{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/awesome-ways-launch-product-social-media\/", "title": { "rendered": "F\u00e9lelmetes m\u00f3dok a term\u00e9k bevezet\u00e9s\u00e9re a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban" }, "content": { "rendered": "

Most val\u00f3sz\u00edn\u0171leg v\u00e9giggondoltad, hogy a versenyt\u00e1rsaid mit tettek, amikor piacra dobt\u00e1k a term\u00e9keiket. Hatalmas kamp\u00e1nyt ind\u00edtottak felesleges grafik\u00e1kkal, ami l\u00e1tsz\u00f3lag j\u00f3l m\u0171k\u00f6d\u00f6tt, \u00e9s m\u00e9g a nullszald\u00f3hoz is hozz\u00e1j\u00e1rult?<\/p>\n\n\n\n

Kisv\u00e1llalkoz\u00e1sk\u00e9nt teljesen \u00e9rthet\u0151, hogy korl\u00e1tozott er\u0151forr\u00e1sokkal rendelkezik, de a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1val p\u00f3tolhatja ezt, \u00e9s nagyobb \u00fcgyf\u00e9lk\u00f6rt \u00e9rhet el. Gyors, megb\u00edzhat\u00f3 \u00e9s ami a legjobb, INGYENES.<\/p>\n\n\n\n\n\n\n\n

Kezdje egy teaserrel<\/h3>\n\n\n\n

Miel\u0151tt t\u00e9nylegesen piacra dobja a term\u00e9ket, k\u00e9sz\u00edtsen egy teaser kamp\u00e1ny<\/a>. Kezdjen el gondolkodni azon, hogyan haszn\u00e1lhatja a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t, hogy utaljon arra, hogy valami izgalmas dolog k\u00f6vetkezik. Adj egy nevet, p\u00e9ld\u00e1ul \"xyz projekt\", \u00e9s eml\u00edtsd meg n\u00e9ha-n\u00e9ha a posztjaidban. H\u00edrver\u00e9st kell keltened. Meg fogsz lep\u0151dni, hogy k\u00f6vet\u0151id k\u00f6z\u00fcl h\u00e1nyan fognak felh\u00edvni, \u00fczenetet k\u00fcldeni, levelet k\u00fcldeni \u00e9s \u00e9rdekl\u0151dni r\u00f3la.<\/p>\n\n\n\n

Munka a k\u00e9peken<\/h3>\n\n\n\n

Csak ne feledje, hogy ezt a n\u00e9h\u00e1ny dolgot tartsa szem el\u0151tt, amikor a kamp\u00e1nyt k\u00e9sz\u00edti. K\u00eds\u00e9rletezzen a Facebook-posztok haszn\u00e1lat\u00e1val k\u00e9pekkel \u00e9s k\u00e9pek n\u00e9lk\u00fcl, ossza meg a folyamatban l\u00e9v\u0151 munk\u00e1r\u00f3l k\u00e9sz\u00fclt k\u00e9peket, p\u00e9ld\u00e1ul elmos\u00f3dott k\u00e9peket, \u00e9s ne feledje, hogy ne fedjen fel t\u00fal sokat, hogy a fesz\u00fclts\u00e9get fenntartsa.<\/p>\n\n\n\n

\"K\u00f6z\u00f6ss\u00e9gi<\/figure><\/div>\n\n\n\n

A vide\u00f3<\/h3>\n\n\n\n

Lehet\u0151s\u00e9ge van arra is, hogy valami szem\u00e9lyeset hozzon l\u00e9tre, p\u00e9ld\u00e1ul egy vide\u00f3t. \u00d6ssze\u00e1ll\u00edthat egy olyat, amely bemutatja, hogy a csapata hogyan mer\u00fcl el egy \u00faj projekt tervez\u00e9s\u00e9ben. Ez n\u00f6veli a k\u00edv\u00e1ncsis\u00e1got \u00e9s a v\u00e1rakoz\u00e1st.<\/p>\n\n\n\n

Email \u00c9rdekl\u0151d\u00e9si lista<\/h3>\n\n\n\n

Ak\u00e1r egy egyedi e-mailes \u00e9rdekl\u0151d\u00e9si list\u00e1t is ind\u00edthatsz azok sz\u00e1m\u00e1ra, akik t\u00f6bbet szeretn\u00e9nek tudni az indul\u00e1sr\u00f3l. K\u00e9sz\u00edthetsz egy speci\u00e1lis kattint\u00e1sos linket, amelyre az emberek feliratkozhatnak, \u00e9s bennfentes friss\u00edt\u00e9seket kaphatnak, ha \u0151szint\u00e9n \u00e9rdekli \u0151ket. Most ennek a list\u00e1nak az a c\u00e9lja, hogy eljuttassa a h\u00edrt, amikor a term\u00e9ked t\u00e9nylegesen piacra ker\u00fcl. Gondolj bele, azok az emberek, akik id\u0151t sz\u00e1nnak a tartalmaid megtekint\u00e9s\u00e9re, egy bizonyos ponton meg fogj\u00e1k eml\u00edteni azt a k\u00f6rnyezet\u00fckben l\u00e9v\u0151 embereknek.<\/p>\n\n\n\n

Sz\u00f3rakoztat\u00f3 \u00e9s oktat\u00f3<\/h3>\n\n\n\n

Most, amikor v\u00e9gre el\u00e9rkezik az ind\u00edt\u00e1s ideje, gy\u0151z\u0151dj\u00f6n meg r\u00f3la, hogy az ind\u00edt\u00e1si folyamatnak egy m\u00e1sik r\u00e9sz\u00e9t is hozz\u00e1adja olyan forr\u00e1sokkal, mint a hogyan kell, tippek \u00e9s otthoni leck\u00e9k. \u00cdgy \u00e9rt\u00e9ket adsz hozz\u00e1, \u00e9s sokan szeretn\u00e9nek majd t\u00f6bbet megtudni a term\u00e9kr\u0151l, amir\u0151l besz\u00e9lt\u00e9l.<\/p>\n\n\n\n

Tegye mag\u00e1t \u00e9s az \u00faj term\u00e9ket ismertt\u00e9<\/h3>\n\n\n\n

A term\u00e9k bevezet\u00e9se ut\u00e1n vagy a bevezet\u00e9s el\u0151tti id\u0151szakban k\u00e9sz\u00edt b\u00e1rmikorhet interj\u00fat. J\u00f3 \u00f6tlet lenne, ha mell\u00e9keln\u00e9l n\u00e9h\u00e1ny k\u00e9rd\u00e9st, amit valaki feltehet, \u00e9s esetleg olyan m\u0171sorvezet\u0151t v\u00e1lasztan\u00e1l, aki szint\u00e9n tud kapcsol\u00f3dni a term\u00e9kedhez. Ez lehet\u0151v\u00e9 teszi, hogy megteremtse azt a hype-ot, amelyre sz\u00fcks\u00e9ge van ahhoz, hogy m\u00e1rk\u00e1j\u00e1t vagy term\u00e9k\u00e9t a k\u00f6zmond\u00e1sos t\u00e9rk\u00e9pre helyezze.<\/p>\n\n\n\n

Nem lehet biztosan meg\u00e1llap\u00edtani, hogy az emberek val\u00f3ban terjesztik-e a h\u00edrt vagy sem. Az egyik lehet\u0151s\u00e9g erre az, hogy megk\u00e9rj\u00fck h\u0171s\u00e9ges k\u00f6vet\u0151inket, hogy terjessz\u00e9k a h\u00edrt. Tegye bele az e-mailekbe, hivatkozzon r\u00e1 hashtageken kereszt\u00fcl, \u00e9s v\u00e1laszoljon mindenkinek, aki megosztja.<\/p>\n\n\n\n

Miut\u00e1n sok vagy az \u00f6sszes ilyen tev\u00e9kenys\u00e9get elv\u00e9gezte, amikor v\u00e9gre k\u00e9szen \u00e1ll a term\u00e9k\u00e9nek piacra dob\u00e1s\u00e1ra, m\u00e1r egy izgatott k\u00f6z\u00f6ns\u00e9g v\u00e1rja.<\/p>", "protected": false }, "excerpt": { "rendered": "

Most val\u00f3sz\u00edn\u0171leg v\u00e9giggondoltad, hogy a versenyt\u00e1rsaid mit csin\u00e1ltak, amikor piacra dobt\u00e1k a term\u00e9keiket. Hatalmas kamp\u00e1nyt ind\u00edtottak felesleges grafik\u00e1kkal, ami l\u00e1tsz\u00f3lag j\u00f3l m\u0171k\u00f6d\u00f6tt, \u00e9s m\u00e9g a nullszald\u00f3hoz is hozz\u00e1j\u00e1rult? Kisv\u00e1llalkoz\u00e1sk\u00e9nt teljesen \u00e9rthet\u0151, hogy korl\u00e1tozottak az er\u0151forr\u00e1said, de p\u00f3tolhatod [...]<\/p>", "protected": false }, "author": 1, "featured_media": 213, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 23, 24 ], "class_list": [ "post-211", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-product-launch", "tag-social-media" ], "yoast_head": "\nAwesome Ways to Launch a Product on Social Media - SurveyRock Cikkek<\/title>\n<meta name=\"description\" content=\"Javaslatok kisv\u00e1llalkoz\u00e1soknak arra vonatkoz\u00f3an, hogyan lehet term\u00e9ket bevezetni a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia seg\u00edts\u00e9g\u00e9vel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/hu\/awesome-ways-launch-product-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Awesome Ways to Launch a Product on Social Media - 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