{
    "id": 114,
    "date": "2014-11-21T10:17:10",
    "date_gmt": "2014-11-21T09:17:10",
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    "modified": "2020-10-19T20:43:00",
    "modified_gmt": "2020-10-19T18:43:00",
    "slug": "look-online-marketing-research",
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    "link": "http:\/\/www.surveyrock.com\/blog\/lv\/apskatit-tiessaistes-marketinga-izpeti\/",
    "title": {
        "rendered": "Skats uz tie\u0161saistes m\u0101rketinga izp\u0113ti"
    },
    "content": {
        "rendered": "<p>Ja v\u0113laties saglab\u0101t uz\u0146\u0113m\u0113jdarb\u012bbu, jums ir j\u0101seko l\u012bdzi tam, ko v\u0113las j\u016bsu klienti, un m\u0101rketinga izp\u0113te internet\u0101 ir \u012bstais veids, k\u0101 to izdar\u012bt. Ja j\u016bs dom\u0101jat, ka intu\u012bcija un min\u0113jumi ir lab\u0101ka iesp\u0113ja, tad j\u016bs \u013coti mald\u0101ties. T\u0101p\u0113c uz\u0146\u0113mumu \u012bpa\u0161nieki un m\u0101rketinga speci\u0101listi ir p\u0101rg\u0101ju\u0161i uz tie\u0161saistes aptauj\u0101m, lai sav\u0101ktu nepiecie\u0161amos datus, kas \u013cautu vi\u0146iem turpin\u0101t uz\u0146\u0113m\u0113jdarb\u012bbu. \u0160\u0101da veida aptaujas var izmantot, lai noskaidrotu atsauksmes par produktiem, pirk\u0161anas paradumus, nov\u0113rt\u0113tu m\u0101rketinga apm\u0113rus, nov\u0113rt\u0113tu z\u012bmola atpaz\u012bstam\u012bbu un daudz ko citu.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u0100 PROFESION\u0100\u013bI IZMANTO APTAUJAS TIE\u0160SAIST\u0112<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Sazinieties ar auditoriju<\/h3>\n\n\n\n<p>Ja v\u0113laties ieg\u016bt konkr\u0113tu inform\u0101ciju par savu m\u0113r\u0137auditoriju, tie\u0161saistes aptaujas noteikti ir visefekt\u012bv\u0101kais veids, k\u0101 veikt \u0161o uzdevumu, ja vien jums ir ide\u0101li tirgus paraugi, kuriem sniegt aptaujas. Jums var n\u0101kties izveidot sarakstu vai ar\u012b jums t\u0101ds jau ir, ta\u010du oblig\u0101ti ir j\u0101b\u016bt kontaktperson\u0101m, kur\u0101m pieg\u0101d\u0101t aptaujas!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0101rskat\u012bt produktu cenas un atrakcijas<\/h3>\n\n\n\n<p>Sa\u0146emot klientu atsauksmes no <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">tie\u0161saistes aptaujas<\/a>, j\u016bs varat veidot p\u0101rdomas, kas sniegs liel\u0101ku klientu apmierin\u0101t\u012bbu, produktu uzlabojumus un b\u016bt\u012bb\u0101 ar\u012b p\u0101rdo\u0161anas apjomus. Ja v\u0113laties optim\u0101lu atgriezenisko saiti, jums b\u016bs j\u0101uzdod t\u0101di jaut\u0101jumi k\u0101: k\u0101 j\u016bs var\u0113tu uzlabot m\u016bsu produktu? J\u016bs varat ar\u012b pajaut\u0101t klientiem, kas vi\u0146iem pat\u012bk konkurentu prec\u0113s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Izstr\u0101d\u0101t soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu metodes un proced\u016bras<\/h3>\n\n\n\n<p>Tie\u0161saistes aptaujas \u0101tri pal\u012bdz\u0113s jums saprast soci\u0101lo mediju viet\u0146u noz\u012bmi. Integr\u0113jot tos ar sava uz\u0146\u0113muma m\u0101rketingu, jums b\u016bs liels atbalsts, lai saprastu, kurus pla\u0161sazi\u0146as l\u012bdzek\u013cu avotus jums vajadz\u0113tu iev\u0113rot. \"Retweet\" sa\u0146em\u0161ana Twitter vai \"like\" sa\u0146em\u0161ana Facebook var par\u0101d\u012bt tikai tik daudz, bet tie\u0161saistes aptaujas pal\u012bdz jums izprast \"k\u0101p\u0113c\" un var pal\u012bdz\u0113t rad\u012bt jaunu ideju j\u016bsu tirgum. Lai noskaidrotu, vai pa\u0161reiz\u0113jie klienti b\u016btu ieinteres\u0113ti jaun\u0101k\u0101s produktu funkcij\u0101s vai klasifik\u0101cij\u0101s, Twitter vai Facebook var b\u016bt lieliskas vietas, kur izm\u0113r\u012bt zi\u0146k\u0101r\u012bbu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/only-surveys-social-media.jpg\" alt=\"tikai aptaujas soci\u0101lajos medijos\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Izp\u0113t\u012bt un nov\u0113rt\u0113t m\u0113r\u0137a tirgu<\/h3>\n\n\n\n<p>Viens no j\u016bsu uz\u0146\u0113muma liel\u0101kajiem izdevumiem var\u0113tu b\u016bt m\u0101rketings. Pirms s\u0101kat t\u0113r\u0113t l\u012bdzek\u013cus jaun\u0101m kampa\u0146\u0101m, jums j\u0101b\u016bt p\u0101rliecin\u0101tam, ka m\u0101rketinga metodes, par kur\u0101m dom\u0101jat, nodro\u0161ina pl\u0101noto INI. Tie\u0161saistes tirgus anal\u012bzes apsekojumi pal\u012bdz\u0113s jums izp\u0113t\u012bt lab\u0101k\u0101s produktu cenas, ide\u0101l\u0101s mazumtirdzniec\u012bbas veikalu atra\u0161an\u0101s vietas un iesp\u0113jamo tirgus lielumu, kur\u0101 j\u016bs atrodaties. Tirgus nov\u0113rt\u0113\u0161ana pirms ien\u0101k\u0161anas taj\u0101 vienm\u0113r ir vislab\u0101kais veids.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uzziniet, kur vislab\u0101k sasniegt klientus<\/h3>\n\n\n\n<p>Vai jums ir nepiecie\u0161ams izcelt iesp\u0113jamos klientus jaun\u0101 viet\u0101? Izmantojiet \u0161\u012bs aptaujas, lai noskaidrotu potenci\u0101lajiem pirc\u0113jiem vi\u0146u vecumu, dzimumu, ien\u0101kumus, atra\u0161an\u0101s vietu, iepirk\u0161an\u0101s vietas, hobijus, b\u0113rnu skaitu un citas zi\u0146as. \u0160\u0101di r\u012bkojoties, j\u016bs varat noskaidrot, kur j\u016bsu auditorija visdr\u012bz\u0101k atrodas un k\u0101 uz vi\u0146iem m\u0113r\u0137\u0113t!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tirgus noda\u013ca<\/h3>\n\n\n\n<p>Ja jums ir nepiecie\u0161ams palielin\u0101t svaru, s\u0101ciet apsv\u0113rt klientu tirgus segment\u0101ciju. B\u016bt\u012bb\u0101 tas noz\u012bm\u0113, ka j\u016bs koncentr\u0113sieties uz maz\u0101k\u0101m pat\u0113r\u0113t\u0101ju grup\u0101m, kur\u0101m ir kop\u012bgas domin\u0113jo\u0161as iez\u012bmes, piem\u0113ram, \u0123eogr\u0101fija, produktu lieto\u0161ana, demogr\u0101fija vai dz\u012bvesveids. Tie\u0161saistes aptauja ir ide\u0101ls veids, k\u0101 apkopot visu \u0161o nepiecie\u0161amo inform\u0101ciju, nosakot da\u017e\u0101d\u0101s noda\u013cas un to, ko t\u0101s mekl\u0113 produkt\u0101 vai pakalpojum\u0101.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Izv\u0113l\u0113ties lab\u0101ko strat\u0113\u0123iju, ko izmantot<\/h3>\n\n\n\n<p>Vai j\u016bsu klientu b\u0101ze b\u016btu atsauc\u012bg\u0101ka uz automa\u0123istr\u0101les rekl\u0101mas stendu vai tie\u0161saistes baneri? Ja v\u0113laties eksperiment\u0113t ar jaunu rekl\u0101mas formu, tie\u0161saistes aptaujas pal\u012bdz\u0113s jums izdar\u012bt secin\u0101jumus par visefekt\u012bv\u0101kajiem medijiem, lai sasniegtu j\u016bsu m\u0113r\u0137auditoriju.<\/p>",
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        "rendered": "<p>Ja v\u0113laties palikt biznes\u0101, jums ir j\u0101seko l\u012bdzi tam, ko v\u0113las j\u016bsu klienti, un m\u0101rketinga izp\u0113te internet\u0101 ir \u012bstais veids, k\u0101 to izdar\u012bt. Ja j\u016bs dom\u0101jat, ka intu\u012bcija un min\u0113jumi ir lab\u0101ka iesp\u0113ja, tad j\u016bs \u013coti mald\u0101ties. T\u0101p\u0113c uz\u0146\u0113mumu \u012bpa\u0161nieki un m\u0101rketinga speci\u0101listi ir [...]<\/p>",
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