{ "id": 256, "date": "2015-01-07T20:28:30", "date_gmt": "2015-01-07T19:28:30", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=256" }, "modified": "2020-10-19T13:24:54", "modified_gmt": "2020-10-19T11:24:54", "slug": "financial-benefits-price-packages-surveyrock", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/penzugyi-elonyok-arcsomagok-felmeres-szikla\/", "title": { "rendered": "P\u00e9nz\u00fcgyi el\u0151ny\u00f6k \u00e9s d\u00edjcsomagok a SurveyRockn\u00e1l" }, "content": { "rendered": "

A felm\u00e9r\u00e9sek kulcsfontoss\u00e1g\u00faak az \u00f6tletek tesztel\u00e9s\u00e9ben. L\u00e9tfontoss\u00e1g\u00faak a c\u00e9lpiac, az \u00edzl\u00e9s\u00fck, a term\u00e9kei\/szolg\u00e1ltat\u00e1sai \u00e9s azok min\u0151s\u00e9ge, valamint az \u00fcgyfelek elv\u00e1r\u00e1sai az \u00d6n szervezet\u00e9vel szemben.<\/p>\n\n\n\n

Amikor eld\u00f6nti, hogy v\u00e9gezzen-e piaci felm\u00e9r\u00e9seket vagy sem, sz\u00e1mos v\u00e1ltoz\u00f3t kell figyelembe vennie: a felm\u00e9r\u00e9sek jelleg\u00e9t, id\u0151z\u00edt\u00e9s\u00e9t \u00e9s m\u00e9rt\u00e9k\u00e9t, az ezzel j\u00e1r\u00f3 k\u00f6lts\u00e9geket, a v\u00e1rhat\u00f3 el\u0151ny\u00f6ket \u00e9s a technikai know-how-t.<\/p>\n\n\n\n\n\n\n\n

A hat\u00e9kony piacfelm\u00e9r\u00e9s olyan felm\u00e9r\u00e9s, amely egyszerre igazodik az \u00d6n szervezeti ig\u00e9nyeihez \u00e9s az \u00fcgyfelek \u00e9rdekeihez, valamint k\u00f6lts\u00e9ghat\u00e9kony.<\/p>\n\n\n\n

\"Felm\u00e9r\u00e9si<\/a><\/figure><\/div>\n\n\n\n

Az online piackutat\u00e1si szolg\u00e1ltat\u00f3k, mint p\u00e9ld\u00e1ul a SurveyRock, hat\u00e9kony piackutat\u00e1sokat terveznek \u00fcgyfeleik sz\u00e1m\u00e1ra, \u00e9s sz\u00e1mos p\u00e9nz\u00fcgyi \u00f6szt\u00f6nz\u0151t k\u00edn\u00e1lnak.<\/p>\n\n\n\n

\u00c1ltal\u00e1nos k\u00f6lts\u00e9gek<\/h3>\n\n\n\n

B\u00e1rmely kis- vagy k\u00f6z\u00e9pv\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra a piaci felm\u00e9r\u00e9sek k\u00f6lts\u00e9geinek kezel\u00e9se gondot jelenthet. Ahogy a h\u00fcvelykujjszab\u00e1ly mondja; min\u00e9l jobb piacfelm\u00e9r\u00e9sre van sz\u00fcks\u00e9ge, ann\u00e1l t\u00f6bbe ker\u00fcl. Minden piaci felm\u00e9r\u00e9s tervez\u00e9si k\u00f6lts\u00e9gekkel, terjeszt\u00e9si k\u00f6lts\u00e9gekkel \u00e9s visszajelz\u00e9selemz\u00e9si k\u00f6lts\u00e9gekkel j\u00e1r.<\/p>\n\n\n\n

A k\u00fcl\u00f6nb\u00f6z\u0151 online piackutat\u00f3 weboldalak k\u00fcl\u00f6nb\u00f6z\u0151 \u00e1rakat \u00e9s csomagokat k\u00edn\u00e1lnak. A SurveyRockn\u00e1l egy alapcsomagot \u00e9s egy pr\u00e9miumcsomagot k\u00edn\u00e1lunk. Az el\u0151bbi keret\u00e9ben havonta korl\u00e1tlan sz\u00e1m\u00fa piaci felm\u00e9r\u00e9st tervezhet \u00e9s v\u00e9gezhet, felm\u00e9r\u00e9senk\u00e9nt korl\u00e1tozott sz\u00e1m\u00fa k\u00e9rd\u00e9ssel, ingyenesen. A pr\u00e9mium csomaggal havonta korl\u00e1tlan sz\u00e1m\u00fa piaci felm\u00e9r\u00e9st v\u00e9gezhet, tetsz\u0151leges sz\u00e1m\u00fa k\u00e9rd\u00e9ssel, mind\u00f6ssze minim\u00e1lis havi d\u00edj\u00e9rt. A csomag r\u00e9szletei\u00e9rt k\u00e9rj\u00fck, l\u00e1togasson el a k\u00f6vetkez\u0151 weboldalra: surveyrock.com\/online-felm\u00e9r\u00e9s-eszk\u00f6z\u00f6k<\/a><\/p>\n\n\n\n

\u00d6ssze\u00e1ll\u00edt\u00e1s<\/h3>\n\n\n\n

A piaci felm\u00e9r\u00e9sek nem teljesek az \u00fcgyfelek visszajelz\u00e9seinek megfelel\u0151 elemz\u00e9se n\u00e9lk\u00fcl. Miut\u00e1n az \u00f6sszes k\u00e9rd\u0151\u00edv kit\u00f6lt\u00e9sre \u00e9s \u00f6ssze\u00e1ll\u00edt\u00e1sra ker\u00fclt, szervezet\u00e9nek sz\u00fcks\u00e9ge lesz egy szak\u00e9rt\u0151 seg\u00edts\u00e9g\u00e9re a felm\u00e9r\u00e9s adatainak \u00f6ssze\u00e1ll\u00edt\u00e1s\u00e1hoz. Ez tov\u00e1bbi szem\u00e9lyzeti k\u00f6lts\u00e9gekkel j\u00e1rhat.<\/p>\n\n\n\n

Gyakran elker\u00fclhetetlen a jelent\u0151s id\u0151eltol\u00f3d\u00e1s is. V\u00e1llalkoz\u00e1s\u00e1nak meg kell v\u00e1rnia, am\u00edg az \u00f6sszes felm\u00e9r\u00e9si eredm\u00e9ny be\u00e9rkezik, miel\u0151tt egy\u00e1ltal\u00e1n elkezdhetn\u00e9 a term\u00e9kcsal\u00e1d strat\u00e9giai tervez\u00e9s\u00e9t. Ha \u00d6n gy\u00e1rt\u00e1si tev\u00e9kenys\u00e9get folytat, az id\u0151eltol\u00f3d\u00e1s jelent\u0151s sz\u0171k keresztmetszetet jelenthet a termel\u00e9s sz\u00e1m\u00e1ra.<\/p>\n\n\n\n

Az online piaci felm\u00e9r\u00e9sek val\u00f3s idej\u0171 jelent\u00e9st ny\u00fajtanak. Ez lehet\u0151v\u00e9 teszi, hogy az eredm\u00e9nyeket az online kit\u00f6lt\u00f6tt felm\u00e9r\u00e9si \u0171rlapok kit\u00f6lt\u00e9sekor \u00e9s azokban az id\u0151pontokban tekinthesse meg. Ez id\u0151t \u00e9s k\u00f6lts\u00e9get takar\u00edthat meg az adatok \u00f6ssze\u00e1ll\u00edt\u00e1s\u00e1val kapcsolatban. Emellett gyors d\u00f6nt\u00e9seket hozhat a folyamatosan friss\u00fcl\u0151 piaci v\u00e1laszok alapj\u00e1n.<\/p>\n\n\n\n

Forgalmaz\u00e1s<\/h3>\n\n\n\n

A k\u00e9zi, nyomtatott piackutat\u00e1si k\u00e9rd\u0151\u00edvek nyomtat\u00e1si, tervez\u00e9si \u00e9s terjeszt\u00e9si k\u00f6lts\u00e9gekkel j\u00e1rnak. Az e-mailes felm\u00e9r\u00e9sek k\u00f6lts\u00e9gei legfeljebb $5,000<\/a> \u00e9s telefonos felm\u00e9r\u00e9sek $15,000-ig.<\/p>\n\n\n\n

Kisv\u00e1llalkoz\u00e1sk\u00e9nt, alacsony t\u0151k\u00e9vel \u00e9s gyenge p\u00e9nz\u00fcgyi helyzettel, val\u00f3ban fel kell tennie mag\u00e1nak a k\u00e9rd\u00e9st, hogy meg\u00e9ri-e ez a kiad\u00e1s?<\/p>\n\n\n\n

Az online piackutat\u00e1s seg\u00edts\u00e9g\u00e9vel az \u00d6n szervezete egyedi linket kap a felm\u00e9r\u00e9si \u0171rlaphoz, amelyet elhelyezhet a weboldal\u00e1n vagy a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia fi\u00f3kj\u00e1ban. V\u00e1s\u00e1rl\u00f3i \u00e9s \u00fcgyfelei online hozz\u00e1f\u00e9rhetnek a k\u00e9rd\u0151\u00edvhez, \u00edgy megk\u00edm\u00e9lve \u00d6nt a terjeszt\u00e9ssel j\u00e1r\u00f3 gondokt\u00f3l.<\/p>\n\n\n\n

Ha t\u00f6bbet szeretne megtudni az online piackutat\u00e1sok el\u0151nyeir\u0151l, \u00e9s arr\u00f3l, hogy hogyan mentheti meg szervezet\u00e9t a felesleges k\u00f6lts\u00e9gekt\u0151l, mik\u00f6zben min\u0151s\u00e9gi szolg\u00e1ltat\u00e1st biztos\u00edt, k\u00e9rj\u00fck, l\u00e1togasson el a k\u00f6vetkez\u0151 weboldalra. surveyrock.com\/home\/features.html<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

A felm\u00e9r\u00e9sek kulcsfontoss\u00e1g\u00faak az \u00f6tletek tesztel\u00e9s\u00e9ben. L\u00e9tfontoss\u00e1g\u00faak a c\u00e9lpiac, az \u00edzl\u00e9s\u00fck, a term\u00e9kei\/szolg\u00e1ltat\u00e1sai \u00e9s azok min\u0151s\u00e9ge, valamint az \u00fcgyfelek elv\u00e1r\u00e1sai az \u00d6n szervezet\u00e9vel szemben. Amikor eld\u00f6nti, hogy v\u00e9gezzen-e piaci felm\u00e9r\u00e9seket vagy sem, sz\u00e1mos v\u00e1ltoz\u00f3t kell figyelembe vennie v\u00e1llalkoz\u00e1s\u00e1nak - a felm\u00e9r\u00e9sek jelleg\u00e9t, id\u0151z\u00edt\u00e9s\u00e9t \u00e9s m\u00e9rt\u00e9k\u00e9t, [...]<\/p>", "protected": false }, "author": 1, "featured_media": 259, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 47 ], "tags": [ 27, 25 ], "class_list": [ "post-256", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-surveyrock", "tag-benefits", "tag-market-surveys" ], "yoast_head": "\nP\u00e9nz\u00fcgyi el\u0151ny\u00f6k \u00e9s d\u00edjcsomagok | SurveyRock<\/title>\n<meta name=\"description\" content=\"Az online felm\u00e9r\u00e9sek haszn\u00e1lata jelent\u0151s p\u00e9nz\u00fcgyi \u00e9s id\u0151megtakar\u00edt\u00e1st jelenthet az offline felm\u00e9r\u00e9sekhez k\u00e9pest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/hu\/beneficios-financeiros-precos-embalagens-pacotes-surveyrock\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00e9nz\u00fcgyi el\u0151ny\u00f6k \u00e9s d\u00edjcsomagok | SurveyRock\" \/>\n<meta property=\"og:description\" content=\"Az online felm\u00e9r\u00e9sek haszn\u00e1lata jelent\u0151s p\u00e9nz\u00fcgyi \u00e9s id\u0151megtakar\u00edt\u00e1st jelenthet az offline felm\u00e9r\u00e9sekhez k\u00e9pest.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/hu\/beneficios-financeiros-precos-embalagens-pacotes-surveyrock\/\" \/>\n<meta property=\"og:site_name\" content=\"SurveyRock cikkek\" \/>\n<meta property=\"article:publisher\" 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