{
    "id": 524,
    "date": "2015-09-22T17:36:43",
    "date_gmt": "2015-09-22T15:36:43",
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    "modified": "2020-10-19T17:46:03",
    "modified_gmt": "2020-10-19T15:46:03",
    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/hu\/14-dolog-amit-tudnod-kell-az-ugyfeleidrol-es-az-erdeklodoidrol\/",
    "title": {
        "rendered": "14 dolog, amit tudnod kell az \u00fcgyfeleidr\u0151l \u00e9s az \u00e9rdekl\u0151d\u0151idr\u0151l"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Vev\u0151i_felm\u00e9r\u00e9s\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Az Infusionsoft \u00f6ssze\u00e1ll\u00edtott egy hasznos list\u00e1t a 7 dologr\u00f3l, amit tudnod kell az \u00fcgyfeleidr\u0151l:<\/p>\n\n\n\n<p>1. <strong>Nev\u00fck<\/strong>. Semmi sem besz\u00e9l gyorsabban az egy\u00e9nr\u0151l, mint a keresztneve. Haszn\u00e1lja ezt arra, hogy ki\u00e9p\u00edtse kapcsolat\u00e1t az \u00fcgyfel\u00e9vel.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>Mit v\u00e1s\u00e1roltak<\/strong>. Ha tudja, hogy a v\u00e1s\u00e1rl\u00f3i mit v\u00e1s\u00e1roltak a m\u00faltban, akkor j\u00f3 elk\u00e9pzel\u00e9se van arr\u00f3l, hogy mit fognak \u00fajra v\u00e1s\u00e1rolni. (\u00c9s nem pazarolja az idej\u00e9t olyan term\u00e9kek rekl\u00e1moz\u00e1s\u00e1ra, amelyek nem vagy csak kev\u00e9ss\u00e9 \u00e9rdeklik.)<\/p>\n\n\n\n<p>3. <strong>Milyen gyakran v\u00e1s\u00e1rolnak<\/strong>. Azoknak a szem\u00e9lyeknek, akik ritk\u00e1n v\u00e1s\u00e1rolnak \u00d6nt\u0151l, tov\u00e1bbi \u00f6szt\u00f6nz\u00e9sre lehet sz\u00fcks\u00e9g\u00fck... t\u00f6bb marketingre. M\u00edg a k\u00f6vetkezetes v\u00e1s\u00e1rl\u00f3knak nem felt\u00e9tlen\u00fcl van sz\u00fcks\u00e9g\u00fck extra elad\u00e1sra, de egy h\u00edrlev\u00e9l vagy kupon tal\u00e1n el\u0151ny\u00f6s lehet sz\u00e1mukra.<\/p>\n\n\n\n<p>4. <strong>Mennyit k\u00f6ltenek (\u00e1tlagosan)<\/strong>. Mi\u00e9rt t\u00f6lten\u00e9nk \u00e9rt\u00e9kes id\u0151t azzal, hogy olyan term\u00e9keket k\u00edn\u00e1lunk az \u00fcgyfeleknek, amelyeket nem engedhetnek meg maguknak? Ez zavarba hozhatja az \u00fcgyfelet, a szem\u00e9lyes \u00e9rdekl\u0151d\u00e9s hi\u00e1ny\u00e1t mutatja, \u00e9s az \u00fcgyfelek \u00e9rdekl\u0151d\u00e9s\u00e9nek elveszt\u00e9s\u00e9t okozhatja.<\/p>\n\n\n\n<p>5. <strong>Utols\u00f3 v\u00e1s\u00e1rl\u00e1suk id\u0151pontja<\/strong>. Elvesz\u00edtett\u00e9l m\u00e1r \u00fcgyfelet an\u00e9lk\u00fcl, hogy tudtad volna? Ki az, aki m\u00e9g mindig h\u0171s\u00e9ges? Ki t\u00e9vedt el (\u00e9s kell visszahozni)?<\/p>\n\n\n\n<p>6. <strong>Minden egyes interakci\u00f3, amit vel\u00fck folytatott<\/strong>. A dokument\u00e1ci\u00f3 nyilv\u00e1nval\u00f3 okokb\u00f3l fontos. De ha k\u00e9pes \"felid\u00e9zni\" a kor\u00e1bbi besz\u00e9lget\u00e9seket, akkor az \u00fcgyf\u00e9l fontosnak \u00e9s megbecs\u00fcltnek fogja \u00e9rezni mag\u00e1t.<\/p>\n\n\n\n<p>7. <strong>Hogyan \u00e9rzik magukat az \u00d6n v\u00e1llalkoz\u00e1s\u00e1r\u00f3l<\/strong>. Az \u00fcgyfelei visszajelz\u00e9sei a legjobb m\u00f3dja annak, hogy jav\u00edtsa term\u00e9keit\/szolg\u00e1ltat\u00e1sait, megfeleljen \u00fcgyfelei ig\u00e9nyeinek, \u00e9s m\u00e9g t\u00f6bb \u00fcgyfelet vonzzon.<\/p>\n\n\n\n<p>A lista 7. helyezettje nem okozott meglepet\u00e9st; a vev\u0151i felm\u00e9r\u00e9sek kik\u00fcld\u00e9se remek m\u00f3dja annak, hogy megkapja a sz\u00fcks\u00e9ges visszajelz\u00e9seket. Ha t\u00f6bbet szeretne megtudni az \u00fcgyf\u00e9lfelm\u00e9r\u00e9sekr\u0151l, tekintse meg <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mikor v\u00e9gezzen \u00fcgyf\u00e9lfelm\u00e9r\u00e9st<\/a> \u00e9s <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u00edz ok, ami\u00e9rt \u00e9rdemes \u00fcgyf\u00e9lfelm\u00e9r\u00e9seket k\u00fcldeni<\/a> posztok.<\/p>\n\n\n\n<p>Az Infusionsoft \u00f6ssze\u00e1ll\u00edtott 7 dolgot is, amit felt\u00e9tlen\u00fcl tudnod kell az \u00e9rdekl\u0151d\u0151idr\u0151l, \u00e9s amelyek mindegyike k\u00f6nnyen \u00f6ssze\u00e1ll\u00edthat\u00f3 egy egyszer\u0171 online \u00fcgyf\u00e9lfelm\u00e9r\u00e9s seg\u00edts\u00e9g\u00e9vel:<\/p>\n\n\n\n<p>1. <strong>Kor<\/strong>. Mindent, amit mondasz \u00e9s \u00edrsz, bele\u00e9rtve a szlenget, az utal\u00e1sokat, a szavak neh\u00e9zs\u00e9g\u00e9t \u00e9s a t\u00e9m\u00e1kat, a kornak val\u00f3 megfelel\u00e9shez kell igaz\u00edtani.<\/p>\n\n\n\n<p>2. <strong>Gender<\/strong>. Annak ellen\u00e9re, hogy a f\u00e9rfiak \u00e9s n\u0151k \u00e1ltal\u00e1ban kett\u0151s szerepet t\u00f6ltenek be, a legt\u00f6bb egy\u00e9n nemspecifikus \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00f6k vagy ig\u00e9nyek alapj\u00e1n szegment\u00e1lhat\u00f3 (\u00e9s eladhat\u00f3).<\/p>\n\n\n\n<p>3. <strong>Helysz\u00edn<\/strong>. Az \u00e9rt\u00e9kek \u00e9s a kult\u00fara \u00e1ltal\u00e1ban demogr\u00e1fiai alapon v\u00e1ltoznak. A region\u00e1lis k\u00fcl\u00f6nbs\u00e9gek vil\u00e1gos meg\u00e9rt\u00e9se jav\u00edtja a c\u00e9lzott \u00fczeneteket.<\/p>\n\n\n\n<p>4. <strong>Iskolai v\u00e9gzetts\u00e9g<\/strong>. Az \u00e9letkornak val\u00f3 megfelel\u00e9shez hasonl\u00f3an az iskolai v\u00e9gzetts\u00e9gnek is meg kell hat\u00e1roznia, hogyan sz\u00f3l\u00edtsa meg a potenci\u00e1lis \u00fcgyfeleit, \u00e9s milyen el\u0151ny\u00f6ket tal\u00e1lnak majd a term\u00e9k\u00e9ben vagy szolg\u00e1ltat\u00e1s\u00e1ban.<\/p>\n\n\n\n<p>5. <strong>J\u00f6vedelem<\/strong>. Az egyik t\u00e1rsadalmi oszt\u00e1ly ig\u00e9nyeinek \u00e9s sz\u00fcks\u00e9gleteinek a m\u00e1sik t\u00e1rsadalmi oszt\u00e1ly sz\u00e1m\u00e1ra ir\u00e1nymutat\u00f3nak kell lennie ahhoz, hogy milyen t\u00edpus\u00fa term\u00e9keket \u00e9s szolg\u00e1ltat\u00e1sokat kell eladni nekik.<\/p>\n\n\n\n<p>6. <strong>Csal\u00e1di \u00e1llapot<\/strong>. A h\u00e1zas emberek \u00e9rt\u00e9kei, sz\u00fcks\u00e9gletei \u00e9s v\u00e1gyai nagyban k\u00fcl\u00f6nb\u00f6znek azokt\u00f3l, akik egyed\u00fcl\u00e1ll\u00f3ak. A csal\u00e1di \u00fczenetek egyed\u00fcl\u00e1ll\u00f3 szem\u00e9lyeknek val\u00f3 marketingje (\u00e9s ford\u00edtva) elvesz\u00edtheti az \u00fczletet az \u00d6n sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<p>7. <strong>Mi tartja \u0151ket \u00e9bren \u00e9jszaka<\/strong>. Ez a legfontosabb. Meg kell ismernie az \u00e9rdekl\u0151d\u0151 f\u00e9lelmeit, aggodalmait, aggodalmait, izgalmait, rem\u00e9nyeit \u00e9s \u00e1lmait. Ha ismered a besz\u00e9lget\u00e9st a leend\u0151 \u00fcgyfeled fej\u00e9ben, akkor bel\u00e9phetsz bele, megsz\u00f3l\u00edthatod, \u00e9s olyan kapcsolatot \u00e9p\u00edthetsz ki, amely \u00fcgyf\u00e9lhez vezet.<\/p>\n\n\n\n<p>A 7. sz\u00e1m\u00fa \u00e9rdekes tippel, \"Mi tartja \u0151ket \u00e9bren \u00e9jszaka?\", az ilyen k\u00e9rd\u00e9sre adott lehets\u00e9ges v\u00e1laszokat el sem lehet k\u00e9pzelni. Amikor hasonl\u00f3 felm\u00e9r\u00e9si k\u00e9rd\u00e9seket \u00e1ll\u00edt \u00f6ssze, \u00e9rdemes n\u00e9h\u00e1ny v\u00e1laszt\u00e1si lehet\u0151s\u00e9get felsorolni v\u00e1laszk\u00e9nt (p\u00e9nz\u00fcgyek, csal\u00e1d, eg\u00e9szs\u00e9g stb...), \u00e9s felaj\u00e1nlani a \"v\u00e1lasszon ki mindent, ami vonatkozik\", valamint az \"egy\u00e9b\" lehet\u0151s\u00e9get. Az \"egy\u00e9b\" lehet\u0151s\u00e9g beiktat\u00e1s\u00e1val ny\u00edlt v\u00e9g\u0171 v\u00e1laszokat gy\u0171jthet, hogy tov\u00e1bbi betekint\u00e9st nyerhessen \u00fcgyfeleibe. Val\u00f3sz\u00edn\u0171leg olyan v\u00e1laszokat fognak megosztani, amelyekre \u00d6n nem is gondolt.<\/p>",
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        "rendered": "<p>Az Infusionsoft \u00f6ssze\u00e1ll\u00edtott egy hasznos list\u00e1t 7 dologr\u00f3l, amit tudnod kell az \u00fcgyfeleidr\u0151l: 1. A nev\u00fck. Semmi sem besz\u00e9l gyorsabban egy egy\u00e9nr\u0151l, mint a keresztneve. Haszn\u00e1ld fel, hogy ki\u00e9p\u00edtsd a kapcsolatot az \u00fcgyfeleddel.<\/p>",
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