{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lt\/griztamojo-rysio-ciklo-itraukimas-i-taktini-verslo-plana\/", "title": { "rendered": "Gr\u012f\u017etamojo ry\u0161io ciklo \u012ftraukimas \u012f taktin\u012f verslo plan\u0105" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Suman\u016bs verslininkai pastebi, kad b\u016bdas b\u016bti ver\u017eliems rinkoje yra nuolatinio gr\u012f\u017etamojo ry\u0161io ciklo \u012ftraukimas \u012f taktin\u012f verslo plan\u0105 keliose vietose.<\/p>\n\n\n\n

ApklausaRock<\/a> si\u016blo kelet\u0105 b\u016bd\u0173, kaip apklausos gali pagerinti j\u016bs\u0173 verslo efektyvum\u0105, veiksmingum\u0105 ir pelningum\u0105:

<\/strong><\/p>\n\n\n\n

Gaukite klient\u0173 atsiliepimus<\/strong><\/h3>\n\n\n\n\n\n\n\n

Vienas i\u0161 populiariausi\u0173 apklaus\u0173 naudojimo b\u016bd\u0173 - kaip matas klient\u0173 pasitenkinimas<\/a>. Metin\u0117s, pusmetin\u0117s ar ketvirtin\u0117s apklausos yra j\u016bs\u0173 verslo b\u016bkl\u0117s barometras, leid\u017eiantis jums steb\u0117ti savo veiklos rezultatus per tam tikr\u0105 laik\u0105. Be to, daugelis \u012fmoni\u0173 siun\u010dia pasitenkinimo apklausas po kiekvieno kliento sandorio, naudodamos apklaus\u0105 kaip b\u016bd\u0105 \u012fvertinti atskir\u0173 darbuotoj\u0173 ir paties produkto veiksmingum\u0105.<\/p>\n\n\n\n

Patikrinkite koncepcij\u0105<\/strong><\/h3>\n\n\n\n

I\u0161pl\u0117t\u0119 auditorij\u0105 ir \u012ftrauk\u0119 \u012f j\u0105 potencialius vartotojus, gal\u0117site patikrinti, ar rinka imli patobulintam produktui arba naujam pasi\u016blymui. Si\u0173sdami apklaus\u0105 dviem segmentams - daliai klient\u0173 ir daliai potenciali\u0173 klient\u0173 - gal\u0117site su\u017einoti, ar potencialiems klientams reikia kitoki\u0173 prane\u0161im\u0173 ar mokym\u0173, nei tie, kurie buvo reikalingi dabartiniams klientams \u012fgyti.<\/p>\n\n\n\n

Patikrinkite savo pardav\u0117jus<\/strong><\/h3>\n\n\n\n

Apklausos gali pad\u0117ti \u012fvertinti, kurie pardav\u0117jai yra geriausiai pasireng\u0119 tiekti \u017ealiavas, reikalingas j\u016bs\u0173 produkto plan\u0105 \u012fgyvendinti. Galite i\u0161si\u0173sti apklaus\u0105, kurioje teiraujat\u0117s apie trumpiausi\u0105 u\u017esakymo \u012fvykdymo termin\u0105, standartines pristatymo s\u0105lygas ir pan. Atsisiunt\u0119 j\u0173 atsakymus \u012f skai\u010diuokl\u0119, galite sur\u016b\u0161iuoti pardav\u0117jus pagal tai, kurie geriausiai gali \u012fvykdyti j\u016bs\u0173 naujus reikalavimus d\u0117l greitesnio pristatymo ar didesni\u0173 paj\u0117gum\u0173.<\/p>\n\n\n\n

Planuokite ir \u012fvertinkite savo rengin\u012f<\/strong><\/h3>\n\n\n\n

Apklausa - tai paprastas b\u016bdas surinkti daugyb\u0119 duomen\u0173 i\u0161 didel\u0117s \u017emoni\u0173 grup\u0117s. Rinkodaros ir Rengini\u0173 planavimas<\/a> skyriai gali lengvai \u012fdiegti apklausas ir paklausti atstov\u0173 apie j\u0173 atvykimo \u012f parod\u0105 laik\u0105, pageidaujamas pamainas ir t. t., o tada panaudoti \u0161i\u0105 informacij\u0105 planuodami rengin\u012f. V\u0117liau apsvarstykite galimyb\u0119 atlikti atskir\u0105 apklaus\u0105, kurioje atstov\u0173 b\u016bt\u0173 klausiama nuomon\u0117s apie parodos vert\u0119, su ja susijusi\u0173 pardavim\u0173 skai\u010di\u0173 ir apie tai, ar jie planuoja joje dalyvauti kitais metais.<\/p>\n\n\n\n

Darbuotoj\u0173 pasitenkinimo vertinimas<\/strong><\/h3>\n\n\n\n

Internetin\u0117s apklausos yra idealus mechanizmas pra\u0161yti darbuotoj\u0173 atsiliepimai<\/a>taip u\u017etikrinant anonimi\u0161kum\u0105, kuris yra labai svarbus norint gauti atvir\u0105 gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f.<\/p>\n\n\n\n

Dalijimasis ger\u0105ja patirtimi<\/strong><\/h3>\n\n\n\n

Patarimai yra aukso vert\u0117s, o internetin\u0117s apklausos yra veiksmingas b\u016bdas surinkti i\u0161mint\u012f, kurios negalima rasti kitur. Greita apklausa apie tai, kaip spr\u0119sti sud\u0117ting\u0105 verslo klausim\u0105, suteikia atsakymus, kuriuos galima tiesiogiai pritaikyti praktikoje.<\/p>\n\n\n\n

\u012etraukite j\u012f \u012f savo kalendori\u0173<\/strong><\/h3>\n\n\n\n

Suteikite sau pakankamai laiko, kad gal\u0117tum\u0117te i\u0161 tikr\u0173j\u0173 su\u017einoti, k\u0105 apklausa atskleid\u017eia: pernelyg da\u017enai apklausos atliekamos paskutin\u0119 minut\u0119, tod\u0117l ne\u012fmanoma imtis veiksm\u0173 pagal gaut\u0105 informacij\u0105. Be to, kas ketvirt\u012f atliekamos klient\u0173 pasitenkinimo apklausos, apsvarstykite galimyb\u0119 si\u0173sti apklausas pagal \u0161i\u0105 rotacij\u0105:<\/p>\n\n\n\n

  • Veiklos apklausos po kiekvieno sandorio<\/li>
  • Prie\u0161 reguliariai rengiamas parodas ir renginius<\/li>
  • Rinkodaros koncepcijos bandymai, kaip reikalauja produkto vystymasis<\/li>
  • Ketvirtin\u0117s darbuotoj\u0173 per\u017ei\u016bros<\/li>
  • Kas ketvirt\u012f atliekamos pardav\u0117j\u0173 apklausos<\/li>
  • Pusmetiniai produkt\u0173 i\u0161leidimai<\/li>
  • Kasmetin\u0117s darbuotoj\u0173 pasitenkinimo apklausos<\/li>
  • U\u017eklausos d\u0117l i\u0161mok\u0173 prie\u0161 metini\u0173 plan\u0173 pakeitimus<\/li><\/ul>\n\n\n\n

    Apklausos diegimas<\/strong><\/h3>\n\n\n\n

    Apklausas galima atlikti keliais b\u016bdais ir kiekvienas j\u0173 turi sav\u0173 privalum\u0173. Vienkartinis el. lai\u0161k\u0173 siuntimas visai klient\u0173 ar potenciali\u0173 klient\u0173 bazei yra i\u0161samus komunikacijos b\u016bdas. Jei apklaus\u0105 talpinate savo interneto svetain\u0117je, potencialiems klientams, pirk\u0117jams ir pardav\u0117jams siun\u010diate signal\u0105, kad nuolat j\u0173 klausot\u0117s ir esate iml\u016bs atsiliepimams.<\/p>\n\n\n\n

    Realaus laiko gr\u012f\u017etamojo ry\u0161io ciklo \u012ftraukimas \u012f kelet\u0105 metinio verslo plano skyri\u0173 gali pad\u0117ti jums b\u016bti ver\u017eliems ir gerai informuotiems apie savo veikl\u0105. I\u0161nagrin\u0117kite savo kalendori\u0173 ir plan\u0105 ir paklauskite sav\u0119s: ar b\u016bt\u0173 naudinga i\u0161bandyti \u0161i\u0105 koncepcij\u0105 arba surinkti daugiau informacijos?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Suman\u016bs verslininkai pastebi, kad b\u016bdas b\u016bti ver\u017eliems rinkoje yra nuolatinio gr\u012f\u017etamojo ry\u0161io ciklo \u012ftraukimas \u012f taktin\u012f verslo plan\u0105 keliose vietose. SurveyRock si\u016blo kelet\u0105 b\u016bd\u0173, kaip apklausos gali pagerinti j\u016bs\u0173 verslo efektyvum\u0105, veiksmingum\u0105 ir pelningum\u0105: Gaukite klient\u0173 atsiliepimus<\/p>", "protected": false }, "author": 3, "featured_media": 461, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 19, 34, 40 ], "class_list": [ "post-460", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-feedback", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nGr\u012f\u017etamojo ry\u0161io ciklo \u012ftraukimas \u012f taktin\u012f verslo plan\u0105 | SurveyRock<\/title>\n<meta name=\"description\" content=\""SurveyRock" si\u016blo kelet\u0105 b\u016bd\u0173, kaip apklausos gali pagerinti j\u016bs\u0173 verslo efektyvum\u0105, veiksmingum\u0105 ir pelningum\u0105:\" 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