{
    "id": 937,
    "date": "2020-10-24T18:18:23",
    "date_gmt": "2020-10-24T16:18:23",
    "guid": {
        "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=937"
    },
    "modified": "2020-10-24T20:39:46",
    "modified_gmt": "2020-10-24T18:39:46",
    "slug": "net-promoter-score-nps-with-online-survey",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/ja\/%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e8%aa%bf%e6%9f%bb%e3%82%92%e5%88%a9%e7%94%a8%e3%81%97%e3%81%9f%e3%83%8d%e3%83%83%e3%83%88%e3%83%bb%e3%83%97%e3%83%ad%e3%83%a2%e3%83%bc%e3%82%bf%e3%83%bc\/",
    "title": {
        "rendered": "\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u306b\u3088\u308bNPS\uff08Net Promoter Score\uff09\u306b\u3064\u3044\u3066"
    },
    "content": {
        "rendered": "<p>\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\uff08\u7565\u3057\u3066NPS\uff09\u3068\u306f\u3001\u3042\u306a\u305f\u306e\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u4f1a\u793e\u3092\u53cb\u4eba\u3084\u540c\u50da\u306b\u52e7\u3081\u308b\u53ef\u80fd\u6027\u3092\u793a\u3059\u6570\u5024\u3067\u3059\u3002  \u5fc5\u8981\u306a\u306e\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7c21\u5358\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8cea\u554f\u3060\u3051\u3067\u3059\u3002 <\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24135322\/image-8.png\" alt=\"\" class=\"wp-image-938\" width=\"474\" height=\"144\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24135322\/image-8.png 632w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24135322\/image-8-300x91.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24135322\/image-8-150x46.png 150w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><figcaption>\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u306b\u95a2\u3059\u308b\u8cea\u554f<\/figcaption><\/figure>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u88fd\u54c1\u3092\u5ba3\u4f1d\u3057\u3066\u304f\u308c\u305d\u3046\u306a\u304a\u5ba2\u69d8\uff08\u30b9\u30b3\u30a29\u307e\u305f\u306f10\uff1d\u300c\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u300d\uff09\u306e\u5272\u5408\u3092\u53d6\u308a\u3001\u5ba3\u4f1d\u3057\u3066\u304f\u308c\u306a\u3055\u305d\u3046\u306a\u304a\u5ba2\u69d8\uff08\u30b9\u30b3\u30a26\u4ee5\u4e0b\uff1d\u300c\u30c7\u30a3\u30c8\u30e9\u30af\u30bf\u30fc\u300d\uff09\u3092\u5dee\u3057\u5f15\u3044\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002  7\u30848\u3068\u7b54\u3048\u305f\u4eba\u306f\u300c\u30d1\u30c3\u30b7\u30d6\u300d\u3068\u547c\u3070\u308c\u3001\u305d\u306e\u6570\u5b57\u306f\u5168\u4f53\u306e\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u306e\u8a08\u7b97\u306b\u306e\u307f\u4f7f\u308f\u308c\u307e\u3059\u3002  \u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\u306f\u3001\u305d\u306e\u30b7\u30f3\u30d7\u30eb\u3055\u3068\u4f7f\u3044\u3084\u3059\u3055\u304b\u3089\u3001\u5e83\u304f\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NPS\u3068\u306f\uff1f<\/h3>\n\n\n\n<p>NPS\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6709\u540d\u306a\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30c4\u30fc\u30eb\u3067\u3059\u3002  \u3042\u307e\u308a\u306b\u3082\u4eba\u6c17\u304c\u3042\u308b\u306e\u3067\u3001\u4eca\u3067\u306f\u6b21\u306e\u3088\u3046\u306a\u3068\u3053\u308d\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/fortune.com\/longform\/net-promoter-score-fortune-500-customer-satisfaction-metric\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d5\u30a9\u30fc\u30c1\u30e5\u30f31000\u793e\u306e3\u5206\u306e2\u3092\u5360\u3081\u308b<\/a>.  Net Promoter Score\u306f\u3001Frederick Reichheld\u3001Bain &amp; Company\u3001Satmetrix\u306b\u3088\u3063\u3066\u4f5c\u6210\u3055\u308c\u3001\u305d\u306e\u767b\u9332\u5546\u6a19\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002  \u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\u304c\u6700\u521d\u306b\u7d39\u4ecb\u3055\u308c\u305f\u306e\u306f\u30012003\u5e7412\u6708\u306e\u30cf\u30fc\u30d0\u30fc\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30ec\u30d3\u30e5\u30fc\u306e\u8a18\u4e8b\u3067\u3042\u308b\u3002<a rel=\"noreferrer noopener\" href=\"https:\/\/hbr.org\/2003\/12\/the-one-number-you-need-to-grow\" target=\"_blank\">\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a1\u3064\u306e\u6570\u5b57<\/a>&#8220;.<\/p>\n\n\n\n<p>\u5f53\u793e\u306e\u5229\u7528\u306b\u3088\u308a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.surveyrock.com\/template\/sample-net-promoter-score-nps-survey-template-13509\" target=\"_blank\">\u30a2\u30f3\u30b1\u30fc\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a> \u3092\u4f7f\u3048\u3070\u3001\u6570\u5206\u3067\u72ec\u81ea\u306eNPS\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  \u30b9\u30b3\u30a2\u3092\u7b97\u51fa\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u306f\u4e0a\u8a18\u306e\u8cea\u554f\u3060\u3051\u3067\u3059\u304c\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u77e5\u308b\u305f\u3081\u306b\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306e\u8cea\u554f\u3092\u542b\u3081\u308b\u3053\u3068\u3067\u3059\u3002  <\/p>\n\n\n\n<p>\u7279\u306b\u3001\"What can we do to improve this [company\/product\/service]? \"\u306e\u3088\u3046\u306a\u8cea\u554f\u3092\u52a0\u3048\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002(\u306b\u542b\u307e\u308c\u307e\u3059\uff08\u5f53\u793e <a href=\"https:\/\/support.surveyrock.com\/support\/solutions\/articles\/4000069988-use-one-of-our-many-sample-survey-templates\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a>).  \u3053\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8cea\u554f\u306b\u7d9a\u3044\u3066\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u96fb\u8a71\u3084\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u8a73\u7d30\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002  \u76ee\u7684\u306f\u3001\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3092\u6539\u5584\u3057\u3066\u3001\u6279\u5224\u8005\u3092\u652f\u6301\u8005\u306b\u5909\u3048\u308b\u3053\u3068\u3067\u3059\u3002  <\/p>\n\n\n\n<p>NPS\u8abf\u67fb\u3092\u304a\u5ba2\u69d8\u3068\u306e\u5bfe\u8a71\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5411\u4e0a\u306b\u95a2\u5fc3\u304c\u3042\u308a\u3001\u304a\u5ba2\u69d8\u304c\u3069\u3046\u611f\u3058\u3066\u3044\u308b\u304b\u3092\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u3068\u3044\u3046\u5f37\u529b\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  \u307e\u305f\u3001\u304a\u5ba2\u69d8\u306e\u6210\u529f\u306e\u305f\u3081\u306b\u5c3d\u529b\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NPS\u306e\u7b97\u51fa<\/h3>\n\n\n\n<p>NPS\u306e\u8a08\u7b97\u306f\u7c21\u5358\u3067\u3059\u3002  \u307e\u305a\u3001\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u306e\u6570\u304b\u3089\u30c7\u30c8\u30e9\u30af\u30bf\u30fc\u306e\u6570\u3092\u5f15\u304d\u3001\u305d\u308c\u3092\u8cea\u554f\u306b\u7b54\u3048\u305f\u4eba\u306e\u6570\u3067\u5272\u308a\u307e\u3059\u3002  \u6570\u5b66\u7684\u306b\u306f\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-mathml-mathmlblock\">\\\u266aPromotersCount-DetractorsCount \u266aPromotersCount+PassivesCount+DetractorsCount\u266a*100\u4eba<script type=\"text\/javascript\" src=\"https:\/\/www.surveyrock.com\/blog\/wp-includes\/js\/dist\/hooks.min.js?ver=dd5603f07f9220ed27f1\" id=\"wp-hooks-js\"><\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/www.surveyrock.com\/blog\/wp-includes\/js\/dist\/i18n.min.js?ver=c26c3dc7bed366793375\" id=\"wp-i18n-js\"><\/script>\n<script type=\"text\/javascript\" id=\"wp-i18n-js-after\">\n\/* <![CDATA[ *\/\nwp.i18n.setLocaleData( { 'text direction\\u0004ltr': [ 'ltr' ] } );\n\/\/# sourceURL=wp-i18n-js-after\n\/* ]]> *\/\n<\/script>\n<script  async type=\"text\/javascript\" src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/mathjax\/2.7.7\/MathJax.js?config=TeX-MML-AM_CHTML\" id=\"mathjax-js\"><\/script>\n<\/div>\n\n\n\n<p>\u30b9\u30b3\u30a2\u306f\u3001-100\uff08\u5168\u54e1\u304c\u30c7\u30c8\u30e9\u30af\u30bf\u30fc\uff09\u304b\u3089+100\uff08\u5168\u54e1\u304c\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\uff09\u306e\u9593\u306e\u6570\u5b57\u3067\u3001\u6570\u5b57\u304c\u5927\u304d\u3044\u307b\u3069\u826f\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002  <\/p>\n\n\n\n<p>NPS\u306e\u30b9\u30b3\u30a2\u304c0\u4ee5\u4e0a\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u826f\u3044\u3053\u3068\u3067\u3059\u3002  \u3053\u308c\u306f\u3001\u3042\u306a\u305f\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u305d\u3046\u3067\u306a\u3044\u3088\u308a\u3082\u5fe0\u5b9f\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002  20\u4ee5\u4e0a\u3067\u3042\u308c\u3070\u597d\u307e\u3057\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002NPS\u30b7\u30b9\u30c6\u30e0\u306e\u6e90\u6d41\u3067\u3042\u308bBain &amp; Co\u306f\u300150\u3092\u8d85\u3048\u308b\u3068\u30a8\u30af\u30bb\u30ec\u30f3\u30c8\u300180\u3092\u8d85\u3048\u308b\u3068\u30ef\u30fc\u30eb\u30c9\u30af\u30e9\u30b9\u3067\u3042\u308b\u3068\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.netpromoter.com\/compare\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"546\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24175106\/2016-b2c-sps-sector-averages.jpg\" alt=\"NPS\u30b5\u30f3\u30d7\u30eb\u306e\u696d\u754c\u30d9\u30f3\u30c1\u30de\u30fc\u30af\" class=\"wp-image-955\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24175106\/2016-b2c-sps-sector-averages.jpg 750w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24175106\/2016-b2c-sps-sector-averages-300x218.jpg 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24175106\/2016-b2c-sps-sector-averages-150x109.jpg 150w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption>NPS\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\uff5c\u51fa\u5178\uff1aNICE SatmetrixNICE Satmetrix<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u4e0a\u306e\u30b0\u30e9\u30d5\u306b\u3042\u308b\u3088\u3046\u306b\u3001\u696d\u754c\u3054\u3068\u306b\u5c11\u3057\u305a\u3064\u7570\u306a\u308b\u305f\u3081\u3001\u4f55\u304c\u826f\u3044\u30b9\u30b3\u30a2\u3067\u4f55\u304c\u60aa\u3044\u30b9\u30b3\u30a2\u306a\u306e\u304b\u3092\u7d76\u5bfe\u7684\u306a\u6570\u5b57\u3067\u6b63\u78ba\u306b\u8a00\u3046\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002  <\/p>\n\n\n\n<p>\u52a0\u3048\u3066\u3001\u5730\u57df\u7684\u306a\u9055\u3044\u3082\u3042\u308a\u307e\u3059\u3002  \u4f8b\u3048\u3070\u3001\u5357\u30a2\u30e1\u30ea\u30ab\u306e\u6d88\u8cbb\u8005\u306f\u3088\u304f <a href=\"https:\/\/www.businesswire.com\/news\/home\/20070222005121\/en\/Satmetrix-Reveals-Findings-Cultural-Differences-Customer-Loyalty\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ad8\u3044\u6e80\u8db3\u5ea6<\/a> \u65e5\u672c\u306e\u6d88\u8cbb\u8005\u306f\u3001\u4ed6\u306e\u6587\u5316\u30b0\u30eb\u30fc\u30d7\u306b\u6bd4\u3079\u3066 <a href=\"https:\/\/www.medallia.com\/press-release\/japanese-consumers-set-the-bar-for-high-standards-while-south-americans-are-the-easiest-to-please-new-research-finds\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u559c\u3070\u305b\u308b\u306e\u306f\u96e3\u3057\u3044<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NPS\u30b5\u30fc\u30d9\u30a4\u3092\u4f7f\u7528\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0<\/h3>\n\n\n\n<p>\u3042\u306a\u305f\u3068\u306e\u4ed5\u4e8b\u3092\u697d\u3057\u3093\u3067\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u3001\u9867\u5ba2\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u826f\u3044\u3053\u3068\u3067\u3059\u3002  \u3044\u304f\u3064\u304b\u4f8b\u3092\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u304a\u5ba2\u69d8\u304c\u30b5\u30fc\u30d3\u30b9\u90e8\u9580\u3068\u306e\u3084\u308a\u3068\u308a\u3092\u7d42\u3048\u305f\u5f8c\u3002  \u3053\u308c\u306f\u3001\u304a\u5ba2\u69d8\u304c\u8a73\u7d30\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3001\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u884c\u3046\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/li><li>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u7d42\u308f\u3063\u305f\u3068\u304d<\/li><li>\u304a\u5ba2\u69d8\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u59cb\u3081\u3066\u9593\u3082\u306a\u3044\u9803\u306b\u3001\u30bb\u30fc\u30eb\u30b9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d4c\u9a13\u306b\u95a2\u3057\u3066\u30ae\u30e3\u30c3\u30d7\u304c\u306a\u3044\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002  \u3053\u308c\u306b\u3088\u308a\u3001\u554f\u984c\u70b9\u3092\u65e9\u671f\u306b\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u6642\u7cfb\u5217\u3067\u9032\u6357\u72b6\u6cc1\u3092\u78ba\u8a8d\u3067\u304d\u308b\u306e\u3082\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5229\u70b9\u3067\u3059\u3002<\/li><\/ul>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001NPS\u8abf\u67fb\u306f\u3001\u304a\u5ba2\u69d8\u304c\u8cb4\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u610f\u5473\u306e\u3042\u308b\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u9054\u6210\u3057\u305f\u5f8c\u3001\u307e\u305f\u306f\u3001\u304a\u5ba2\u69d8\u304c\u8cb4\u793e\u306b\u9577\u304f\u5728\u7c4d\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5f8c\u306b\u5b9f\u65bd\u3059\u308b\u306e\u304c\u6700\u9069\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\u306f\u9ad8\u30ec\u30d9\u30eb\u306e\u30b7\u30b0\u30ca\u30eb\u3067\u3042\u308a\u3001\u9577\u671f\u7684\u306b\u8ffd\u8de1\u30fb\u6e2c\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002  \u9577\u671f\u7684\u306b\u304a\u4ed8\u304d\u5408\u3044\u306e\u3042\u308b\u304a\u5ba2\u69d8\u306b\u306f\u3001\u56db\u534a\u671f\u3054\u3068\u306a\u3069\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002  \u3042\u307e\u308a\u983b\u7e41\u306b\u884c\u3046\u3068\u304a\u5ba2\u69d8\u304c\u8cea\u554f\u306b\u3046\u3093\u3056\u308a\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u304c\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8ecc\u9053\u4fee\u6b63\u3059\u308b\u6642\u9593\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5341\u5206\u306a\u983b\u5ea6\u3067\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NPS\u3092\u59cb\u3081\u3088\u3046<\/h3>\n\n\n\n<p>SurveyRock\u3067\u306f\u3001NPS\u3092\u59cb\u3081\u308b\u306e\u306f\u3068\u3066\u3082\u7c21\u5358\u3067\u3059\u3002  \u305f\u3060&nbsp;<a href=\"https:\/\/www.surveyrock.com\/site\/login\">\u30ed\u30b0\u30a4\u30f3<\/a>&nbsp;\u307e\u305f\u306f&nbsp;<a href=\"https:\/\/www.surveyrock.com\/site\/signup\">\u7121\u6599\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3001\u59cb\u3081\u3088\u3046<\/a>!  \u30a2\u30f3\u30b1\u30fc\u30c8\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304b\u3089\u300c+\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304b\u3089\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u5f53\u793e\u306e\u69d8\u3005\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"149\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163418\/image-9.png\" alt=\"\" class=\"wp-image-945\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163418\/image-9.png 224w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163418\/image-9-150x100.png 150w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/figure>\n\n\n\n<p>Net Promoter Score\u300d\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u30c0\u30a6\u30f3\u3057\u3001\u30bf\u30a4\u30c8\u30eb\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u30b5\u30f3\u30d7\u30eb\u304c\u8868\u793a\u3055\u308c\u3001\u300c\u9078\u629e\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068NPS\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u30b3\u30d4\u30fc\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"51\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163740\/image-10.png\" alt=\"\" class=\"wp-image-946\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163740\/image-10.png 441w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163740\/image-10-300x35.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163740\/image-10-150x17.png 150w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/><\/figure><\/div>\n\n\n\n<p>\u3053\u308c\u3067\u30014\u30da\u30fc\u30b8\u306eNPS\u8abf\u67fb\u7968\u304c\u3067\u304d\u3042\u304c\u308a\u307e\u3057\u305f\u30021\u30da\u30fc\u30b8\u76ee\u306f\u3001NPS\u306e\u8cea\u554f\u305d\u306e\u3082\u306e\u3067\u3059\u3002  2 \u30da\u30fc\u30b8\u76ee\u306f\u3001\u304a\u5ba2\u69d8\u304c\u306a\u305c\u305d\u306e\u756a\u53f7\u3092\u9078\u629e\u3057\u305f\u306e\u304b\u3092\u77e5\u308b\u305f\u3081\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u8cea\u554f\u3067\u3059\u3002  3\u30da\u30fc\u30b8\u76ee\u306f\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u306a\u60c5\u5831\u3001\u6700\u5f8c\u306e\u30da\u30fc\u30b8\u306f\u305d\u306e\u5f8c\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306e\u30da\u30fc\u30b8\u3067\u3059\u3002  \u3053\u308c\u3060\u3051\u3067\u5341\u5206\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24164354\/image-12.png\" alt=\"\" class=\"wp-image-948\" width=\"471\" height=\"136\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24164354\/image-12.png 642w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24164354\/image-12-300x87.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24164354\/image-12-150x44.png 150w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><figcaption>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u8cea\u554f<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">NPS\u30c7\u30fc\u30bf\u306e\u5fdc\u7528<\/h3>\n\n\n\n<p>NPS\u30b5\u30fc\u30d9\u30a4\u3092\u4f5c\u6210\u3057\u3001\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u306d\u3002  \u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u4f55\u3067\u3059\u304b\uff1f  \u3053\u306e\u60c5\u5831\u3092\u5b9f\u7528\u7684\u306a\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306b\u5909\u63db\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f  \u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\u306e\u751f\u307f\u306e\u89aa\u306e\u4e00\u4eba\u3067\u3042\u308b\u30d9\u30a4\u30f3\u6c0f\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.bain.com\/insights\/closing-the-customer-feedback-loop-newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">\u3044\u304f\u3064\u304b\u306e\u63d0\u6848<\/a>.  <\/p>\n\n\n\n<p>\u300c\u3042\u306a\u305f\u306e\u4f1a\u793e\u3068\u9867\u5ba2\u3068\u306e\u9593\u306e\u3059\u3079\u3066\u306e\u53d6\u5f15\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u3092\u751f\u307f\u51fa\u3059\u6a5f\u4f1a\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u3057\u304b\u3057\u3001\u6700\u3082\u91cd\u8981\u306a\u9867\u5ba2\u4f53\u9a13\u3068\u306f\u3001\"\u771f\u5b9f\u306e\u77ac\u9593 \"\u3067\u3042\u308a\u3001\u9867\u5ba2\u3092\u559c\u3070\u305b\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u9060\u3056\u3051\u308b\u304b\u306e\u6700\u5927\u306e\u53ef\u80fd\u6027\u3092\u79d8\u3081\u305f\u6570\u5c11\u306a\u3044\u63a5\u89e6\u3067\u3042\u308b\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002  \u30d9\u30a4\u30f3\u793e\u3067\u306f\u3001\u5168\u793e\u7684\u306a\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306b\u5f79\u7acb\u3064\u30015\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u306a\u308b\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u304a\u5ba2\u69d8\u3068\u306e\u6700\u3082\u91cd\u8981\u306a5\u3064\u306e\u300c\u771f\u5b9f\u306e\u77ac\u9593\u300d\u306b\u3064\u3044\u3066\u3001\u5408\u610f\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/li><li>\u5f93\u696d\u54e1\u3084\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u6bce\u65e5\u307e\u305f\u306f\u6bce\u9031\u3001\u65e5\u5e38\u7684\u306b\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u805e\u3044\u3066\u3044\u308b\u304b\uff1f<\/li><li>\u304a\u5ba2\u69d8\u306e\u58f0\u304c\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3053\u3068\u3092\u4f1d\u3048\u3066\u3044\u307e\u3059\u304b\uff1f<\/li><li>\u4eca\u3001\u3042\u306a\u305f\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u30ea\u30ab\u30d0\u30ea\u30fc\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u3063\u3066\u3001\u30c7\u30c8\u30e9\u30af\u30bf\u30fc\u306e\u4f55\u30d1\u30fc\u30bb\u30f3\u30c8\u304c\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u306b\u5909\u308f\u308b\u304b\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/li><li>\u8cdb\u5426\u4e21\u8ad6\u306e\u4eba\u3092\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u306b\u5909\u3048\u308b\u3053\u3068\u306b\u3001\u304a\u91d1\u3092\u304b\u3051\u3089\u308c\u307e\u3059\u304b\uff1f<\/li><\/ul>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\"><br><br>Net Promoter\u3001Net Promoter Score\u304a\u3088\u3073NPS\u306f\u3001Bain &amp; Company, Inc.\u3001Fred Reichheld\u304a\u3088\u3073Satmetrix Systems, Inc.\u306e\u767b\u9332\u5546\u6a19\u3067\u3059\u3002<\/p>",
        "protected": false
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