{ "id": 347, "date": "2015-04-13T16:56:55", "date_gmt": "2015-04-13T14:56:55", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=347" }, "modified": "2020-10-19T14:32:55", "modified_gmt": "2020-10-19T12:32:55", "slug": "customer-experience-is-your-brand", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/customer-experience-is-your-brand\/", "title": { "rendered": "Az \u00fcgyf\u00e9l\u00e9lm\u00e9ny az \u00d6n m\u00e1rk\u00e1ja" }, "content": { "rendered": "

A m\u00e1rka h\u00edrnev\u00e9t nagyr\u00e9szt az \u00fcgyfelek \u00e1ltal az \u00d6n v\u00e1llalkoz\u00e1s\u00e1val kapcsolatban szerzett tapasztalatok \u00e9s asszoci\u00e1ci\u00f3k egy\u00fcttese hozza l\u00e9tre.<\/p>\n\n\n\n\n\n\n\n

\"\"\/<\/a><\/figure><\/div>\n\n\n\n

A legt\u00f6bb \u00fcgyf\u00e9l, f\u00fcggetlen\u00fcl att\u00f3l, hogy pozit\u00edv vagy negat\u00edv tapasztalatot szerzett, id\u0151t sz\u00e1n arra, hogy elmondja \u00d6nnek. Ha az \u00e1ltal\u00e1nos tapasztalatuk nagyszer\u0171, akkor \u00f6r\u00f6mmel akarnak majd besz\u00e1molni r\u00f3la; ha pedig a tapasztalataik csal\u00f3d\u00e1st okoztak nekik, akkor azt akarj\u00e1k majd el\u00e9rni, hogy \u00d6n \u00f6sszerezzen, amikor elolvassa a megjegyz\u00e9seiket. <\/p>\n\n\n\n

A j\u00f3 \u00fcgyf\u00e9lszolg\u00e1lat h\u00edrnev\u00e9t a kis- \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1soknak nem szabad kock\u00e1ztatniuk. Az online felm\u00e9r\u00e9sek olyan megfizethet\u0151 piackutat\u00e1si eszk\u00f6z, amelyet a kkv-k kihaszn\u00e1lhatnak, hogy az \u00fcgyfelek elmondhass\u00e1k, mi az \u00d6n v\u00e1llalkoz\u00e1sa \u00e9s mi nem.<\/p>\n\n\n\n

A sikeres kis- \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sok tulajdonosai rendszeresen megmutatj\u00e1k, hogy \u00e9rtik az \u00fcgyfelek \u00e9rt\u00e9k\u00e9t, kifog\u00e1stalan kiszolg\u00e1l\u00e1ssal \u00e9s azzal, hogy k\u00e9pesek megtartani az \u00fcgyfeleket az\u00e1ltal, hogy gondosan b\u00e1nnak vel\u00fck. Az \u00fcgyf\u00e9lkiszolg\u00e1l\u00e1s fontoss\u00e1g\u00e1t tekintik az egyik oknak is, ami\u00e9rt a n\u0151i kisv\u00e1llalkoz\u00f3 tulajdonosok \u00e1ltal\u00e1ban sikeresebbek, mint a f\u00e9rfiak. Egyszer\u0171en fogalmazva, jobban tudnak kapcsolatokat \u00e9p\u00edteni m\u00e1s n\u0151i v\u00e1llalkoz\u00f3kkal, jobban t\u00e1mogatj\u00e1k egym\u00e1st, \u00e9s jobban \u00f6sszpontos\u00edtanak az \u00fcgyfeleikre \u00e9s az ig\u00e9nyeik kiel\u00e9g\u00edt\u00e9s\u00e9re. Mindez lehet\u0151v\u00e9 teszi sz\u00e1mukra, hogy er\u0151sebb kapcsolatokat \u00e9p\u00edtsenek ki online \u00e9s offline egyar\u00e1nt.<\/p>\n\n\n\n

A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia egy tov\u00e1bbi lehet\u0151s\u00e9g a kisv\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra, hogy megmutass\u00e1k \u00fcgyf\u00e9lk\u00f6zpont\u00fas\u00e1gukat, kihaszn\u00e1lj\u00e1k az online marketing c\u00e9lzott m\u00f3dj\u00e1t, \u00e9s lehet\u0151s\u00e9get k\u00edn\u00e1l arra, hogy mindenki visszajelz\u00e9st adjon. Ha n\u00e9h\u00e1ny naponta k\u00f6zz\u00e9tesz egy r\u00f6vid felm\u00e9r\u00e9st a k\u00f6z\u00f6ss\u00e9gi profiljain, az seg\u00edthet abban, hogy a l\u00e1togat\u00f3k visszat\u00e9rjenek, \u00e9s n\u00f6velje az \u00fcgyf\u00e9lk\u00f6r\u00e9t, mik\u00f6zben betekint\u00e9st nyerhet a k\u00f6z\u00f6ns\u00e9g\u00e9be.<\/p>\n\n\n\n

A SurveyRock megk\u00f6nny\u00edti az \u00d6n sz\u00e1m\u00e1ra, hogy \u00fczleti felm\u00e9r\u00e9seket k\u00e9sz\u00edtsen a m\u00e1rk\u00e1ja nyomon k\u00f6vet\u00e9se \u00e9s \u00e9p\u00edt\u00e9se \u00e9rdek\u00e9ben. Ha befejezte a kutat\u00e1st, fontolja meg a felm\u00e9r\u00e9s eredm\u00e9nyeinek megoszt\u00e1s\u00e1t a weboldal\u00e1n \u00e9s a k\u00f6z\u00f6ss\u00e9gi profilokon, hogy kiemelje a leny\u0171g\u00f6z\u0151 statisztik\u00e1kat, hozzon l\u00e9tre egy blogbejegyz\u00e9st a felm\u00e9r\u00e9s eredm\u00e9nyei k\u00f6r\u00e9, hogy megossza a megl\u00e1t\u00e1sokat \u00e9s bevonja az \u00fcgyfeleket, valamint terjesszen egy sajt\u00f3k\u00f6zlem\u00e9nyt az eredm\u00e9nyeir\u0151l.<\/p>", "protected": false }, "excerpt": { "rendered": "

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