{ "id": 89, "date": "2014-11-08T11:38:39", "date_gmt": "2014-11-08T10:38:39", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=89" }, "modified": "2020-10-19T10:48:01", "modified_gmt": "2020-10-19T08:48:01", "slug": "market-research-quality-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/piackutatas-minosegi-online-felmeresek\/", "title": { "rendered": "Piackutat\u00e1s min\u0151s\u00e9gi online felm\u00e9r\u00e9seken kereszt\u00fcl" }, "content": { "rendered": "

B\u00e1rmely v\u00e1llalkoz\u00e1sban az egyik legrosszabb \u00f6tlet, amit megval\u00f3s\u00edthatsz, egy nem tesztelt \u00f6tlet. Egy \u00f6tlet tesztel\u00e9s\u00e9hez elengedhetetlen a megb\u00edzhat\u00f3 piackutat\u00e1s. Ez lehet\u0151v\u00e9 teszi, hogy jobban meg\u00e9rtse a v\u00e1s\u00e1rl\u00f3k preferenci\u00e1it, \u00edzl\u00e9s\u00e9t \u00e9s ig\u00e9nyeit.<\/p>\n\n\n\n

Az igazs\u00e1ggal val\u00f3 megb\u00e9k\u00e9l\u00e9s a k\u00f6nny\u0171 r\u00e9sze. A piackutat\u00e1s elv\u00e9gz\u00e9se azonban ijeszt\u0151 feladat, amelyet p\u00e9nz\u00fcgyi \u00e9s id\u0151beli korl\u00e1tok nehez\u00edtenek. Vagy t\u00f6bb sz\u00e1z doll\u00e1rt k\u00f6lt \u00e9s saj\u00e1t maga v\u00e9gez piackutat\u00e1sokat, vagy felb\u00e9rel egy felm\u00e9r\u0151 c\u00e9get, p\u00e9ld\u00e1ul a SurveyRockot, hogy seg\u00edtsen \u00d6nnek.<\/p>\n\n\n\n\n\n\n\n

Id\u0151t \u00e9s k\u00f6lts\u00e9get takar\u00edt meg<\/h3>\n\n\n\n

Az alap (=ingyenes) \u00e9s pr\u00e9mium online felm\u00e9r\u00e9seinkkel v\u00e1llalkoz\u00e1sa ak\u00e1r $5,000-et is megtakar\u00edthat az e-mailes felm\u00e9r\u00e9seken \u00e9s ak\u00e1r $15,000-et a telefonos marketingben. Ezen fel\u00fcl korl\u00e1tlan sz\u00e1m\u00fa online felm\u00e9r\u00e9st biztos\u00edtunk \u00fcgyfeleink sz\u00e1m\u00e1ra, ingyenesen. Ezzel \u00d6n is megsp\u00f3rolja a piackutat\u00f3 szem\u00e9lyzet foglalkoztat\u00e1s\u00e1val j\u00e1r\u00f3 id\u0151t \u00e9s f\u00e1rads\u00e1got.<\/p>\n\n\n\n

\"4Glob\u00e1lis elismer\u00e9s<\/h3>\n\n\n\n

Glob\u00e1lis m\u0171k\u00f6d\u00e9si h\u00e1l\u00f3zatunknak k\u00f6sz\u00f6nhet\u0151en most m\u00e1r vil\u00e1gszerte t\u00f6bb mint 180 orsz\u00e1gban \u00e9rheti el \u00e9s \u00e9rtheti meg az \u00fcgyfelek ig\u00e9nyeit. Ez nem csak az \u00d6n piac\u00e1t \u00e9s \u00fcgyf\u00e9lk\u00f6r\u00e9t n\u00f6veli, hanem seg\u00edt v\u00e1llalkoz\u00e1s\u00e1nak glob\u00e1lis elismerts\u00e9get szerezni, \u00e9s seg\u00edti az \u00e9rt\u00e9kes\u00edt\u00e9si menedzsment strat\u00e9gi\u00e1k kidolgoz\u00e1s\u00e1t. A glob\u00e1lis piacfelm\u00e9r\u00e9sek seg\u00edthetnek \u00d6nnek a k\u00fcl\u00f6nb\u00f6z\u0151 szegmensek sz\u00e1m\u00e1ra megfelel\u0151 marketingtechnik\u00e1k kialak\u00edt\u00e1s\u00e1ban is.<\/p>\n\n\n\n

K\u00e9rd\u00e9sek minden form\u00e1ban<\/h3>\n\n\n\n

Minden v\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra a v\u00e1s\u00e1rl\u00f3i \u00e9s \u00fcgyf\u00e9l-visszajelz\u00e9sek (piaci felm\u00e9r\u00e9seken kereszt\u00fcl) a legfontosabb eszk\u00f6z a term\u00e9k- vagy szolg\u00e1ltat\u00e1smin\u0151s\u00e9g \u00e9s az abban bek\u00f6vetkez\u0151 v\u00e1ltoz\u00e1sok elemz\u00e9s\u00e9re.<\/p>\n\n\n\n

A SurveyRock-n\u00e1l \u00fcgyfeleink sz\u00e1m\u00e1ra a k\u00e9rd\u00e9st\u00edpusok sz\u00e9les v\u00e1laszt\u00e9k\u00e1t k\u00edn\u00e1ljuk; p\u00e9ld\u00e1ul t\u00f6bbv\u00e1laszt\u00f3s k\u00e9rd\u00e9seket, m\u00e1trix t\u00e1bl\u00e1kat \u00e9s csak sz\u00e1mokat tartalmaz\u00f3 k\u00e9rd\u00e9seket. Ez r\u00e9szletes \u00e9s struktur\u00e1lt visszajelz\u00e9st biztos\u00edt az \u00d6n v\u00e1llalkoz\u00e1sa sz\u00e1m\u00e1ra. Ez lehet\u0151v\u00e9 teszi, hogy m\u00e9lyrehat\u00f3an elemezze a piac\u00e1t, an\u00e9lk\u00fcl, hogy piaci elemz\u0151ket kellene alkalmaznia erre a feladatra.<\/p>\n\n\n\n

Felm\u00e9r\u00e9si logika<\/h3>\n\n\n\n

Az \u00d6n c\u00e9lpiaca nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel v\u00e1laszol egy olyan felm\u00e9r\u00e9sre, amelyet kifejezetten nekik terveztek. Ez az els\u0151dleges oka annak, hogy az emberek haboznak v\u00e1laszolni a piaci felm\u00e9r\u00e9sek k\u00e9rd\u0151\u00edveire, mivel azok n\u00e9ha nagyon \u00e1ltal\u00e1nos jelleg\u0171ek, \u00e9s ink\u00e1bb egy unalmas interj\u00fanak t\u0171nhetnek.<\/p>\n\n\n\n

A SurveyRockn\u00e1l lehet\u0151s\u00e9get biztos\u00edtunk \u00d6nnek arra, hogy interakt\u00edv \"logikai\" k\u00e9rd\u0151\u00edveket tervezzen, amelyek a v\u00e1laszokt\u00f3l f\u00fcgg\u0151en alternat\u00edv oldalakra ir\u00e1ny\u00edtj\u00e1k \u00e1t az \u00fcgyfeleket. Ez biztos\u00edtja, hogy a k\u00e9rd\u0151\u00edveket nem k\u00fcldik vissza \u00fcresen az \u00fcgyfelek, ami id\u0151t \u00e9s p\u00e9nzt takar\u00edt meg \u00d6nnek. Ez m\u00e9g ink\u00e1bb arra \u00f6szt\u00f6nzi \u00fcgyfeleit, hogy v\u00e1laszoljanak a felm\u00e9r\u00e9sekre, \u00e9s ezzel hitelesebb\u00e9 teszi v\u00e1llalkoz\u00e1s\u00e1t.<\/p>\n\n\n\n

Az eredm\u00e9nyek fel\u00fclvizsg\u00e1lata<\/h3>\n\n\n\n

Kis- vagy k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sk\u00e9nt nem engedheti meg mag\u00e1nak, hogy nagy \u00f6sszegeket fektessen be piaci felm\u00e9r\u00e9sekbe, majd v\u00e1rjon az eredm\u00e9nyekre, hogy azt\u00e1n int\u00e9zkedjen. A SurveyRockn\u00e1l a felm\u00e9r\u00e9sek eredm\u00e9nyeit akkor \u00e9s \u00fagy tekintheti meg, amikor az emberek kit\u00f6ltik a k\u00e9rd\u0151\u00edveket. Ez lehet\u0151v\u00e9 teszi, hogy cs\u00f6kkentse a piacra jut\u00e1si id\u0151t, azonnali visszajelz\u00e9st biztos\u00edt, amelyet felhaszn\u00e1lhat a term\u00e9kfejleszt\u00e9shez.<\/p>\n\n\n\n

Nyugodtan kapcsolatfelv\u00e9tel<\/a> b\u00e1rmilyen k\u00e9rd\u00e9ssel kapcsolatban, hogy a SurveyRock hogyan seg\u00edthet \u00d6nnek a piackutat\u00e1si ig\u00e9nyeiben.<\/p>", "protected": false }, "excerpt": { "rendered": "

B\u00e1rmely v\u00e1llalkoz\u00e1sban az egyik legrosszabb \u00f6tlet, amit megval\u00f3s\u00edthatsz, egy nem tesztelt \u00f6tlet. Egy \u00f6tlet tesztel\u00e9s\u00e9hez elengedhetetlen a megb\u00edzhat\u00f3 piackutat\u00e1s. Ez lehet\u0151v\u00e9 teszi, hogy jobban meg\u00e9rtse a v\u00e1s\u00e1rl\u00f3k preferenci\u00e1it, \u00edzl\u00e9s\u00e9t \u00e9s ig\u00e9nyeit. Az igazs\u00e1ggal val\u00f3 megb\u00e9k\u00e9l\u00e9s a k\u00f6nny\u0171 r\u00e9sze. A piackutat\u00e1s elv\u00e9gz\u00e9se azonban ijeszt\u0151 feladat, amely [...]<\/p>", "protected": false }, "author": 1, "featured_media": 91, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [ 15, 16 ], "class_list": [ "post-89", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized", "tag-quality", "tag-research" ], "yoast_head": "\nMin\u0151s\u00e9gi online felm\u00e9r\u00e9sek - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Egy \u00f6tlet tesztel\u00e9s\u00e9hez elengedhetetlen a megalapozott piackutat\u00e1s, hogy jobban meg\u00e9rtse \u00fcgyfelei preferenci\u00e1it, \u00edzl\u00e9s\u00e9t \u00e9s ig\u00e9nyeit. Egy online felm\u00e9r\u00e9s seg\u00edt \u00d6nnek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/hu\/\u5e02\u5834\u8abf\u67fb\u54c1\u8cea\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Min\u0151s\u00e9gi online felm\u00e9r\u00e9sek - SurveyRock Blog\" \/>\n<meta property=\"og:description\" content=\"Egy \u00f6tlet tesztel\u00e9s\u00e9hez elengedhetetlen a megalapozott piackutat\u00e1s, hogy jobban meg\u00e9rtse \u00fcgyfelei preferenci\u00e1it, \u00edzl\u00e9s\u00e9t \u00e9s ig\u00e9nyeit. 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