{ "id": 108, "date": "2014-11-14T20:01:15", "date_gmt": "2014-11-14T19:01:15", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=108" }, "modified": "2020-10-19T20:44:48", "modified_gmt": "2020-10-19T18:44:48", "slug": "market-surveys-help-understanding-customers", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/lt\/rinkos-tyrimai-padedantys-suprasti-klientus\/", "title": { "rendered": "Kaip rinkos tyrimai padeda suprasti klientus?" }, "content": { "rendered": "

Rinkos tyrimai yra veiksmingiausias ir da\u017eniausiai taikomas b\u016bdas gauti rinkos informacij\u0105 organizacijoms. Apklausos leid\u017eia j\u016bs\u0173 \u012fmonei suprasti savo rinkas, klientus ir pirk\u0117jus. Jie taip pat leid\u017eia jums kurti ir \u012fgyvendinti rinkodaros strategijas, kad ne tik i\u0161laikytum\u0117te savo rinkos vard\u0105 ir dal\u012f, bet ir \u012f\u017eengtum\u0117te \u012f naujas rinkas ir net sukurtum\u0117te savo rink\u0105 (sukurdami savo produkt\u0173 ir paslaug\u0173 paklaus\u0105).<\/p>\n\n\n\n\n\n\n\n

\"Apklausa<\/figure><\/div>\n\n\n\n

Augant socialin\u0117s \u017einiasklaidos pl\u0117trai ir did\u0117jant globalizacijai, pralaim\u0117site, jei neatnaujinsite savo organizacijos pagal naujausius technologinius atnaujinimus ir poky\u010dius. Kadangi vis daugiau \u017emoni\u0173 tampa technologi\u0161kai i\u0161prus\u0119, j\u016bs\u0173 organizacijai b\u016btina su jais susisiekti asmeniniu lygmeniu. Taip gal\u0117site geriau juos suprasti ir pad\u0117ti pritaikyti savo organizacij\u0105 prie j\u0173 poreiki\u0173.<\/p>\n\n\n\n

Internetin\u0117s rinkos apklausos suteikia galimyb\u0119 geriau pa\u017einti savo klientus. \u0160tai kuo naudingos internetin\u0117s rinkos apklausos:<\/p>\n\n\n\n

\u017dinokite, ko jie nori<\/h3>\n\n\n\n

Tarkime, planuojate tiekti \u0161aldytus vi\u0161\u010diukus, bet visi j\u016bs\u0173 klientai ir auditorija yra veganai. K\u0105 dabar darysite? Padeda internetini\u0173 rinkos apklaus\u0173 atlikimas prie\u0161 kuriant gamin\u012f ir j\u012f pristatant rinkai. Tai padeda i\u0161 anksto nustatyti savo klientus ir j\u0173 pageidavimus. Taip sukurtas j\u016bs\u0173 produktas bus geriau pritaikytas klient\u0173 poreikiams.<\/p>\n\n\n\n

Be to, dauguma j\u016bs\u0173 klient\u0173 moka naudotis kompiuteriu ir tikriausiai mieliau atsakin\u0117ja \u012f internetines apklausas nei \u012f \u017eodines ar spausdintas.<\/p>\n\n\n\n

Lengva atsakyti<\/h3>\n\n\n\n

\u012esivaizduokite, kad siun\u010diate atspausdint\u0105 klausimyn\u0105 savo klientams ir gaunate j\u012f atgal be atsakym\u0173. Jei jus tai erzina, \u012fsivaizduokite, kaip erzina j\u016bs\u0173 klient\u0105 paimti ra\u0161ikl\u012f, atsakyti \u012f j\u016bs\u0173 klausimus ir ra\u0161yti pasi\u016blymus savo ranka! Juk kas tai daro?? Pagalvokite, kaip erzinan\u010diai turi skamb\u0117ti, kai j\u016bs\u0173 klausimynas prasideda \u017eod\u017eiais: \"Ar kada nors nors naudojote m\u016bs\u0173 gamin\u012f? Jei taip, pereikite prie kito klausimo\". O klientas atsako: \"Ne, nesu naudoj\u0119s!\"<\/p>\n\n\n\n

\u0160iuolaikiniame elektroniniame pasaulyje \u0161ie metodai niekada neduos joki\u0173 teigiam\u0173 rezultat\u0173. Internetines apklausas galite i\u0161platinti savo klientams, kurie \u012f jas gali atsakyti bet kuriuo metu. Jiems tereikia paprast\u0173 \"palieskite, kad pasirinktum\u0117te\" parink\u010di\u0173 savo i\u0161maniuosiuose telefonuose, o \u012f ra\u0161ytinius klausimus atsakyti klaviat\u016bros \/ klaviat\u016bros tipu. Taip u\u017etikrinama, kad visos anketos bus gr\u0105\u017eintos u\u017epildytos, kad gal\u0117tum\u0117te i\u0161samiai su\u017einoti j\u0173 norus ir poreikius, b\u016bti antrini\u0173 klaid\u0173.<\/p>\n\n\n\n

Suma\u017einkite \u017emogi\u0161k\u0173j\u0173 klaid\u0173 skai\u010di\u0173<\/h3>\n\n\n\n

Neprisijungusieji klausimynai yra kur kas jautresni \u017emogi\u0161koms klaidoms. U\u017efiksuoti atsakymai priklauso nuo apklaus\u0105 atliekan\u010dio asmens atidumo ir koncentracijos, tod\u0117l j\u0173 patikimumas nustatant klient\u0173 ir rinkos tendencijas yra ribotas.<\/p>\n\n\n\n

Internetin\u0117se rinkos apklausose klient\u0173 atsiliepimai pateikiami tiesiai \u012f programin\u0119 \u012frang\u0105, neperduodant j\u0173 tre\u010diajai \u0161aliai. Taip gal\u0117site tiesiogiai bendrauti su klientais. Tai taip pat pad\u0117s jums tiesiogiai gauti reikiam\u0105 gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f, nebombarduojant klient\u0173 popieriais ir lapais.<\/p>\n\n\n\n

Nor\u0117dami su\u017einoti daugiau apie internetini\u0173 rinkos tyrim\u0173 naud\u0105 ir kaip jie padeda geriau suprasti savo klientus, apsilankykite m\u016bs\u0173 funkcij\u0173 puslapis<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

Rinkos tyrimai yra veiksmingiausias ir da\u017eniausiai taikomas b\u016bdas gauti rinkos informacij\u0105 organizacijoms. Apklausos leid\u017eia j\u016bs\u0173 \u012fmonei suprasti savo rinkas, klientus ir pirk\u0117jus. 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