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    "slug": "customer-satisfaction-survey-incentives",
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        "rendered": "Klientu apmierin\u0101t\u012bbas aptaujas stimuli"
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        "rendered": "<p>\u0160\u0137iet, ka m\u016bsdien\u0101s (vismaz ASV) diezgan izplat\u012bta prakse ir iek\u013caut <a href=\"http:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noopener noreferrer\">klientu apmierin\u0101t\u012bbas aptauja<\/a> uz izrakst\u012b\u0161an\u0101s kv\u012bt\u012bm izdruk\u0101ts uzaicin\u0101jums, kas k\u0101 aptaujas stimulu pied\u0101v\u0101 atlaidi n\u0101kamajam pirkumam.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Da\u017ei uzskata, ka, pied\u0101v\u0101jot atlai\u017eu kodu k\u0101 stimulu, var rasties datu neobjektivit\u0101te, ta\u010du atkar\u012bb\u0101 no aptaujas veida un aptaujas auditorijas stimulu pied\u0101v\u0101jums parasti ir \u013coti efekt\u012bvs, lai uzlabotu atbil\u017eu l\u012bmeni. Cilv\u0113kiem pat\u012bk ideja par to, ka vi\u0146i sa\u0146em kaut ko par savu laiku, un p\u0113t\u012bjumos ir konstat\u0113ts, ka stimuli var palielin\u0101t atbildes r\u0101d\u012bt\u0101jus vid\u0113ji par 501 %.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.surveyrock.com\/home\/features.html\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/03\/customer_satisfaction.jpg\" alt=\"klientu apmierin\u0101t\u012bba\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Atlai\u017eu kodu izmanto\u0161ana k\u0101 stimuls, lai palielin\u0101tu<a href=\"https:\/\/www.surveyrock.com\/template\/sample-net-promoter-score-nps-survey-template-13509\" target=\"_blank\" rel=\"noreferrer noopener\"> klientu apmierin\u0101t\u012bba<\/a> aptauju atbil\u017eu r\u0101d\u012bt\u0101ji var b\u016bt noder\u012bgi, lai samazin\u0101tu neatbilst\u012bbu, jo klientu aptaujas bez stimuliem parasti aptver tikai neapmierin\u0101tos. Atlaides koda izmanto\u0161ana var pal\u012bdz\u0113t palielin\u0101t vairuma j\u016bsu klientu dal\u012bbu aptauj\u0101s (starp \u013coti apmierin\u0101tiem un \u013coti neapmierin\u0101tiem klientiem), t\u0101d\u0113j\u0101di nodro\u0161inot lab\u0101kus kop\u0113jos rezult\u0101tus. Papildus tam, ka ieg\u016bsiet ieskatu par savu klientu iepirk\u0161an\u0101s pieredzi, atlai\u017eu kodu pied\u0101v\u0101\u0161ana k\u0101 stimuls var gan veicin\u0101t atk\u0101rtotu uz\u0146\u0113m\u0113jdarb\u012bbu, gan stiprin\u0101t j\u016bsu z\u012bmolu.<\/p>\n\n\n\n<p>No aptaujas respondentiem ieg\u016btos datus var izmantot k\u0101 papildu m\u0101rketinga izp\u0113tes r\u012bku, kas sniedz jums papildu ieskatu par klientiem. Pied\u0101v\u0101jot atlai\u017eu kodu, j\u016bs ieg\u016bstat inform\u0101ciju par to, kas veidoja klienta s\u0101kotn\u0113jo pirkumu, k\u0101 ar\u012b par to, vai un k\u0101 klients izmanto atlai\u017eu kodu, t\u0101d\u0113j\u0101di ieg\u016bstot papildu datus, kas ir izmantojami r\u012bc\u012bbai, ne glu\u017ei k\u0101 daudzu klientu lojalit\u0101tes programmas gad\u012bjum\u0101.<\/p>",
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        "rendered": "<p>\u0160\u0137iet, ka m\u016bsdien\u0101s (vismaz ASV) ir diezgan izplat\u012bta prakse, lai pie kases \u010dekos tiek iespiests klientu apmierin\u0101t\u012bbas aptaujas uzaicin\u0101jums, kur\u0101 k\u0101 stimuls aptaujas veik\u0161anai tiek pied\u0101v\u0101ta atlaide n\u0101kamajam pirkumam.<\/p>",
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