{
    "id": 134,
    "date": "2014-12-15T11:14:54",
    "date_gmt": "2014-12-15T10:14:54",
    "guid": {
        "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=134"
    },
    "modified": "2020-10-19T20:49:43",
    "modified_gmt": "2020-10-19T18:49:43",
    "slug": "creating-a-great-online-survey",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/hu\/nagyszeru-online-felmeres-keszitese\/",
    "title": {
        "rendered": "Nagyszer\u0171 online felm\u00e9r\u00e9s k\u00e9sz\u00edt\u00e9se"
    },
    "content": {
        "rendered": "<p><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Gondolkodott m\u00e1r azon, hogyan k\u00e9sz\u00edtsen nagyszer\u0171 online felm\u00e9r\u00e9st a v\u00e1llalkoz\u00e1s\u00e1nak? Ahhoz, hogy egy felm\u00e9r\u00e9s nagyszer\u0171 legyen, krist\u00e1lytiszt\u00e1nak, j\u00f3 h\u00edr\u0171nek \u00e9s m\u0171k\u00f6d\u0151k\u00e9pesnek kell lennie ahhoz, hogy megfelel\u0151 v\u00e1laszokat kapjon a felm\u00e9r\u00e9sben r\u00e9sztvev\u0151kb\u0151l. Ha a felm\u00e9r\u00e9se ide\u00e1lis, akkor sokkal magasabb v\u00e1laszad\u00e1si szintet fog kapni, \u00e9s a k\u00e9rd\u00e9sek min\u0151s\u00e9g\u00e9nek javul\u00e1s\u00e1val sokkal egyszer\u0171bb lesz kit\u00f6lteni \u0151ket. Az al\u00e1bbiakban 5 fontos kezdeti l\u00e9p\u00e9st mutatunk be, amelyek seg\u00edtik \u00d6nt egy nagyszer\u0171 online felm\u00e9r\u00e9s \u00f6ssze\u00e1ll\u00edt\u00e1s\u00e1ban.<\/span><\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Felt\u00e9tlen\u00fcl tiszt\u00e1zza, hogy mi\u00e9rt k\u00e9sz\u00fcl a felm\u00e9r\u00e9s.<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">A nem egy\u00e9rtelm\u0171 c\u00e9lok hom\u00e1lyos eredm\u00e9nyeket hoznak l\u00e9tre, ami a felm\u00e9r\u00e9st t\u00f6bbnyire hat\u00e1stalann\u00e1 teszi. Egy nagyszer\u0171 felm\u00e9r\u00e9shez olyan f\u00f3kusz\u00e1lt c\u00e9lokkal kell rendelkeznie, amelyek k\u00f6nnyen \u00e9rz\u00e9kelhet\u0151ek. Tartson k\u00e9zn\u00e9l egy tollat \u00e9s pap\u00edrt, hogy fel\u00edrhassa az olyan k\u00e9rd\u00e9seket, mint p\u00e9ld\u00e1ul:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Mi a felm\u00e9r\u00e9s \u00e9rtelme?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Mit kell konkr\u00e9tan el\u00e9rni vele?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Hogyan fogj\u00e1k felhaszn\u00e1lni az \u00f6sszes adat megszerz\u00e9se ut\u00e1n?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Hogyan befoly\u00e1solj\u00e1k majd a felm\u00e9r\u00e9s eredm\u00e9nyei az \u00d6n d\u00f6nt\u00e9seit?<\/span><\/span><\/span><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">B\u00e1r ezek a k\u00e9rd\u00e9sek trivi\u00e1lisnak t\u0171nhetnek, k\u00e9s\u0151bb sok bajt\u00f3l k\u00edm\u00e9lhetik meg \u00d6nt. A j\u00f3 felm\u00e9r\u00e9s l\u00e9nyege a kiv\u00e1l\u00f3 k\u00e9rd\u00e9ssor. A felm\u00e9r\u00e9sben szerepl\u0151 k\u00e9rd\u00e9sek gondos megtervez\u00e9se n\u00e9h\u00e1ny perc alatt k\u00fcl\u00f6nbs\u00e9get tehet a j\u00f3 \u00e9s a kiv\u00e1l\u00f3 felm\u00e9r\u00e9s k\u00f6z\u00f6tt.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Hozzon l\u00e9tre egy r\u00f6vid, de c\u00e9lzott felm\u00e9r\u00e9st<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">A v\u00e1laszok min\u0151s\u00e9ge az \u00d6n <a href=\"https:\/\/www.surveyrock.com\/free-online-surveys\">ingyenes online felm\u00e9r\u00e9sek<\/a> a legjobb, ha a felm\u00e9r\u00e9st koncentr\u00e1ltan \u00e9s r\u00f6viden tartja. Ahelyett, hogy megpr\u00f3b\u00e1lna egy olyan \u00e1tfog\u00f3 felm\u00e9r\u00e9st k\u00e9sz\u00edteni, amely sz\u00e1mos c\u00e9lkit\u0171z\u00e9sre pr\u00f3b\u00e1l kit\u00e9rni, ink\u00e1bb csak egy c\u00e9lkit\u0171z\u00e9sre \u00f6sszpontos\u00edtson.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Kevesebb felm\u00e9r\u00e9sben r\u00e9sztvev\u0151 fogja elhagyni a felm\u00e9r\u00e9st, ha a felm\u00e9r\u00e9s r\u00f6vid. Egy r\u00f6vid \u00e9s j\u00f3l \u00e1tgondolt felm\u00e9r\u00e9s jellemz\u0151en sokkal magasabb v\u00e1laszad\u00e1si ar\u00e1nyt fog el\u00e9rni. A legt\u00f6bb ember azt szeretn\u00e9, ha a felm\u00e9r\u00e9s k\u00e9rd\u00e9sei egyszer\u0171ek \u00e9s r\u00f6videk lenn\u00e9nek. Ha a felm\u00e9r\u00e9s t\u00fal hossz\u00fa \u00e9s zavaros, a legt\u00f6bbeknek megvan a v\u00e1gya, hogy az eg\u00e9sz felm\u00e9r\u00e9st f\u00e9lredobj\u00e1k. Ez azt eredm\u00e9nyezi, hogy csak r\u00e9szleges adatokat kap, \u00e9s az eg\u00e9szet \u00e9rtelmezni hi\u00e1baval\u00f3 pr\u00f3b\u00e1lkoz\u00e1s lesz. A k\u00e9rd\u00e9sek ir\u00e1nyuljanak arra, hogy seg\u00edts\u00e9k \u00d6nt a meghat\u00e1rozott c\u00e9l el\u00e9r\u00e9s\u00e9ben. Ne f\u00e1radjon azzal, hogy olyan k\u00e9rd\u00e9seket dob\u00e1ljon be, amelyek a bokor k\u00f6r\u00fcl forognak, \u00e9s nem a felm\u00e9r\u00e9s kit\u0171z\u00f6tt c\u00e9ljaira \u00f6sszpontos\u00edtanak.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Ahhoz, hogy a felm\u00e9r\u00e9st a megfelel\u0151 id\u0151korl\u00e1ton bel\u00fcl tartsa, v\u00e9gezzen pr\u00f3bafelv\u00e9telt n\u00e9h\u00e1ny \u00f6nk\u00e9ntessel, \u00e9s m\u00e9rje le, hogy mennyi ideig tart. Ha k\u00f6r\u00fclbel\u00fcl 5 percig tart, akkor ez kiv\u00e1l\u00f3. Ha a 6 \u00e9s 10 sz\u00e1zal\u00e9k k\u00f6z\u00f6tti tartom\u00e1nyba ker\u00fcl, akkor ez kiel\u00e9g\u00edt\u0151. Enn\u00e9l t\u00f6bb azonban megn\u00f6veli annak kock\u00e1zat\u00e1t, hogy a r\u00e9sztvev\u0151k lemondanak r\u00f3la.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/ID-100264411.jpg\" alt=\"Felm\u00e9r\u00e9si v\u00e1laszok\" width=\"451\" height=\"409\"\/><\/figure><\/div>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>A k\u00e9rd\u00e9seknek k\u00f6nnyen megv\u00e1laszolhat\u00f3nak kell lenni\u00fck<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Ker\u00fclje a szakzsargont, \u00e9s k\u00e9rdezzen egyenesen a l\u00e9nyegre. Ne felt\u00e9telezze, hogy a felm\u00e9r\u00e9s r\u00e9sztvev\u0151i \u00e9rtik a r\u00f6vid\u00edt\u00e9seket. A felm\u00e9r\u00e9s sor\u00e1n a k\u00e9rd\u00e9seket tartsa egyenesen \u00e9s l\u00e9nyegre t\u00f6r\u0151en. Az al\u00e1bbiakban egy p\u00e9lda:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">\u00d6sszehasonl\u00edt\u00e1s: Milyen volt a tal\u00e1lkoz\u00e1s a munkat\u00e1rsainkkal?<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">To: Mennyire el\u00e9gedett munkat\u00e1rsaink reakci\u00f3j\u00e1val?<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Ha megval\u00f3s\u00edthat\u00f3, akkor olyan k\u00e9rd\u00e9seket kell haszn\u00e1lni, amelyek szoros v\u00e9g\u0171ek.<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Amikor a <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">online felm\u00e9r\u00e9si szoftver<\/a>, a szoros v\u00e9g\u0171 k\u00e9rd\u00e9sek megad\u00e1sa egy\u00e9rtelm\u0171 v\u00e1laszt\u00e1si lehet\u0151s\u00e9geket \u00e9s jobb eredm\u00e9nyeket hoz, \u00e9s az elemz\u00e9st \u00e9rdemess\u00e9 teszi. Ezt a k\u00e9rd\u00e9st\u00edpust t\u00f6bbsz\u00f6r\u00f6s v\u00e1laszt\u00e1si lehet\u0151s\u00e9ggel, \u00e9rt\u00e9kel\u00e9si sk\u00e1l\u00e1val vagy ak\u00e1r egyszer\u0171 \u00e9s egyszer\u0171 igen\/nem k\u00e9rd\u00e9ssel is lehet haszn\u00e1lni. A ny\u00edlt v\u00e9g\u0171 k\u00e9rd\u00e9sek lehet\u0151v\u00e9 teszik a r\u00e9sztvev\u0151k sz\u00e1m\u00e1ra, hogy a k\u00e9rd\u00e9sekre saj\u00e1t tartalmukkal v\u00e1laszoljanak. A ny\u00edlt v\u00e9g\u0171 t\u00edpusok emellett ide\u00e1lisak olyan k\u00e9rd\u00e9sekhez, amelyek gyakorlati adatokat \u00e9s min\u0151s\u00e9gi betekint\u00e9st ny\u00fajtanak. Az alkalmaz\u00e1sok elemz\u00e9s\u00e9hez \u00e9s \u00f6sszevet\u00e9s\u00e9hez azonban jobb, ha z\u00e1rt v\u00e9g\u0171 k\u00e9rd\u00e9seket haszn\u00e1lnak.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>A felm\u00e9r\u00e9sben szerepl\u0151 \u00e9rt\u00e9kel\u00e9si sk\u00e1la k\u00e9rd\u00e9seivel val\u00f3 \u00f6sszhang fenntart\u00e1sa<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">V\u00e1ltoz\u00f3k\u00e9szletek szembe\u00e1ll\u00edt\u00e1s\u00e1ra \u00e9s m\u00e9r\u00e9s\u00e9re alkalmasak a min\u0151s\u00edt\u0151 sk\u00e1l\u00e1k. A min\u0151s\u00edt\u00e9si sk\u00e1la legyen v\u00e9gig k\u00f6vetkezetes. \u00dcgyeljen arra, hogy a sk\u00e1l\u00e1n azonos pontsz\u00e1mot alkalmazzon, \u00e9s tartsa konzisztensnek a magas \u00e9s alacsony \u00e9rt\u00e9kel\u00e9st. Ezenk\u00edv\u00fcl \u00fcgyeljen arra, hogy felm\u00e9r\u00e9s\u00e9ben p\u00e1ratlan sz\u00e1m\u00fa sk\u00e1l\u00e1t haszn\u00e1ljon - ez egyszer\u0171bb\u00e9 teszi az adatok elemz\u00e9s\u00e9t. A nem megb\u00edzhat\u00f3 v\u00e1laszok az \u00e9rt\u00e9kel\u00e9si sk\u00e1l\u00e1k megv\u00e1ltoztat\u00e1s\u00e1nak eredm\u00e9nyek\u00e9ppen fognak \u00e9rkezni, ez\u00e9rt \u00fcgyeljen arra, hogy azok v\u00e1ltozatlanok maradjanak.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Az online felm\u00e9r\u00e9s k\u00e9sz\u00edt\u00e9s\u00e9nek t\u00f6bb l\u00e9p\u00e9se is van, de ez az \u00f6t l\u00e9p\u00e9s nagyszer\u0171 kiindul\u00e1si alapot ny\u00fajt.<\/span><\/span><\/span><\/span><\/p>",
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        "rendered": "<p>Gondolkodott m\u00e1r azon, hogyan k\u00e9sz\u00edtsen nagyszer\u0171 online felm\u00e9r\u00e9st a v\u00e1llalkoz\u00e1s\u00e1nak? Ahhoz, hogy egy felm\u00e9r\u00e9s nagyszer\u0171 legyen, krist\u00e1lytiszt\u00e1nak, j\u00f3 h\u00edr\u0171nek \u00e9s m\u0171k\u00f6d\u0151k\u00e9pesnek kell lennie ahhoz, hogy megfelel\u0151 v\u00e1laszokat kapjon a felm\u00e9r\u00e9sben r\u00e9sztvev\u0151kb\u0151l. Ha a felm\u00e9r\u00e9se ide\u00e1lis, akkor sokkal magasabb v\u00e1laszad\u00e1si szintre juthat, \u00e9s a min\u0151s\u00e9g javul\u00e1s\u00e1val [...]<\/p>",
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        33
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