{ "id": 1267, "date": "2023-09-04T07:00:00", "date_gmt": "2023-09-04T05:00:00", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1267" }, "modified": "2023-09-16T18:50:26", "modified_gmt": "2023-09-16T16:50:26", "slug": "10-cheeky-benefits-of-online-surveys-for-b2b", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/10-pofas-elonyok-az-online-felmeresek-b2b-hez\/", "title": { "rendered": "Az online felm\u00e9r\u00e9sek 10 pimasz el\u0151nye a B2B szervezetek sz\u00e1m\u00e1ra: Ki mondta, hogy az adatok nem lehetnek sz\u00f3rakoztat\u00f3ak?" }, "content": { "rendered": "

Bevezet\u00e9s: Mi\u00e9rt besz\u00e9l\u00fcnk egy\u00e1ltal\u00e1n felm\u00e9r\u00e9sekr\u0151l?<\/h2>\n\n\n\n

Felm\u00e9r\u00e9sek, felm\u00e9r\u00e9sek, felm\u00e9r\u00e9sek! Nem, nem egy \u00faj k\u00e1nt\u00e1l\u00e1st \u00e1ll\u00edtunk \u00f6ssze a k\u00f6z\u00e9piskolai szurkol\u00f3i gy\u0171l\u00e9sen. A B2B marketing eszk\u00f6zt\u00e1r\u00e1nak egyik legalul\u00e9rt\u00e9keltebb eszk\u00f6z\u00e9r\u0151l besz\u00e9l\u00fcnk. Ha a \"felm\u00e9r\u00e9s\" sz\u00f3 unalmas, t\u00f6bbsz\u00f6r\u00f6s v\u00e1laszt\u00e1si lehet\u0151s\u00e9ggel ell\u00e1tott tesztek vagy v\u00e9gtelen \u0171rlapok k\u00e9p\u00e9t id\u00e9zi fel benned, itt az ideje, hogy kipukkaszd ezt a bubor\u00e9kot, \u00e9s csatlakozz a modern korhoz.<\/p>\n\n\n\n\n\n\n\n

De mi\u00e9rt? Nagyszer\u0171 k\u00e9rd\u00e9s! K\u00e9sz\u00fclj\u00f6n fel, hogy jegyzeteljen, vagy m\u00e9g jobb, ha k\u00f6nyvjelz\u0151be teszi ezt az oldalt (\u00e9n nem b\u00e1nom), mert most m\u00e9lyen belemer\u00fcl\u00fcnk az online felm\u00e9r\u00e9sek 10 legcs\u00e1b\u00edt\u00f3bb el\u0151ny\u00e9be a B2B szervezetek sz\u00e1m\u00e1ra.<\/p>\n\n\n\n

1. L\u00e9pj be az \u00fcgyfeled fej\u00e9be an\u00e9lk\u00fcl, hogy ijeszt\u0151 lenn\u00e9l<\/h2>\n\n\n\n

Akartad m\u00e1r tudni, hogy mit gondolnak az \u00fcgyfeleid? A felm\u00e9r\u00e9s olyan, mint az FBI az \u00fcgyf\u00e9lkutat\u00e1sban - minden inform\u00e1ci\u00f3t megkaphat megfigyel\u00e9sek \u00e9s lehallgat\u00e1sok n\u00e9lk\u00fcl.<\/p>\n\n\n\n

Ez olyan, mintha mikrofont \u00e9s sz\u00ednpadot adna az \u00fcgyfeleinek. Meghallgathatja sz\u0171retlen gondolataikat arr\u00f3l, hogy mit szeretnek, mit ut\u00e1lnak, vagy mi az, ami teljesen k\u00f6z\u00f6mb\u00f6s sz\u00e1mukra, ha az \u00d6n term\u00e9keir\u0151l vagy szolg\u00e1ltat\u00e1sair\u00f3l van sz\u00f3. De ne feledje, hogy a nagy hatalommal nagy felel\u0151ss\u00e9g is j\u00e1r - haszn\u00e1lja b\u00f6lcsen ezt az inform\u00e1ci\u00f3t!<\/p>\n\n\n\n

2. Sp\u00f3rolj a p\u00e9nzzel, dr\u00e1g\u00e1m!<\/h2>\n\n\n\n

L\u00e1ssuk be, a szem\u00e9lyes f\u00f3kuszcsoportok \u00e9s interj\u00fak lefolytat\u00e1sa k\u00f6lts\u00e9ges lehet. \u00dagy \u00e9rtem, kinek van p\u00e9nze arra, hogy mindenkinek k\u00e1v\u00e9t \u00e9s f\u00e1nkot adjon? Arr\u00f3l nem is besz\u00e9lve, hogy kib\u00e9relj\u00fck azt a puccos konferenciatermet.<\/p>\n\n\n\n

Az online felm\u00e9r\u00e9sek az \u00fcgyf\u00e9lkutat\u00e1s \"instant ramenje\" - olcs\u00f3, egyszer\u0171 \u00e9s meglep\u0151en kiel\u00e9g\u00edt\u0151. Ez a legk\u00f6lts\u00e9ghat\u00e9konyabb m\u00f3dja annak, hogy \u00fagy szerezz\u00fcnk haszn\u00e1lhat\u00f3 inform\u00e1ci\u00f3kat, hogy k\u00f6zben m\u00e9g marad el\u00e9g az irodai pizza partira is.<\/p>\n\n\n\n

B\u0151vebben a K\u00f6lts\u00e9ghat\u00e9kony marketing strat\u00e9gi\u00e1kr\u00f3l<\/a><\/p>\n\n\n\n

3. Az id\u0151 p\u00e9nz, \u00e9s a felm\u00e9r\u00e9sek mindkett\u0151t megtakar\u00edtj\u00e1k!<\/h2>\n\n\n\n

Eml\u00e9kszik m\u00e9g a r\u00e9gi sz\u00e9p id\u0151kre, amikor heteket kellett v\u00e1rni a post\u00e1n k\u00fcld\u00f6tt k\u00e9rd\u0151\u00edvek vissza\u00e9rkez\u00e9s\u00e9re? \u00c9n sem, mert kinek van erre ideje?<\/p>\n\n\n\n

Az online felm\u00e9r\u00e9sek az adatgy\u0171jt\u00e9s Usain Boltja - gyorsak \u00e9s hat\u00e9konyak. A v\u00e1laszokat val\u00f3s id\u0151ben gy\u0171jtheti be, \u00e9s gyorsabban kezdhet cselekedni az adatok alapj\u00e1n, minthogy azt mondhatn\u00e1: \"Mi\u00e9rt v\u00e1rtunk ezzel ilyen sok\u00e1ig?\".<\/p>\n\n\n\n

4. \u00dcdv\u00f6z\u00f6lj\u00fck a globaliz\u00e1ci\u00f3t<\/h2>\n\n\n\n

Ahoy, nemzetk\u00f6zi haverok! Az online felm\u00e9r\u00e9sekkel a vil\u00e1g a te j\u00e1tsz\u00f3teredd\u00e9 v\u00e1lik. Vagy legal\u00e1bbis az adatgy\u0171jt\u00e9s terep\u00e9v\u00e9.<\/p>\n\n\n\n

A vil\u00e1g minden t\u00e1j\u00e1r\u00f3l kapcsolatba l\u00e9phet az \u00fcgyfelekkel an\u00e9lk\u00fcl, hogy ki kellene tennie a l\u00e1b\u00e1t a k\u00e9nyelmes irod\u00e1j\u00e1b\u00f3l. Csak nyomja meg a \"k\u00fcld\u00e9s\" gombot, \u00e9s m\u00e1ris nemzetk\u00f6zi lett, bar\u00e1tom.<\/p>\n\n\n\n

A vil\u00e1gm\u00e9ret\u0171v\u00e9 v\u00e1l\u00e1s el\u0151nyei<\/a><\/p>\n\n\n\n

\"Picasso<\/figure>\n\n\n\n

5. Legyen a szem\u00e9lyre szab\u00e1s Picass\u00f3ja<\/h2>\n\n\n\n

Ha minden \u00fcgyf\u00e9l egy egyedi h\u00f3pehely, akkor az online felm\u00e9r\u00e9sek seg\u00edts\u00e9g\u00e9vel mindegyiket a nyelv\u00e9re veheti. V\u00e1rj, ez furcs\u00e1n hangzott. \u00dagy \u00e9rtem, hogy a k\u00e9rd\u00e9seket a k\u00f6z\u00f6ns\u00e9g k\u00fcl\u00f6nb\u00f6z\u0151 szegmenseire szabhatja, \u00edgy biztos\u00edtva, hogy minden interakci\u00f3t szem\u00e9lyesnek \u00e9s relev\u00e1nsnak \u00e9rezzen.<\/p>\n\n\n\n

Szem\u00e9lyre szab\u00e1si technik\u00e1k<\/a><\/p>\n\n\n\n

6. Rugalmass\u00e1g, mint egy j\u00f3gaoktat\u00f3<\/h2>\n\n\n\n

Szeretne k\u00e9rd\u00e9st feltenni? Elt\u00e1vol\u00edtani egyet? Szeretne beilleszteni egy vicces GIF-et, amely \u00f6sszefoglalja a B2B \u00fcgyf\u00e9lkapcsolat k\u00fczdelm\u00e9t? Az online felm\u00e9r\u00e9sekkel megteheti.<\/p>\n\n\n\n

A felm\u00e9r\u00e9sek manaps\u00e1g olyan rugalmasak, mint egy Cirque du Soleil el\u0151ad\u00f3m\u0171v\u00e9sz, \u00e9s k\u00f6nnyen alkalmazkodnak az \u00d6n pontos ig\u00e9nyeihez.<\/p>\n\n\n\n

7. Annyira friss adatok, hogy m\u00e9g mindig perzsel\u0151ek<\/h2>\n\n\n\n

A mindent val\u00f3s id\u0151ben t\u00f6rt\u00e9n\u0151 megjelen\u00edt\u00e9s kor\u00e1t \u00e9lj\u00fck. Azonnal l\u00e1thatod a kedvel\u00e9seket, megoszt\u00e1sokat \u00e9s k\u00ednos elg\u00e9pel\u00e9seket. Mi\u00e9rt lenne ez m\u00e1sk\u00e9pp az \u00d6n \u00fczleti adatain\u00e1l is?<\/p>\n\n\n\n

Az online felm\u00e9r\u00e9sek val\u00f3s idej\u0171 visszajelz\u00e9st ny\u00fajtanak, \u00edgy \u00d6n menet k\u00f6zben is m\u00f3dos\u00edthat. Felejtse el az elavult adatokat; itt most s\u00fct\u0151friss megl\u00e1t\u00e1sokr\u00f3l van sz\u00f3, b\u00e9bi!<\/p>\n\n\n\n

8. A kritikusaidat v\u00e1ltoztasd rajong\u00f3kk\u00e1<\/h2>\n\n\n\n

A negat\u00edv visszajelz\u00e9s nem sz\u00f3rakoztat\u00f3, de hihetetlen\u00fcl hasznos. Mint a tornat\u00e1rsad, aki ragaszkodik m\u00e9g egy ism\u00e9tl\u00e9shez, a negat\u00edv visszajelz\u00e9s arra \u00f6szt\u00f6n\u00f6z, hogy jobb legy\u00e9l.<\/p>\n\n\n\n

Az online felm\u00e9r\u00e9sek csatorn\u00e1t teremtenek ennek az \u00e9p\u00edt\u0151 jelleg\u0171 kritik\u00e1nak, \u00e9s haszn\u00e1lhat\u00f3 betekint\u00e9st ny\u00fajtanak \u00d6nnek a javul\u00e1s \u00e9s a fejl\u0151d\u00e9s \u00e9rdek\u00e9ben.<\/p>\n\n\n\n

9. Mindenki gy\u0151ztes, b\u00e9bi!<\/h2>\n\n\n\n

Ha olyan ismeretekre tesz szert, amelyek jobb\u00e1 teszik a term\u00e9keit vagy szolg\u00e1ltat\u00e1sait, ki nyer? Mindenki. Az \u00fcgyfelei boldogabbak. A csapata meger\u0151s\u00f6dik. M\u00e9g az irodai n\u00f6v\u00e9nyek is fel\u00e9l\u00e9nk\u00fclnek.<\/p>\n\n\n\n

A felm\u00e9r\u00e9sek olyan visszacsatol\u00e1si hurkot hoznak l\u00e9tre, amely egy olyan aj\u00e1nd\u00e9k, amely folyamatosan ad.<\/p>\n\n\n\n

10. Az adatok soha nem hazudnak, de meglephetnek t\u00e9ged.<\/h2>\n\n\n\n

N\u00e9ha az adatok olyan sokkol\u00f3 igazs\u00e1gokat t\u00e1rnak fel, amelyek olyanok, mint egy M. Night Shyamalan-f\u00e9le fordulat. Ak\u00e1r egy \u00faj piaci szegmens felfedez\u00e9s\u00e9r\u0151l van sz\u00f3, ak\u00e1r arr\u00f3l, hogy az, amir\u0151l azt hitte, hogy a legkev\u00e9sb\u00e9 fontos funkci\u00f3ja, val\u00f3j\u00e1ban az \u00fcgyfelek kedvence, k\u00e9sz\u00fclj\u00f6n fel a felfedez\u00e9sekre.<\/p>\n\n\n\n

Az adatelemz\u00e9s fontoss\u00e1g\u00e1nak meg\u00e9rt\u00e9se<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Teh\u00e1t itt van ez! T\u00edz nyom\u00f3s ok, ami\u00e9rt a B2B szervezet\u00e9nek fel kell sz\u00e1llnia az online felm\u00e9r\u00e9sr\u0151l. Felsz\u00e1ll\u00e1s, k\u00f6vetkez\u0151 meg\u00e1ll\u00f3: Insightsville! K\u00e9rd\u00e9se van, vagy szeretn\u00e9 megosztani saj\u00e1t online felm\u00e9r\u00e9si gy\u0151zelmeit? \u00cdrjon egy megjegyz\u00e9st az al\u00e1bbiakban; sz\u00edvesen hallan\u00e1nk \u00d6nr\u0151l.<\/p>\n\n\n\n

<\/p>", "protected": false }, "excerpt": { "rendered": "

Bevezet\u00e9s: Mi\u00e9rt besz\u00e9l\u00fcnk egy\u00e1ltal\u00e1n felm\u00e9r\u00e9sekr\u0151l? Felm\u00e9r\u00e9sek, felm\u00e9r\u00e9sek, felm\u00e9r\u00e9sek! Nem, nem egy \u00faj k\u00e1nt\u00e1l\u00e1st \u00e1ll\u00edtunk fel a k\u00f6z\u00e9piskolai szurkol\u00f3i gy\u0171l\u00e9sen. A B2B marketing eszk\u00f6zt\u00e1r\u00e1nak egyik legalul\u00e9rt\u00e9keltebb eszk\u00f6z\u00e9r\u0151l besz\u00e9l\u00fcnk. Ha a \"felm\u00e9r\u00e9s\" sz\u00f3 unalmas, t\u00f6bbv\u00e1laszt\u00f3s tesztek vagy v\u00e9gtelen \u0171rlapok k\u00e9p\u00e9t id\u00e9zi fel benned, akkor itt az ideje, hogy [...]<\/p>", "protected": false }, "author": 1, "featured_media": 1272, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [], "class_list": [ "post-1267", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized" ], "yoast_head": "\nAz online felm\u00e9r\u00e9sek 10 pimasz el\u0151nye a B2B szervezetek sz\u00e1m\u00e1ra: - SurveyRock Cikkek<\/title>\n<meta name=\"description\" content=\"Fedezze fel az online felm\u00e9r\u00e9sek haszn\u00e1lat\u00e1nak 10 \u00e9szbont\u00f3 el\u0151ny\u00e9t B2B szervezet\u00e9ben. 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