{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/a-visszacsatolasi-hurok-beepitese-a-taktikai-uzleti-tervbe\/", "title": { "rendered": "Visszajelz\u00e9si hurok be\u00e9p\u00edt\u00e9se a taktikai \u00fczleti tervbe" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Az okos \u00fczletemberek r\u00e1j\u00f6ttek, hogy a piacon val\u00f3 mozg\u00e9konys\u00e1got \u00fagy \u00e9rhetik el, ha taktikai \u00fczleti terv\u00fckben t\u00f6bb helyen is folyamatos visszacsatol\u00e1si hurkot \u00e9p\u00edtenek be.<\/p>\n\n\n\n

SurveyRock<\/a> a felm\u00e9r\u00e9sek seg\u00edts\u00e9g\u00e9vel jav\u00edthatja a v\u00e1llalkoz\u00e1sa hat\u00e9konys\u00e1g\u00e1t, eredm\u00e9nyess\u00e9g\u00e9t \u00e9s j\u00f6vedelmez\u0151s\u00e9g\u00e9t:

<\/strong><\/p>\n\n\n\n

Vev\u0151i visszajelz\u00e9sek beszerz\u00e9se<\/strong><\/h3>\n\n\n\n\n\n\n\n

A felm\u00e9r\u00e9sek egyik legn\u00e9pszer\u0171bb felhaszn\u00e1l\u00e1si m\u00f3dja az, hogy m\u00e9rcek\u00e9nt szolg\u00e1lnak a k\u00f6vetkez\u0151kh\u00f6z \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9g<\/a>. Az \u00e9ves, f\u00e9l\u00e9ves vagy negyed\u00e9ves felm\u00e9r\u00e9sek a v\u00e1llalkoz\u00e1s eg\u00e9szs\u00e9gi \u00e1llapot\u00e1nak barom\u00e9terek\u00e9nt szolg\u00e1lnak, \u00e9s lehet\u0151v\u00e9 teszik a teljes\u00edtm\u00e9ny id\u0151beli nyomon k\u00f6vet\u00e9s\u00e9t. Ezen t\u00falmen\u0151en sok v\u00e1llalkoz\u00e1s minden egyes \u00fcgyf\u00e9ltranzakci\u00f3 ut\u00e1n el\u00e9gedetts\u00e9gi felm\u00e9r\u00e9seket k\u00fcld ki, \u00e9s a felm\u00e9r\u00e9st arra haszn\u00e1lja, hogy meg\u00edt\u00e9lje az egyes alkalmazottak \u00e9s maga a term\u00e9k hat\u00e9konys\u00e1g\u00e1t.<\/p>\n\n\n\n

A koncepci\u00f3 tesztel\u00e9se<\/strong><\/h3>\n\n\n\n

A c\u00e9lk\u00f6z\u00f6ns\u00e9g kiterjeszt\u00e9se az \u00e9rdekl\u0151d\u0151kre lehet\u0151v\u00e9 teszi, hogy ellen\u0151rizze a piac fog\u00e9konys\u00e1g\u00e1t egy term\u00e9kfejleszt\u00e9s vagy egy \u00faj aj\u00e1nlat ir\u00e1nt. Ha k\u00e9t szegmensnek - az \u00fcgyfelek egy r\u00e9sz\u00e9nek \u00e9s az \u00e9rdekl\u0151d\u0151k egy r\u00e9sz\u00e9nek - k\u00fcld egy felm\u00e9r\u00e9st, akkor l\u00e1that\u00f3v\u00e1 v\u00e1lik, hogy az \u00e9rdekl\u0151d\u0151knek m\u00e1sfajta \u00fczenetk\u00fcld\u00e9sre vagy oktat\u00e1sra van-e sz\u00fcks\u00e9g\u00fck, mint amire a jelenlegi \u00fcgyf\u00e9lk\u00f6r megnyer\u00e9s\u00e9hez volt sz\u00fcks\u00e9g.<\/p>\n\n\n\n

Ellen\u0151rizze a besz\u00e1ll\u00edt\u00f3it<\/strong><\/h3>\n\n\n\n

A felm\u00e9r\u00e9sek seg\u00edthetnek annak \u00e9rt\u00e9kel\u00e9s\u00e9ben, hogy mely besz\u00e1ll\u00edt\u00f3k a legalkalmasabbak a term\u00e9kterv teljes\u00edt\u00e9s\u00e9hez sz\u00fcks\u00e9ges nyersanyagok sz\u00e1ll\u00edt\u00e1s\u00e1ra. Kik\u00fcldhet egy felm\u00e9r\u00e9st, amelyben r\u00e1k\u00e9rdezhet a legr\u00f6videbb \u00e1tfut\u00e1si idej\u00fckre, a szok\u00e1sos sz\u00e1ll\u00edt\u00e1si felt\u00e9teleikre stb. A v\u00e1laszokat egy t\u00e1bl\u00e1zatba let\u00f6ltve, a gyorsabb sz\u00e1ll\u00edt\u00e1sra vagy b\u0151v\u00edtett kapacit\u00e1sra vonatkoz\u00f3 \u00faj k\u00f6vetelm\u00e9nyeinek legink\u00e1bb megfelel\u0151 besz\u00e1ll\u00edt\u00f3k szerint rendezheti a besz\u00e1ll\u00edt\u00f3it.<\/p>\n\n\n\n

Tervezze meg \u00e9s \u00e9rt\u00e9kelje a rendezv\u00e9nyt<\/strong><\/h3>\n\n\n\n

A felm\u00e9r\u00e9s egyszer\u0171 m\u00f3dja annak, hogy t\u00f6bb adatpontot gy\u0171jts\u00f6n \u00f6ssze egy nagy csoportt\u00f3l. A marketing \u00e9s Rendezv\u00e9nyszervez\u00e9s<\/a> a r\u00e9szlegek k\u00f6nnyen bevethetnek felm\u00e9r\u00e9seket, hogy megk\u00e9rdezz\u00e9k a k\u00e9pvisel\u0151ket a ki\u00e1ll\u00edt\u00e1sra val\u00f3 \u00e9rkez\u00e9s\u00fckr\u0151l idej\u00e9r\u0151l, a k\u00e9rt m\u0171szakokr\u00f3l stb., majd ezeket az inform\u00e1ci\u00f3kat felhaszn\u00e1lhatj\u00e1k a rendezv\u00e9ny megtervez\u00e9s\u00e9hez. Ezt k\u00f6vet\u0151en fontolja meg egy k\u00fcl\u00f6n felm\u00e9r\u00e9s bevezet\u00e9s\u00e9t, amelyben megk\u00e9rdezi a k\u00e9pvisel\u0151k v\u00e9lem\u00e9ny\u00e9t a ki\u00e1ll\u00edt\u00e1s \u00e9rt\u00e9k\u00e9r\u0151l, a ki\u00e1ll\u00edt\u00e1snak tulajdon\u00edtott elad\u00e1sok sz\u00e1m\u00e1r\u00f3l, \u00e9s arr\u00f3l, hogy tervezik-e a k\u00f6vetkez\u0151 \u00e9vben is r\u00e9szt venni rajta.<\/p>\n\n\n\n

Az alkalmazottak el\u00e9gedetts\u00e9g\u00e9nek m\u00e9r\u00e9se<\/strong><\/h3>\n\n\n\n

Az online felm\u00e9r\u00e9sek ide\u00e1lis mechanizmusok a k\u00f6vetkez\u0151k megk\u00e9rdez\u00e9s\u00e9re munkav\u00e1llal\u00f3i visszajelz\u00e9s<\/a>, biztos\u00edtva az anonimit\u00e1st, amely elengedhetetlen az \u0151szinte visszajelz\u00e9shez.<\/p>\n\n\n\n

Legjobb gyakorlatok megoszt\u00e1sa<\/strong><\/h3>\n\n\n\n

Az \u00fatmutat\u00e1s aranyat \u00e9r, \u00e9s az online felm\u00e9r\u00e9sek hat\u00e9kony m\u00f3dj\u00e1t jelentiik a m\u00e1shol nem fellelhet\u0151 b\u00f6lcsess\u00e9g \u00f6sszegy\u0171jt\u00e9s\u00e9nek. Egy gyors felm\u00e9r\u00e9s egy neh\u00e9z \u00fczleti k\u00e9rd\u00e9s kezel\u00e9s\u00e9r\u0151l olyan v\u00e1laszokat gener\u00e1l, amelyek k\u00f6zvetlen\u00fcl \u00e1t\u00fcltethet\u0151k a gyakorlatba.<\/p>\n\n\n\n

\u00cdrd be a napt\u00e1radba<\/strong><\/h3>\n\n\n\n

Adjon el\u00e9g id\u0151t ahhoz, hogy val\u00f3ban megtudja, mit mutat a felm\u00e9r\u00e9s: t\u00fal gyakran el\u0151fordul, hogy a felm\u00e9r\u00e9seket az utols\u00f3 pillanatban v\u00e9gzik el, ami lehetetlenn\u00e9 teszi, hogy a felismer\u00e9sek alapj\u00e1n cselekedjen. A negyed\u00e9ves \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9gi felm\u00e9r\u00e9s mellett fontolja meg, hogy felm\u00e9r\u00e9seket k\u00fcldj\u00f6n ki ebben a rot\u00e1ci\u00f3ban:<\/p>\n\n\n\n

  • M\u0171k\u00f6d\u00e9si felm\u00e9r\u00e9sek minden egyes tranzakci\u00f3 ut\u00e1n<\/li>
  • A rendszeresen tervezett ki\u00e1ll\u00edt\u00e1sok \u00e9s rendezv\u00e9nyek el\u0151tt<\/li>
  • Marketing koncepci\u00f3tesztek a term\u00e9kfejleszt\u00e9s f\u00fcggv\u00e9ny\u00e9ben<\/li>
  • Negyed\u00e9ves munkav\u00e1llal\u00f3i \u00e9rt\u00e9kel\u00e9sek<\/li>
  • Negyed\u00e9ves sz\u00e1ll\u00edt\u00f3i felm\u00e9r\u00e9sek<\/li>
  • F\u00e9l\u00e9vente megjelen\u0151 term\u00e9kek<\/li>
  • \u00c9ves munkav\u00e1llal\u00f3i el\u00e9gedetts\u00e9gi felm\u00e9r\u00e9sek<\/li>
  • Az \u00e9ves tervek v\u00e1ltoz\u00e1sa el\u0151tti el\u0151nyk\u00e9rd\u00e9sek<\/li><\/ul>\n\n\n\n

    Felm\u00e9r\u00e9s telep\u00edt\u00e9se<\/strong><\/h3>\n\n\n\n

    A felm\u00e9r\u00e9seket t\u00f6bbf\u00e9lek\u00e9ppen is lehet vetni, \u00e9s mindegyik m\u00f3dszernek megvannak a maga el\u0151nyei. A teljes \u00fcgyf\u00e9l- vagy potenci\u00e1lis \u00fcgyf\u00e9lk\u00f6rnek k\u00fcld\u00f6tt egyszeri e-mail k\u00fcld\u00e9s alapos m\u00f3dja a kommunik\u00e1ci\u00f3nak. Ha a felm\u00e9r\u00e9st a webhely\u00e9n helyezi el, akkor azt jelzi az \u00e9rdekl\u0151d\u0151knek, \u00fcgyfeleknek \u00e9s besz\u00e1ll\u00edt\u00f3knak, hogy folyamatosan figyel r\u00e1juk, \u00e9s fog\u00e9kony a visszajelz\u00e9sekre.<\/p>\n\n\n\n

    A val\u00f3s idej\u0171 visszajelz\u00e9si hurok be\u00e9p\u00edt\u00e9se az \u00e9ves \u00fczleti terv sz\u00e1mos szakasz\u00e1ba lehet\u0151s\u00e9get adhat arra, hogy mozg\u00e9konyan - \u00e9s hozz\u00e1\u00e9rt\u0151en - m\u0171k\u00f6dj\u00f6n. Vizsg\u00e1lja meg napt\u00e1r\u00e1t \u00e9s terv\u00e9t, \u00e9s tegye fel mag\u00e1nak a k\u00e9rd\u00e9st: seg\u00edtene-e tesztelni ezt a koncepci\u00f3t vagy tov\u00e1bbi inform\u00e1ci\u00f3kat gy\u0171jteni?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Az okos \u00fczletemberek r\u00e1j\u00f6ttek, hogy a piacon val\u00f3 mozg\u00e9konys\u00e1got \u00fagy \u00e9rhetik el, ha taktikai \u00fczleti terv\u00fckben t\u00f6bb helyen is folyamatos visszacsatol\u00e1si hurkot \u00e9p\u00edtenek be. A SurveyRock k\u00edn\u00e1l n\u00e9h\u00e1ny m\u00f3dszert, amellyel a felm\u00e9r\u00e9sek jav\u00edthatj\u00e1k v\u00e1llalkoz\u00e1sa hat\u00e9konys\u00e1g\u00e1t, eredm\u00e9nyess\u00e9g\u00e9t \u00e9s j\u00f6vedelmez\u0151s\u00e9g\u00e9t: Vev\u0151i visszajelz\u00e9sek beszerz\u00e9se<\/p>", "protected": false }, "author": 3, "featured_media": 461, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 19, 34, 40 ], "class_list": [ "post-460", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-feedback", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nVisszajelz\u00e9si hurok be\u00e9p\u00edt\u00e9se a taktikai \u00fczleti tervbe | SurveyRock<\/title>\n<meta name=\"description\" content=\"A SurveyRock felaj\u00e1nl n\u00e9h\u00e1ny m\u00f3dszert, amellyel a felm\u00e9r\u00e9sek jav\u00edthatj\u00e1k v\u00e1llalkoz\u00e1sa hat\u00e9konys\u00e1g\u00e1t, eredm\u00e9nyess\u00e9g\u00e9t \u00e9s j\u00f6vedelmez\u0151s\u00e9g\u00e9t:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/hu\/\u6226\u7565\u7684\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visszajelz\u00e9si hurok be\u00e9p\u00edt\u00e9se a taktikai \u00fczleti tervbe | SurveyRock\" \/>\n<meta property=\"og:description\" content=\"A SurveyRock felaj\u00e1nl n\u00e9h\u00e1ny m\u00f3dszert, amellyel a felm\u00e9r\u00e9sek jav\u00edthatj\u00e1k v\u00e1llalkoz\u00e1sa hat\u00e9konys\u00e1g\u00e1t, eredm\u00e9nyess\u00e9g\u00e9t \u00e9s j\u00f6vedelmez\u0151s\u00e9g\u00e9t:\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/hu\/\u6226\u7565\u7684\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\/\" \/>\n<meta property=\"og:site_name\" content=\"SurveyRock cikkek\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyrock\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/feedback13b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"318\" \/>\n\t<meta property=\"og:image:height\" content=\"275\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Team SurveyRock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyrock\" \/>\n<meta name=\"twitter:site\" content=\"@surveyrock\" \/>\n<script 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