{ "id": 89, "date": "2014-11-08T11:38:39", "date_gmt": "2014-11-08T10:38:39", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=89" }, "modified": "2020-10-19T10:48:01", "modified_gmt": "2020-10-19T08:48:01", "slug": "market-research-quality-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lt\/rinkos-tyrimu-kokybes-internetiniai-tyrimai\/", "title": { "rendered": "Rinkos tyrimai per kokybi\u0161kas internetines apklausas" }, "content": { "rendered": "

Bet kokiame versle viena blogiausi\u0173 id\u0117j\u0173, kuri\u0105 galite \u012fgyvendinti, yra nei\u0161bandyta id\u0117ja. Norint i\u0161bandyti id\u0117j\u0105, b\u016btina atlikti i\u0161samius rinkos tyrimus. Tai pad\u0117s geriau suprasti klient\u0173 pageidavimus, skon\u012f ir poreikius.<\/p>\n\n\n\n

Susitaikyti su tiesa yra lengviausia. Ta\u010diau atlikti rinkos tyrim\u0105 yra sud\u0117tinga u\u017eduotis, kuri\u0105 apsunkina finansiniai ir laiko apribojimai. Galite i\u0161leisti \u0161imtus doleri\u0173 ir atlikti rinkos tyrimus patys arba pasamdyti tyrim\u0173 \u012fmon\u0119, pavyzd\u017eiui, \"SurveyRock\", kad jums pad\u0117t\u0173.<\/p>\n\n\n\n\n\n\n\n

Taupykite laik\u0105 ir i\u0161laidas<\/h3>\n\n\n\n

Naudodamasi m\u016bs\u0173 pagrindin\u0117mis (= nemokamomis) ir auk\u0161\u010diausios kokyb\u0117s internetin\u0117mis apklausomis, j\u016bs\u0173 \u012fmon\u0117 gali sutaupyti iki $5 000 el. pa\u0161to apklausoms ir iki $15 000 rinkodarai telefonu. Be to, savo klientams nemokamai teikiame neribot\u0105 internetini\u0173 apklaus\u0173 skai\u010di\u0173. Tai taip pat pad\u0117s jums sutaupyti laiko ir r\u016bpes\u010di\u0173 samdant rinkos tyrim\u0173 darbuotojus.<\/p>\n\n\n\n

\"4Visuotinis pripa\u017einimas<\/h3>\n\n\n\n

Naudodamiesi m\u016bs\u0173 pasauliniu operacij\u0173 tinklu, dabar galite pasiekti ir suprasti klient\u0173 poreikius daugiau nei 180 pasaulio \u0161ali\u0173. Tai ne tik padidins j\u016bs\u0173 rink\u0105 ir klient\u0173 baz\u0119, bet ir pad\u0117s j\u016bs\u0173 verslui \u012fgyti pasaulin\u012f pripa\u017einim\u0105 bei pad\u0117s \u012fgyvendinti pardavim\u0173 valdymo strategijas. Pasaulin\u0117s rinkos tyrimai taip pat gali pad\u0117ti sukurti tinkamus rinkodaros metodus skirtingiems segmentams.<\/p>\n\n\n\n

Klausimai visomis si\u016blomomis formomis<\/h3>\n\n\n\n

Bet kokiam verslui klient\u0173 ir pirk\u0117j\u0173 atsiliepimai (atliekant rinkos apklausas) yra svarbiausias \u012frankis analizuojant produkto ar paslaugos kokyb\u0119 ir jos poky\u010dius.<\/p>\n\n\n\n

\"SurveyRock\" savo klientams pateikiame \u012fvairi\u0173 tip\u0173 klausimus, pavyzd\u017eiui, klausimus su keliais atsakym\u0173 variantais, matricines lenteles ir tik skai\u010di\u0173 klausim\u0173. Tai u\u017etikrins i\u0161sami\u0105 ir strukt\u016brizuot\u0105 gr\u012f\u017etam\u0105j\u0105 informacij\u0105 apie j\u016bs\u0173 versl\u0105. Tai suteiks galimyb\u0119 i\u0161samiai i\u0161analizuoti savo rink\u0105, nesamdant \u0161iai u\u017eduo\u010diai atlikti rinkos analiz\u0119.<\/p>\n\n\n\n

Apklausos logika<\/h3>\n\n\n\n

J\u016bs\u0173 tikslin\u0117 rinka grei\u010diausiai atsakys \u012f specialiai jai skirt\u0105 apklaus\u0105. Tai pagrindin\u0117 prie\u017eastis, d\u0117l kurios \u017emon\u0117s nesiry\u017eta atsakyti \u012f rinkos apklausos klausimynus, nes kartais jie b\u016bna labai bendro pob\u016bd\u017eio ir gali labiau priminti nuobod\u0173 interviu.<\/p>\n\n\n\n

\"SurveyRock\" suteikia galimyb\u0119 kurti interaktyvias \"logines\" apklausos anketas, kurios nukreipia klientus \u012f kitus puslapius, priklausomai nuo j\u0173 atsakym\u0173. Taip u\u017etikrinama, kad klientai negr\u0105\u017eint\u0173 tu\u0161\u010di\u0173 klausimyn\u0173, o tai taupo j\u016bs\u0173 laik\u0105 ir pinigus. Tai dar labiau paskatins j\u016bs\u0173 klientus atsakyti \u012f apklausas ir padidins j\u016bs\u0173 verslo patikimum\u0105.<\/p>\n\n\n\n

Rezultat\u0173 per\u017ei\u016bra<\/h3>\n\n\n\n

Kaip ma\u017ea ar vidutin\u0117 \u012fmon\u0117 negalite sau leisti daug investuoti \u012f rinkos tyrimus, o paskui s\u0117d\u0117ti ir laukti rezultat\u0173, kad gal\u0117tum\u0117te imtis veiksm\u0173. Naudodamiesi SurveyRock galite per\u017ei\u016br\u0117ti apklaus\u0173 rezultatus tuo metu, kai \u017emon\u0117s u\u017epildo j\u016bs\u0173 klausimynus. Tai leis jums sutrumpinti laik\u0105, u\u017e kur\u012f tur\u0117site pateikti rinkai, ir i\u0161 karto gausite gr\u012f\u017etam\u0105j\u0105 informacij\u0105, kuri\u0105 gal\u0117site panaudoti produktui tobulinti.<\/p>\n\n\n\n

Nedvejodami susisiekite su mumis<\/a> jei turite klausim\u0173, kaip \"SurveyRock\" gali pad\u0117ti jums atlikti rinkos tyrimus.<\/p>", "protected": false }, "excerpt": { "rendered": "

Bet kokiame versle viena blogiausi\u0173 id\u0117j\u0173, kuri\u0105 galite \u012fgyvendinti, yra nei\u0161bandyta id\u0117ja. Norint i\u0161bandyti id\u0117j\u0105, b\u016btina atlikti i\u0161samius rinkos tyrimus. Tai pad\u0117s geriau suprasti klient\u0173 pageidavimus, skon\u012f ir poreikius. Susitaikyti su \u0161ia tiesa yra lengviausia. Ta\u010diau rinkos tyrim\u0173 atlikimas yra nelengva u\u017eduotis, kuri reikalauja daug pastang\u0173 ir [...]<\/p>", "protected": false }, "author": 1, "featured_media": 91, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [ 15, 16 ], "class_list": [ "post-89", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized", "tag-quality", "tag-research" ], "yoast_head": "\nKokybi\u0161kos internetin\u0117s apklausos - SurveyRock dienora\u0161tis<\/title>\n<meta name=\"description\" content=\"Norint patikrinti id\u0117j\u0105, b\u016btina atlikti i\u0161samius rinkos tyrimus, kad geriau suprastum\u0117te klient\u0173 pageidavimus, skon\u012f ir poreikius. 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