{ "id": 215, "date": "2014-12-30T20:41:08", "date_gmt": "2014-12-30T19:41:08", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=215" }, "modified": "2020-10-19T13:05:02", "modified_gmt": "2020-10-19T11:05:02", "slug": "9-reasons-why-online-market-surveys-are-better", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/9-okok-miert-az-online-piaci-felmeresek-jobbak\/", "title": { "rendered": "9 ok, ami\u00e9rt az online piaci felm\u00e9r\u00e9sek jobbak" }, "content": { "rendered": "
\"Piackutat\u00e1s\"\/<\/a><\/figure><\/div>\n\n\n\n

Az online piackutat\u00e1sok megfelel\u0151 eszk\u00f6z\u00f6ket biztos\u00edtanak az \u00d6n szervezet\u00e9nek a saj\u00e1t piackutat\u00e1sainak megtervez\u00e9s\u00e9hez \u00e9s elv\u00e9gz\u00e9s\u00e9hez, a szok\u00e1sosn\u00e1l l\u00e9nyegesen alacsonyabb k\u00f6lts\u00e9ggel. Az ilyen felm\u00e9r\u00e9sek lehet\u0151v\u00e9 teszik, hogy a nyomtatott felm\u00e9r\u00e9sekn\u00e9l gyorsabban kapcsolatba l\u00e9pjen \u00fcgyfeleivel \u00e9s v\u00e1s\u00e1rl\u00f3ival, \u00e9s k\u00f6nnyebb\u00e9 teszik a term\u00e9kek bevezet\u00e9s\u00e9t \u00e9s m\u00f3dos\u00edt\u00e1s\u00e1t.<\/p>\n\n\n\n

Az online piackutat\u00e1s a kezdetekt\u0151l fogva technikai el\u0151nyt \u00e9lvez a hagyom\u00e1nyos felm\u00e9r\u00e9si m\u00f3dszerekkel szemben, mivel egyre t\u00f6bb szervezet v\u00e1lasztja.<\/p>\n\n\n\n

\u00cdme a 9 legfontosabb ok, ami\u00e9rt az online piackutat\u00e1sok a legjobbak:<\/p>\n\n\n\n\n\n\n\n

1. Gyorsabb<\/h3>\n\n\n\n

Becsl\u00e9sek szerint az online piackutat\u00e1sok \u00e1tlagosan 60%-tel kevesebb id\u0151t vesznek ig\u00e9nybe, mint a hagyom\u00e1nyos piackutat\u00e1si m\u00f3dszerek. Ezen t\u00falmen\u0151en a v\u00e1s\u00e1rl\u00f3i \u00e9s \u00fcgyfelei v\u00e1laszai azonnaliak, ami lehet\u0151v\u00e9 teszi, hogy gyors d\u00f6nt\u00e9seket hozzon a term\u00e9k\u00e9vel\/szolg\u00e1ltat\u00e1s\u00e1val kapcsolatban.<\/p>\n\n\n\n

2. Gazdas\u00e1gos<\/h3>\n\n\n\n

Amint azt egy kor\u00e1bbi blogbejegyz\u00e9sben eml\u00edtett\u00fck, az online piackutat\u00e1sok ak\u00e1r negyed\u00e9vel is cs\u00f6kkenthetik a felm\u00e9r\u00e9s k\u00f6lts\u00e9geit a pap\u00edr alap\u00fa kutat\u00e1shoz k\u00e9pest. Ez lehet\u0151v\u00e9 teszi, hogy v\u00e1llalkoz\u00e1sa megtakar\u00edtsa a postak\u00f6lts\u00e9geket \u00e9s a k\u00e9zbes\u00edt\u00e9si d\u00edjakat. A k\u00e9rd\u0151\u00edvb\u0151l sz\u00e1rmaz\u00f3 visszajelz\u00e9sek k\u00f6nnyen hozz\u00e1f\u00e9rhet\u0151k.<\/p>\n\n\n\n

3. K\u00f6nnyen elemezhet\u0151 \u00e9s haszn\u00e1lhat\u00f3<\/h3>\n\n\n\n

Az online piackutat\u00e1sok a felm\u00e9r\u00e9s eredm\u00e9nyeinek elemz\u00e9s\u00e9hez sz\u00e1mos eszk\u00f6zt biztos\u00edtanak a felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra. Ezek k\u00f6z\u00e9 tartoznak a grafikonok, t\u00e1bl\u00e1zatok, m\u00e1trixok \u00e9s kontingenciat\u00e1bl\u00e1zatok. A SurveyRock a Pr\u00e9mium sz\u00e1mlacsomagok mellett lehet\u0151s\u00e9get k\u00edn\u00e1l az eredm\u00e9nyek sz\u0171r\u00e9s\u00e9re sz\u00e1mos t\u00e9nyez\u0151 alapj\u00e1n, az adatok keresztt\u00e1bl\u00e1z\u00e1s\u00e1ra, valamint az \u00f6sszes\u00edtett adatok vagy az egyes felm\u00e9r\u00e9si v\u00e1laszok t\u00e1bl\u00e1zatba t\u00f6rt\u00e9n\u0151 export\u00e1l\u00e1s\u00e1ra tov\u00e1bbi elemz\u00e9s c\u00e9lj\u00e1b\u00f3l.<\/p>\n\n\n\n

4. Felhaszn\u00e1l\u00f3bar\u00e1t<\/h3>\n\n\n\n

Egy felm\u00e9r\u00e9s kimutatta, hogy a felhaszn\u00e1l\u00f3k t\u00f6bb mint kilencven sz\u00e1zal\u00e9ka szerint az online piackutat\u00e1sokat k\u00e9nyelmesebb megv\u00e1laszolni, mint a telefonos felm\u00e9r\u00e9seket. Az online felm\u00e9r\u00e9sekhez a felhaszn\u00e1l\u00f3k b\u00e1rmikor hozz\u00e1f\u00e9rhetnek, \u00e9s a k\u00e9rd\u0151\u00edveket \u00fagy alak\u00edtott\u00e1k ki, hogy lehet\u0151v\u00e9 tegy\u00e9k sz\u00e1mukra a nem relev\u00e1ns r\u00e9szek \"\u00e1tugr\u00e1s\u00e1t\".<\/p>\n\n\n\n

5. Szervezetbar\u00e1t<\/h3>\n\n\n\n

Szervezeti szempontb\u00f3l a k\u00e9rd\u0151\u00edvek eredm\u00e9nyei k\u00f6nnyen \u00e1tvihet\u0151k az online piackutat\u00e1si \u0171rlapokr\u00f3l a speci\u00e1lis szoftverekbe az eredm\u00e9nyek kisz\u00e1m\u00edt\u00e1s\u00e1hoz \u00e9s elemz\u00e9s\u00e9hez. Mindez a hagyom\u00e1nyos felm\u00e9r\u00e9sekhez k\u00e9pest az id\u0151 t\u00f6red\u00e9ke alatt t\u00f6rt\u00e9nik.<\/p>\n\n\n\n

6. Pontos eredm\u00e9nyek<\/h3>\n\n\n\n

Az online piackutat\u00e1ssal kik\u00fcsz\u00f6b\u00f6lhet\u0151 az adatbevitelb\u0151l ad\u00f3d\u00f3 emberi hiba, legal\u00e1bbis ami az offline felm\u00e9r\u00e9sekb\u0151l sz\u00e1rmaz\u00f3 adatok m\u00e1sol\u00e1s\u00e1t illeti. Az ism\u00e9tl\u0151d\u0151 feladatok elv\u00e9gz\u00e9se megterhel\u0151 lehet az emberek sz\u00e1m\u00e1ra, \u00e9s h\u00e1tr\u00e1nyosan befoly\u00e1solja a figyelm\u00fcket. A felhaszn\u00e1l\u00f3k kit\u00f6lthetik a felm\u00e9r\u00e9si k\u00e9rd\u0151\u00edveket, \u00e9s v\u00e1laszaikat k\u00f6zvetlen\u00fcl a sz\u00e1m\u00edt\u00e1si szoftverbe t\u00f6ltik fel, \u00edgy elker\u00fclhet\u0151 az adatr\u00f6gz\u00edt\u00e9s sor\u00e1n elk\u00f6vetett emberi hiba es\u00e9lye.<\/p>\n\n\n\n

7. K\u00f6z\u00f6ns\u00e9g-korl\u00e1tozott<\/h3>\n\n\n\n

Az online piaci felm\u00e9r\u00e9sek tervez\u00e9sekor korl\u00e1tozhatja a c\u00e9lk\u00f6z\u00f6ns\u00e9get. A c\u00e9lk\u00f6z\u00f6ns\u00e9g el\u0151zetes sz\u0171r\u00e9se lehet\u0151v\u00e9 teszi a szervezet sz\u00e1m\u00e1ra, hogy \u00fcgyf\u00e9lspecifikus piaci felm\u00e9r\u00e9seket tervezzen. Ez k\u00fcl\u00f6n\u00f6sen akkor hasznos, ha az \u00d6n term\u00e9ke vagy szolg\u00e1ltat\u00e1sa technikai jelleg\u0171, \u00e9s a felm\u00e9r\u00e9sre szakk\u00e9pzett emberekt\u0151l kell v\u00e1laszolni.<\/p>\n\n\n\n

8. Testreszabott<\/h3>\n\n\n\n

Az online piackutat\u00e1sok sz\u00e1mos vizu\u00e1lis vonzer\u0151t k\u00edn\u00e1lnak mind az \u00d6n, mind a c\u00e9lk\u00f6z\u00f6ns\u00e9g sz\u00e1m\u00e1ra. K\u00fcl\u00f6nb\u00f6z\u0151 t\u00e9m\u00e1kban, sz\u00ednekben \u00e9s log\u00f3kkal \u00e1llnak rendelkez\u00e9sre, \u00e9s tesztre szabhat\u00f3k, hogy szervezet\u00e9nek log\u00f3j\u00e1t, k\u00e9peket, vide\u00f3kat \u00e9s egy\u00e9b grafik\u00e1kat tartalmazzanak. Ez vonz\u00f3bb\u00e1 teszi a k\u00f6z\u00f6ns\u00e9g sz\u00e1m\u00e1ra, hogy v\u00e1laszoljon a felm\u00e9r\u00e9sekre.<\/p>\n\n\n\n

9. Adjon egy val\u00f3s k\u00e9pet<\/h3>\n\n\n\n

Az anonimit\u00e1s k\u00fcl\u00f6n\u00f6sen hasznos a piaci felm\u00e9r\u00e9sekben. A felm\u00e9r\u00e9si \u0171rlapok kit\u00f6lt\u00e9sekor \u00fcgyfelei nyugodtabban v\u00e1laszolnak, ha tudj\u00e1k, hogy adataik n\u00e9vtelenek maradnak. Az online piackutat\u00e1sok gyakran nem ig\u00e9nyelnek szem\u00e9lyes adatokat a c\u00e9lk\u00f6z\u00f6ns\u00e9gt\u0151l, \u00e9s gyakran elegend\u0151 az e-mail azonos\u00edt\u00f3juk. Ez biztos\u00edtja az \u0151szinte visszajelz\u00e9st az \u00fcgyfelekt\u0151l, mivel tudj\u00e1k, hogy szem\u00e9lyazonoss\u00e1gukat soha nem k\u00e9rik \u00e9s nem hozz\u00e1k nyilv\u00e1noss\u00e1gra.<\/p>", "protected": false }, "excerpt": { "rendered": "

Az online piackutat\u00e1sok a szok\u00e1sosn\u00e1l l\u00e9nyegesen alacsonyabb k\u00f6lts\u00e9ggel biztos\u00edtj\u00e1k szervezet\u00e9nek a megfelel\u0151 eszk\u00f6z\u00f6ket saj\u00e1t piackutat\u00e1sainak megtervez\u00e9s\u00e9hez \u00e9s elv\u00e9gz\u00e9s\u00e9hez. Az ilyen felm\u00e9r\u00e9sek lehet\u0151v\u00e9 teszik, hogy a nyomtatott felm\u00e9r\u00e9sekn\u00e9l gyorsabban kapcsolatba l\u00e9pjen \u00fcgyfeleivel \u00e9s v\u00e1s\u00e1rl\u00f3ival, \u00e9s k\u00f6nnyebb\u00e9 teszik a term\u00e9kek bevezet\u00e9s\u00e9t \u00e9s m\u00f3dos\u00edt\u00e1s\u00e1t. Az online piaci felm\u00e9r\u00e9sek a kezdetekt\u0151l fogva [...]<\/p>", "protected": false }, "author": 1, "featured_media": 216, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 25 ], "class_list": [ "post-215", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-market-surveys" ], "yoast_head": "\nMi\u00e9rt jobbak az online piaci felm\u00e9r\u00e9sek | SurveyRock<\/title>\n<meta name=\"description\" content=\"Az online piackutat\u00e1soknak sz\u00e1mos el\u0151nye van offline t\u00e1rsaikkal szemben. \u00cdme 9 ok, ami\u00e9rt \u00e9rdemes a SurveyRockot haszn\u00e1lni a piaci felm\u00e9r\u00e9sekhez.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/hu\/9-reasons-why-online-market-surveys-are-better\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi\u00e9rt jobbak az online piaci felm\u00e9r\u00e9sek | SurveyRock\" \/>\n<meta property=\"og:description\" content=\"Az online piackutat\u00e1soknak sz\u00e1mos el\u0151nye van offline t\u00e1rsaikkal szemben. \u00cdme 9 ok, ami\u00e9rt \u00e9rdemes a SurveyRockot haszn\u00e1lni a piaci felm\u00e9r\u00e9sekhez.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/hu\/9-reasons-why-online-market-surveys-are-better\/\" \/>\n<meta property=\"og:site_name\" content=\"SurveyRock cikkek\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyrock\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyrock\" \/>\n<meta name=\"twitter:site\" content=\"@surveyrock\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n \"@context\": \"https:\\\/\\\/schema.org\",\n \"@graph\": [\n {\n \"@type\": \"Article\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#article\",\n \"isPartOf\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/\"\n },\n \"author\": {\n \"name\": \"Chris\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\"\n },\n \"headline\": \"9 Reasons Why Online Market Surveys Are Better\",\n \"mainEntityOfPage\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/\"\n },\n \"wordCount\": 555,\n \"commentCount\": 0,\n \"publisher\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n },\n \"image\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#primaryimage\"\n },\n \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/market-research.jpg\",\n \"keywords\": [\n \"market surveys\"\n ],\n \"articleSection\": [\n \"Marketing\"\n ],\n \"inLanguage\": \"hu-HU\",\n \"potentialAction\": [\n {\n \"@type\": \"CommentAction\",\n \"name\": \"Comment\",\n \"target\": [\n \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#respond\"\n ]\n }\n ]\n },\n {\n \"@type\": \"WebPage\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/\",\n \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/\",\n \"name\": \"Mi\\u00e9rt jobbak az online piaci felm\\u00e9r\\u00e9sek | SurveyRock\",\n \"isPartOf\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\"\n },\n \"primaryImageOfPage\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#primaryimage\"\n },\n \"image\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#primaryimage\"\n },\n \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/market-research.jpg\",\n \"description\": \"Az online piackutat\\u00e1soknak sz\\u00e1mos el\\u0151nye van offline t\\u00e1rsaikkal szemben. \\u00cdme 9 ok, ami\\u00e9rt \\u00e9rdemes a SurveyRockot haszn\\u00e1lni a piaci felm\\u00e9r\\u00e9sekhez.\",\n \"breadcrumb\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#breadcrumb\"\n },\n \"inLanguage\": \"hu-HU\",\n \"potentialAction\": [\n {\n \"@type\": \"ReadAction\",\n \"target\": [\n \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/\"\n ]\n }\n ]\n },\n {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"hu-HU\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#primaryimage\",\n \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/market-research.jpg\",\n \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/market-research.jpg\",\n \"width\": 400,\n \"height\": 300,\n \"caption\": \"Market Research\"\n },\n {\n \"@type\": \"BreadcrumbList\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#breadcrumb\",\n \"itemListElement\": [\n {\n \"@type\": \"ListItem\",\n \"position\": 1,\n \"name\": \"Cikk\",\n \"item\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\"\n },\n {\n \"@type\": \"ListItem\",\n \"position\": 2,\n \"name\": \"9 ok, ami\\u00e9rt az online piaci felm\\u00e9r\\u00e9sek jobbak\"\n }\n ]\n },\n {\n \"@type\": \"WebSite\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\",\n \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n \"name\": \"SurveyRock cikkek\",\n \"description\": \"Seg\\u00edt online felm\\u00e9r\\u00e9sek, k\\u00f6zv\\u00e9lem\\u00e9ny-kutat\\u00e1sok \\u00e9s k\\u00e9rd\\u0151\\u00edvek l\\u00e9trehoz\\u00e1s\\u00e1ban. Gyorsan \\u00e9s egyszer\\u0171en.\",\n \"publisher\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n },\n \"potentialAction\": [\n {\n \"@type\": \"SearchAction\",\n \"target\": {\n \"@type\": \"EntryPoint\",\n \"urlTemplate\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/?s={search_term_string}\"\n },\n \"query-input\": {\n \"@type\": \"PropertyValueSpecification\",\n \"valueRequired\": true,\n \"valueName\": \"search_term_string\"\n }\n }\n ],\n \"inLanguage\": \"hu-HU\"\n },\n {\n \"@type\": \"Organization\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\",\n \"name\": \"SurveyRock\",\n \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"hu-HU\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n \"width\": 200,\n \"height\": 200,\n \"caption\": \"SurveyRock\"\n },\n \"image\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n },\n \"sameAs\": [\n \"https:\\\/\\\/www.facebook.com\\\/surveyrock\",\n \"https:\\\/\\\/x.com\\\/surveyrock\",\n \"https:\\\/\\\/www.linkedin.com\\\/company\\\/surveyrock\",\n \"https:\\\/\\\/www.pinterest.com\\\/surveyrock\\\/\",\n \"https:\\\/\\\/www.youtube.com\\\/surveyrock\"\n ]\n },\n {\n \"@type\": \"Person\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\",\n \"name\": \"Chris\",\n \"image\": {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"hu-HU\",\n \"@id\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"url\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"contentUrl\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"caption\": \"Chris\"\n },\n \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/author\\\/chris\\\/\"\n }\n ]\n}<\/script>\n<!-- \/ Yoast SEO plugin. -->", "yoast_head_json": { "title": "Mi\u00e9rt jobbak az online piaci felm\u00e9r\u00e9sek | SurveyRock", "description": "Az online piackutat\u00e1soknak sz\u00e1mos el\u0151nye van offline t\u00e1rsaikkal szemben. \u00cdme 9 ok, ami\u00e9rt \u00e9rdemes a SurveyRockot haszn\u00e1lni a piaci felm\u00e9r\u00e9sekhez.", "robots": { "index": "index", "follow": "follow", "max-snippet": "max-snippet:-1", "max-image-preview": "max-image-preview:large", "max-video-preview": "max-video-preview:-1" }, "canonical": "http:\/\/www.surveyrock.com\/blog\/hu\/9-reasons-why-online-market-surveys-are-better\/", "og_locale": "hu_HU", "og_type": "article", "og_title": "Why Online Market Surveys Are Better | SurveyRock", "og_description": "Online market surveys have many advantages over their offline counterparts. Here are 9 reasons why you should use SurveyRock for your market survey needs.", "og_url": "http:\/\/www.surveyrock.com\/blog\/hu\/9-reasons-why-online-market-surveys-are-better\/", "og_site_name": "SurveyRock Articles", "article_publisher": "https:\/\/www.facebook.com\/surveyrock", "og_image": [ { "width": 400, "height": 300, "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg", "type": "image\/jpeg" } ], "author": "Chris", "twitter_card": "summary_large_image", "twitter_creator": "@surveyrock", "twitter_site": "@surveyrock", "schema": { "@context": "https:\/\/schema.org", "@graph": [ { "@type": "Article", "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#article", "isPartOf": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/" }, "author": { "name": "Chris", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36" }, "headline": "9 Reasons Why Online Market Surveys Are Better", "mainEntityOfPage": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/" }, "wordCount": 555, "commentCount": 0, "publisher": { "@id": "https:\/\/www.surveyrock.com\/blog\/#organization" }, "image": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#primaryimage" }, "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg", "keywords": [ "market surveys" ], "articleSection": [ "Marketing" ], "inLanguage": "hu-HU", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#respond" ] } ] }, { "@type": "WebPage", "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/", "url": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/", "name": "Mi\u00e9rt jobbak az online piaci felm\u00e9r\u00e9sek | SurveyRock", "isPartOf": { "@id": "https:\/\/www.surveyrock.com\/blog\/#website" }, "primaryImageOfPage": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#primaryimage" }, "image": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#primaryimage" }, "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg", "description": "Az online piackutat\u00e1soknak sz\u00e1mos el\u0151nye van offline t\u00e1rsaikkal szemben. \u00cdme 9 ok, ami\u00e9rt \u00e9rdemes a SurveyRockot haszn\u00e1lni a piaci felm\u00e9r\u00e9sekhez.", "breadcrumb": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#breadcrumb" }, "inLanguage": "hu-HU", "potentialAction": [ { "@type": "ReadAction", "target": [ "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/" ] } ] }, { "@type": "ImageObject", "inLanguage": "hu-HU", "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#primaryimage", "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg", "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg", "width": 400, "height": 300, "caption": "Market Research" }, { "@type": "BreadcrumbList", "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Article", "item": "https:\/\/www.surveyrock.com\/blog\/" }, { "@type": "ListItem", "position": 2, "name": "9 Reasons Why Online Market Surveys Are Better" } ] }, { "@type": "WebSite", "@id": "https:\/\/www.surveyrock.com\/blog\/#website", "url": "https:\/\/www.surveyrock.com\/blog\/", "name": "SurveyRock cikkek", "description": "Seg\u00edt online felm\u00e9r\u00e9sek, k\u00f6zv\u00e9lem\u00e9ny-kutat\u00e1sok \u00e9s k\u00e9rd\u0151\u00edvek l\u00e9trehoz\u00e1s\u00e1ban. Gyorsan \u00e9s egyszer\u0171en.", "publisher": { "@id": "https:\/\/www.surveyrock.com\/blog\/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https:\/\/www.surveyrock.com\/blog\/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "hu-HU" }, { "@type": "Organization", "@id": "https:\/\/www.surveyrock.com\/blog\/#organization", "name": "SurveyRock", "url": "https:\/\/www.surveyrock.com\/blog\/", "logo": { "@type": "ImageObject", "inLanguage": "hu-HU", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/", "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png", "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png", "width": 200, "height": 200, "caption": "SurveyRock" }, "image": { "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/" }, "sameAs": [ "https:\/\/www.facebook.com\/surveyrock", "https:\/\/x.com\/surveyrock", "https:\/\/www.linkedin.com\/company\/surveyrock", "https:\/\/www.pinterest.com\/surveyrock\/", "https:\/\/www.youtube.com\/surveyrock" ] }, { "@type": "Person", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36", "name": "Chris", "image": { "@type": "ImageObject", "inLanguage": "hu-HU", "@id": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "url": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "contentUrl": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "caption": "Chris" }, "url": "http:\/\/www.surveyrock.com\/blog\/hu\/author\/chris\/" } ] } }, "_links": { "self": [ { "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/posts\/215", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/users\/1" } ], "replies": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/comments?post=215" } ], "version-history": [ { "count": 6, "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/posts\/215\/revisions" } ], "predecessor-version": [ { "id": 838, "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/posts\/215\/revisions\/838" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/media\/216" } ], "wp:attachment": [ { "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/media?parent=215" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/categories?post=215" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/hu\/wp-json\/wp\/v2\/tags?post=215" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }