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    "date": "2014-10-21T09:06:07",
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    "modified": "2020-10-19T20:36:53",
    "modified_gmt": "2020-10-19T18:36:53",
    "slug": "online-surveys-vs-paper-based-surveys",
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    "link": "http:\/\/www.surveyrock.com\/blog\/hu\/online-felmeresek-vs-papir-alapu-felmeresek\/",
    "title": {
        "rendered": "Online felm\u00e9r\u00e9sek vs. pap\u00edr alap\u00fa felm\u00e9r\u00e9sek"
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        "rendered": "<p>A pap\u00edr \u00e1ra emelkedik, \u00e9s mindenki z\u00f6ld\u00fcl.   A k\u00f6zelm\u00faltban bez\u00e1rt postahivatalok \u00e9s a tarifaemel\u00e9sek is ezt bizony\u00edtj\u00e1k.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El tudj\u00e1k olvasni?<\/h3>\n\n\n\n<p>Az olvashat\u00f3s\u00e1g hatalmas t\u00e9nyez\u0151 a felm\u00e9r\u00e9sekn\u00e9l, ez\u00e9rt a tervez\u0151nek minden olvas\u00f3 t\u00edpusnak meg kell felelnie. Azt gondolhatja, hogy egy pap\u00edr felm\u00e9r\u00e9s sug\u00e1rfekete tint\u00e1val hihet\u0151 megold\u00e1s lehet, de a monitoron megjelen\u0151, tiszt\u00e1n olvashat\u00f3 sz\u00f6veg eset\u00e9ben ugyanez a helyzet. Azonban nem mindenki tud egy sz\u00e1m\u00edt\u00f3g\u00e9p k\u00e9perny\u0151je el\u0151tt \u00fclni \u00e9s egy sz\u00e1m\u00edt\u00f3g\u00e9p k\u00e9perny\u0151j\u00e9n dolgozni egy k\u00f6vetkezetes id\u0151szakot. Ide tartoznak a l\u00e1t\u00e1sk\u00e1rosod\u00e1sban szenved\u0151k is. Ez\u00e9rt nagyszer\u0171 lehet\u0151s\u00e9g lenne a pap\u00edralap\u00fa felm\u00e9r\u00e9s.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">A tervez\u00e9s<\/h3>\n\n\n\n<p>Gondolkodjon a tervez\u00e9si elrendez\u00e9sen. A pap\u00edralap\u00fa felm\u00e9r\u00e9seknek korl\u00e1tozott a hely\u00fck, de az online felm\u00e9r\u00e9sekn\u00e9l a hat\u00e1r a csillagos \u00e9g. R\u00e1ad\u00e1sul a legt\u00f6bb ny\u00edlt v\u00e9g\u0171 k\u00e9rd\u00e9sben nincs el\u00e9g hely a r\u00e9sztvev\u0151k sz\u00e1m\u00e1ra; a sz\u0171k\u00f6s \u00edr\u00e1sm\u00f3d, amelyet el kell fogadniuk, olvashatatlann\u00e1 teheti a v\u00e1laszokat a felm\u00e9r\u00e9st v\u00e9gz\u0151 \u00e9s a felm\u00e9r\u00e9st fel\u00fclvizsg\u00e1l\u00f3 szem\u00e9ly sz\u00e1m\u00e1ra. Ez nem csak a min\u0151s\u00e9get rontja, hanem a felm\u00e9r\u00e9st v\u00e9gz\u0151 szem\u00e9ly idej\u00e9t is pazarolja, amelyet produkt\u00edvabb c\u00e9lokra is felhaszn\u00e1lhatna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Id\u0151ig\u00e9nyes<\/h3>\n\n\n\n<p>Minden tapasztalt f\u00f6ldm\u00e9r\u0151 elmondja, hogy a pap\u00edralap\u00fa felm\u00e9r\u00e9sek elv\u00e9gz\u00e9se id\u0151ig\u00e9nyes. Ak\u00e1r a helysz\u00ednen adj\u00e1k ki, ak\u00e1r postai \u00faton k\u00fcldik el a r\u00e9sztvev\u0151nek, a sebess\u00e9g nem mindegy. Emellett ne feledje, hogy bizonyos online felm\u00e9r\u00e9sek eset\u00e9ben el\u0151nye, hogy olyan elemz\u0151eszk\u00f6z\u00f6kkel dolgozhat, amelyekkel nyomon k\u00f6vetheti a felm\u00e9r\u00e9s el\u0151rehalad\u00e1s\u00e1t.  A SurveyRock felm\u00e9r\u00e9sek azt a lehet\u0151s\u00e9get is felk\u00edn\u00e1lj\u00e1k a felm\u00e9r\u00e9s r\u00e9sztvev\u0151j\u00e9nek, hogy megszak\u00edtsa a felm\u00e9r\u00e9st, \u00e9s k\u00e9s\u0151bb visszat\u00e9rjen a kit\u00f6lt\u00e9shez.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"333\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/10\/checklist-checkboard.jpg\" alt=\"Felm\u00e9r\u00e9si ellen\u0151rz\u0151lista a pap\u00edralap\u00fa felm\u00e9r\u00e9shez\" class=\"wp-image-43\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rugalmass\u00e1g<\/h3>\n\n\n\n<p>A webalap\u00fa felm\u00e9r\u00e9sek sokkal rugalmasabbak, \u00e9s \u00edgy mind a felm\u00e9r\u00e9s k\u00e9sz\u00edt\u0151je, mind a c\u00e9lcsoport sz\u00e1m\u00e1ra nagyon kedvez\u0151ek. Lehetnek t\u00f6bbsz\u00f6r\u00f6s v\u00e1laszt\u00e1si k\u00e9rd\u00e9sek, egyv\u00e1laszos k\u00e9rd\u00e9sek, r\u00e1csos k\u00e9rd\u00e9sek, list\u00e1s k\u00e9rd\u00e9sek stb. form\u00e1j\u00e1ban.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hozz\u00e1adott funkci\u00f3k<\/h3>\n\n\n\n<p>Az online felm\u00e9r\u00e9sek olyan fejlett logikai funkci\u00f3kkal rendelkeznek, amelyek a pap\u00edralap\u00fa felm\u00e9r\u00e9sekben \u00e1ltal\u00e1ban nincsenek jelen vagy nehezen megval\u00f3s\u00edthat\u00f3ak. Ezen t\u00falmen\u0151en a felm\u00e9r\u00e9s tervez\u00e9se sor\u00e1n k\u00f6nny\u0171 e-mail c\u00edmet is bevonni, hogy a szervezeteket \u00e9rtes\u00edteni lehessen minden olyan probl\u00e9m\u00e1r\u00f3l, amelyre a r\u00e9sztvev\u0151knek v\u00e1laszra van sz\u00fcks\u00e9g\u00fck.<\/p>\n\n\n\n<p>V\u00e9g\u00fcl a d\u00f6nt\u00e9se nagyban f\u00fcgg att\u00f3l, hogy a c\u00e9lzott demogr\u00e1fiai vagy minta mihez illik legink\u00e1bb. Lehet, hogy az egyszer\u0171, egyoldalas, pap\u00edralap\u00fa felm\u00e9r\u00e9seket vagy az online felm\u00e9r\u00e9st r\u00e9szes\u00edtik el\u0151nyben. Lesznek olyan esetek, amikor mind a pap\u00edralap\u00fa, mind az online felm\u00e9r\u00e9sek mellett d\u00f6ntenie kell. Ennek oka, hogy ha a felm\u00e9r\u00e9s nem \u00e9ri el a c\u00e9lk\u00f6z\u00f6ns\u00e9get, akkor csak az idej\u00e9t \u00e9s a munk\u00e1j\u00e1t pazarolja.  Pr\u00e9mium fi\u00f3kunk lehet\u0151s\u00e9get k\u00edn\u00e1l a felm\u00e9r\u00e9s egyszer\u0171 kinyomtat\u00e1s\u00e1ra\/ment\u00e9s\u00e9re PDF-f\u00e1jlk\u00e9nt.<\/p>\n\n\n\n<p>Rengeteg v\u00e1llalat sz\u00e1m\u00e1ra el\u0151ny\u00f6s lesz, ha a pap\u00edr alap\u00fa felm\u00e9r\u00e9sekr\u0151l \u00e1tt\u00e9rnek az online felm\u00e9r\u00e9sekre. Ez azonban nem jelenti azt, hogy a pap\u00edralap\u00fa felm\u00e9r\u00e9sek elvesztett\u00e9k volna a hely\u00fcket. Ett\u0151l f\u00fcggetlen\u00fcl a technol\u00f3gia ir\u00e1nti folyamatos kereslet cs\u00f6kkenti a kereslet\u00fcket is.<\/p>\n\n\n\n<p>Mindig megn\u00e9zheti a <a title=\"www.surveyrock.com\" href=\"http:\/\/www.surveyrock.com\">www.surveyrock.com<\/a> az online felm\u00e9r\u00e9s elk\u00e9sz\u00edt\u00e9s\u00e9hez. Legyen sz\u00f3 egyetemi projektr\u0151l, \u00fcgyf\u00e9l\u00e9rt\u00e9kel\u0151 felm\u00e9r\u00e9sr\u0151l vagy kiterjedt kutat\u00e1si \u00e9s fejleszt\u00e9si tanulm\u00e1nyokr\u00f3l, \u0151k gondoskodnak arr\u00f3l, hogy pontos \u00e9s relev\u00e1ns eredm\u00e9nyeket kapjon.<\/p>",
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        "rendered": "<p>A pap\u00edr \u00e1ra emelkedik, \u00e9s mindenki z\u00f6ld\u00fcl.   A k\u00f6zelm\u00faltban bez\u00e1rt postahivatalok \u00e9s a tarifaemel\u00e9sek is ezt bizony\u00edtj\u00e1k. El tudj\u00e1k olvasni? Az olvashat\u00f3s\u00e1g \u00f3ri\u00e1si t\u00e9nyez\u0151 a felm\u00e9r\u00e9sekn\u00e9l, ez\u00e9rt a tervez\u0151nek mindenf\u00e9le olvas\u00f3nak meg kell felelnie. Azt gondolhatja, hogy [...]<\/p>",
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