{
    "id": 524,
    "date": "2015-09-22T17:36:43",
    "date_gmt": "2015-09-22T15:36:43",
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    "modified": "2020-10-19T17:46:03",
    "modified_gmt": "2020-10-19T15:46:03",
    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
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    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/lt\/14-dalyku-kuriuos-privalote-zinoti-apie-savo-klientus-ir-potencialius-klientus\/",
    "title": {
        "rendered": "14 dalyk\u0173, kuriuos privalote \u017einoti apie savo klientus ir potencialius klientus"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Klient\u0173_apklausa\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>\"Infusionsoft\" sudar\u0117 nauding\u0105 s\u0105ra\u0161\u0105 \"7 dalykai, kuriuos turite \u017einoti apie savo klientus\":<\/p>\n\n\n\n<p>1. <strong>J\u0173 pavadinimas<\/strong>. Niekas taip gerai neprimena \u017emogaus, kaip jo vardas. Naudokite j\u012f ry\u0161iui su klientu u\u017emegzti.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>K\u0105 jie \u012fsigijo<\/strong>. Jei \u017einote, k\u0105 j\u016bs\u0173 klientai pirko anks\u010diau, galite numanyti, k\u0105 jie pirks v\u0117l. (Ir ne\u0161vaistysite laiko reklamuodami ma\u017eai \u012fdomius produktus.)<\/p>\n\n\n\n<p>3. <strong>Kaip da\u017enai jie perka<\/strong>. Asmenims, kurie i\u0161 j\u016bs\u0173 perka retai, gali prireikti papildomo paskatinimo... daugiau rinkodaros. Tuo tarpu nuolatiniams klientams gali neprireikti papildom\u0173 pardavimo pasi\u016blym\u0173, ta\u010diau jiems gali b\u016bti naudingas naujienlai\u0161kis ar kuponas.<\/p>\n\n\n\n<p>4. <strong>Kiek jie i\u0161leid\u017eia (vidutini\u0161kai)<\/strong>. Kam eikvoti brang\u0173 laik\u0105 si\u016blant klientams produktus, kuri\u0173 jie negali sau leisti? Tai gali sug\u0117dinti klient\u0105, rodo, kad jums tr\u016bksta asmeninio susidom\u0117jimo, ir klientai gali prarasti susidom\u0117jim\u0105.<\/p>\n\n\n\n<p>5. <strong>Paskutin\u012f kart\u0105, kai jie pirko<\/strong>. Ar praradote klient\u0105 net ne\u017einodami apie tai? Kas vis dar i\u0161tikimas? Kas nuklydo (ir k\u0105 reikia susigr\u0105\u017einti)?<\/p>\n\n\n\n<p>6. <strong>Kiekvienas j\u016bs\u0173 bendravimas su jais<\/strong>. Dokumentacija yra svarbi d\u0117l akivaizd\u017ei\u0173 prie\u017eas\u010di\u0173. Ta\u010diau gal\u0117dami \"prisiminti\" ankstesnius pokalbius, klientai jausis svarb\u016bs ir vertinami.<\/p>\n\n\n\n<p>7. <strong>Kaip jie jau\u010diasi apie j\u016bs\u0173 \u012fmon\u0119<\/strong>. Klient\u0173 atsiliepimai yra geriausias b\u016bdas tobulinti savo produktus ir (arba) paslaugas, patenkinti klient\u0173 poreikius ir pritraukti daugiau klient\u0173.<\/p>\n\n\n\n<p>Septintasis s\u0105ra\u0161o numeris nenustebino - klient\u0173 apklaus\u0173 siuntimas yra puikus b\u016bdas gauti reikiam\u0105 gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f. Jei norite daugiau su\u017einoti apie klient\u0173 apklausas, per\u017ei\u016br\u0117kite m\u016bs\u0173 <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kada atlikti klient\u0173 apklausas<\/a> ir <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">De\u0161imt prie\u017eas\u010di\u0173 si\u0173sti klient\u0173 apklausas<\/a> prane\u0161imai.<\/p>\n\n\n\n<p>\"Infusionsoft\" taip pat pareng\u0117 7 dalykus, kuriuos b\u016btinai turite \u017einoti apie savo potencialius klientus ir kuriuos visus galima lengvai surinkti naudojant paprast\u0105 internetin\u0119 klient\u0173 apklaus\u0105:<\/p>\n\n\n\n<p>1. <strong>Am\u017eius<\/strong>. Visk\u0105, k\u0105 sakote ir ra\u0161ote, \u012fskaitant \u017eargon\u0105, u\u017euominas, \u017eod\u017ei\u0173 sud\u0117tingum\u0105 ir temas, reik\u0117t\u0173 pritaikyti pagal am\u017ei\u0173.<\/p>\n\n\n\n<p>2. <strong>Lytis<\/strong>. Nepaisant to, kad vyrai ir moterys da\u017eniausiai atlieka dvejopus vaidmenis, daugum\u0105 \u017emoni\u0173 galima suskirstyti (ir parduoti) pagal lyties interesus ar poreikius.<\/p>\n\n\n\n<p>3. <strong>Vieta<\/strong>. Vertyb\u0117s ir kult\u016bra paprastai skiriasi priklausomai nuo demografin\u0117s pad\u0117ties. Ai\u0161kiai suprasdami regioninius skirtumus, pagerinsite savo tikslines \u017einutes.<\/p>\n\n\n\n<p>4. <strong>I\u0161silavinimo lygis<\/strong>. Nuo i\u0161silavinimo lygio, kaip ir nuo am\u017eiaus tinkamumo, tur\u0117t\u0173 priklausyti, kaip kreipiat\u0117s \u012f potencialius klientus ir koki\u0105 naud\u0105 jie ras j\u016bs\u0173 produktuose ar paslaugoje.<\/p>\n\n\n\n<p>5. <strong>Pajamos<\/strong>. Vienos ar kitos socialin\u0117s klas\u0117s poreikiai ir norai tur\u0117t\u0173 pad\u0117ti nustatyti, kokius produktus ir paslaugas tur\u0117tum\u0117te jiems parduoti.<\/p>\n\n\n\n<p>6. <strong>\u0160eimynin\u0117 pad\u0117tis<\/strong>. Susituokusi\u0173 asmen\u0173 vertyb\u0117s, poreikiai ir tro\u0161kimai labai skiriasi nuo nesusituokusi\u0173. \u0160eimos prane\u0161im\u0173 pateikimas vieni\u0161iems asmenims (ir atvirk\u0161\u010diai) gali b\u016bti jums nenaudingas.<\/p>\n\n\n\n<p>7. <strong>Kas neleid\u017eia jiems miegoti naktimis<\/strong>. Tai yra svarbiausia. Turite \u017einoti savo potencialaus pirk\u0117jo baimes, r\u016bpes\u010dius, susir\u016bpinim\u0105, jaudul\u012f, viltis ir svajones. Kai \u017einosite pokalb\u012f savo potencialaus kliento galvoje, gal\u0117site \u012f j\u012f \u012feiti, kalb\u0117ti su juo ir u\u017emegzti santykius, kurie veda prie kliento.<\/p>\n\n\n\n<p>\u012edomus 7-ojo numerio patarimas: \"Kas neleid\u017eia jiems miegoti naktimis?\" - galim\u0173 atsakym\u0173 \u012f tok\u012f klausim\u0105 net ne\u012fmanoma \u012fsivaizduoti. Sudarydami pana\u0161ius apklausos klausimus, tur\u0117tum\u0117te i\u0161vardyti kelis atsakym\u0173 variantus (finansai, \u0161eima, sveikata ir t. t.) ir pasi\u016blyti galimyb\u0119 \"pa\u017eym\u0117ti visk\u0105, kas tinka\", taip pat variant\u0105 \"kita\". \u012etrauk\u0119 variant\u0105 \"kita\", galite rinkti atvirus atsakymus, kad gautum\u0117te daugiau informacijos apie savo klientus. Grei\u010diausiai jie pasidalys atsakymais, apie kuriuos net nepagalvojote.<\/p>",
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        "rendered": "<p>\"Infusionsoft\" sudar\u0117 nauding\u0105 7 dalyk\u0173, kuriuos turite \u017einoti apie savo klientus, s\u0105ra\u0161\u0105: 1. J\u0173 vardas. Niekas taip gerai nepasako apie \u017emog\u0173, kaip jo vardas. Pasinaudokite juo, kad u\u017emegztum\u0117te santykius su klientu.<\/p>",
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