{
    "id": 333,
    "date": "2015-03-26T16:39:00",
    "date_gmt": "2015-03-26T15:39:00",
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        "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=333"
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    "modified": "2020-10-19T14:12:37",
    "modified_gmt": "2020-10-19T12:12:37",
    "slug": "ten-reasons-to-send-customer-surveys",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/lv\/desmit-iemesli-kadel-sutit-klientu-aptaujas\/",
    "title": {
        "rendered": "Desmit iemesli, k\u0101p\u0113c s\u016bt\u012bt klientu aptaujas"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"http:\/\/www.surveyrock.com\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/03\/10-Reasons.jpg\" alt=\"10 iemesli\" width=\"611\" height=\"337\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Klientu aptauju nos\u016bt\u012b\u0161ana var sniegt b\u016btisku inform\u0101ciju, kas uzlabo p\u0101rdo\u0161anas, m\u0101rketinga un klientu apkalpo\u0161anas p\u0101rst\u0101vju darba efektivit\u0101ti, k\u0101 ar\u012b visp\u0101r\u0113jo uz\u0146\u0113muma darb\u012bbu. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Patiesu izpratni par klientiem sniedz past\u0101v\u012bga atgriezenisk\u0101 saite. Lai par\u0101d\u012btu, cik daudz priek\u0161roc\u012bbu var sniegt atgriezenisk\u0101 saite, k\u0101 ar\u012b to, cik v\u0113rt\u012bga ir nep\u0101rtraukta datu v\u0101k\u0161ana un uzraudz\u012bba, \u0161eit ir desmit iemesli, k\u0101p\u0113c s\u016bt\u012bt klientu aptaujas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Prec\u012bzi nov\u0113rt\u0113jiet klientu apmierin\u0101t\u012bbu<\/strong><\/h3>\n\n\n\n<p>Daudzi vad\u012bt\u0101ji jaut\u0101, cik bie\u017ei vi\u0146iem vajadz\u0113tu veikt klientu apmierin\u0101t\u012bbas aptaujas. Atbilde ir atkar\u012bga no klientu b\u0101zes lieluma un p\u0113t\u012bjuma m\u0113r\u0137a. Ir divi galvenie aptauju veidi, un tie kalpo \u013coti da\u017e\u0101diem m\u0113r\u0137iem:<\/p>\n\n\n\n<p>Viens no popul\u0101r\u0101kajiem aptauju izmanto\u0161anas veidiem ir klientu apmierin\u0101t\u012bbas m\u0113r\u012b\u0161ana. Ikgad\u0113j\u0101s, pusgada vai ceturk\u0161\u0146a klientu apmierin\u0101t\u012bbas aptaujas var sniegt neapstr\u012bdamus datus, kas nepiecie\u0161ami, lai uzlabotu attiec\u012bbas ar klientiem, papla\u0161in\u0101tu uz\u0146\u0113m\u0113jdarb\u012bbas iesp\u0113jas, pilnveidotu praksi, apbalvotu lab\u0101kos darbiniekus, uzlabotu m\u0101rketinga pas\u0101kumus un pat piesaist\u012btu jaunus talantus p\u0101rdo\u0161anas, m\u0101rketinga un klientu apkalpo\u0161anas komand\u0101m.<\/p>\n\n\n\n<p>Turkl\u0101t nep\u0101rtraukta klientu apmierin\u0101t\u012bbas l\u012bme\u0146a izseko\u0161ana laika periodos \u013cauj jums sal\u012bdzin\u0101t sevi ar nozari, konkr\u0113tiem konkurentiem vai saviem m\u0113r\u0137iem un gaid\u0101m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Uzziniet, k\u0101p\u0113c esat uzvar\u0113jis (vai zaud\u0113jis)<\/strong><\/h3>\n\n\n\n<p>Aptaujas atbildes var pal\u012bdz\u0113t jums saprast, kas klientu vid\u016b darbojas, kas nedarbojas un k\u0101p\u0113c, lai j\u016bs var\u0113tu koncentr\u0113t p\u0101rdo\u0161anas, m\u0101rketinga un pakalpojumu strat\u0113\u0123ijas un pilnveidot produktu izstr\u0101des pl\u0101nus. Izmantojot labus datus, varat efekt\u012bv\u0101k sadal\u012bt resursus, lab\u0101k saska\u0146ot pied\u0101v\u0101jumus ar klientu pras\u012bb\u0101m un palielin\u0101t klientu lojalit\u0101ti, ie\u0146\u0113mumus un rentabilit\u0101ti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \"Nov\u0113rt\u0113jiet\" savus potenci\u0101los klientus un klientus<\/strong><\/h3>\n\n\n\n<p>Izmantojot aptaujas, lai apkopotu svar\u012bg\u0101ko inform\u0101ciju par klientu attieksmi, viedok\u013ciem un nodomiem, j\u016bs varat \u0161os datus izmantot, lai nov\u0113rt\u0113tu un sarindotu klientus p\u0113c to paredzamajiem pirkumiem, paredzamajiem ie\u0146\u0113mumiem vai visp\u0101r\u0113j\u0101s rentabilit\u0101tes. Varat ar\u012b noteikt, kuri ir j\u016bsu lab\u0101kie potenci\u0101lie klienti, k\u0101 ar\u012b to, kuri klienti var\u0113tu b\u016bt apdraud\u0113ti un cik izmaks\u0101tu to zaud\u0113\u0161ana. M\u016bsu <a href=\"https:\/\/www.surveyrock.com\/template\/sample-net-promoter-score-nps-survey-template-13509\" target=\"_blank\" rel=\"noreferrer noopener\">Net Promoter\u00ae Score (NPS) jaut\u0101jums<\/a> ir ide\u0101li piem\u0113rots \u0161\u0101d\u0101m situ\u0101cij\u0101m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Nov\u0113rt\u0113t p\u0101rdo\u0161anas un servisa p\u0101rst\u0101vjus<\/strong><\/h3>\n\n\n\n<p>Aptaujas var pal\u012bdz\u0113t jums noteikt, kuri p\u0101rdo\u0161anas un apkalpo\u0161anas p\u0101rst\u0101vji, raugoties no klientu viedok\u013ca, str\u0101d\u0101 labi, t\u0101d\u0113j\u0101di nodro\u0161inot apbalvo\u0161anai vai stimul\u0113\u0161anai, kas ir da\u013ca no kop\u0113j\u0101s atl\u012bdz\u012bbas paketes. Zinot, k\u0101da veida p\u0101rdo\u0161anas un apkalpo\u0161anas prakse vislab\u0101k atsaucas klientu ac\u012bs, varat ar\u012b izveidot un izplat\u012bt lab\u0101ko praksi starp sav\u0101m komand\u0101m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Ieg\u016bt idejas jauniem produktiem, pakalpojumiem un akcij\u0101m.<\/strong><\/h3>\n\n\n\n<p>Ikvienam ir idejas. J\u016bsu klientiem. J\u016bsu darbiniekiem. J\u016bsu pieg\u0101d\u0101t\u0101jiem. Bet k\u0101 noteikt idejas, kur\u0101m ir re\u0101ls tirgus potenci\u0101ls vai kuras noved\u012bs pie efekt\u012bvas rekl\u0101mas kampa\u0146as vai veicin\u0101\u0161anas? Aptaujas var pal\u012bdz\u0113t jums \u0123ener\u0113t idejas, noteikt, kuras no idej\u0101m iek\u013caut izstr\u0101des piltuv\u0113, un p\u0101rveidot liel\u0101s idejas par biznesa izr\u0101vienu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. M\u0101rketinga pas\u0101kumu efektivit\u0101tes m\u0113r\u012b\u0161ana<\/strong><\/h3>\n\n\n\n<p>Ja v\u0113laties uzzin\u0101t, k\u0101 klienti rea\u0123\u0113s uz rekl\u0101mu, rekl\u0101mas pied\u0101v\u0101jumu vai z\u012bmola identit\u0101tes izmai\u0146\u0101m, varat uzmin\u0113t un risk\u0113t vai ar\u012b nos\u016bt\u012bt aptauju. Aptaujas nos\u016bt\u012b\u0161ana klientiem un potenci\u0101lajiem klientiem sniedz jums inform\u0101ciju par to, vai da\u017e\u0101di zi\u0146ojumi lab\u0101k atsaucas uz konkr\u0113t\u0101m m\u0113r\u0137grup\u0101m, un pal\u012bdz jums piel\u0101got m\u0101rketingu optim\u0101liem rezult\u0101tiem, pirms \u012bstenojat kampa\u0146u. Tas \u013cauj jums nos\u016bt\u012bt pareizo zi\u0146u pareizajiem cilv\u0113kiem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Izv\u0113rt\u0113t darbinieku apmierin\u0101t\u012bbu <\/strong><\/h3>\n\n\n\n<p>Tie\u0161saistes apsekojumi ir ide\u0101ls meh\u0101nisms, lai aptauj\u0101tu <a href=\"http:\/\/www.surveyrock.com\/home\/employee-surveys.html\" target=\"_blank\" rel=\"noopener noreferrer\">darbinieku atsauksmes<\/a>, jo tie nodro\u0161ina anonimit\u0101ti, kas ir \u013coti svar\u012bga, lai sniegtu atkl\u0101tu atgriezenisko saiti, ja to nos\u016bta, izmantojot t\u012bmek\u013ca vietni. Daudzi uz\u0146\u0113mumi izmanto tie\u0161saistes aptaujas, lai veiktu vad\u012bbas nov\u0113rt\u0113\u0161anu vai lai l\u016bgtu atsauksmes par m\u0101c\u012bbu piepras\u012bjumiem, pabalstu pied\u0101v\u0101jumiem, profesion\u0101lo att\u012bst\u012bbu vai pat pas\u0101kumiem, kas notiks uz\u0146\u0113muma piknik\u0101 vai izbraukuma pas\u0101kum\u0101. Aptaujas var izmantot ar\u012b potenci\u0101lo darbinieku atlasei, aptauj\u0101jot vi\u0146us par to, cik kilometru vi\u0146i ir gatavi braukt uz darbu, vai vi\u0146i brauks uz darbu un citus datus, ko v\u0113laties apkopot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Pl\u0101not vai nov\u0113rt\u0113t pas\u0101kumu<\/strong><\/h3>\n\n\n\n<p>Aptauja ir vienk\u0101r\u0161s veids, k\u0101 no lielas cilv\u0113ku grupas sav\u0101kt vair\u0101kus datus, t\u0101p\u0113c t\u0101 var b\u016bt noder\u012bgs r\u012bks pas\u0101kuma pl\u0101no\u0161anai un nov\u0113rt\u0113\u0161anai. Piem\u0113ram, j\u016bs var\u0113tu izmantot tie\u0161saistes aptauju, lai pajaut\u0101tu klientiem par vi\u0146u pl\u0101noto iera\u0161an\u0101s laiku uz izst\u0101di vai par to, k\u0101dai malt\u012btei vi\u0146i dod priek\u0161roku; un p\u0113c pas\u0101kuma j\u016bs var\u0113tu nos\u016bt\u012bt atsevi\u0161\u0137u aptauju, lai pajaut\u0101tu vi\u0146u viedokli par izst\u0101des v\u0113rt\u012bbu, visp\u0101r\u0113jo apmierin\u0101t\u012bbu ar izst\u0101di vai par to, vai vi\u0146i pl\u0101no apmekl\u0113t n\u0101kamo pas\u0101kumu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Ieg\u016bt konkr\u0113tu inform\u0101ciju par klientu<\/strong><\/h3>\n\n\n\n<p>Klientu ieraksti ir viegli novecoju\u0161i, un kontaktu\/perspekt\u012bvu saraksti bie\u017ei vien ir nepiln\u012bgi. Izmantojot tie\u0161saistes aptaujas, j\u016bs varat \u0101tri aizpild\u012bt nepiln\u012bbas klientu re\u0123istros un atjaunin\u0101t inform\u0101ciju par klientiem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Dal\u012bties ar lab\u0101ko praksi<\/strong><\/h3>\n\n\n\n<p>Aptaujas ir \u0101trs un efekt\u012bvs veids, k\u0101 ieg\u016bt inform\u0101ciju un atzi\u0146as, ko nevarat atrast citur. Piem\u0113ram, aptaujas jaut\u0101jums par to, k\u0101 risin\u0101t k\u0101du jut\u012bgu klientu probl\u0113mu vai biznesa jaut\u0101jumu, var sniegt pla\u0161u atbil\u017eu kl\u0101stu un noder\u012bgus padomus, kurus var tie\u0161i \u012bstenot praks\u0113.<\/p>\n\n\n\n<p>M\u0113s \u0161eit, SurveyRock, zin\u0101m, cik svar\u012bga j\u016bsu pan\u0101kumiem ir j\u016bsu klientu aptauja, t\u0101p\u0113c noteikti apskatiet m\u016bsu piecus dizaina principus j\u016bsu <a href=\"http:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noopener noreferrer\">klientu apmierin\u0101t\u012bbas aptaujas<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\"><br><br>Net Promoter, Net Promoter Score un NPS ir Bain &amp; Company, Inc., Fred Reichheld un Satmetrix Systems, Inc. re\u0123istr\u0113tas pre\u010du z\u012bmes.<\/p>",
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        "rendered": "<p>Klientu aptauju nos\u016bt\u012b\u0161ana var sniegt b\u016btisku inform\u0101ciju, kas uzlabo p\u0101rdo\u0161anas, m\u0101rketinga un klientu apkalpo\u0161anas p\u0101rst\u0101vju darba efektivit\u0101ti, k\u0101 ar\u012b visp\u0101r\u0113jo uz\u0146\u0113muma darb\u012bbu.<\/p>",
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