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        "rendered": "Indagini sui clienti - Colmare il divario di aspettative tra consumatori e fornitori"
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        "rendered": "<p><strong>Nota: il termine consumatori e fornitori pu\u00f2 essere scambiato con affari e clienti.<\/strong><\/p>\n\n\n\n<p>Per spiegarlo in termini semplici, un gap di aspettative si verifica quando c'\u00e8 una differenza tra ci\u00f2 che i vostri clienti si aspettano da voi e ci\u00f2 che effettivamente ottengono. Sebbene sia ampiamente usato come concetto di auditing - in termini generali, un <a href=\"http:\/\/hotelexecutive.com\/business_review\/2382\/closing-the-gap-between-guest-expectation-and-management-perception\">gap di aspettative<\/a> pu\u00f2 essere spiegato con l'aiuto dei seguenti scenari:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Un dipendente che si aspetta un aumento di stipendio e una promozione ma non lo ottiene<\/li><li>Un cliente che si aspetta prodotti di alta qualit\u00e0, ma si ritrova con merci di qualit\u00e0 inferiore allo standard<\/li><li>Un investitore che si aspetta un certo ritorno sull'investimento, ma non lo riceve<\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/01\/customer-surveys-bridging-expectation-gap-consumers-suppliers\/\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/01\/Customer-survey-expectation-gap.jpg\" alt=\"Divario delle aspettative del sondaggio sui clienti\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Affinch\u00e9 qualsiasi azienda prosperi, \u00e8 essenziale colmare questo divario. Questo permette una migliore gestione delle relazioni con i clienti. Facilita anche la stesura di politiche relative ai dipendenti, il marketing e altre strategie orientate al cliente.<\/p>\n\n\n\n<p>Sia per le piccole che per le medie industrie, capire i loro clienti \u00e8 essenziale. In particolare per un'industria di servizi, la soddisfazione dei clienti e dei dipendenti \u00e8 la chiave per la crescita.<\/p>\n\n\n\n<p>La ricerca ha stabilito che costa <a href=\"http:\/\/hotelexecutive.com\/business_review\/2382\/closing-the-gap-between-guest-expectation-and-management-perception\">cinque volte<\/a> pi\u00f9 per portare un nuovo cliente alla vostra attivit\u00e0. Allo stesso tempo, un cliente soddisfatto che porta pi\u00f9 clienti pu\u00f2 ridurre sostanzialmente le tue spese di marketing e pubblicit\u00e0.<\/p>\n\n\n\n<p>Quindi, come si fa a colmare il divario delle aspettative e garantire la soddisfazione e la fidelizzazione del cliente?<\/p>\n\n\n\n<p>Attraverso la conduzione di ricerche e sondaggi! Per capire perch\u00e9 si \u00e8 creata la lacuna in primo luogo, si pu\u00f2 utilizzare un sondaggio adeguato. Questo sondaggio, una volta compilato e restituito, vi permetter\u00e0 di analizzare perch\u00e9 i vostri clienti si lamentano. Cosa non piace loro? Perch\u00e9 i vostri dipendenti non sono felici? Cos'altro potete fare per migliorare i vostri prodotti e servizi?<\/p>\n\n\n\n<p>Il problema non finisce qui. Progettare un sondaggio pu\u00f2 essere un compito scoraggiante di per s\u00e9. Il costo coinvolto, le procedure necessarie, la compilazione e l'analisi sono alcune delle sfide che dovrete affrontare. Inoltre, il vostro sondaggio rifletter\u00e0 veramente i punti di vista e le opinioni del vostro pubblico? Saranno sufficienti e appropriati per colmare il divario?<\/p>\n\n\n\n<p><a href=\"http:\/\/www.surveyrock.com\/online-survey-tools\">Sondaggi online<\/a> forniscono una soluzione semplice ed efficace a tutti questi problemi. Queste indagini sono <a href=\"http:\/\/www.surveyrock.com\/free-online-surveys\">conveniente<\/a> e facile da progettare e distribuire. I sondaggi possono essere <a href=\"http:\/\/www.surveyrock.com\/home\/features.html\">personalizzato<\/a> non solo per soddisfare i requisiti della vostra organizzazione, ma anche per essere facilmente comprensibile dal vostro pubblico di riferimento.<\/p>\n\n\n\n<p>Infine, il vostro sondaggio non deve necessariamente essere pubblico. Per esempio, potreste considerare di far circolare un questionario per i dipendenti in un particolare dipartimento o livello gerarchico (in base alle loro conoscenze e competenze). Distribuendo il link unico del sondaggio a un gruppo specifico di persone, \u00e8 possibile <a href=\"http:\/\/www.surveyrock.com\/home\/features.html\">limitare il tuo pubblico<\/a>.<\/p>\n\n\n\n<p>Per saperne di pi\u00f9 sui vantaggi dei sondaggi online e su come aiutare a colmare il divario di aspettative tra voi e i vostri clienti, visitate <a href=\"http:\/\/www.surveyrock.com\/home\/\">SurveyRock<\/a>.<\/p>",
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        "rendered": "<p>Nota: i termini consumatori e fornitori possono essere scambiati con aziende e clienti. Per spiegarlo in termini semplici, un gap di aspettative si verifica quando c'\u00e8 una differenza tra ci\u00f2 che i clienti si aspettano da voi e ci\u00f2 che effettivamente ottengono. Sebbene sia ampiamente utilizzato come concetto di auditing, in termini generali, un gap di aspettative pu\u00f2 [...]<\/p>",
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