{
    "id": 1262,
    "date": "2023-09-02T15:14:53",
    "date_gmt": "2023-09-02T13:14:53",
    "guid": {
        "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1262"
    },
    "modified": "2023-09-02T15:51:21",
    "modified_gmt": "2023-09-02T13:51:21",
    "slug": "the-power-of-data-how-online-surveys-can-transform-your-business",
    "status": "publish",
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    "link": "http:\/\/www.surveyrock.com\/blog\/lv\/datu-iespeja-ka-online-aptaujas-var-parveidot-jusu-uznemejdarbibu\/",
    "title": {
        "rendered": "Datu sp\u0113ks: K\u0101 tie\u0161saistes aptaujas var p\u0101rveidot j\u016bsu uz\u0146\u0113mumu"
    },
    "content": {
        "rendered": "<h2 class=\"wp-block-heading\">Ievads - iedom\u0101jieties, ka rok\u0101s turat krist\u0101la bumbu, kas atkl\u0101j j\u016bsu uz\u0146\u0113muma n\u0101kotni.<\/h2>\n\n\n\n<p>Labi veikta tie\u0161saistes aptauja ir k\u0101 j\u016bsu uz\u0146\u0113muma DNS testi - t\u0101 non\u0101k zem virsmas, atkl\u0101jot nosl\u0113pumus, kas var uzlabot j\u016bsu darb\u012bbu, klientu apmierin\u0101t\u012bbu un pe\u013c\u0146u l\u012bdz jaun\u0101m virsotn\u0113m. \u0160aj\u0101 padzi\u013cin\u0101taj\u0101 rokasgr\u0101mat\u0101 m\u0113s izp\u0113t\u012bsim tie\u0161saistes aptauju neizmantoto potenci\u0101lu. Neatkar\u012bgi no t\u0101, vai esat mazs uz\u0146\u0113mums vai liels uz\u0146\u0113mums, j\u016bs gaida praktiski padomi, kas pamatoti ar dro\u0161iem datiem un ekspertu atzi\u0146\u0101m. J\u016bsu uz\u0146\u0113muma n\u0101kotne s\u0101kas \u0161eit.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Klientu psiholo\u0123ijas atkl\u0101\u0161ana - Kas b\u016btu, ja j\u016bs var\u0113tu las\u012bt savu klientu domas?<\/h2>\n\n\n\n<p>Mums visiem ir bijis interesanti uzzin\u0101t, kas notiek m\u016bsu klientu pr\u0101tos. Tas ir t\u0101pat k\u0101 v\u0113lme uzzin\u0101t vecm\u0101mi\u0146as \u012bpa\u0161\u0101s m\u0113rces slepeno recepti - t\u0101 var\u0113tu main\u012bt visu. Izpratne par klientu psiholo\u0123iju nav paredz\u0113ta tikai apm\u0101c\u012btiem psihologiem - t\u0101 ir supersp\u0113ja, ko tie\u0161saistes aptaujas nodod tie\u0161i j\u016bsu rok\u0101s. Uzdodot m\u0113r\u0137tiec\u012bgus jaut\u0101jumus, j\u016bs varat no\u0146emt sl\u0101\u0146us un atkl\u0101t ne tikai to, ko j\u016bsu klienti dom\u0101, bet ar\u012b to, k\u0101p\u0113c vi\u0146i t\u0101 dom\u0101. Saska\u0146\u0101 ar Forrester zi\u0146ojumu 73% uz\u0146\u0113mumu uzskata, ka klientu pieredzes izpratne ir b\u016btisks klientu notur\u0113\u0161anas aspekts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-1024x701.png\" alt=\"Klientu psiholo\u0123ija\" class=\"wp-image-1265\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-1024x701.png 1024w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-300x205.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-150x103.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-768x525.png 768w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-18x12.png 18w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0.png 1216w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Praktisks padoms<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">S\u0101ciet ar virspus\u0113jiem jaut\u0101jumiem un pak\u0101peniski p\u0101rejiet uz jaut\u0101jumiem, kas padzi\u013cina klienta psiholo\u0123iju. Piem\u0113ram, t\u0101 viet\u0101, lai vienk\u0101r\u0161i pajaut\u0101tu: \"Vai jums patika m\u016bsu produkts?\", iek\u013caujiet papildjaut\u0101jumu, piem\u0113ram, \"Vai j\u016bs varat past\u0101st\u012bt, ar ko m\u016bsu produkts jums izc\u0113l\u0101s?\".<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Darbinieku iesaiste: P\u0101rprastais akt\u012bvs<\/h2>\n\n\n\n<p>Iedom\u0101jieties pasauli, kur\u0101 j\u016bsu darbinieki ir ne tikai darbinieki, bet ar\u012b z\u012bmola v\u0113stne\u0161i. Darbinieku iesaiste jau sen ir bijusi neatkl\u0101ts varonis uz\u0146\u0113m\u0113jdarb\u012bbas veiksmes st\u0101st\u0101. Lai gan liel\u0101k\u0101 da\u013ca uz\u0146\u0113mumu iegulda resursus klientu iesaistei, tie bie\u017ei vien aizmirst par piln\u012bb\u0101 iesaist\u012bta darbasp\u0113ka noz\u012bmi. Izmantojot tie\u0161saistes aptaujas, j\u016bs varat nov\u0113rt\u0113t savu darbinieku pulsu, lai p\u0101rliecin\u0101tos, ka vi\u0146i ir tikpat aizraut\u012bgi par j\u016bsu z\u012bmolu k\u0101 j\u016bs. Gallup zi\u0146ojums liecina, ka uz\u0146\u0113mumi ar \u013coti iesaist\u012btu darbasp\u0113ku ir par 147% lab\u0101ki par saviem konkurentiem p\u0113c pe\u013c\u0146as uz akciju un ir par 21% ienes\u012bg\u0101ki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Praktisks padoms<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Darbinieku aptauj\u0101m j\u0101b\u016bt anon\u012bm\u0101m, lai veicin\u0101tu atkl\u0101tu atbil\u017eu snieg\u0161anu. P\u0101rliecinieties, ka r\u012bkojaties saska\u0146\u0101 ar sa\u0146emtaj\u0101m atsauksm\u0113m, par\u0101dot saviem darbiniekiem, ka vi\u0146u viedoklis ir svar\u012bgs.<\/pre>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Lai uzvar\u0113tu tirg\u016b, vispirms ir j\u0101uzvar darba viet\u0101.\"<\/p>\n<cite>Doug Conant<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Produktu un pakalpojumu izstr\u0101des uzlabo\u0161ana<\/h2>\n\n\n\n<p>Padom\u0101jiet par iPhone, pirms tas tika laists klaj\u0101; neviens to nep\u0101rprotami nepiepras\u012bja. Tom\u0113r Apple identific\u0113ja sl\u0113pto vajadz\u012bbu un lieliski to aizpild\u012bja. T\u0101da ir produkta izstr\u0101des sp\u0113ja. Izmantojot tie\u0161saistes aptaujas, j\u016bs varat izmantot \u0161o pat\u0113r\u0113t\u0101ju ieskatu kr\u0101tuvi, lai rad\u012btu produktus vai pakalpojumus, kas ne tikai apmierina, bet ar\u012b paredz tirgus piepras\u012bjumu. T\u0101di uz\u0146\u0113mumi k\u0101 Apple pla\u0161i izmanto pat\u0113r\u0113t\u0101ju datus un atsauksmes pirms jebkura noz\u012bm\u012bga produkta lai\u0161anas tirg\u016b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Praktisks padoms<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Aptauj\u0101s izmantojiet atv\u0113rtus jaut\u0101jumus, lai ieg\u016btu pla\u0161\u0101ku atgriezenisko saiti un atkl\u0101tu, ko klienti patie\u0161\u0101m v\u0113las - pat ja vi\u0146i pa\u0161i to v\u0113l nezina.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Uz datiem balst\u012bts m\u0101rketings: Teiksim n\u0113 uzmin\u0113jumam<\/h2>\n\n\n\n<p>Laiki, kad savu m\u0101rketinga strat\u0113\u0123iju balst\u012bj\u0101t uz nojaut\u0101m un konkurentu so\u013ciem, jau sen ir pag\u0101ju\u0161i. Uz datiem balst\u012bta pieeja ir l\u012bdzv\u0113rt\u012bga nakts redzam\u012bbas bri\u013c\u013cu izmanto\u0161anai tum\u0161\u0101 telp\u0101. Tie\u0161saistes aptaujas var sniegt jums v\u0113rt\u012bgus datus par klientu demogr\u0101fiju, vi\u0146u iepirk\u0161an\u0101s paradumiem un pat par to, k\u0101dus m\u0101rketinga kan\u0101lus vi\u0146i izv\u0113las. Saska\u0146\u0101 ar ar <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\">McKinsey Global Institute<\/a>, uz datiem balst\u012btiem uz\u0146\u0113mumiem ir 23 reizes liel\u0101ka iesp\u0113ja ieg\u016bt klientus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Praktisks padoms<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Ietveriet aptaujas jaut\u0101jumus, kas prec\u012bzi nor\u0101da, no kurienes n\u0101k liel\u0101k\u0101 da\u013ca j\u016bsu klientu un kas vi\u0146us pamudin\u0101ja veikt pirkumu. Tas pal\u012bdz\u0113s jums efekt\u012bv\u0101k sadal\u012bt m\u0101rketinga resursus.<\/pre>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Bez lielo datu anal\u012bzes uz\u0146\u0113mumi ir akli un kurli, kas kl\u012bst t\u012bmekl\u012b k\u0101 brie\u017ei uz \u0161osejas.\"<\/p>\n<cite>D\u017eefrijs M\u016brs<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Darb\u012bbas efektivit\u0101tes optimiz\u0113\u0161ana - cik daudz laika un naudas iz\u0161\u0137\u0113rd\u0113jat neefekt\u012bvas darb\u012bbas d\u0113\u013c?<\/h2>\n\n\n\n<p>Neefektivit\u0101te ir neredzams nodoklis, ko bie\u017ei vien neapzin\u0101ti maks\u0101 ikviens uz\u0146\u0113mums. Izmantojot tie\u0161saistes aptaujas, j\u016bs varat izgaismot \u0161os tum\u0161os nost\u016brus, jaut\u0101jot saviem darbiniekiem, pieg\u0101d\u0101t\u0101jiem un pat klientiem, kur vi\u0146i saskata laiku, naudas vai resursu neefektivit\u0101ti. Ieg\u016bt\u0101s atzi\u0146as var b\u016bt k\u0101 gaismas iesl\u0113g\u0161ana tum\u0161\u0101 telp\u0101, izgaismojot jomas, kur\u0101s iesp\u0113jams ietaup\u012bt un optimiz\u0113t. K\u0101 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Drucker\">P\u012bters Drukers<\/a> ir teicis: \"Efektivit\u0101te ir dar\u012bt lietas pareizi; efektivit\u0101te ir dar\u012bt pareiz\u0101s lietas.\"<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Praktisks padoms<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Regul\u0101ri aptauj\u0101jiet darbiniekus par v\u0101jaj\u0101m viet\u0101m darb\u012bb\u0101 un jom\u0101m, kur\u0101s nepiecie\u0161ami uzlabojumi. Uztveriet atsauksmes nopietni un r\u012bkojieties, lai padar\u012btu savu uz\u0146\u0113mumu efekt\u012bv\u0101ku.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Risku p\u0101rvald\u012bba un gatav\u012bba kr\u012bz\u0113m<\/h2>\n\n\n\n<p>Dz\u012bve ir p\u0101rsteigumu pilna, un uz\u0146\u0113m\u0113jdarb\u012bb\u0101 ne visi p\u0101rsteigumi ir pat\u012bkami. Efekt\u012bva riska p\u0101rvald\u012bba noz\u012bm\u0113 paredz\u0113t iesp\u0113jam\u0101s kr\u012bzes situ\u0101cijas un b\u016bt gatavam. Iek\u0161\u0113j\u0101 tie\u0161saistes aptauja var pal\u012bdz\u0113t jums nov\u0113rt\u0113t, cik labi j\u016bsu komanda izprot \u0101rk\u0101rtas situ\u0101ciju protokolus, k\u0101dus riskus vi\u0146i paredz un cik gatavi vi\u0146i j\u016btas. Deloitte aptauja liecina, ka 49% uz\u0146\u0113mumu riska p\u0101rvald\u012bbai izmanto datu anal\u012bzi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Praktisks padoms<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Izmantojiet aptaujas, lai veiktu sava uz\u0146\u0113muma SVID (stipro un v\u0101jo pu\u0161u, iesp\u0113ju un draudu) anal\u012bzi no vair\u0101kiem viedok\u013ciem: darbinieku, vad\u012bbas un pat klientu.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Konkurences priek\u0161roc\u012bbas - ar ko j\u016bs at\u0161\u0137iras no konkurentiem?<\/h2>\n\n\n\n<p>P\u0101rs\u0101tin\u0101t\u0101 tirg\u016b izcelties bie\u017ei vien var \u0161\u0137ist nep\u0101rvarams izaicin\u0101jums. Bet ko tad, ja j\u016bs prec\u012bzi zin\u0101tu, kas lika j\u016bsu klientiem izv\u0113l\u0113ties tie\u0161i j\u016bs, nevis j\u016bsu konkurentus? Tie\u0161saistes aptaujas sniedz jums \u0161o supersp\u0113ju. Padzi\u013cin\u0101ti izp\u0113tot klientu v\u0113lmes, j\u016bs varat piel\u0101got savu unik\u0101lo p\u0101rdo\u0161anas pied\u0101v\u0101jumu (USP) tur, kas j\u016bsu auditorijai patie\u0161\u0101m ir svar\u012bgs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Praktisks padoms<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Aptauj\u0101 izmantojiet konkurentu sal\u012bdzino\u0161\u0101s nov\u0113rt\u0113\u0161anas jaut\u0101jumus, lai noteiktu, kur\u0101s jom\u0101s j\u016bs p\u0101rsp\u0113jat konkurentus un kur\u0101s - atpaliekat.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Secin\u0101jums<\/h2>\n\n\n\n<p>\u0160aj\u0101 rokasgr\u0101mat\u0101 m\u0113s esam padzi\u013cin\u0101ti izp\u0113t\u012bju\u0161i tie\u0161saistes aptauju p\u0101rveidojo\u0161o ietekmi uz uz\u0146\u0113mumiem - no klientu psiholo\u0123ijas izpratnes l\u012bdz darb\u012bbas efektivit\u0101tes optimiz\u0101cijai un no riska p\u0101rvald\u012bbas l\u012bdz konkurences priek\u0161roc\u012bbu ieg\u016b\u0161anai.<\/p>\n\n\n\n<p>N\u0101kamais lielais l\u0113ciens j\u016bsu biznesa darbiem ir tikai viens att\u0101lum\u0101. Izmantojiet \u0161o dienu un s\u0101ciet izstr\u0101d\u0101t uz datiem balst\u012btas strat\u0113\u0123ijas, kas j\u016bsu uz\u0146\u0113mumu virz\u012bs uz labkl\u0101j\u012bg\u0101ku n\u0101kotni.<\/p>",
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        "rendered": "<p>Ievads - iedom\u0101jieties, ka rok\u0101s turat krist\u0101la bumbu, kas atkl\u0101j j\u016bsu uz\u0146\u0113muma n\u0101kotni Labi veikta tie\u0161saistes aptauja ir k\u0101 j\u016bsu uz\u0146\u0113muma DNS tests - t\u0101 nok\u013c\u016bst zem virsmas, atkl\u0101jot nosl\u0113pumus, kas var uzlabot j\u016bsu darb\u012bbu, klientu apmierin\u0101t\u012bbu un pe\u013c\u0146u l\u012bdz jaun\u0101m virsotn\u0113m. \u0160aj\u0101 padzi\u013cin\u0101taj\u0101 rokasgr\u0101mat\u0101 m\u0113s izp\u0113t\u012bsim neizmantoto tie\u0161saistes aptauju potenci\u0101lu, kas [...]<\/p>",
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