{ "id": 121, "date": "2014-11-28T10:56:36", "date_gmt": "2014-11-28T09:56:36", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=121" }, "modified": "2020-10-19T20:48:51", "modified_gmt": "2020-10-19T18:48:51", "slug": "advice-making-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lt\/patarimu-teikimas-internetu\/", "title": { "rendered": "Patarimai, kaip atlikti internetines apklausas" }, "content": { "rendered": "

Atliekant bet koki\u0105 apklaus\u0105 neretai u\u017eduodami klausimai apie j\u016bs\u0173 pa\u0161to kod\u0105 ir tai, kaip su\u017einojote apie konkre\u010di\u0105 \u012fmon\u0119. Daugeliui i\u0161 m\u016bs\u0173 teko gird\u0117ti \u0161iuos klausimus kalbant telefonu su kabelin\u0117s televizijos ar interneto bendrov\u0117mis. \u0160ie klausimai u\u017eduodami tod\u0117l, kad \u012fmonei labai svarbu \u017einoti kliento po\u017ei\u016br\u012f \u012f produkt\u0105 ar paslaug\u0105, kuri\u0105 jis globoja.<\/p>\n\n\n\n\n\n\n\n

Taip pat yra daug daugiau duomen\u0173 apie klientus, kurie apima jausmus ir pageidavimus produktams, taip pat demografinius klient\u0173 duomenis. Tai nepaprastai naudinga verslininkams ir smulkiojo verslo savininkams, jei jie turi \u017eini\u0173, kaip teisingai surinkti \u012f\u017evalgas ir interpretuoti rezultatus. Internetin\u0117s apklausos puikios tuo, kad jomis galima greitai ir efektyviai surinkti duomenis, be to, jos labai ekonomi\u0161kos. Toliau pateikiami keli \u017eingsniai, kurie pad\u0117s jums prad\u0117ti vykdyti apklausas.<\/p>\n\n\n\n

Nustatykite savo tikslus<\/strong><\/h3>\n\n\n\n

Labai svarbu i\u0161 prad\u017ei\u0173 nustatyti, kokie yra j\u016bs\u0173 verslo tikslai, kad gal\u0117tum\u0117te atlikti internetin\u0119 apklaus\u0105. Gali b\u016bti, kad ketinate sukurti nauj\u0105 produkt\u0173 linij\u0105 arba norite surinkti informacij\u0105, kuri sustiprint\u0173 pasi\u016blymus galimiems investuotojams ar rinkodaros specialistams. Galb\u016bt net nor\u0117site \u012fvertinti savo reklamos strategij\u0173 veiksmingum\u0105. Tur\u0117tum\u0117te tur\u0117ti galimyb\u0119 apriboti apklausos trukm\u0119, nes tur\u0117site atsispirti norui klausti apie visk\u0105, kas ateina \u012f galv\u0105. Galiausiai tai rei\u0161kia, kad turite tur\u0117ti ai\u0161kiai apibr\u0117\u017eti tikslai.<\/strong> kurie pad\u0117s nustatyti, kokius klausimus tur\u0117tum\u0117te \u012ftraukti \u012f apklaus\u0105.<\/p>\n\n\n\n

\"nustatyti<\/figure>\n\n\n\n

Veikti atvirai eiga<\/strong><\/h3>\n\n\n\n

Kai tik nustatysite savo tikslus, tur\u0117tum\u0117te Apsvarstyti duomenys<\/strong> kuriuos norite gauti i\u0161 apklausos rezultat\u0173, ir naudodami atvirk\u0161tin\u012f m\u0105stym\u0105 sukurkite klausimus, susijusius su \u0161iais klausimais. Pavyzd\u017eiui, jei norite su\u017einoti, kaip klientams ar pirk\u0117jams patiko j\u016bs\u0173 \u012fmon\u0117s aptarnavimas, u\u017eduokite jiems visus \u012fmanomus klausimus, susijusius su tuo, kaip jie buvo aptarnauti. Reik\u0117t\u0173 u\u017eduoti klausimus apie tokius dalykus kaip darbuotoj\u0173 draugi\u0161kumas, atmosfera ir pan. Tik b\u016bkite tikri, kad neu\u017eduodate dvigubi klausimai<\/a>. Tai rei\u0161kia, kad vienu klausimu netur\u0117tum\u0117te klausti dviej\u0173 dalyk\u0173, nes tai gali suklaidinti dalyv\u012f arba priversti j\u012f atsakyti taip, kaip nesitikite. Pavyzd\u017eiui, neu\u017eduokite toki\u0173 klausim\u0173, pvz: \"kokie malon\u016bs ir patyr\u0119 buvo klient\u0173 aptarnavimo operatoriai?\". Gali b\u016bti, kad operatoriai buvo svetingi, bet nelabai patyr\u0119, arba atvirk\u0161\u010diai. Tai gali tur\u0117ti \u012ftakos tam, kaip dalyvis atsakys \u012f klausim\u0105. Geriausi\u0173 rezultat\u0173 pasieksite, jei klausim\u0105 pateiksite tikslingesnius ir labiau atitinkan\u010dius j\u016bs\u0173 tikslus.<\/p>\n\n\n\n

Atkreipkite d\u0117mes\u012f \u012f bet kokius i\u0161ankstinius nusistatymus<\/strong><\/h3>\n\n\n\n

Tikriausiai \u017einote, kokius atsakymus galite gauti apklausose. Ta\u010diau da\u017ena klaida yra kurti klausimus, kurie veda prie pageidaujam\u0173 atsakym\u0173. Pavyzd\u017eiui, pvz.: \"Ar sutinkate, kad klient\u0173 aptarnavimo operatoriai buvo malon\u016bs?\" Jei taip vedate dalyv\u012f, jis link\u0119s b\u016bti draugi\u0161kesnis arba \u0161ali\u0161kas, net jei tai netiesa. Apsvarstykite galimyb\u0119 atsitiktine tvarka keisti klausim\u0173 eili\u0161kum\u0105 ir \u012fsitikinkite, kad tai yra tikri klausimai, o ne teiginiai.<\/p>\n\n\n\n

Pirmiausia eksperimentuokite<\/strong><\/h3>\n\n\n\n

Pirmiausia patartina, kad apklaus\u0105 redaguot\u0173 patyr\u0119s asmuo. Ji turi b\u016bti ai\u0161ki ir tiesiogin\u0117, su tiksliais klausimais. B\u016btinai nustatykite apklaus\u0105 atliekan\u010dio asmens laik\u0105. Jei ji u\u017etruks per ilgai arba autobusas per daug klausim\u0173, daugelis dalyvi\u0173 nebaigs apklausos. Atviriems klausimams atsakyti reik\u0117s daugiau laiko. Ta\u010diau jie duos geresni\u0173 rezultat\u0173. Taigi nei\u0161sig\u0105skite ir prad\u0117kite naudoti nemokama internetin\u0117s apklausos priemon\u0117<\/strong><\/a>!<\/p>\n\n\n\n

Surinkite rezultatus ir \u012fvertinkite informacij\u0105<\/strong><\/h3>\n\n\n\n

Labai svarbu steb\u0117ti savo klientus. Tod\u0117l gali tekti si\u0173sti el. lai\u0161kus, kad gautum\u0117te gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f, skelbti reklam\u0105 savo svetain\u0117je ir net kai kuriose tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se, kad pritrauktum\u0117te daugiau \u017emoni\u0173 dalyvauti apklausoje. Tik \u012fsitikinkite, kad j\u016bs\u0173 apklausa bus atvira ir prieinama savait\u0119, kad visi tur\u0117t\u0173 s\u0105\u017eining\u0105 galimyb\u0119 joje dalyvauti. Kai tik gausite rezultatus, i\u0161analizuokite juos ir padarykite i\u0161vadas. Kai tai padarysite, gr\u012f\u017ekite prie pirmajame \u017eingsnyje i\u0161kelt\u0173 pagrindini\u0173 tiksl\u0173 ir patikrinkite, ar apklausos pagalba juos pasiek\u0117te.<\/p>", "protected": false }, "excerpt": { "rendered": "

Atliekant bet koki\u0105 apklaus\u0105 neretai u\u017eduodami klausimai apie j\u016bs\u0173 pa\u0161to kod\u0105 ir tai, kaip su\u017einojote apie konkre\u010di\u0105 \u012fmon\u0119. Daugeliui i\u0161 m\u016bs\u0173 teko gird\u0117ti \u0161iuos klausimus kalbant telefonu su kabelin\u0117s televizijos ar interneto bendrov\u0117mis. \u0160ie klausimai u\u017eduodami tod\u0117l, kad \u012fmon\u0117 \u017eino kliento po\u017ei\u016br\u012f \u012f produkt\u0105 ar paslaug\u0105, tod\u0117l, kad ji turi \u017einoti, kaip klientas vertina produkt\u0105 ar paslaug\u0105, o ne [...]<\/p>", "protected": false }, "author": 1, "featured_media": 122, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 20 ], "class_list": [ "post-121", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-making-surveys" ], "yoast_head": "\nPatarimai, kaip atlikti internetines apklausas - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Patarimai, kaip rengti internetines apklausas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/lt\/consigli-per-fare-sondaggi-online\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patarimai, kaip atlikti internetines apklausas - 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