{ "id": 215, "date": "2014-12-30T20:41:08", "date_gmt": "2014-12-30T19:41:08", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=215" }, "modified": "2020-10-19T13:05:02", "modified_gmt": "2020-10-19T11:05:02", "slug": "9-reasons-why-online-market-surveys-are-better", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lt\/9-priezastys-kodel-internetines-rinkos-tyrimai-yra-geresni\/", "title": { "rendered": "9 prie\u017eastys, kod\u0117l internetin\u0117s rinkos apklausos yra geresn\u0117s" }, "content": { "rendered": "
\"Rinkos<\/a><\/figure><\/div>\n\n\n\n

Internetin\u0117s rinkos apklausos suteikia j\u016bs\u0173 organizacijai tinkam\u0173 priemoni\u0173, kad gal\u0117tum\u0117te parengti ir atlikti savo rinkos apklausas u\u017e gerokai ma\u017eesn\u0119 kain\u0105 nei \u012fprastai. Tokios apklausos leid\u017eia u\u017emegzti ry\u0161\u012f su klientais ir pirk\u0117jais grei\u010diau nei spausdintos apklausos ir leid\u017eia lengviau pristatyti ir keisti produktus.<\/p>\n\n\n\n

Nuo pat prad\u017ei\u0173 internetin\u0117s rinkos apklausos turi technin\u012f prana\u0161um\u0105 prie\u0161 tradicinius apklausos metodus, nes vis daugiau organizacij\u0173 jas renkasi.<\/p>\n\n\n\n

\u0160tai 9 svarbiausios prie\u017eastys, kod\u0117l internetin\u0117s rinkos apklausos yra geriausios:<\/p>\n\n\n\n\n\n\n\n

1. Grei\u010diau<\/h3>\n\n\n\n

Apskai\u010diuota, kad internetin\u0117s rinkos apklausos vidutini\u0161kai u\u017eima 60% ma\u017eiau laiko nei tradiciniai rinkos apklausos b\u016bdai. Be to, j\u016bs\u0173 klientai ir pirk\u0117jai atsako i\u0161 karto, tod\u0117l galite greitai priimti sprendimus, susijusius su j\u016bs\u0173 produktu ir (arba) paslauga.<\/p>\n\n\n\n

2. Ekonomi\u0161kas<\/h3>\n\n\n\n

Kaip min\u0117ta ankstesniame tinklara\u0161\u010dio \u012fra\u0161e, internetin\u0117s rinkos apklausos gali iki ketvirtadalio suma\u017einti apklaus\u0173 i\u0161laidas, palyginti su popieriniais tyrimais. Tai leid\u017eia j\u016bs\u0173 \u012fmonei sutaupyti pa\u0161to ir pristatymo i\u0161laid\u0173. Be to, j\u016bs\u0173 klausimyno atsiliepimai yra lengvai prieinami.<\/p>\n\n\n\n

3. Lengva analizuoti ir naudoti<\/h3>\n\n\n\n

Internetin\u0117s rinkos apklausos suteikia naudotojams daugyb\u0119 priemoni\u0173 apklausos rezultatams analizuoti. Tai apima grafikus, lenteles, matricas ir kontingencijos lenteles. \"SurveyRock\" taip pat si\u016blo \"Premium\" paskyros plan\u0105, kuriame galima filtruoti rezultatus pagal \u012fvairius veiksnius, sudaryti kry\u017emines lenteles ir eksportuoti suvestinius duomenis arba atskirus apklausos atsakymus \u012f skai\u010diuokl\u0119 tolesnei analizei.<\/p>\n\n\n\n

4. Patogus naudoti<\/h3>\n\n\n\n

Apklausa atskleid\u0117, kad daugiau nei devyniasde\u0161im\u010diai procent\u0173 naudotoj\u0173 internetin\u0117s rinkos apklausos yra patogesn\u0117s nei apklausos telefonu. Vartotojai gali bet kada prisijungti prie internetini\u0173 apklaus\u0173, o klausimynai sudaryti taip, kad jie gal\u0117t\u0173 \"praleisti\" nereik\u0161mingus skyrius.<\/p>\n\n\n\n

5. Organizacijai palanki svetain\u0117<\/h3>\n\n\n\n

Organizaciniu po\u017ei\u016briu klausimyno rezultatus i\u0161 internetini\u0173 rinkos tyrim\u0173 form\u0173 galima lengvai perkelti \u012f specializuot\u0105 programin\u0119 \u012frang\u0105 rezultatams apskai\u010diuoti ir analizuoti. Visa tai atliekama per trumpesn\u012f laik\u0105, palyginti su tradicin\u0117mis apklausomis.<\/p>\n\n\n\n

6. Tiksl\u016bs rezultatai<\/h3>\n\n\n\n

Atliekant internetines rinkos apklausas pa\u0161alinamos \u017emogi\u0161kosios klaidos, atsirandan\u010dios \u012fvedant duomenis, bent jau kopijuojant duomenis i\u0161 neinternetini\u0173 apklaus\u0173. Pasikartojan\u010di\u0173 u\u017eduo\u010di\u0173 atlikimas gali i\u0161varginti \u017emog\u0173 ir neigiamai paveikti jo d\u0117mes\u012f. Vartotojai gali u\u017epildyti apklausos klausimynus, o j\u0173 atsakymai bus \u012fkelti tiesiai \u012f skai\u010diavimo programin\u0119 \u012frang\u0105, taip i\u0161vengiant bet koki\u0173 \u017emogi\u0161k\u0173j\u0173 klaid\u0173, susijusi\u0173 su duomen\u0173 fiksavimu.<\/p>\n\n\n\n

7. Auditoriaus ribos<\/h3>\n\n\n\n

Kurdami internetines rinkos apklausas galite apriboti savo auditorij\u0105. I\u0161ankstin\u0117 auditorijos atranka gali leisti j\u016bs\u0173 organizacijai rengti konkre\u010diam klientui pritaikytas rinkos apklausas. Tai ypa\u010d naudinga, kai j\u016bs\u0173 produktas ar paslauga yra techninio pob\u016bd\u017eio ir \u012f apklausas turi atsakyti kvalifikuoti \u017emon\u0117s.<\/p>\n\n\n\n

8. Pritaikyta<\/h3>\n\n\n\n

Internetin\u0117s rinkos apklausos si\u016blo \u012fvairias vaizdines pramogas tiek jums, tiek j\u016bs\u0173 tikslinei auditorijai. Jos gali b\u016bti \u012fvairi\u0173 tem\u0173, spalv\u0173, logotip\u0173 ir gali b\u016bti pritaikytos taip, kad apimt\u0173 j\u016bs\u0173 organizacijos logotip\u0105, nuotraukas, vaizdo \u012fra\u0161us ir kitus grafinius elementus. D\u0117l to j\u016bs\u0173 auditorijai tampa patraukliau atsakyti \u012f apklausas.<\/p>\n\n\n\n

9. Pateikite tikr\u0105 vaizd\u0105<\/h3>\n\n\n\n

Anonimi\u0161kumas ypa\u010d naudingas atliekant rinkos tyrimus. U\u017epildydami apklausos formas, klientai gal\u0117s ramiau atsakyti, jei \u017einos, kad j\u0173 duomenys i\u0161liks anonimi\u0161ki. Internetin\u0117se rinkose apklausose i\u0161 tikslin\u0117s auditorijos da\u017enai nereikalaujama joki\u0173 asmenini\u0173 duomen\u0173, da\u017enai pakanka tiesiog j\u0173 el. pa\u0161to ID. Taip u\u017etikrinsite s\u0105\u017einingus klient\u0173 atsiliepimus, nes jie \u017einos, kad j\u0173 tapatyb\u0117s niekada nereik\u0117s ir ji nebus atskleista.<\/p>", "protected": false }, "excerpt": { "rendered": "

Internetin\u0117s rinkos apklausos suteikia j\u016bs\u0173 organizacijai tinkam\u0173 priemoni\u0173, kad gal\u0117tum\u0117te parengti ir atlikti savo rinkos apklausas u\u017e gerokai ma\u017eesn\u0119 kain\u0105 nei \u012fprastai. Tokios apklausos leid\u017eia u\u017emegzti ry\u0161\u012f su klientais ir pirk\u0117jais grei\u010diau nei spausdintos apklausos ir leid\u017eia lengviau pristatyti ir keisti produktus. Nuo pat savo atsiradimo prad\u017eios internetin\u0117s rinkos apklausos yra [...]<\/p>", "protected": false }, "author": 1, "featured_media": 216, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 25 ], "class_list": [ "post-215", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-market-surveys" ], "yoast_head": "\nKod\u0117l internetin\u0117s rinkos apklausos yra geresn\u0117s | SurveyRock<\/title>\n<meta name=\"description\" content=\"Internetin\u0117s rinkos apklausos turi daug privalum\u0173, palyginti su analogi\u0161komis apklausomis, atliekamomis neprisijungus prie interneto. \u0160tai 9 prie\u017eastys, kod\u0117l tur\u0117tum\u0117te naudoti "SurveyRock" savo rinkos tyrimams atlikti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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