{ "id": 333, "date": "2015-03-26T16:39:00", "date_gmt": "2015-03-26T15:39:00", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=333" }, "modified": "2020-10-19T14:12:37", "modified_gmt": "2020-10-19T12:12:37", "slug": "ten-reasons-to-send-customer-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lt\/desimt-priezasciu-kodel-reikia-siusti-klientu-apklausas\/", "title": { "rendered": "De\u0161imt prie\u017eas\u010di\u0173 si\u0173sti klient\u0173 apklausas" }, "content": { "rendered": "
\"10<\/a><\/figure><\/div>\n\n\n\n

Siun\u010diant klient\u0173 apklausas galima gauti gyvybi\u0161kai svarbi\u0173 \u012f\u017evalg\u0173, kurios pagerina pardavim\u0173, rinkodaros ir klient\u0173 aptarnavimo atstov\u0173 veiklos efektyvum\u0105 ir bendr\u0105 verslo na\u0161um\u0105. <\/p>\n\n\n\n\n\n\n\n

Tikroji klient\u0173 \u012f\u017evalga gaunama i\u0161 nuolatinio gr\u012f\u017etamojo ry\u0161io. Kad parodytum\u0117te, koki\u0105 naud\u0105 gali duoti gr\u012f\u017etamasis ry\u0161ys ir koki\u0105 vert\u0119 turi nuolatinis duomen\u0173 rinkimas ir steb\u0117jimas, pateikiame de\u0161imt prie\u017eas\u010di\u0173, kod\u0117l verta si\u0173sti klient\u0173 apklausas:<\/p>\n\n\n\n

1. Gaukite tikslius duomenis apie klient\u0173 pasitenkinim\u0105<\/strong><\/h3>\n\n\n\n

Daugeliui vadov\u0173 kyla klausimas, kaip da\u017enai jie tur\u0117t\u0173 atlikti klient\u0173 pasitenkinimo apklausas. Atsakymas priklauso nuo klient\u0173 baz\u0117s dyd\u017eio ir tyrimo tikslo. Yra du pagrindiniai apklaus\u0173 tipai, ir j\u0173 tikslai labai skiriasi:<\/p>\n\n\n\n

Klient\u0173 pasitenkinimo vertinimas yra vienas populiariausi\u0173 apklaus\u0173 b\u016bd\u0173. Metin\u0117s, pusmetin\u0117s ar ketvirtin\u0117s klient\u0173 pasitenkinimo apklausos gali suteikti patikim\u0173 duomen\u0173, reikaling\u0173 santykiams su klientais gerinti, verslo galimyb\u0117ms pl\u0117sti, praktikai tobulinti, geriausiems darbuotojams apdovanoti, rinkodaros veiklai tobulinti ir net naujiems talentams \u012f pardavim\u0173, rinkodaros ir klient\u0173 aptarnavimo komandas \u012fdarbinti.<\/p>\n\n\n\n

Be to, nuolatinis klient\u0173 pasitenkinimo lygio steb\u0117jimas tam tikrais laikotarpiais leid\u017eia jums palyginti sutaupyti su pramon\u0117s sektoriais, konkre\u010diais konkurentais arba savo tikslais ir l\u016bkes\u010diais.<\/p>\n\n\n\n

2. \u017dinokite, kod\u0117l laim\u0117jote (arba pralaim\u0117jote)<\/strong><\/h3>\n\n\n\n

Apklaus\u0173 atsakymai gali pad\u0117ti suprasti, kas klientams patinka, kas ne ir kod\u0117l, kad gal\u0117tum\u0117te sutelkti savo pardavimo, rinkodaros ir paslaug\u0173 strategijas ir patobulinti produkt\u0173 k\u016brimo planus. Tur\u0117dami ger\u0173 duomen\u0173, galite veiksmingiau paskirstyti i\u0161teklius, geriau suderinti pasi\u016blymus su klient\u0173 reikalavimais ir padidinti klient\u0173 lojalum\u0105, pajamas ir pelningum\u0105.<\/p>\n\n\n\n

3. \"\u012evertinkite\" savo perspektyvas ir klientus<\/strong><\/h3>\n\n\n\n

Naudodami apklausas pagrindinei informacijai apie klient\u0173 po\u017ei\u016br\u012f, nuomones ir ketinimus rinkti, \u0161iuos duomenis galite panaudoti ir \u012fvertinti klientus pagal j\u0173 numatomus pirkimus, numatom\u0105 ind\u0117l\u012f \u012f pajamas arba bendr\u0105 pelningum\u0105. Taip pat galite nustatyti, kas yra j\u016bs\u0173 geriausi potencial\u016bs klientai ir kurie klientai gali b\u016bti rizikingi bei kiek kainuot\u0173 juos prarasti. M\u016bs\u0173 Net Promoter\u00ae Score (NPS) klausimas<\/a> idealiai tinka tokioje situacijoje.<\/p>\n\n\n\n

4. Pardavimo ir aptarnavimo atstov\u0173 vertinimas<\/strong><\/h3>\n\n\n\n

Apklausos gali pad\u0117ti nustatyti, kurie pardavimo ir aptarnavimo atstovai klient\u0173 po\u017ei\u016briu dirba gerai, ir taip pad\u0117ti pagrind\u0105 apdovanojimams ar paskatinimams, kurie yra viso kompensacij\u0173 paketo dalis. \u017dinodami, kokios pardavimo ir aptarnavimo praktikos r\u016b\u0161ys geriausiai atsiliepia klientams, taip pat galite kurti ir dalytis ger\u0105ja patirtimi tarp savo komand\u0173.<\/p>\n\n\n\n

5. Gauti id\u0117j\u0173 naujiems produktams, paslaugoms ir akcijoms<\/strong><\/h3>\n\n\n\n

Kiekvienas turi savo id\u0117j\u0105. J\u016bs\u0173 klientai. J\u016bs\u0173 darbuotojai yra j\u016bs\u0173 darbuotojai. J\u016bs\u0173 pardav\u0117jai. Ta\u010diau kaip atpa\u017einti id\u0117jas, kurios turi real\u0173 rinkos potencial\u0105 arba kurios lems veiksming\u0105 reklamos kampanij\u0105 ar slidin\u0117jim\u0105? Apklausos gali pad\u0117ti jums generuoti id\u0117jas, nustatyti, kurias id\u0117jas \u012ftraukti \u012f vystymo piltuv\u0117l\u012f, ir paversti dideles id\u0117jas verslo prover\u017eiu.<\/p>\n\n\n\n

6. Rinkodaros veiklos veiksmingumo vertinimas<\/strong><\/h3>\n\n\n\n

Jei norite su\u017einoti, kaip klientai reaguos \u012f reklam\u0105, reklamin\u012f pasi\u016blym\u0105 ar prek\u0117s \u017eenklo tapatyb\u0117s pakeitim\u0105, galite sp\u0117lioti ir rizikuoti arba si\u0173sti apklaus\u0105. Si\u0173sdami apklaus\u0105 savo klientams ir potencialiems pirk\u0117jams, galite su\u017einoti, ar skirtingos \u017einut\u0117s geriau atsiliepia tam tikroms tikslin\u0117ms grup\u0117ms, ir, prie\u0161 vykdydami kampanij\u0105, pritaikyti rinkodar\u0105 optimaliems rezultatams. Tai padeda si\u0173sti tinkam\u0105 \u017einut\u0119 tinkamiems \u017emon\u0117ms.<\/p>\n\n\n\n

7. Darbuotoj\u0173 pasitenkinimo vertinimas <\/strong><\/h3>\n\n\n\n

Internetin\u0117s apklausos yra idealus mechanizmas, leid\u017eiantis pra\u0161yti darbuotoj\u0173 atsiliepimai<\/a>, nes jie u\u017etikrina anonimi\u0161kum\u0105, kuris yra labai svarbus norint gauti nuo\u0161ird\u0173 atsiliepim\u0105, kai jis siun\u010diamas naudojant \u017einiatinkl\u012f. Daugelis \u012fmoni\u0173 internetines apklausas naudoja vadovyb\u0117s vertinimams atlikti arba pra\u0161ydamos pateikti atsiliepimus apie mokym\u0173 pra\u0161ymus, i\u0161mok\u0173 pasi\u016blymus, profesin\u012f tobul\u0117jim\u0105 ar net renginius, kurie turi b\u016bti surengti per \u012fmon\u0117s piknik\u0105 ar i\u0161va\u017eiuojam\u0105j\u012f pos\u0117d\u012f. Apklausas galite naudoti ir b\u016bsimiems darbuotojams atrinkti, apklausdami juos apie tai, kiek kilometr\u0173 jie pasireng\u0119 va\u017ein\u0117ti \u012f darb\u0105, ar va\u017eiuos ir kitus duomenis, kuriuos galb\u016bt nor\u0117site surinkti.<\/p>\n\n\n\n

8. Suplanuoti arba \u012fvertinti rengin\u012f<\/strong><\/h3>\n\n\n\n

Apklausa - tai paprastas b\u016bdas surinkti daugyb\u0119 duomen\u0173 i\u0161 didel\u0117s \u017emoni\u0173 grup\u0117s, tod\u0117l ji gali b\u016bti naudinga priemon\u0117 planuojant ir vertinant rengin\u012f. Pavyzd\u017eiui, naudodami internetin\u0119 apklaus\u0105 galite paklausti klient\u0173 apie j\u0173 planuojam\u0105 atvykim\u0105 \u012f parod\u0105 laik\u0105 arba pageidaujam\u0105 maist\u0105, o po renginio galite i\u0161si\u0173sti atskir\u0105 apklaus\u0105 ir paklausti j\u0173 nuomon\u0117s apie parodos vert\u0119, bendr\u0105 pasitenkinim\u0105 paroda arba apie tai, ar jie planuoja dalyvauti kitame j\u016bs\u0173 renginyje.<\/p>\n\n\n\n

9. Gauti konkre\u010di\u0105 informacij\u0105 apie klient\u0105<\/strong><\/h3>\n\n\n\n

Klient\u0173 \u012fra\u0161ai lengvai pasensta, o kontakt\u0173 ir potenciali\u0173 klient\u0173 s\u0105ra\u0161ai da\u017enai b\u016bna nei\u0161sam\u016bs. Naudodamiesi internetin\u0117mis apklausomis galite greitai u\u017epildyti klient\u0173 \u012fra\u0161\u0173 spragas ir atnaujinti informacij\u0105 apie klientus.<\/p>\n\n\n\n

10. Dalijimasis ger\u0105ja patirtimi<\/strong><\/h3>\n\n\n\n

Apklausos yra greitas ir veiksmingas b\u016bdas surinkti i\u0161mint\u012f ir \u012f\u017evalgas, kuri\u0173 nerasite kitur. Pavyzd\u017eiui, apklausos klausimas apie tai, kaip spr\u0119sti opi\u0105 klient\u0173 problem\u0105 ar verslo klausim\u0105, gali suteikti daugyb\u0119 atsakym\u0173 ir nauding\u0173 patarim\u0173, kuriuos galima tiesiogiai pritaikyti praktikoje.<\/p>\n\n\n\n

Mes, \"SurveyRock\", \u017einome, kokia svarbi j\u016bs\u0173 klient\u0173 apklausa j\u016bs\u0173 s\u0117kmei, tod\u0117l b\u016btinai per\u017ei\u016br\u0117kite m\u016bs\u0173 penkis dizaino principus, skirtus j\u016bs\u0173 klient\u0173 pasitenkinimo apklausos<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n



Net Promoter, Net Promoter Score ir NPS yra \"Bain & Company, Inc.\", Fred Reichheld ir \"Satmetrix Systems, Inc.\" registruotieji preki\u0173 \u017eenklai.<\/p>", "protected": false }, "excerpt": { "rendered": "

Siun\u010diant klient\u0173 apklausas galima gauti gyvybi\u0161kai svarbi\u0173 \u012f\u017evalg\u0173, kurios pagerina pardavim\u0173, rinkodaros ir klient\u0173 aptarnavimo atstov\u0173 veiklos efektyvum\u0105 ir bendr\u0105 verslo na\u0161um\u0105.<\/p>", "protected": false }, "author": 3, "featured_media": 334, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 59, 28, 34, 3 ], "class_list": [ "post-333", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-satisfaction", "tag-customer-survey", "tag-online-survey", "tag-survey" ], "yoast_head": "\nDe\u0161imt prie\u017eas\u010di\u0173 si\u0173sti klient\u0173 apklausas | SurveyRock<\/title>\n<meta name=\"description\" content=\"10 prie\u017eas\u010di\u0173, \u012frodan\u010di\u0173, koki\u0105 naud\u0105 gali duoti klient\u0173 apklausos ir 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