{ "id": 118, "date": "2014-11-25T10:50:41", "date_gmt": "2014-11-25T09:50:41", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=118" }, "modified": "2020-10-19T20:42:21", "modified_gmt": "2020-10-19T18:42:21", "slug": "advantages-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/elonyok-online-felmeresek\/", "title": { "rendered": "Az online felm\u00e9r\u00e9sek haszn\u00e1lat\u00e1nak el\u0151nyei" }, "content": { "rendered": "

Ha \u00d6n v\u00e1llalkoz\u00f3, \u00e9s csak most kezdte el, akkor b\u00f6lcs dolog lehet komolyan megfontolni, hogy v\u00e9gezzen-e online felm\u00e9r\u00e9sek<\/a>. Ezek az\u00e9rt alkalmasak piackutat\u00e1sra, mert nem ker\u00fclnek annyiba, mint a hagyom\u00e1nyos pap\u00edr alap\u00fa felm\u00e9r\u00e9sek, gyorsabban elv\u00e9gezhet\u0151k, \u00e9s sokkal sz\u00e9lesebb k\u00f6r\u0171 k\u00e9rd\u00e9seket tesznek lehet\u0151v\u00e9. Az al\u00e1bbiakban egy list\u00e1t tal\u00e1l, amely r\u00e9szletesebben ismerteti az interneten kereszt\u00fcl v\u00e9gzett felm\u00e9r\u00e9sek el\u0151nyeit.<\/p>\n\n\n\n\n\n\n\n

Gyorsabb<\/h3>\n\n\n\n

Azok sz\u00e1m\u00e1ra, akik nem tudj\u00e1k, hogy online felm\u00e9r\u00e9st v\u00e9gezhet a hagyom\u00e1nyos kutat\u00e1si m\u00f3dszerhez k\u00e9pest k\u00e9tharmados sebess\u00e9ggel. Nem kell v\u00e1rni a pap\u00edr k\u00e9rd\u0151\u00edvek visszak\u00fcld\u00e9s\u00e9re, mivel a keresett adatok automatikusan \u00f6sszegy\u0171jt\u00e9sre ker\u00fclnek. Ez azt jelenti, hogy szinte azonnali v\u00e1laszad\u00e1si ar\u00e1nyt kap. Az online marketing ter\u00fclet\u00e9n dolgoz\u00f3 szakemberek azt \u00e1ll\u00edtj\u00e1k, hogy az \u00d6n \u00e1ltal keresett v\u00e1laszok \u00e1ltal\u00e1ban m\u00e1r a kutat\u00e1si projekt els\u0151 h\u00e1rom napja bel\u00fcl megszerezhet\u0151k.<\/p>\n\n\n\n

K\u00f6lts\u00e9ghat\u00e9kony<\/h3>\n\n\n\n

A kutat\u00e1si k\u00f6lts\u00e9gek sz\u00f3 szerint cs\u00f6kkenthet\u0151k 80% vagy t\u00f6bb, ha online k\u00e9rd\u0151\u00edveket haszn\u00e1l. Nem kell szem\u00e9lyzetet foglalkoztatnia vagy sok er\u0151forr\u00e1st felhaszn\u00e1lnia, ha online k\u00e9rd\u0151\u00edvet haszn\u00e1l. A postak\u00f6lts\u00e9gen is sp\u00f3rolhat. A kutat\u00e1si eredm\u00e9nyek b\u00e1rmikor el\u00e9rhet\u0151k lesznek, mivel a visszajelz\u00e9sek automatikusan feldolgoz\u00e1sra ker\u00fclnek.<\/p>\n\n\n\n

Extra prec\u00edz<\/h3>\n\n\n\n

A r\u00e9sztvev\u0151k \u00e1ltal a felm\u00e9r\u00e9seire adott v\u00e1laszok azonnal beker\u00fclnek a rendszerbe, ami azt jelenti, hogy sokkal kisebb a hibalehet\u0151s\u00e9g. A r\u00e9gebbi felm\u00e9r\u00e9si technik\u00e1k a dolgoz\u00f3 figyelm\u00e9t\u0151l f\u00fcggtek, hogy minden r\u00e9szletet megfelel\u0151en tudjon illeszteni. Ez sok emberi hib\u00e1nak hagy teret, k\u00fcl\u00f6n\u00f6sen mivel ez egy ilyen f\u00e1raszt\u00f3 folyamat.<\/p>\n\n\n\n

Gyors vizsg\u00e1lat<\/h3>\n\n\n\n

Az online felm\u00e9r\u00e9sekben az a nagyszer\u0171, hogy b\u00e1rmikor felhaszn\u00e1lhat\u00f3k. Az adatok bemutat\u00e1s\u00e1hoz t\u00e1bl\u00e1zatok \u00e9s grafikonok haszn\u00e1lhat\u00f3k, \u00e9s az interneten tal\u00e1lhat\u00f3 felm\u00e9r\u00e9si eszk\u00f6z\u00f6k t\u00f6bbs\u00e9ge biztos\u00edtja a t\u00e1bl\u00e1zatba rendez\u00e9shez \u00e9s elemz\u00e9shez, valamint forr\u00e1sokat a t\u00e1bl\u00e1zatok elk\u00e9sz\u00edt\u00e9s\u00e9hez, ahol sz\u00fcks\u00e9ges.<\/p>\n\n\n\n

Egyszer\u0171 r\u00e9sztvev\u0151i haszn\u00e1lat<\/h3>\n\n\n\n

T\u00e9ny, hogy az okostelefonok haszn\u00e1lata mellett az internet-hozz\u00e1f\u00e9r\u00e9ssel rendelkez\u0151 emberek 90%-je ink\u00e1bb online v\u00e1laszol a felm\u00e9r\u00e9sekre. A r\u00e9sztvev\u0151 sz\u00e1m\u00e1ra az online felm\u00e9r\u00e9s sokkal gyorsabb, \u00e9s a saj\u00e1t k\u00e9nyelme szerint b\u00e1rmikor elv\u00e9gezhet\u0151. R\u00e1ad\u00e1sul, ha a r\u00e9sztvev\u0151knek nem tetszik n\u00e9h\u00e1ny k\u00e9rd\u00e9s, egyszer\u0171en kihagyhatj\u00e1k azokat.<\/p>\n\n\n\n

\"h\u00fcvelykujj<\/figure>\n\n\n\n

A kutat\u00f3k k\u00f6nnyen haszn\u00e1lhatj\u00e1k \u0151ket<\/h3>\n\n\n\n

A kutat\u00f3 sz\u00e1m\u00e1ra az online felm\u00e9r\u00e9sek haszn\u00e1lat\u00e1val sok id\u0151t lehet megtakar\u00edtani. Az \u00e9rt\u00e9kes adatokhoz val\u00f3 azonnali hozz\u00e1f\u00e9r\u00e9s nagyon hasznos lehet a kutat\u00f3 sz\u00e1m\u00e1ra, mivel az adatok k\u00f6nnyen \u00e1tvihet\u0151k speci\u00e1lis elemz\u0151 szoftverekbe vagy t\u00e1bl\u00e1zatkezel\u0151be. Ez seg\u00edthet az adatok ki\u00e9rt\u00e9kel\u00e9s\u00e9ben \u00e9s a kutat\u00f3nak is.<\/p>\n\n\n\n

K\u00e9nyelmes st\u00edlus<\/h3>\n\n\n\n

Az online felm\u00e9r\u00e9sek k\u00f6nnyen hozz\u00e1igaz\u00edthat\u00f3k az \u00d6n c\u00e9g\u00e9nek m\u00e1rk\u00e1j\u00e1hoz \u00e9s weboldal\u00e1hoz. C\u00e9ges log\u00f3k adhat\u00f3k hozz\u00e1, valamint az \u00d6n \u00e1ltal v\u00e1lasztott elrendez\u00e9s \u00e9s a felm\u00e9r\u00e9s sz\u00ednei is kiv\u00e1laszthat\u00f3k. A felm\u00e9r\u00e9si k\u00e9rd\u00e9sekhez vide\u00f3, hang \u00e9s k\u00e9pek is alkalmazhat\u00f3k. Azonban tan\u00e1csos \u00f3vatosan elj\u00e1rni, mivel a t\u00fal sok alkalmaz\u00e1s meghosszabb\u00edthatja a k\u00e9rd\u00e9sek k\u00f6z\u00f6tti v\u00e1rakoz\u00e1si id\u0151t, \u00e9s \u00edgy t\u00fal lassan t\u00f6lt\u0151dnek be. Sokan \u00fagy v\u00e9lik, hogy a t\u00fal hossz\u00fa v\u00e1rakoz\u00e1s a k\u00f6vetkez\u0151 k\u00e9rd\u00e9sre hatalmas kikapcsol\u00f3d\u00e1s \u00e9s akad\u00e1ly.<\/p>\n\n\n\n

Jelent\u0151sen \u0151szinte<\/h3>\n\n\n\n

Az online felm\u00e9r\u00e9sekb\u0151l a piackutat\u00f3k hosszabb \u00e9s \u00e1tfog\u00f3bb v\u00e1laszokat \u00e1llap\u00edtottak meg. Ennek oka, hogy az online felhaszn\u00e1l\u00f3k biztons\u00e1gosabbnak \u00e9rzik magukat egy ilyen anonim l\u00e9gk\u00f6rben, \u00e9s ez\u00e9rt nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel v\u00e1laszolnak \u0151szint\u00e9bben.<\/p>\n\n\n\n

Exkluz\u00edvabb<\/h3>\n\n\n\n

Az online felm\u00e9r\u00e9sek r\u00e9sztvev\u0151it el\u0151zetesen \u00e1t lehet sz\u0171rni, hogy kiz\u00e1rj\u00e1k azokat, akik nem rendelkeznek a felm\u00e9r\u00e9sek elv\u00e9gz\u00e9s\u00e9hez sz\u00fcks\u00e9ges t\u00f6k\u00e9letes profillal. \u00cdgy ki lehet gyoml\u00e1lni azokat a r\u00e9sztvev\u0151ket, akiknek az adatai nem lesznek hasznosak.<\/p>\n\n\n\n

Sokoldal\u00fabb<\/h3>\n\n\n\n

Az online felm\u00e9r\u00e9sek k\u00f6nnyen tesztreszabhat\u00f3k minden r\u00e9sztvev\u0151re, ahogy a felm\u00e9r\u00e9s sor\u00e1n haladnak el\u0151re. Att\u00f3l f\u00fcgg\u0151en, hogy a r\u00e9sztvev\u0151 milyen v\u00e1laszt adott egy kor\u00e1bbi k\u00e9rd\u00e9sre, a k\u00e9rd\u00e9sek sorrendje megv\u00e1ltoztathat\u00f3, vagy egyes k\u00e9rd\u00e9sek teljesen figyelmen k\u00edv\u00fcl hagyhat\u00f3k.<\/p>", "protected": false }, "excerpt": { "rendered": "

Ha \u00d6n v\u00e1llalkoz\u00f3, \u00e9s m\u00e9g csak most kezdte el a tev\u00e9kenys\u00e9g\u00e9t, \u00e9rdemes lehet komolyan megfontolni az online felm\u00e9r\u00e9sek elv\u00e9gz\u00e9s\u00e9t. Ezek az\u00e9rt alkalmasak piackutat\u00e1sra, mert nem ker\u00fclnek annyiba, mint a hagyom\u00e1nyos pap\u00edr alap\u00fa felm\u00e9r\u00e9sek, gyorsabban elv\u00e9gezhet\u0151k, \u00e9s sokkal sz\u00e9lesebb k\u00f6r\u0171 k\u00e9rd\u00e9seket tesznek lehet\u0151v\u00e9. Az al\u00e1bbiakban felsoroljuk [...]<\/p>", "protected": false }, "author": 1, "featured_media": 119, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [], "class_list": [ "post-118", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips" ], "yoast_head": "\nAz online felm\u00e9r\u00e9sek haszn\u00e1lat\u00e1nak el\u0151nyei - SurveyRock Cikkek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/hu\/elonyok-online-felmeresek\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az online felm\u00e9r\u00e9sek haszn\u00e1lat\u00e1nak el\u0151nyei - SurveyRock Cikkek\" \/>\n<meta property=\"og:description\" content=\"Ha \u00d6n egy v\u00e1llalkoz\u00e1s tulajdonosa, \u00e9s csak most kezdte el, akkor b\u00f6lcs dolog lehet komolyan megfontolni az online felm\u00e9r\u00e9sek elv\u00e9gz\u00e9s\u00e9t. 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