{ "id": 354, "date": "2015-05-05T16:39:56", "date_gmt": "2015-05-05T14:39:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=354" }, "modified": "2020-10-19T15:30:07", "modified_gmt": "2020-10-19T13:30:07", "slug": "10-tips-to-improve-your-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lt\/10-patarimu-kaip-pagerinti-savo-tyrimus\/", "title": { "rendered": "10 patarim\u0173, kaip pagerinti apklausas" }, "content": { "rendered": "
\"patarimai<\/figure><\/div>\n\n\n\n

Kas yra gera apklausa?<\/p>\n\n\n\n

Gera apklausa suteikia jums naudingos ir ai\u0161kios informacijos, reikalingos verslo sprendimams priimti. Geros apklausos pasi\u017eymi didesniu atsakym\u0173 skai\u010diumi ir auk\u0161tesne duomen\u0173 kokybe. Geras apklausas lengva u\u017epildyti ir jos n\u0117ra painios.<\/p>\n\n\n\n\n\n\n\n

Laikydamiesi \u0161i\u0173 pagrindini\u0173 geros apklausos taisykli\u0173, galite padidinti apklausos atsakym\u0173 skai\u010di\u0173 ir pagerinti surinkt\u0173 duomen\u0173 kokyb\u0119:<\/p>\n\n\n\n

1) Ai\u0161kiai apibr\u0117\u017eti apklausos tiksl\u0105<\/strong><\/h3>\n\n\n\n

Neai\u0161k\u016bs tikslai lemia neai\u0161kius rezultatus, o ma\u017eiausiai norisi, kad rezultatai b\u016bt\u0173 tokie, kurie nesuteikia jokios realios vert\u0117s sprendimams priimti. Ger\u0173 apklaus\u0173 tikslai yra tikslingi ir lengvai suprantami. I\u0161 anksto skirkite laiko tikslams nustatyti. Ra\u0161tu tai skamba akivaizd\u017eiai, ta\u010diau esame mat\u0119 daugyb\u0119 apklaus\u0173, kuriose kelios minut\u0117s planavimo gal\u0117jo lemti skirtum\u0105 tarp kokybi\u0161k\u0173 atsakym\u0173 (atsakym\u0173, nauding\u0173 sprendimams priimti) ir neinterpretuojam\u0173 duomen\u0173.<\/p>\n\n\n\n

I\u0161ankstinis planavimas padeda u\u017etikrinti, kad apklausoje b\u016bt\u0173 u\u017eduodami tinkami klausimai, kad b\u016bt\u0173 pasiektas tikslas ir gauti naudingi duomenys.<\/p>\n\n\n\n

Koks \u0161ios apklausos tikslas?<\/p>\n\n\n\n

  • Kod\u0117l rengiate \u0161i\u0105 apklaus\u0105?<\/li>
  • K\u0105 tikit\u0117s pasiekti \u0161ia apklausa?<\/li><\/ul>\n\n\n\n

    Kaip naudosite surinktus duomenis?<\/p>\n\n\n\n

    • Kokius sprendimus tikit\u0117s paveikti \u0161ios apklausos rezultatais? (V\u0117liau tai pad\u0117s nustatyti, kokius duomenis reikia surinkti, kad gal\u0117tum\u0117te priimti \u0161iuos sprendimus).<\/li><\/ul>\n\n\n\n

      2) Apklausa turi b\u016bti trumpa ir koncentruota<\/strong><\/h3>\n\n\n\n

      Trumpa ir tikslinga forma padeda u\u017etikrinti atsakym\u0173 kokyb\u0119 ir kiekyb\u0119. Apskritai geriau sutelkti d\u0117mes\u012f \u012f vien\u0105 tiksl\u0105, o ne bandyti sukurti pagrindin\u0119 apklaus\u0105, apiman\u010di\u0105 daug tiksl\u0173.<\/p>\n\n\n\n

      Trumpesn\u0117se apklausose paprastai b\u016bna daugiau atsakym\u0173 ir apklaus\u0173 dalyviai re\u010diau atsisako dalyvauti apklausoje. \u017dmogus i\u0161 prigimties nori, kad viskas b\u016bt\u0173 greita ir paprasta - kai apklausos dalyvis praranda susidom\u0117jim\u0105, jis papras\u010diausiai atsisako u\u017eduoties, o jums belieka nuspr\u0119sti, kaip interpretuoti tolesn\u012f duomen\u0173 rinkin\u012f (arba ar j\u012f vis\u0105 panaudoti).<\/p>\n\n\n\n

      \u012esitikinkite, kad kiekvienas j\u016bs\u0173 klausimas yra orientuotas \u012f tai, kad pad\u0117t\u0173 pasiekti j\u016bs\u0173 nurodyt\u0105 tiksl\u0105. Ne\u012ftraukite \"maloni\u0173\" klausim\u0173, kurie tiesiogiai nepadeda gauti duomen\u0173, padedan\u010di\u0173 siekti tiksl\u0173.<\/p>\n\n\n\n

      Nor\u0117dami \u012fsitikinti, kad apklausa yra trumpa, skirkite laiko keliems apklaus\u0105 atliekantiems \u017emon\u0117ms. \"Galop\" tyrimai parod\u0117, kad apklausa tur\u0117t\u0173 trukti ne ilgiau kaip 5 minutes. Priimtina 6-10 minu\u010di\u0173, ta\u010diau po 11 minu\u010di\u0173 apklaus\u0105 nutraukia nema\u017eai respondent\u0173.<\/p>\n\n\n\n

      3) Klausimai turi b\u016bti paprasti<\/strong><\/h3>\n\n\n\n

      U\u017etikrinkite, kad j\u016bs\u0173 klausimai b\u016bt\u0173 dalyki\u0161ki, ir venkite \u017eargono. Nemanykite, kad apklausos dalyviai taip pat gerai moka vartoti akronimus, kaip ir j\u016bs. Stenkit\u0117s, kad j\u016bs\u0173 klausimai b\u016bt\u0173 kuo konkretesni ir tiesmuki\u0161kesni. Palyginkite savo nuomon\u0119: Kokia j\u016bs\u0173 patirtis dirbant su m\u016bs\u0173 asmenine komanda? \u012e: Kaip esate patenkinti m\u016bs\u0173 personalo skyriaus reakcijos laiku?<\/p>\n\n\n\n

      4) Kai \u012fmanoma, naudokite u\u017edarus klausimus.<\/strong><\/h3>\n\n\n\n

      U\u017edaruose klausimuose apklausos dalyviai gali pasirinkti konkre\u010dius atsakymus (pvz., taip arba ne), tod\u0117l lengviau analizuoti rezultatus. U\u017edaro tipo klausimai gali b\u016bti \"taip \/ ne\", keli\u0173 atsakym\u0173 variant\u0173 arba vertinimo skal\u0117s formos. Atviri klausimai leid\u017eia \u017emon\u0117ms atsakyti \u012f klausim\u0105 savais \u017eod\u017eiais. Atviri klausimai yra puik\u016bs papildomi klausimai ir gali suteikti naudingos kokybin\u0117s informacijos bei \u012f\u017evalg\u0173. Ta\u010diau lyginimo ir analiz\u0117s tikslais pirmenyb\u0117 teikiama u\u017edariems klausimams.<\/p>\n\n\n\n

      5) Apklausos metu i\u0161laikykite nuoseklius vertinimo skal\u0117s klausimus.<\/strong><\/h3>\n\n\n\n

      Vertinimo skal\u0117s yra puikus b\u016bdas matuoti ir lyginti kintam\u0173j\u0173 rinkinius. Jei nuspr\u0119site naudoti vertinimo skal\u0119 (pvz., nuo 1 iki 5), laikykit\u0117s nuoseklumo visoje apklausoje. Skal\u0117je naudokite t\u0105 pat\u012f bal\u0173 skai\u010di\u0173 ir \u012fsitikinkite, kad auk\u0161to ir \u017eemo lygio reik\u0161m\u0117s apklausos metu i\u0161lieka vienodos. Be to, vertinimo skal\u0117je naudokite nelygin\u012f skai\u010di\u0173, kad b\u016bt\u0173 lengviau analizuoti duomenis. Keisdami vertinimo skal\u0119 suklaidinsite apklausos dalyvius, o tai lems nepatikimus atsakymus.<\/p>\n\n\n\n

      6) Prisijungimo tvarka<\/strong><\/h3>\n\n\n\n

      \u012esitikinkite, kad apklausa vyksta logi\u0161ka tvarka. Prad\u0117kite nuo trumpos \u012f\u017eangos, motyvuojan\u010dios apklausos dalyvius u\u017epildyti apklaus\u0105 (pvz., \"Pad\u0117kite mums pagerinti jums teikiamas paslaugas. Pra\u0161ome atsakyti \u012f \u0161i\u0105 trump\u0105 apklaus\u0105.\"). Toliau patartina prad\u0117ti nuo plok\u0161\u010diojo pob\u016bd\u017eio klausim\u0173, o tada pereiti prie siauresn\u0117s apimties klausim\u0173. Paprastai geriau rinkti demografinius duomenis, o jautrius klausimus u\u017eduoti pabaigoje (nebent \u0161i\u0105 informacij\u0105 naudosite apklausos dalyviams atrinkti). Jei pra\u0161ote pateikti kontaktin\u0119 informacij\u0105, j\u0105 pateikite paskutin\u0119.<\/p>\n\n\n\n

      7) I\u0161ankstinis apklausos testavimas<\/strong><\/h3>\n\n\n\n

      B\u016btinai i\u0161 anksto i\u0161bandykite apklaus\u0105 su keliais tikslin\u0117s auditorijos nariais ir (arba) bendradarbiais, kad rastum\u0117te trikd\u017ei\u0173 ir netik\u0117t\u0173 klausim\u0173 interpretacij\u0173.<\/p>\n\n\n\n

      8) Si\u0173sdami apklausos kvietimus atsi\u017evelkite \u012f savo auditorij\u0105<\/strong><\/h3>\n\n\n\n

      Naujausi statistiniai duomenys rodo, kad did\u017eiausias atidaryt\u0173 ir paspaust\u0173 lai\u0161k\u0173 skai\u010dius yra pirmadien\u012f, penktadien\u012f ir sekmadien\u012f. Be to, tyrimai parod\u0117, kad apklaus\u0173 atsakym\u0173 kokyb\u0117 nesiskiria nuo darbo dienos iki savaitgalio. Atsi\u017evelgiant \u012f tai, svarbiausia atsi\u017evelgti \u012f savo auditorij\u0105. Pavyzd\u017eiui, darbuotoj\u0173 apklausas tur\u0117tum\u0117te si\u0173sti darbo savait\u0117s metu ir j\u016bs\u0173 \u012fmonei tinkamu laiku. Jei esate \u012f pardavimus orientuota \u012fmon\u0117, venkite si\u0173sti darbuotojams m\u0117nesio pabaigoje, kai jie stengiasi u\u017ebaigti versl\u0105.<\/p>\n\n\n\n

      9) Apsvarstykite galimyb\u0119 i\u0161si\u0173sti kelis priminimus<\/strong><\/h3>\n\n\n\n

      Nors ne visoms apklausoms tinka, ta\u010diau siun\u010diant priminimus tiems, kurie anks\u010diau neatsak\u0117, da\u017enai galima gerokai padidinti atsakym\u0173 skai\u010di\u0173.<\/p>\n\n\n\n

      10) Apsvarstykite galimyb\u0119 pasi\u016blyti paskat\u0105<\/strong><\/h3>\n\n\n\n

      Priklausomai nuo apklausos tipo ir apklausos auditorijos, paprastai labai veiksmingai atsakym\u0173 da\u017en\u012f pagerina paskatos si\u016blymas. \u017dmon\u0117ms patinka id\u0117ja gauti k\u0105 nors u\u017e savo laik\u0105, o tyrimai parod\u0117, kad paskatos paprastai vidutini\u0161kai padidina atsakym\u0173 skai\u010di\u0173 50%. Viena i\u0161 i\u0161lyg\u0173 yra ta, kad paskata turi b\u016bti tinkamos apimties. Pernelyg didel\u0117s paskatos gali paskatinti nepageidaujam\u0105 elges\u012f, pavyzd\u017eiui, \u017emon\u0117s gali meluoti apie demografinius duomenis, kad neb\u016bt\u0173 atrinkti i\u0161 apklausos. Taip pat nepamir\u0161kite, kad didesnis ma\u017e\u0173 paskat\u0173 skai\u010dius leis gauti didesn\u012f atsakym\u0173 skai\u010di\u0173 nei ma\u017eesnis dideli\u0173 paskat\u0173 skai\u010dius.<\/p>", "protected": false }, "excerpt": { "rendered": "

      Kas yra gera apklausa? Gera apklausa suteikia jums naudingos ir ai\u0161kios informacijos, reikalingos j\u016bs\u0173 verslo sprendimams priimti. Geros apklausos pasi\u017eymi didesniu atsakym\u0173 skai\u010diumi ir auk\u0161tesne duomen\u0173 kokybe. Geras apklausas lengva u\u017epildyti ir jos n\u0117ra painios.<\/p>", "protected": false }, "author": 3, "featured_media": 358, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 40, 35 ], "class_list": [ "post-354", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-online-surveys", "tag-survey-tips" ], "yoast_head": "\n10 patarim\u0173, kaip pagerinti apklausas | SurveyRock<\/title>\n<meta name=\"description\" content=\"Laikydamiesi \u0161i\u0173 10 pagrindini\u0173 geros apklausos taisykli\u0173 galite padidinti apklausos atsakym\u0173 da\u017en\u012f ir pagerinti surinkt\u0173 duomen\u0173 kokyb\u0119.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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