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    "date": "2015-06-02T17:04:42",
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    "modified_gmt": "2020-10-19T14:28:27",
    "slug": "online-survey-panels",
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    "link": "http:\/\/www.surveyrock.com\/blog\/hu\/online-felmero-panelek\/",
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        "rendered": "<p>A hat\u00e9kony piackutat\u00e1s egyik kih\u00edv\u00e1sa, hogy a felm\u00e9r\u00e9shez v\u00e9letlenszer\u0171 mint\u00e1t tal\u00e1ljon a v\u00e1laszad\u00f3kb\u00f3l. Amikor a rekl\u00e1mok hat\u00e9konys\u00e1g\u00e1t kell tesztelnie, m\u00e1rka-\u00f6sszehasonl\u00edt\u00f3 kutat\u00e1st kell v\u00e9geznie vagy a weboldal haszn\u00e1lhat\u00f3s\u00e1g\u00e1t kell \u00e9rt\u00e9kelnie, az online felm\u00e9r\u00e9si panelek hasznos eszk\u00f6zt jelentenek a megfelel\u0151 adatokkal er\u0151sebb \u00fczleti \u00fcgyek kidolgoz\u00e1s\u00e1ban.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/Online_Survey_Panels.jpg\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/Online_Survey_Panels.jpg\" alt=\"Online_Felm\u00e9r\u00e9s_Panelek\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Az online felm\u00e9r\u00e9si panel szolg\u00e1ltat\u00f3k seg\u00edts\u00e9g\u00e9vel k\u00f6nnyen el\u00e9rheti a mint\u00e1ul szolg\u00e1l\u00f3 k\u00f6z\u00f6ns\u00e9get, amely m\u00e9lyen betekint\u00e9st \u00e9s hasznos\u00edthat\u00f3 adatokat ny\u00fajt \u00d6nnek. A panelszolg\u00e1ltat\u00f3k megk\u00f6nny\u00edtik a szem\u00e9lyre szabott kutat\u00e1sok l\u00e9trehoz\u00e1s\u00e1t, amelyekre sz\u00fcks\u00e9ge van az \u00faj marketingkamp\u00e1nyok tesztel\u00e9s\u00e9hez a pontos c\u00e9lcsoporton, vagy az \u00faj term\u00e9k\u00f6tletek t\u00f6k\u00e9letes\u00edt\u00e9s\u00e9hez a k\u00f6zvetlen fogyaszt\u00f3i v\u00e1laszok seg\u00edts\u00e9g\u00e9vel.<\/p>\n\n\n\n<p>Az online felm\u00e9r\u00e9si panelek haszn\u00e1lat\u00e1nak tov\u00e1bbi el\u0151nyei a k\u00f6vetkez\u0151k:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>V\u00e1laszad\u00f3 Bar\u00e1ts\u00e1gos<\/em>\u00a0- A r\u00e9sztvev\u0151k el\u0151zetesen beleegyeztek a felm\u00e9r\u00e9sek elv\u00e9gz\u00e9s\u00e9be.<\/li><li><em>K\u00f6lts\u00e9g inkluz\u00edv<\/em>\u00a0- \u00d6szt\u00f6nz\u0151 logisztik\u00e1r\u00f3l gondoskodunk az \u00d6n sz\u00e1m\u00e1ra<\/li><li><em>Anonimit\u00e1s\u00a0<\/em>- Nem kell a c\u00e9g\u00e9t vagy \u00fcgyfel\u00e9t a projekt szponzorak\u00e9nt azonos\u00edtania.<\/li><\/ul>\n\n\n\n<p>Ak\u00e1r egy k\u00f6z\u00e9rdekl\u0151d\u00e9sre sz\u00e1mot tart\u00f3 k\u00e9rd\u00e9sr\u0151l szeretne megtudni a nemzet v\u00e9lem\u00e9ny\u00e9t, ak\u00e1r a piaci m\u00e9ret \u00e9s r\u00e9szesed\u00e9s becsl\u00e9s\u00e9r\u0151l, a csatorn\u00e1k hat\u00e9konys\u00e1g\u00e1r\u00f3l vagy ak\u00e1r egy h\u0171s\u00e9gprogram tervez\u00e9si tanulm\u00e1ny\u00e1r\u00f3l van sz\u00f3, az online felm\u00e9r\u00e9si panelek seg\u00edts\u00e9g\u00e9vel k\u00f6nnyed\u00e9n felm\u00e9rheti a c\u00e9lcsoport reprezentat\u00edv mint\u00e1j\u00e1t. Nem sz\u00e1m\u00edt, hogy mennyire specifikus vagy mennyire sz\u00e9les a c\u00e9lk\u00f6z\u00f6ns\u00e9g profilja, az online felm\u00e9r\u00e9si panelek szolg\u00e1ltat\u00f3i seg\u00edthetnek \u00d6nnek gyorsan \u00e9s megfizethet\u0151 m\u00f3don el\u00e9rni \u0151ket, hogy elkezdhesse megszerezni a sz\u00fcks\u00e9ges \u00e9s a projektje szempontj\u00e1b\u00f3l legfontosabb v\u00e1laszokat.<\/p>\n\n\n\n<p>Ha online felm\u00e9r\u00e9si panel szolg\u00e1ltat\u00f3kat keres, <a href=\"http:\/\/www.quirks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quirk<\/a> \u00e9s <a href=\"http:\/\/www.greenbook.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">GreenBook<\/a> mindegyike rendelkezik olyan k\u00f6nyvt\u00e1rakkal, amelyek seg\u00edthetnek megtal\u00e1lni a megfelel\u0151 szolg\u00e1ltat\u00f3t a kutat\u00e1si projekthez.<\/p>",
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