{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lt\/nuostabus-priemones-isleidimo-priemones-socialines-medijos\/", "title": { "rendered": "Nuostab\u016bs b\u016bdai pristatyti produkt\u0105 socialin\u0117je \u017einiasklaidoje" }, "content": { "rendered": "

Dabar tikriausiai pagalvojote apie visus dalykus, kuriuos padar\u0117 j\u016bs\u0173 konkurentai, kai pristat\u0117 savo produktus. Ar tai buvo did\u017eiul\u0117 kampanija su nereikalinga grafika, kuri, atrodo, puikiai veik\u0117 ir netgi pad\u0117jo jiems atsipirkti?<\/p>\n\n\n\n

Suprantama, kad j\u016bs\u0173, kaip ma\u017eos \u012fmon\u0117s, i\u0161tekliai yra riboti, ta\u010diau naudodamiesi socialine \u017einiasklaida galite tai kompensuoti ir pasiekti didesn\u0119 klient\u0173 baz\u0119. Tai greita, patikima ir, kas geriausia, NEMOKAMA.<\/p>\n\n\n\n\n\n\n\n

Prad\u0117kite nuo u\u017euominos<\/h3>\n\n\n\n

Prie\u0161 i\u0161leisdami produkt\u0105, sukurkite reklamin\u0117 kampanija<\/a>. Prad\u0117kite galvoti apie b\u016bdus, kaip galite pasinaudoti socialine \u017einiasklaida, kad u\u017esimintum\u0117te apie art\u0117jant\u012f \u012fdom\u0173 \u012fvyk\u012f. Gaukite pavadinim\u0105, pavyzd\u017eiui, \"Projektas xyz\", ir kartkart\u0117mis pamin\u0117kite j\u012f savo prane\u0161imuose. Turite sukelti triuk\u0161m\u0105. Nustebsite, kiek j\u016bs\u0173 sek\u0117j\u0173 skambins, ra\u0161ys \u017einutes, lai\u0161kus ir klausin\u0117s apie tai.<\/p>\n\n\n\n

Darbas su vaizdais<\/h3>\n\n\n\n

Tiesiog nepamir\u0161kite \u0161i\u0173 keli\u0173 dalyk\u0173, kai rengsite kampanij\u0105. Eksperimentuokite naudodami \"Facebook\" prane\u0161imus su paveiksl\u0117liais ir be j\u0173, dalinkit\u0117s nebaigt\u0173 darb\u0173 vaizdais, pvz., nery\u0161kiais vaizdais, ir tik nepamir\u0161kite niekam neatskleisti per daug, kad i\u0161laikytum\u0117te \u012ftamp\u0105.<\/p>\n\n\n\n

\"Socialin\u0117s<\/figure><\/div>\n\n\n\n

Vaizdo \u012fra\u0161as<\/h3>\n\n\n\n

Taip pat galite sukurti k\u0105 nors asmeni\u0161ko, pavyzd\u017eiui, vaizdo \u012fra\u0161\u0105. Tai padidins smalsum\u0105 ir laukim\u0105.<\/p>\n\n\n\n

El. pa\u0161to interes\u0173 s\u0105ra\u0161as<\/h3>\n\n\n\n

Galite net sudaryti unikal\u0173 el. pa\u0161to interes\u0173 s\u0105ra\u0161\u0105, skirt\u0105 \u017emon\u0117ms, norintiems daugiau su\u017einoti apie pristatym\u0105. Galite sukurti speciali\u0105 paspaudimo nuorod\u0105, kurioje \u017emon\u0117s gal\u0117t\u0173 u\u017esiregistruoti ir gauti vidini\u0173 naujien\u0173, jei juos nuo\u0161ird\u017eiai domina. Dabar \u0161io s\u0105ra\u0161o tikslas - informuoti apie tai, kai j\u016bs\u0173 produktas bus i\u0161 tikr\u0173j\u0173 pristatytas. Pagalvokite apie tai, kad \u017emon\u0117s, kurie skiria laiko j\u016bs\u0173 turiniu per\u017ei\u016br\u0117ti, ten tikru momentu pamin\u0117s j\u012f aplinkiniams.<\/p>\n\n\n\n

Pramoginis ir edukacinis<\/h3>\n\n\n\n

Dabar, kai pagaliau ateis paleidimo laikas, \u012fsitikinkite, kad \u012ftrauk\u0117te kit\u0105 paleidimo proceso dal\u012f, pavyzd\u017eiui, kaip tai padaryti, patarimus ir pamokas \u012f namus. Taip sukursite prid\u0117tin\u0119 vert\u0119 ir daugelis \u017emoni\u0173 nor\u0117s daugiau su\u017einoti apie produkt\u0105, apie kur\u012f kalb\u0117jote.<\/p>\n\n\n\n

Susipa\u017einkite su savimi ir nauju produktu<\/h3>\n\n\n\n

Kai produktas jau bus pristatytas arba prie\u0161 pristatym\u0105, visada galite duoti interviu. Gera id\u0117ja b\u016bt\u0173 \u012ftraukti kelet\u0105 klausim\u0173, kuriuos kas nors gal\u0117t\u0173 u\u017eduoti, ir galb\u016bt pasirinkti laidos ved\u0117j\u0105, kuris taip pat gal\u0117t\u0173 b\u016bti susij\u0119s su j\u016bs\u0173 produktu. Taip gal\u0117site sukelti triuk\u0161m\u0105, kur\u012f reikia, kad j\u016bs\u0173 prek\u0117s \u017eenklas ar produktas atsidurt\u0173 tariamame \u017eem\u0117lapyje.<\/p>\n\n\n\n

N\u0117ra patikimo b\u016bdo nustatyti, ar \u017emon\u0117s tikrai skleid\u017eia informacij\u0105, ar ne. Viena i\u0161 galimybi\u0173 tai padaryti - papra\u0161yti i\u0161tikim\u0173 sek\u0117j\u0173 paskleisti \u017eini\u0105. \u012etraukite j\u012f \u012f savo el. lai\u0161kus, pateikite nuorod\u0105 per \"hash\" \u017eym\u0105 ir atsakykite visiems, kurie juo dalijasi.<\/p>\n\n\n\n

Atlik\u0119 daugel\u012f arba visus \u0161iuos veiksmus, kai pagaliau b\u016bsite pasiruo\u0161\u0119 pateikti savo produkt\u0105 rinkai, jau tur\u0117site susi\u017eav\u0117jusi\u0105 auditorij\u0105, kuri jo laukia.<\/p>", "protected": false }, "excerpt": { "rendered": "

Dabar tikriausiai pagalvojote apie visus dalykus, kuriuos padar\u0117 j\u016bs\u0173 konkurentai, kai pristat\u0117 savo produktus. Ar tai buvo did\u017eiul\u0117 kampanija su nereikalinga grafika, kuri, atrodo, puikiai veik\u0117 ir netgi pad\u0117jo jiems atsipirkti? 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