{ "id": 317, "date": "2015-03-31T12:50:25", "date_gmt": "2015-03-31T10:50:25", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=317" }, "modified": "2020-10-19T14:28:18", "modified_gmt": "2020-10-19T12:28:18", "slug": "customer-satisfaction-survey-incentives", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/ugyfel-elegedettsegi-felmeres-osztonzok\/", "title": { "rendered": "\u00dcgyf\u00e9lel\u00e9gedetts\u00e9gi felm\u00e9r\u00e9s \u00f6szt\u00f6nz\u0151k" }, "content": { "rendered": "

\u00dagy t\u0171nik, a manaps\u00e1g (legal\u00e1bbis az Egyes\u00fclt \u00c1llamokban) el\u00e9gg\u00e9 elterjedt gyakorlat, hogy egy \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9gi felm\u00e9r\u00e9s<\/a> a p\u00e9nzt\u00e1rn\u00e1l a nyugt\u00e1kra nyomtatott felh\u00edv\u00e1s, amely a felm\u00e9r\u00e9s \u00f6szt\u00f6nz\u0151jek\u00e9nt kedvezm\u00e9nyt k\u00edn\u00e1l egy j\u00f6v\u0151beli v\u00e1s\u00e1rl\u00e1sra.<\/p>\n\n\n\n\n\n\n\n

Egyesek \u00fagy l\u00e1tj\u00e1k, hogy a kedvezm\u00e9nyes k\u00f3d \u00f6szt\u00f6nz\u0151k\u00e9nt t\u00f6rt\u00e9n\u0151 felaj\u00e1nl\u00e1sa potenci\u00e1lis adatelt\u00e9r\u00edt\u00e9ssel j\u00e1rhat, de a felm\u00e9r\u00e9s t\u00edpus\u00e1t\u00f3l \u00e9s a felm\u00e9r\u00e9s c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00e9t\u0151l f\u00fcgg\u0151en az \u00f6szt\u00f6nz\u0151 felaj\u00e1nl\u00e1sa \u00e1ltal\u00e1ban nagyon hat\u00e9kony a v\u00e1laszad\u00e1si ar\u00e1nyok jav\u00edt\u00e1s\u00e1ban. Az emberek szeretik az \u00f6tletet, hogy kapnak valamit az \u00f6tlet\u00e9rt, \u00e9s a kutat\u00e1sok szerint az \u00f6szt\u00f6nz\u0151k \u00e1tlagosan 50%-tel n\u00f6velhetik a v\u00e1laszad\u00e1si ar\u00e1nyt.<\/p>\n\n\n\n

\"\u00fcgyf\u00e9l-el\u00e9gedetts\u00e9g\"\/<\/a><\/figure><\/div>\n\n\n\n

A kedvezm\u00e9nyk\u00f3dok \u00f6szt\u00f6nz\u0151k\u00e9nt val\u00f3 haszn\u00e1lata a n\u00f6veked\u00e9s \u00e9rdek\u00e9ben \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9g<\/a> a felm\u00e9r\u00e9s v\u00e1laszad\u00e1si ar\u00e1nya el\u0151ny\u00f6s lehet a v\u00e1laszmegtagad\u00e1s torz\u00edt\u00e1s\u00e1nak cs\u00f6kkent\u00e9se szempontj\u00e1b\u00f3l, mivel az \u00f6szt\u00f6nz\u0151 n\u00e9lk\u00fcli \u00fcgyf\u00e9lfelm\u00e9r\u00e9sek \u00e1ltal\u00e1ban csak az el\u00e9gedetlenked\u0151ket fogj\u00e1k meg. A kedvezm\u00e9nyk\u00f3d-\u00f6szt\u00f6nz\u0151 haszn\u00e1lata seg\u00edthet n\u00f6velni a k\u00f6z\u00e9pmez\u0151nyben l\u00e9v\u0151 \u00fcgyfelek nagy t\u00f6bbs\u00e9g\u00e9nek (a nagyon el\u00e9gedett \u00e9s a nagyon el\u00e9gedetlenek k\u00f6z\u00f6tt) r\u00e9szv\u00e9tel\u00e9t, \u00edgy jobb \u00e1ltal\u00e1nos eredm\u00e9nyeket \u00e9rhet el. Amellett, hogy betekint\u00e9st nyerhet v\u00e1s\u00e1rl\u00f3i v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9ny\u00e9be, a kedvezm\u00e9nyk\u00f3dok \u00f6szt\u00f6nz\u0151k\u00e9nt val\u00f3 felaj\u00e1nl\u00e1sa \u00f6szt\u00f6n\u00f6zheti a visszat\u00e9r\u0151 v\u00e1s\u00e1rl\u00e1st \u00e9s er\u0151s\u00edtheti m\u00e1rk\u00e1j\u00e1t.<\/p>\n\n\n\n

A felm\u00e9r\u00e9sben r\u00e9szt vev\u0151k \u00e1ltal \u00f6sszegy\u0171jt\u00f6tt adatok tov\u00e1bbi marketingkutat\u00e1si eszk\u00f6zk\u00e9nt haszn\u00e1lhat\u00f3k, \u00edgy tov\u00e1bbi betekint\u00e9st nyerhet az \u00fcgyfelekbe. A kedvezm\u00e9nyk\u00f3d-\u00f6szt\u00f6nz\u0151 felaj\u00e1nl\u00e1sa inform\u00e1ci\u00f3t ny\u00fajt \u00d6nnek arr\u00f3l, hogy mi volt az \u00fcgyf\u00e9l eredeti v\u00e1s\u00e1rl\u00e1sa, valamint arr\u00f3l, hogy felhaszn\u00e1lja-e \u00e9s hogyan haszn\u00e1lja fel a kedvezm\u00e9nyk\u00f3d-\u00f6szt\u00f6nz\u0151t, ami tov\u00e1bbi felhaszn\u00e1lhat\u00f3 adatokat eredm\u00e9nyez, nem elt\u00e9r\u0151en sz\u00e1mos \u00fcgyf\u00e9lh\u0171s\u00e9g-programt\u00f3l.<\/p>", "protected": false }, "excerpt": { "rendered": "

\u00dagy t\u0171nik, a manaps\u00e1g (legal\u00e1bbis az Egyes\u00fclt \u00c1llamokban) meglehet\u0151sen elterjedt gyakorlat, hogy a p\u00e9nzt\u00e1rn\u00e1l a nyugt\u00e1kra nyomtatott \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9gi felm\u00e9r\u00e9s megh\u00edv\u00f3t tartalmaznak, amely a felm\u00e9r\u00e9s \u00f6szt\u00f6nz\u0151jek\u00e9nt egy j\u00f6v\u0151beli v\u00e1s\u00e1rl\u00e1sra vonatkoz\u00f3 kedvezm\u00e9nyt k\u00edn\u00e1l.<\/p>", "protected": false }, "author": 3, "featured_media": 322, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 46, 45, 28 ], "class_list": [ "post-317", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-experience-survey", "tag-customer-satisfaction-survey", "tag-customer-survey" ], "yoast_head": "\n\u00dcgyf\u00e9lel\u00e9gedetts\u00e9gi 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