{ "id": 108, "date": "2014-11-14T20:01:15", "date_gmt": "2014-11-14T19:01:15", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=108" }, "modified": "2020-10-19T20:44:48", "modified_gmt": "2020-10-19T18:44:48", "slug": "market-surveys-help-understanding-customers", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lv\/tirgus-aptaujas-palidz-izprast-klientus\/", "title": { "rendered": "K\u0101 tirgus aptaujas pal\u012bdz izprast j\u016bsu klientus?" }, "content": { "rendered": "

Tirgus apsekojumi ir visefekt\u012bv\u0101k\u0101 un visbie\u017e\u0101k izmantot\u0101 metode, lai ieg\u016btu tirgus inform\u0101ciju organiz\u0101cij\u0101m. Aptaujas \u013cauj j\u016bsu uz\u0146\u0113mumam izprast savus tirgus, klientus un klientus. Tie ar\u012b \u013cauj jums izstr\u0101d\u0101t un \u012bstenot m\u0101rketinga strat\u0113\u0123ijas, lai ne tikai saglab\u0101tu savu tirgus nosaukumu un da\u013cu, bet ar\u012b ien\u0101ktu jaunos tirgos un pat rad\u012btu savu tirgu (radot piepras\u012bjumu p\u0113c j\u016bsu produktiem un pakalpojumiem).<\/p>\n\n\n\n\n\n\n\n

\"Apsekojums<\/figure><\/div>\n\n\n\n

Pieaugot soci\u0101lo mediju skaitam un palielinoties globaliz\u0101cijai, j\u016bs b\u016bsiet zaud\u0113t\u0101jos, ja neatjaunin\u0101siet savu organiz\u0101ciju, \u0146emot v\u0113r\u0101 jaun\u0101kos tehnolo\u0123iskos atjaunin\u0101jumus un izmai\u0146as. T\u0101 k\u0101 arvien vair\u0101k cilv\u0113ku k\u013c\u016bst tehnolo\u0123iski zino\u0161i, j\u016bsu organiz\u0101cijai ir oblig\u0101ti j\u0101saskaras ar vi\u0146iem person\u012bg\u0101 l\u012bmen\u012b. Tas \u013caus jums vi\u0146us lab\u0101k izprast un pal\u012bdz\u0113s piel\u0101got savu organiz\u0101ciju vi\u0146u vajadz\u012bb\u0101m.<\/p>\n\n\n\n

Tie\u0161saistes tirgus aptaujas sniedz iesp\u0113ju lab\u0101k iepaz\u012bt savus klientus. L\u016bk, k\u0101di ir tie\u0161saistes tirgus aptauju ieguvumi:<\/p>\n\n\n\n

Uzziniet, ko vi\u0146i v\u0113las<\/h3>\n\n\n\n

Pie\u0146emsim, ka pl\u0101nojat pieg\u0101d\u0101t sald\u0113tus c\u0101\u013cus, bet j\u016bsu auditorija un klienti ir veg\u0101ni. Ko j\u016bs tagad dar\u012bsiet? Pirms produkta izstr\u0101des un lai\u0161anas tirg\u016b pal\u012bdz tie\u0161saistes tirgus apsekojumu veik\u0161ana. Tas pal\u012bdz jums iepriek\u0161 apzin\u0101t savus klientus un vi\u0146u v\u0113lmes. T\u0101d\u0113j\u0101di izstr\u0101d\u0101tais produkts b\u016bs lab\u0101k piel\u0101gots klientu vajadz\u012bb\u0101m.<\/p>\n\n\n\n

Turkl\u0101t j\u016bsu klientu b\u016bs datorprasm\u012bgi un, iesp\u0113jams, labpr\u0101t\u0101k atbild\u0113s uz tie\u0161saistes aptauj\u0101m, nevis mutisk\u0101m vai druk\u0101t\u0101m aptauj\u0101m.<\/p>\n\n\n\n

Viegli atbild\u0113t<\/h3>\n\n\n\n

Iedom\u0101jieties, ka klientiem nos\u016bt\u0101t druk\u0101tu anketu un sa\u0146emat to atpaka\u013c bez atbildes. Ja jums tas \u0161\u0137iet kaitino\u0161i, iedom\u0101jieties, cik kaitino\u0161i ir j\u016bsu klientiem iz\u0146emt pildspalvu, atbild\u0113t uz j\u016bsu jaut\u0101jumiem un rakst\u012bt ieteikumus ar sav\u0101m rok\u0101m! Kur\u0161 gan to v\u0113l dara???? Padom\u0101jiet, cik kaitino\u0161i izklaus\u0101s, ja j\u016bsu anketa s\u0101kas ar \u0161\u0101du jaut\u0101jumu: \"Vai esat k\u0101dreiz lietojis m\u016bsu produktu? Ja atbilde ir \"j\u0101\", tad p\u0101rejiet uz n\u0101kamo jaut\u0101jumu\". Un klients atbild: \"N\u0113, neesmu lietojis!\".<\/p>\n\n\n\n

M\u016bsdienu elektroniskaj\u0101 pasaul\u0113 \u0161\u012bs metodes nekad nedos pozit\u012bvus rezult\u0101tus. Tie\u0161saistes aptaujas var izplat\u012bt j\u016bsu klientiem, kuri var uz t\u0101m atbild\u0113t jebkur\u0101 vi\u0146iem \u0113rt\u0101 laik\u0101. Vi\u0146iem ir nepiecie\u0161amas vienk\u0101r\u0161as \"piesk\u0101riena izv\u0113les\" iesp\u0113jas viedt\u0101lru\u0146os un tastat\u016bras\/klaviat\u016bras tipa atbildes uz rakstiskiem jaut\u0101jumiem. Tas nodro\u0161ina, ka visas anketas tiek nos\u016bt\u012btas atpaka\u013c aizpild\u012btas, lai j\u016bs var\u0113tu padzi\u013cin\u0101ti uzzin\u0101t par vi\u0146u v\u0113lm\u0113m un vajadz\u012bb\u0101m, neveicot otrreiz\u0113jas aptaujas.<\/p>\n\n\n\n

Cilv\u0113ka k\u013c\u016bdu samazin\u0101\u0161ana<\/h3>\n\n\n\n

Bezsaistes aptaujas anketas ir daudz jut\u012bg\u0101kas pret cilv\u0113ka k\u013c\u016bd\u0101m. Re\u0123istr\u0113t\u0101s atbildes ir atkar\u012bgas no aptaujas veic\u0113ja uzman\u012bbas un koncentr\u0113\u0161an\u0101s sp\u0113jas, kas ierobe\u017eo to ticam\u012bbu klientu un tirgus tenden\u010du noteik\u0161an\u0101.<\/p>\n\n\n\n

Tie\u0161saistes tirgus apsekojumos klientu atsauksmes tiek nos\u016bt\u012btas tie\u0161i uz programmat\u016bru bez tre\u0161\u0101s puses starpniec\u012bbas. Tas \u013caus jums un j\u016bsu klientiem sazin\u0101ties tie\u0161i. Tas ar\u012b pal\u012bdz\u0113s jums ieg\u016bt atbilsto\u0161as atsauksmes tie\u0161i, nebombard\u0113jot klientus ar pap\u012briem un lap\u0101m.<\/p>\n\n\n\n

Lai uzzin\u0101tu vair\u0101k par tie\u0161saistes tirgus aptauju priek\u0161roc\u012bb\u0101m un to, k\u0101 t\u0101s pal\u012bdz lab\u0101k izprast j\u016bsu klientus, l\u016bdzu, apmekl\u0113jiet m\u016bsu funkciju lapa<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

Tirgus apsekojumi ir visefekt\u012bv\u0101k\u0101 un visbie\u017e\u0101k izmantot\u0101 metode, lai ieg\u016btu tirgus inform\u0101ciju organiz\u0101cij\u0101m. Aptaujas \u013cauj j\u016bsu uz\u0146\u0113mumam izprast savus tirgus, klientus un klientus. Tie ar\u012b \u013cauj jums izstr\u0101d\u0101t un \u012bstenot m\u0101rketinga strat\u0113\u0123ijas, lai ne tikai saglab\u0101tu savu tirgus nosaukumu un tirgus da\u013cu, bet ar\u012b ien\u0101ktu jaunos tirgos un pat iekarotu jaunus tirgus, k\u0101 ar\u012b [...]<\/p>", "protected": false }, "author": 1, "featured_media": 110, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [], "class_list": [ "post-108", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing" ], "yoast_head": "\nTirgus aptaujas pal\u012bdz izprast klientus - SurveyRock Blogs<\/title>\n<meta name=\"description\" content=\"Tie\u0161saistes tirgus aptaujas sniedz iesp\u0113ju lab\u0101k iepaz\u012bt savus klientus. 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