{
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    "date": "2015-09-22T17:36:43",
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    "modified": "2020-10-19T17:46:03",
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    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
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    "link": "http:\/\/www.surveyrock.com\/blog\/it\/14-cose-che-devi-sapere-sui-tuoi-clienti-e-prospetti\/",
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Customer_Survey\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Infusionsoft ha messo insieme un utile elenco di 7 cose che devi sapere sui tuoi clienti:<\/p>\n\n\n\n<p>1. <strong>Il loro nome<\/strong>. Niente parla ad un individuo pi\u00f9 velocemente del suo nome. Usalo per costruire la tua relazione con il tuo cliente.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>Cosa hanno acquistato<\/strong>. Se sai cosa hanno acquistato i tuoi clienti in passato, hai una buona idea di cosa compreranno di nuovo. (E non sprecate il vostro tempo promuovendo prodotti di scarso o nessun interesse).<\/p>\n\n\n\n<p>3. <strong>Quanto spesso acquistano<\/strong>. Gli individui che comprano raramente da voi potrebbero aver bisogno di un incoraggiamento aggiuntivo... pi\u00f9 marketing. Invece, i clienti costanti potrebbero non aver bisogno di vendite extra, ma potrebbero beneficiare di una newsletter o di un coupon.<\/p>\n\n\n\n<p>4. <strong>Quanto spendono (in media)<\/strong>. Perch\u00e9 spendere tempo prezioso a proporre ai clienti prodotti che non possono permettersi? Potrebbe mettere in imbarazzo il tuo cliente, mostra la tua mancanza di interesse personale e potrebbe far perdere interesse ai clienti.<\/p>\n\n\n\n<p>5. <strong>L'ultima volta che hanno acquistato<\/strong>. Avete perso un cliente senza nemmeno saperlo? Chi \u00e8 ancora fedele? Chi si \u00e8 allontanato (e deve essere riportato indietro)?<\/p>\n\n\n\n<p>6. <strong>Ogni interazione che hai avuto con loro<\/strong>. La documentazione \u00e8 importante per ovvi motivi. Ma essere in grado di \"ricordare\" le conversazioni precedenti far\u00e0 sentire il vostro cliente importante e apprezzato.<\/p>\n\n\n\n<p>7. <strong>Cosa pensano del tuo business<\/strong>. Il feedback dei vostri clienti \u00e8 il modo migliore per migliorare i vostri prodotti\/servizi, soddisfare le esigenze dei vostri clienti e attrarre pi\u00f9 clienti.<\/p>\n\n\n\n<p>Il numero 7 della loro lista non \u00e8 una sorpresa: l'invio di sondaggi tra i clienti \u00e8 un ottimo modo per ottenere il feedback di cui avete bisogno. Per saperne di pi\u00f9 sulle indagini sui clienti, controlla il nostro <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quando si conducono indagini sui clienti<\/a> e <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dieci motivi per inviare sondaggi sui clienti<\/a> posti.<\/p>\n\n\n\n<p>Infusionsoft ha anche messo insieme 7 cose che devi assolutamente sapere sui tuoi potenziali clienti, tutte cose che possono essere facilmente compilate utilizzando un semplice sondaggio online per i clienti:<\/p>\n\n\n\n<p>1. <strong>Et\u00e0<\/strong>. Tutto ci\u00f2 che dite e scrivete, compreso il gergo, le allusioni, la difficolt\u00e0 delle parole e gli argomenti dovrebbero essere adattati per soddisfare l'adeguatezza dell'et\u00e0.<\/p>\n\n\n\n<p>2. <strong>Genere<\/strong>. Nonostante i doppi ruoli che uomini e donne tendono a ricoprire, la maggior parte degli individui pu\u00f2 essere segmentata (e venduta) in base a interessi o bisogni specifici di genere.<\/p>\n\n\n\n<p>3. <strong>Posizione<\/strong>. I valori e la cultura tendono a variare in base alla demografia. Avere una chiara comprensione della differenza regionale migliorer\u00e0 i vostri messaggi mirati.<\/p>\n\n\n\n<p>4. <strong>Livello di istruzione<\/strong>. Analogamente all'adeguatezza dell'et\u00e0, i livelli di istruzione dovrebbero determinare come vi rivolgete ai vostri potenziali clienti e quali benefici troveranno nel vostro prodotto o servizio.<\/p>\n\n\n\n<p>5. <strong>Reddito<\/strong>. I bisogni e i desideri di una classe sociale dovrebbero essere una guida per i tipi di prodotti e servizi che dovreste vendere loro.<\/p>\n\n\n\n<p>6. <strong>Stato civile<\/strong>. I valori, i bisogni e i desideri delle persone sposate sono molto diversi da quelli dei single. Commercializzare messaggi familiari a persone single (e viceversa) pu\u00f2 farvi perdere l'affare.<\/p>\n\n\n\n<p>7. <strong>Cosa li tiene svegli di notte<\/strong>. Questo \u00e8 il pi\u00f9 importante. Devi conoscere le paure, le preoccupazioni, i timori, le emozioni, le speranze e i sogni del tuo potenziale cliente. Quando conosci la conversazione all'interno della testa del tuo potenziale cliente, puoi entrarci, parlarci e costruire una relazione che porti a un cliente.<\/p>\n\n\n\n<p>Con l'interessante suggerimento numero 7, \"Cosa li tiene svegli di notte?\", le potenziali risposte a una domanda del genere non si possono nemmeno immaginare. Quando componi domande di sondaggi simili, dovresti elencare alcune scelte come risposte (finanze, famiglia, salute, ecc...) e offrire l'opzione di \"selezionare tutto ci\u00f2 che si applica\", nonch\u00e9 un'opzione \"altro\". Quando includi l'opzione \"altro\" puoi raccogliere risposte aperte per ottenere ulteriori informazioni sui tuoi clienti. Molto probabilmente condivideranno risposte che non avevi nemmeno considerato.<\/p>",
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        "rendered": "<p>Infusionsoft ha stilato un utile elenco di 7 cose da sapere sui clienti: 1. Il loro nome. Niente parla di una persona pi\u00f9 velocemente del suo nome di battesimo. Utilizzatelo per costruire il vostro rapporto con il cliente.<\/p>",
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