{ "id": 114, "date": "2014-11-21T10:17:10", "date_gmt": "2014-11-21T09:17:10", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=114" }, "modified": "2020-10-19T20:43:00", "modified_gmt": "2020-10-19T18:43:00", "slug": "look-online-marketing-research", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/look-online-marketing-kutatas\/", "title": { "rendered": "Az online marketingkutat\u00e1s \u00e1ttekint\u00e9se" }, "content": { "rendered": "

Ha az \u00fczleti \u00e9letben akar maradni, akkor folyamatosan nyomon kell k\u00f6vetnie, hogy mit akarnak az \u00fcgyfelei, \u00e9s az interneten kereszt\u00fcl v\u00e9gzett marketingkutat\u00e1s \u00e9ppen a megfelel\u0151 m\u00f3dja ennek. Ha \u00fagy gondolja, hogy a meg\u00e9rz\u00e9sek \u00e9s a tal\u00e1lgat\u00e1s jobb megold\u00e1s, akkor nagyot t\u00e9ved. Ez\u00e9rt a c\u00e9gtulajdonosok \u00e9s a marketingesek \u00e1tt\u00e9rtek az online felm\u00e9r\u00e9sekre, hogy \u00f6sszegy\u0171jts\u00e9k a sz\u00fcks\u00e9ges adatokat ahhoz, hogy az \u00fczletben maradjanak. Ezek a felm\u00e9r\u00e9st\u00edpusok felhaszn\u00e1lhat\u00f3k a term\u00e9k-visszajelz\u00e9sek, a v\u00e1s\u00e1rl\u00e1si szok\u00e1sok, a marketingm\u00e9retek felm\u00e9r\u00e9s\u00e9re, a m\u00e1rka ismerts\u00e9g\u00e9nek m\u00e9r\u00e9s\u00e9re \u00e9s m\u00e9g sok m\u00e1sra.<\/p>\n\n\n\n\n\n\n\n

HOGYAN HASZN\u00c1LJ\u00c1K A SZAKEMBEREK AZ ONLINE FELM\u00c9R\u00c9SEKET<\/strong><\/h2>\n\n\n\n

Kapcsolatfelv\u00e9tel a k\u00f6z\u00f6ns\u00e9ggel<\/h3>\n\n\n\n

Ha a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00e9t\u0151l szeretn\u00e9 megtudni a konkr\u00e9tumokat, az online felm\u00e9r\u00e9s minden bizonnyal a leghat\u00e9konyabb m\u00f3dja a feladat elv\u00e9gz\u00e9s\u00e9nek - felt\u00e9ve, hogy ide\u00e1lis piaci mint\u00e1kkal rendelkezik, amelyekhez eljuttathatja a felm\u00e9r\u00e9seket. Lehet, hogy list\u00e1t kell \u00e9p\u00edtenie, vagy lehet, hogy m\u00e1r rendelkezik ilyennel, de a felm\u00e9r\u00e9sek k\u00e9zbes\u00edt\u00e9s\u00e9hez sz\u00fcks\u00e9ges kapcsolatok megl\u00e9te elengedhetetlen!<\/p>\n\n\n\n

A term\u00e9kek \u00e1raz\u00e1s\u00e1nak \u00e9s vonzerej\u00e9nek fel\u00fclvizsg\u00e1lata<\/h3>\n\n\n\n

Az\u00e1ltal, hogy vev\u0151i visszajelz\u00e9seket kap az \u00d6n online felm\u00e9r\u00e9sek<\/a>, akkor k\u00e9pes leszel olyan reflexi\u00f3kat kialak\u00edtani, amelyek t\u00f6bb vev\u0151i el\u00e9gedetts\u00e9get, term\u00e9kfejleszt\u00e9st \u00e9s l\u00e9nyeg\u00e9ben elad\u00e1sokat eredm\u00e9nyeznek. Ha optim\u00e1lis visszajelz\u00e9st szeretne, akkor olyan k\u00e9rd\u00e9seket kell feltennie, mint p\u00e9ld\u00e1ul: Hogyan tenn\u00e9 jobb\u00e1 a term\u00e9k\u00fcnket? Azt is megk\u00e9rdezheti az \u00fcgyfelekt\u0151l, hogy mit szeretnek a versenyt\u00e1rsak \u00e1ruj\u00e1ban.<\/p>\n\n\n\n

K\u00f6z\u00f6ss\u00e9gi m\u00e9dia technik\u00e1k \u00e9s elj\u00e1r\u00e1sok kidolgoz\u00e1sa<\/h3>\n\n\n\n

Az online felm\u00e9r\u00e9sek gyorsan meg\u00e9rtetik \u00d6nnel a k\u00f6z\u00f6ss\u00e9gi m\u00e9diaoldalak fontoss\u00e1g\u00e1t. Ezek integr\u00e1l\u00e1sa \u00fczleti marketingj\u00e9be nagyban seg\u00edti \u00d6nt abban, hogy felismerje, mely m\u00e9diaforr\u00e1sokat kell figyelnie. Egy \"retweet\" a Twitteren vagy egy \"tetszik\" a Facebookon csak ennyit mutathat meg, de az online felm\u00e9r\u00e9sek seg\u00edtenek meg\u00e9rteni a \"mi\u00e9rteket\", \u00e9s seg\u00edthetnek egy \u00faj \u00f6tletet sz\u00edtani a piac\u00e1n. Annak kider\u00edt\u00e9s\u00e9re, hogy a jelenlegi \u00fcgyfeleket \u00e9rdekeln\u00e9k-e az \u00fajabb term\u00e9kjellemz\u0151k vagy oszt\u00e1lyoz\u00e1sok, a Twitter vagy a Facebook remek hely lehet a k\u00edv\u00e1ncsis\u00e1g m\u00e9r\u00e9s\u00e9re.<\/p>\n\n\n\n

\"csak<\/figure>\n\n\n\n

A megc\u00e9lzott piac vizsg\u00e1lata \u00e9s \u00e9rt\u00e9kel\u00e9se<\/h3>\n\n\n\n

V\u00e1llalat\u00e1nak egyik legnagyobb kiad\u00e1sa lehet a marketing. Biztosnak kell lennie abban, hogy az \u00d6n \u00e1ltal fontolgatott marketingtechnik\u00e1k meghozz\u00e1k a tervezett megt\u00e9r\u00fcl\u00e9st, miel\u0151tt \u00faj kamp\u00e1nyokra k\u00f6ltene. Az online piacelemz\u0151 felm\u00e9r\u00e9sek seg\u00edtenek megvizsg\u00e1lni a legjobb term\u00e9k\u00e1rakat, a kiskereskedelmi \u00fczletek ide\u00e1lis helyeit \u00e9s a piac lehets\u00e9ges m\u00e9ret\u00e9t. A piac felm\u00e9r\u00e9se, miel\u0151tt bel\u00e9pne a piacra, mindig a legjobb m\u00f3dszerrel.<\/p>\n\n\n\n

Ismerje meg az \u00fcgyfelek megc\u00e9lz\u00e1s\u00e1nak legjobb helyeit<\/h3>\n\n\n\n

Sz\u00fcks\u00e9ge van arra, hogy megk\u00fcl\u00f6nb\u00f6ztesse a lehets\u00e9ges \u00fcgyfeleket egy \u00faj helysz\u00ednen? Haszn\u00e1lja ezeket a felm\u00e9r\u00e9seket, hogy megk\u00e9rdezze a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k kor\u00e1t, nem\u00e9t, j\u00f6vedelm\u00e9t, lak\u00f3hely\u00e9t, a bev\u00e1s\u00e1rl\u00e1si helyeket, hobbikat, h\u00e1ny gyermek\u00fck van, vagy b\u00e1rmi m\u00e1st. \u00cdgy megtudhatja, hogy hol van a legnagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel a c\u00e9lk\u00f6z\u00f6ns\u00e9ge, \u00e9s hogyan c\u00e9lozhatja meg \u0151ket!<\/p>\n\n\n\n

Piaci oszt\u00e1ly<\/h3>\n\n\n\n

Ha s\u00falyt kell dobnia a jav\u00e1ra, kezdje el fontol\u00f3ra venni az \u00fcgyf\u00e9lpiac szegment\u00e1l\u00e1s\u00e1t. Ez l\u00e9nyeg\u00e9ben azt jelenti, hogy olyan kisebb fogyaszt\u00f3i csoportokra \u00f6sszpontos\u00edt, amelyeknek k\u00f6z\u00f6sek az uralkod\u00f3 jellemz\u0151ik, p\u00e9ld\u00e1ul f\u00f6ldrajzi, term\u00e9khaszn\u00e1lati, demogr\u00e1fiai vagy \u00e9letm\u00f3dbeli jellemz\u0151ik. Egy online felm\u00e9r\u00e9s t\u00f6k\u00e9letes m\u00f3dja annak, hogy \u00f6sszegy\u0171jtse ezeket a sz\u00fcks\u00e9ges inform\u00e1ci\u00f3kat a k\u00fcl\u00f6nb\u00f6z\u0151 r\u00e9szlegek azonos\u00edt\u00e1s\u00e1val, \u00e9s azzal, hogy mit keresnek egy term\u00e9kben vagy szolg\u00e1ltat\u00e1sban.<\/p>\n\n\n\n

V\u00e1lassza ki a legjobb strat\u00e9gi\u00e1t<\/h3>\n\n\n\n

Az \u00d6n \u00fcgyf\u00e9lk\u00f6re ink\u00e1bb egy aut\u00f3p\u00e1lya-plak\u00e1tra vagy egy online bannerre lenne fog\u00e9kony? Ha egy \u00faj hirdet\u00e9si form\u00e1tummal szeretne k\u00eds\u00e9rletezni, akkor az online felm\u00e9r\u00e9sek seg\u00edtenek levonni a k\u00f6vetkeztet\u00e9st a c\u00e9lk\u00f6z\u00f6ns\u00e9g el\u00e9r\u00e9s\u00e9nek leghat\u00e9konyabb m\u00e9diumair\u00f3l.<\/p>", "protected": false }, "excerpt": { "rendered": "

Ha az \u00fczleti \u00e9letben akar maradni, akkor folyamatosan nyomon kell k\u00f6vetnie, hogy mit akarnak az \u00fcgyfelei, \u00e9s az interneten kereszt\u00fcl v\u00e9gzett marketingkutat\u00e1s \u00e9ppen a megfelel\u0151 m\u00f3dja ennek. Ha \u00fagy gondolja, hogy a meg\u00e9rz\u00e9s \u00e9s a tal\u00e1lgat\u00e1s jobb megold\u00e1s, akkor nagyot t\u00e9ved. Ez\u00e9rt van az, hogy a c\u00e9gtulajdonosok \u00e9s a marketingesek [...]<\/p>", "protected": false }, "author": 1, "featured_media": 115, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 16 ], "class_list": [ "post-114", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-research" ], "yoast_head": "\nAz online piackutat\u00e1s - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Ha az \u00fczleti \u00e9letben akar maradni, akkor folyamatosan nyomon kell k\u00f6vetnie, hogy mit akarnak az \u00fcgyfelei, \u00e9s az interneten kereszt\u00fcl v\u00e9gzett marketingkutat\u00e1s \u00e9ppen a megfelel\u0151 m\u00f3dja ennek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/hu\/\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c-\u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435-\u0438\u0441\u0441\u043b\u0435\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az online piackutat\u00e1s - 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