0101s tiek l\u016bgta atgriezenisk\u0101 saite tie\u0161i no produkta vai pakalpojuma lietot\u0101ja par konkr\u0113to saskarsmi. T\u0101s tiek veiktas t\u016bl\u012bt p\u0113c katra klienta dar\u012bjuma.  Piem\u0113ram, aptauju var veikt p\u0113c pirkuma vai klientu apkalpo\u0161anas pieredzes.<\/li><li>Attiec\u012bbu aptauj\u0101s tiek ieg\u016bti dati no cilv\u0113kiem, kuriem ir past\u0101v\u012bgas attiec\u012bbas ar uz\u0146\u0113mumu un kuriem ir biju\u0161i vair\u0101ki dar\u012bjumi. T\u0101s ir regul\u0101ri pl\u0101notas aptaujas, bie\u017ei vien reizi ceturksn\u012b.<\/li><\/ul>\n\n\n\n<p>Dar\u012bjumu aptaujas tiek izs\u016bt\u012btas p\u0113c t\u0101, kur\u0161 sazin\u0101s ar klientiem, ieskatiem, bet dati ir j\u0101v\u0101c t\u016bl\u012bt p\u0113c mijiedarb\u012bbas, kam\u0113r pieredze v\u0113l ir svaiga.<br>klienta pr\u0101t\u0101.<\/p>\n\n\n\n<p>Attiec\u012bbu apsekojumi j\u0101veic gada laik\u0101. \u0160eit ir da\u017ei punkti, kas j\u0101patur pr\u0101t\u0101:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ja par katru gadu ir tikai viens datu punkts, viens notikums var b\u016btiski ietekm\u0113t rezult\u0101tus.<\/li><li>Uz\u0146\u0113mumiem ar pietiekami lielu klientu b\u0101zi - vismaz 10 000 klientu - attiec\u012bbu apsekojumus var veikt nep\u0101rtraukti, bet par tiem zi\u0146ot reizi m\u0113nes\u012b, lai nov\u0113rstu sezon\u0101lo vai atsevi\u0161\u0137u notikumu ietekmi.<\/li><\/ul>\n\n\n\n<p>Daudzos gad\u012bjumos var b\u016bt lietder\u012bgi veikt gan dar\u012bjumu, gan attiec\u012bbu aptaujas. Piem\u0113ram, uz\u0146\u0113mums var veikt dar\u012bjumu izp\u0113ti klientu apkalpo\u0161anas vajadz\u012bb\u0101m un attiec\u012bbu izp\u0113ti, lai regul\u0101ri p\u0101rbaud\u012btu uz\u0146\u0113muma st\u0101vokli.<\/p>",
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        "rendered": "<p>Klientu apmierin\u0101t\u012bba ir tie\u0161i saist\u012bta ar rentabilit\u0101ti. Ja j\u016bsu klienti ir apmierin\u0101ti, vi\u0146i parasti ir loj\u0101li. Ja vi\u0146i ir loj\u0101li, vi\u0146i ne tikai vair\u0101k p\u0113rk, bet ar\u012b iesaka citus klientus. Mums ir vair\u0101kas klientu apmierin\u0101t\u012bbas aptaujas veidnes, lai j\u016bs var\u0113tu s\u0101kt darbu da\u017eu min\u016b\u0161u laik\u0101.<\/p>",
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