{
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    "date": "2015-05-28T17:48:25",
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    "slug": "when-to-conduct-customer-satisfaction-surveys",
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        "rendered": "Kada atlikti klient\u0173 pasitenkinimo apklausas"
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        "rendered": "<p class=\"wp-block-paragraph\">Klient\u0173 pasitenkinimas tiesiogiai susij\u0119s su pelningumu. Jei klientai yra patenkinti, jie paprastai b\u016bna lojal\u016bs. Lojal\u016bs klientai ne tik daugiau perka, bet ir rekomenduoja kitus klientus. Turime nema\u017eai informacijos <a href=\"https:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noreferrer noopener\">klient\u0173 pasitenkinimo apklausos \u0161ablonai<\/a> kad gal\u0117tum\u0117te prad\u0117ti veikti per kelias minutes.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">\u012emon\u0117s \"Bain &amp; Company\" atlikto gerai \u017einomo tyrimo metu nustatyta, kad daugelyje \u012fmoni\u0173 5% padidinus klient\u0173 i\u0161laikym\u0105, pelnas gali padid\u0117ti nuo 25% iki 95%. Tas pats tyrimas parod\u0117, kad \u012fgyti nauj\u0105 klient\u0105 kainuoja \u0161e\u0161is-septynis kartus daugiau nei i\u0161laikyti esam\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be to, viena dienora\u0161\u010dio patirtis gali nusverti daugyb\u0119 ger\u0173 patir\u010di\u0173. Bloga patirtis gali b\u016bti greitai perduota de\u0161imtims, \u0161imtams ar t\u016bkstan\u010diams kit\u0173 klient\u0173, tod\u0117l jos poveikis dar labiau padid\u0117ja. Taigi, jei j\u016bs\u0173 \u012fmon\u0117 daro ka\u017ek\u0105, kas nuvilia klientus, turite tai \u017einoti i\u0161 karto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Labai svarbu suteikti klientams galimyb\u0119 pateikti atsiliepimus apie bendr\u0105 pasitenkinimo lyg\u012f ir konkre\u010dius pageidavimus bei nepatogumus. Ne ma\u017eiau svarbu nuolat vertinti ir steb\u0117ti \u0161\u012f ind\u0117l\u012f. Netur\u0117dama veiksmingos klient\u0173 pasitenkinimo tyrim\u0173 programos, j\u016bs\u0173 \u012fmon\u0117 praras versl\u0105, praleis galimybes ir atsidurs nepalankioje konkurencin\u0117je pad\u0117tyje.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/04\/Clock-And-Calendar.jpg\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/04\/Clock-And-Calendar.jpg\" alt=\"Laikrodis ir kalendorius\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Daugeliui \u012fmoni\u0173 kyla klausimas, kaip da\u017enai reik\u0117t\u0173 atlikti klient\u0173 pasitenkinimo apklausas. Atsakymas priklauso nuo klient\u0173 baz\u0117s dyd\u017eio ir tyrimo tikslo. Yra du dalykai<br>Pagrindiniai apklaus\u0173 tipai, kuri\u0173 paskirtis labai skiriasi:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sandori\u0173 apklausose tiesiogiai i\u0161 produkto ar paslaugos naudotojo pra\u0161oma gr\u012f\u017etamojo ry\u0161io apie konkret\u0173 susitikim\u0105. Jos atliekamos i\u0161 karto po kiekvieno kliento sandorio.  Pavyzd\u017eiui, apklausa gali b\u016bti atliekama po pirkimo ar klient\u0173 aptarnavimo patirties.<\/li><li>Santyki\u0173 apklausose renkami duomenys i\u0161 \u017emoni\u0173, kurie palaiko nuolatinius santykius su \u012fmone ir yra sudar\u0119 daugyb\u0119 sandori\u0173. Apklausos atliekamos reguliariai, da\u017enai kas ketvirt\u012f.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sandori\u0173 apklausos siun\u010diamos bet kurio su klientu bendraujan\u010dio asmens nuo\u017ei\u016bra, ta\u010diau duomenys tur\u0117t\u0173 b\u016bti renkami i\u0161 karto po s\u0105veikos, kol patirtis dar \u0161vie\u017eia.<br>kliento mintis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Santyki\u0173 apklausas reik\u0117t\u0173 paskirstyti per metus. \u0160tai keletas punkt\u0173, kuriuos reik\u0117t\u0173 tur\u0117ti omenyje:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Jei kiekvienais metais yra tik vienas duomen\u0173 ta\u0161kas, vienas \u012fvykis gali tur\u0117ti didel\u012f poveik\u012f rezultatams.<\/li><li>\u012emon\u0117se, turin\u010diose pakankamai didel\u0119 klient\u0173 baz\u0119 (bent 10 000), santyki\u0173 tyrimai gali b\u016bti atliekami nuolat, ta\u010diau ataskaitos gali b\u016bti teikiamos kas m\u0117nes\u012f, kad b\u016bt\u0173 atsi\u017evelgta \u012f sezoni\u0161kumo ar pavieni\u0173 \u012fvyki\u0173 poveik\u012f.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Daugeliu atvej\u0173 gali b\u016bti tikslinga atlikti ir sandori\u0173, ir santyki\u0173 tyrimus. Pavyzd\u017eiui, \u012fmon\u0117 gali atlikti sandori\u0173 tyrimus klient\u0173 aptarnavimo tikslais, o santyki\u0173 tyrimai - \u012fprastiniams verslo b\u016bkl\u0117s patikrinimams.<\/p>",
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        "rendered": "<p>Klient\u0173 pasitenkinimas tiesiogiai susij\u0119s su pelningumu. Jei klientai yra patenkinti, jie paprastai b\u016bna lojal\u016bs. Lojal\u016bs klientai ne tik daugiau perka, bet ir rekomenduoja kitus klientus. Turime kelet\u0105 klient\u0173 pasitenkinimo apklausos \u0161ablon\u0173, kuriuos gal\u0117site paruo\u0161ti ir prad\u0117ti naudoti per kelias minutes.<\/p>",
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