{ "id": 1267, "date": "2023-09-04T07:00:00", "date_gmt": "2023-09-04T05:00:00", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1267" }, "modified": "2023-09-16T18:50:26", "modified_gmt": "2023-09-16T16:50:26", "slug": "10-cheeky-benefits-of-online-surveys-for-b2b", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lv\/10-skaidri-tiessaistes-aptauju-ieguvumi-b2b-vajadzibam\/", "title": { "rendered": "10 nekaun\u012bgi tie\u0161saistes aptauju veik\u0161anas ieguvumi B2B organiz\u0101cij\u0101m: Kas teica, ka dati nevar b\u016bt jautri?" }, "content": { "rendered": "

Ievads: K\u0101p\u0113c m\u0113s visp\u0101r run\u0101jam par aptauj\u0101m?<\/h2>\n\n\n\n

Aptaujas, aptaujas, aptaujas, aptaujas! N\u0113, m\u0113s nesagatavojam jaunu skand\u0113jumu j\u016bsu vidusskolas skand\u0113\u0161anai. M\u0113s run\u0101jam par vienu no visvair\u0101k nenov\u0113rt\u0113tajiem B2B m\u0101rketinga r\u012bkiem. Ja v\u0101rds \"aptauja\" jums asoci\u0113jas ar garlaic\u012bgiem vair\u0101ku atbil\u017eu variantu testiem vai nebeidzam\u0101m veidlap\u0101m, ir pien\u0101cis laiks izspr\u0101gt \u0161o burbuli un pievienoties m\u016bsdien\u0101m.<\/p>\n\n\n\n\n\n\n\n

Bet k\u0101p\u0113c bet k\u0101p\u0113c? Lielisks jaut\u0101jums! Gatavojieties pierakst\u012bties vai, v\u0113l lab\u0101k, atz\u012bm\u0113jiet \u0161o lapu (es neiebilstu), jo m\u0113s iedzi\u013cin\u0101simies 10 galvenaj\u0101s, absol\u016bti vilino\u0161aj\u0101s tie\u0161saistes aptauju veik\u0161anas priek\u0161roc\u012bb\u0101s B2B organiz\u0101cij\u0101m.<\/p>\n\n\n\n

1. Iel\u016bkojieties klienta galv\u0101, neb\u016bdami bied\u0113jo\u0161i<\/h2>\n\n\n\n

Vai k\u0101dreiz esat v\u0113l v\u0113l\u0113jies uzzin\u0101t, ko dom\u0101 j\u016bsu klienti? Aptauja ir k\u0101 klientu izp\u0113tes FIB - t\u0101 sniedz jums visu inform\u0101ciju bez nov\u0113ro\u0161anas un noklaus\u012b\u0161an\u0101s.<\/p>\n\n\n\n

Tas ir t\u0101pat k\u0101 dot saviem klientiem mikrofonu un skatuvi. J\u016bs varat dzird\u0113t vi\u0146u nefiltr\u0113tas domas par to, kas vi\u0146iem pat\u012bk, ko vi\u0146i ien\u012bst vai kas vi\u0146iem ir piln\u012bgi vienaldz\u012bgs attiec\u012bb\u0101 uz j\u016bsu produktiem vai pakalpojumiem. Ta\u010du atcerieties, ka ar lielu varu n\u0101k ar\u012b liela atbild\u012bba - izmantojiet \u0161o inform\u0101ciju gudri!<\/p>\n\n\n\n

2. Ietaupi naudu, m\u012b\u013cais!<\/h2>\n\n\n\n

Atz\u012bsim, ka personisku fokusa grupu un interviju veik\u0161ana var b\u016bt d\u0101rga. Kur\u0161 gan var atv\u0113l\u0113t bud\u017eetu kafijai un p\u012br\u0101giem visiem? Nemaz nerun\u0101jot par greznas konferen\u010du telpas \u012bri.<\/p>\n\n\n\n

Tie\u0161saistes aptaujas ir klientu izp\u0113tes \"instant ramen\" - l\u0113tas, vienk\u0101r\u0161as un p\u0101rsteidzo\u0161i apmierino\u0161as. Tas ir visrentabl\u0101kais veids, k\u0101 ieg\u016bt noder\u012bgu inform\u0101ciju, vienlaikus saglab\u0101jot pietiekami daudz l\u012bdzek\u013cu biroja picas ball\u012btei.<\/p>\n\n\n\n

Las\u012bt vair\u0101k par rentabl\u0101m m\u0101rketinga strat\u0113\u0123ij\u0101m<\/a><\/p>\n\n\n\n

3. Laiks ir nauda, un aptaujas ietaupa jums \u013caunums!<\/h2>\n\n\n\n

Vai atceraties vecos, labos laikus, kad bija j\u0101gaida ned\u0113\u013c\u0101m ilgi, l\u012bdz pastu nos\u016bt\u012bt\u0101s anketas atgriez\u012bsies? Es ar\u012b ne, jo kuram gan tur ir laiks?<\/p>\n\n\n\n

Tie\u0161saistes aptaujas ir datu v\u0101k\u0161anas Usains Bolts - \u0101tras un efekt\u012bvas. J\u016bs varat sav\u0101kt atbildes re\u0101llaik\u0101 un s\u0101kt r\u012bkoties ar ieg\u016btajiem datiem \u0101tr\u0101k, nek\u0101 pasp\u0113jat pateikt: \"K\u0101p\u0113c m\u0113s tik ilgi gaid\u012bj\u0101m, lai to izdar\u012btu?\".<\/p>\n\n\n\n

4. Sakiet sveiki globaliz\u0101cijai<\/h2>\n\n\n\n

Ahoj, starptautiskie draugi! Ar tie\u0161saistes aptauj\u0101m pasaule k\u013c\u016bst par j\u016bsu rota\u013cu laukumu. Vai vismaz j\u016bsu datu v\u0101k\u0161anas laukums.<\/p>\n\n\n\n

Varat sazin\u0101ties ar klientiem vis\u0101 pasaul\u0113, neizejot no m\u0101j\u012bg\u0101 biroja. Vienk\u0101r\u0161i nospiediet \"s\u016bt\u012bt\", un j\u016bs esat k\u013cuvis starptautisks, draugs.<\/p>\n\n\n\n

Glob\u0101l\u0101s darb\u012bbas priek\u0161roc\u012bbas<\/a><\/p>\n\n\n\n

\"Globuss<\/figure>\n\n\n\n

5. Esi personaliz\u0113ts Pikaso<\/h2>\n\n\n\n

Ja katrs klients ir unik\u0101la sniegp\u0101rsli\u0146a, tie\u0161saistes aptaujas \u013cauj jums katru no tiem notvert uz m\u0113les. Pagaidiet, tas izklaus\u012bj\u0101s d\u012bvaini. Ar to es gribu teikt, ka j\u016bs varat piel\u0101got jaut\u0101jumus da\u017e\u0101diem savas auditorijas segmentiem, nodro\u0161inot, ka katra mijiedarb\u012bba ir personiska un atbilsto\u0161a.<\/p>\n\n\n\n

Personaliz\u0101cijas metodes<\/a><\/p>\n\n\n\n

6. Elast\u012bba k\u0101 jogas instruktoram<\/h2>\n\n\n\n

V\u0113laties pievienot jaut\u0101jumu? No\u0146emt k\u0101du? Ievietot jautru GIF, kas atspogu\u013co B2B klientu iesaist\u012b\u0161anas c\u012b\u0146u? Izmantojot tie\u0161saistes aptaujas, j\u016bs varat.<\/p>\n\n\n\n

M\u016bsdien\u0101s aptaujas ir tikpat elast\u012bgas k\u0101 Cirque du Soleil m\u0101kslinieks, un t\u0101s ir viegli piel\u0101gojamas tie\u0161i j\u016bsu vajadz\u012bb\u0101m.<\/p>\n\n\n\n

7. Dati ir tik svaigi, ka v\u0113l aizvien svilina<\/h2>\n\n\n\n

M\u0113s dz\u012bvojam re\u0101llaika laikmet\u0101. J\u016bs varat uzreiz redz\u0113t \"pat\u012bk\", koplietojumus un mulsino\u0161as p\u0101rrakst\u012b\u0161an\u0101s k\u013c\u016bdas. K\u0101p\u0113c j\u016bsu uz\u0146\u0113muma datiem vajadz\u0113tu b\u016bt cit\u0101d\u0101kiem?<\/p>\n\n\n\n

Tie\u0161saistes aptaujas nodro\u0161ina atgriezenisko saiti re\u0101l\u0101 laik\u0101, \u013caujot jums veikt korekcijas uzreiz. Aizmirstiet par novecoju\u0161iem datiem, m\u0113s run\u0101jam par svaigu ieskatu!<\/p>\n\n\n\n

8. P\u0101rv\u0113rtiet savus kriti\u0137us par faniem<\/h2>\n\n\n\n

Negat\u012bvas atsauksmes nav jautras, ta\u010du t\u0101s ir \u013coti noder\u012bgas. T\u0101pat k\u0101 sporta z\u0101les draugs, kur\u0161 uzst\u0101j, ka vajag v\u0113l vienu atk\u0101rtojumu, negat\u012bv\u0101 atgriezenisk\u0101 saite mudina j\u016bs k\u013c\u016bt lab\u0101kam.<\/p>\n\n\n\n

Tie\u0161saistes apsekojumi nodro\u0161ina iesp\u0113ju izteikt konstrukt\u012bvu kritiku, sniedzot jums noder\u012bgu ieskatu, lai uzlabotu un att\u012bst\u012btos.<\/p>\n\n\n\n

9. Visi ir uzvar\u0113t\u0101ji, mazu\u013ci!<\/h2>\n\n\n\n

Kas ieg\u016bst, ja g\u016bstat ieskatu, kas uzlabo j\u016bsu produktus vai pakalpojumus? Ikviens. J\u016bsu klienti ir apmierin\u0101t\u0101ki. J\u016bsu komanda ir pilnv\u0113rt\u012bg\u0101ka. Pat j\u016bsu biroja augi, \u0161\u0137iet, k\u013c\u016bst lab\u0101ki.<\/p>\n\n\n\n

Aptaujas rada atgriezenisk\u0101s saites loku, kas ir d\u0101vana, kura nemit\u012bgi turpin\u0101s.<\/p>\n\n\n\n

10. Dati nekad nemelo, bet var j\u016bs p\u0101rsteigt<\/h2>\n\n\n\n

Da\u017ek\u0101rt dati atkl\u0101j tik \u0161ok\u0113jo\u0161as paties\u012bbas, ka t\u0101s \u0161\u0137iet k\u0101 M. Nava \u0160amalana si\u017eeta pav\u0113rsiens. Neatkar\u012bgi no t\u0101, vai atkl\u0101jat jaunu tirgus segmentu vai uzzin\u0101t, ka tas, ko uzskat\u012bj\u0101t par mazsvar\u012bg\u0101ko funkciju, paties\u012bb\u0101 ir klientu iecien\u012bt\u0101k\u0101, esiet gatavi atkl\u0101sm\u0113m.<\/p>\n\n\n\n

Izpratne par datu anal\u012bzes noz\u012bmi<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

L\u016bk, tas ir tas, ko j\u016bs redzat! Desmit neapstr\u012bdami iemesli, k\u0101d\u0113\u013c j\u016bsu B2B organiz\u0101cijai ir j\u0101iek\u0101pj tie\u0161saistes aptauju vilcien\u0101. Visi uz kl\u0101ja, n\u0101kam\u0101 pietura: Insightsville! Vai jums ir jaut\u0101jumi vai v\u0113laties dal\u012bties ar saviem tie\u0161saistes aptauju ieguvumiem? Rakstiet koment\u0101ru zem\u0101k; m\u0113s labpr\u0101t uzklaus\u012bsim j\u016bs.<\/p>\n\n\n\n

<\/p>", "protected": false }, "excerpt": { "rendered": "

Ievads: K\u0101p\u0113c m\u0113s visp\u0101r run\u0101jam par aptauj\u0101m? Aptaujas, aptaujas, aptaujas! N\u0113, m\u0113s negatavojam jaunu skand\u0113jumu j\u016bsu vidusskolas skand\u0113jumam. M\u0113s run\u0101jam par vienu no visvair\u0101k nenov\u0113rt\u0113tajiem B2B m\u0101rketinga r\u012bkiem. Ja v\u0101rds \"aptauja\" jums asoci\u0113jas ar garlaic\u012bgiem vair\u0101ku atbil\u017eu variantu testiem vai bezgal\u012bg\u0101m veidlap\u0101m, ir pien\u0101cis laiks [...]<\/p>", "protected": false }, "author": 1, "featured_media": 1272, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [], "class_list": [ "post-1267", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized" ], "yoast_head": "\n10 nekaun\u012bgi tie\u0161saistes aptauju veik\u0161anas ieguvumi B2B organiz\u0101cij\u0101m: Kas teica, ka dati nevar b\u016bt jautri? - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Atkl\u0101jiet 10 p\u0101rsteidzo\u0161as tie\u0161saistes aptauju izmanto\u0161anas priek\u0161roc\u012bbas j\u016bsu B2B organiz\u0101cij\u0101. 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