{ "id": 108, "date": "2014-11-14T20:01:15", "date_gmt": "2014-11-14T19:01:15", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=108" }, "modified": "2020-10-19T20:44:48", "modified_gmt": "2020-10-19T18:44:48", "slug": "market-surveys-help-understanding-customers", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/hu\/piackutatas-segit-az-ugyfelek-megerteseben\/", "title": { "rendered": "Hogyan seg\u00edtenek a piaci felm\u00e9r\u00e9sek az \u00fcgyfelek meg\u00e9rt\u00e9s\u00e9ben?" }, "content": { "rendered": "

A piaci felm\u00e9r\u00e9sek a leghat\u00e9konyabb \u00e9s leggyakrabban alkalmazott m\u00f3dszer a piaci inform\u00e1ci\u00f3k megszerz\u00e9s\u00e9re a szervezetek sz\u00e1m\u00e1ra. A felm\u00e9r\u00e9sek lehet\u0151v\u00e9 teszik, hogy v\u00e1llalkoz\u00e1sa meg\u00e9rtse piacait, \u00fcgyfeleit \u00e9s v\u00e1s\u00e1rl\u00f3it. Lehet\u0151v\u00e9 teszik tov\u00e1bb\u00e1, hogy olyan marketingstrat\u00e9gi\u00e1kat tervezzenek \u00e9s hajtson v\u00e9gre, amelyekkel nemcsak megtarthatja piaci nev\u00e9t \u00e9s r\u00e9szesed\u00e9s\u00e9t, hanem \u00faj piacokra is bemer\u00e9szkedhet, s\u0151t, ak\u00e1r saj\u00e1t piacot is l\u00e9trehozhat (az\u00e1ltal, hogy keresletet teremt term\u00e9kei \u00e9s szolg\u00e1ltat\u00e1sai ir\u00e1nt).<\/p>\n\n\n\n\n\n\n\n

\"Felm\u00e9r\u00e9s<\/figure><\/div>\n\n\n\n

A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia n\u00f6veked\u00e9s\u00e9vel \u00e9s a n\u00f6vekv\u0151 globaliz\u00e1ci\u00f3val \u00d6n lesz a vesztes, ha nem friss\u00edti szervezet\u00e9t a leg\u00fajabb technol\u00f3giai friss\u00edt\u00e9sek \u00e9s v\u00e1ltoz\u00e1sok tekintet\u00e9ben. Mivel egyre t\u00f6bb ember v\u00e1lik technol\u00f3gia-\u00e9rz\u00e9kenny\u00e9, szervezet\u00e9nek elengedhetetlen, hogy szem\u00e9lyes szinten is el\u00e9rje \u0151ket. Ez lehet\u0151v\u00e9 teszi, hogy jobban meg\u00e9rtse \u0151ket, \u00e9s seg\u00edtsen szervezet\u00e9t az ig\u00e9nyeikhez igaz\u00edtani.<\/p>\n\n\n\n

Az online piackutat\u00e1si lehet\u0151s\u00e9get ny\u00fajtanak \u00d6nnek arra, hogy jobban megismerje \u00fcgyfeleit. \u00cdme, milyen el\u0151ny\u00f6kkel j\u00e1rnak az online piackutat\u00e1sok:<\/p>\n\n\n\n

Tudja, mit akarnak<\/h3>\n\n\n\n

Tegy\u00fck fel, hogy fagyasztott csirk\u00e9ket tervez sz\u00e1ll\u00edtani, de a k\u00f6z\u00f6ns\u00e9ge \u00e9s a v\u00e1s\u00e1rl\u00f3i mind veg\u00e1nok. Mit tegyen most? A term\u00e9ktervez\u00e9s \u00e9s -bevezet\u00e9s el\u0151tt online piackutat\u00e1sok elv\u00e9gz\u00e9se seg\u00edt. Seg\u00edts\u00e9g\u00e9vel el\u0151zetesen azonos\u00edthatja v\u00e1s\u00e1rl\u00f3it \u00e9s preferenci\u00e1ikat. Az \u00edgy megtervezett term\u00e9k\u00e9t jobban a v\u00e1s\u00e1rl\u00f3i ig\u00e9nyekhez igaz\u00edtja.<\/p>\n\n\n\n

Tov\u00e1bb\u00e1 a legt\u00f6bb \u00fcgyf\u00e9l sz\u00e1m\u00edt\u00f3g\u00e9pes \u00edr\u00e1stud\u00e1ssal rendelkezik, \u00e9s val\u00f3sz\u00edn\u0171leg sz\u00edvesebben v\u00e1laszol az online felm\u00e9r\u00e9sekre, mint a sz\u00f3beli vagy nyomtatott felm\u00e9r\u00e9sekre.<\/p>\n\n\n\n

K\u00f6nnyen megv\u00e1laszolhat\u00f3<\/h3>\n\n\n\n

K\u00e9pzelje el, hogy elk\u00fcld egy nyomtatott k\u00e9rd\u0151\u00edvet az \u00fcgyfeleinek, \u00e9s azt v\u00e1lasz n\u00e9lk\u00fcl kapja vissza. Ha ezt bosszant\u00f3nak tal\u00e1lja, k\u00e9pzelje el, milyen bosszant\u00f3 lehet az \u00fcgyfele sz\u00e1m\u00e1ra, hogy el\u0151vegyen egy tollat, v\u00e1laszoljon az \u00d6n k\u00e9rd\u00e9seire, \u00e9s saj\u00e1t kez\u0171leg \u00edrjon javaslatokat! \u00dagy \u00e9rtem, ki csin\u00e1l ilyet manaps\u00e1g? Gondoljon bele, mennyire ideges\u00edt\u0151 lehet, ha a k\u00e9rd\u0151\u00edve \u00edgy kezd\u0151dik: \"Haszn\u00e1lta m\u00e1r valaha a term\u00e9k\u00fcnket? Ha igen, akkor folytassa a k\u00f6vetkez\u0151 k\u00e9rd\u00e9ssel\". \u00c9s az \u00fcgyf\u00e9l azt v\u00e1laszolja, hogy \"Nem, m\u00e9g nem haszn\u00e1ltam!\".<\/p>\n\n\n\n

A mai elektronikus vil\u00e1gban ezek a m\u00f3dszerek soha nem fognak pozit\u00edv eredm\u00e9nyeket hozni. Az online felm\u00e9r\u00e9seket sz\u00e9toszthatja \u00fcgyfelei k\u00f6z\u00f6tt, akik akkor v\u00e1laszolhatnak r\u00e1juk, amikor csak k\u00e9nyelmesnek tal\u00e1lj\u00e1k. Egyszer\u0171 \"\u00e9rint\u00e9ssel v\u00e1laszthat\u00f3\" opci\u00f3kat ig\u00e9nyelnek az okostelefonjaikon, \u00e9s billenty\u0171zet\/billenty\u0171zet t\u00edpus\u00fa \u00edr\u00e1sos k\u00e9rd\u00e9sek megv\u00e1laszol\u00e1s\u00e1hoz. Ez biztos\u00edtja, hogy minden k\u00e9rd\u0151\u00edvet kit\u00f6ltve k\u00fcldjenek vissza, \u00edgy \u00d6n alapos ismereteket szerezhet az ig\u00e9nyeikr\u0151l \u00e9s sz\u00fcks\u00e9gleteikr\u0151l, m\u00e1sodk\u00e9zb\u0151l t\u00f6rt\u00e9n\u0151 megk\u00e9rdez\u00e9s n\u00e9lk\u00fcl.<\/p>\n\n\n\n

Az emberi hib\u00e1k cs\u00f6kkent\u00e9se<\/h3>\n\n\n\n

Az offline k\u00e9rd\u0151\u00edvek sokkal ink\u00e1bb ki vannak t\u00e9ve az emberi hib\u00e1knak. A r\u00f6gz\u00edtett v\u00e1laszok a k\u00e9rdez\u0151 figyelm\u00e9t\u0151l \u00e9s koncentr\u00e1ci\u00f3s k\u00e9pess\u00e9g\u00e9t\u0151l f\u00fcggenek, ami korl\u00e1tozza a hiteless\u00e9g\u00fcket a v\u00e1s\u00e1rl\u00f3i \u00e9s piaci trendek meghat\u00e1roz\u00e1s\u00e1ban.<\/p>\n\n\n\n

Az online piackutat\u00e1sok k\u00f6zvetlen\u00fcl a szoftverbe k\u00fcldik a v\u00e1s\u00e1rl\u00f3i visszajelz\u00e9seket, an\u00e9lk\u00fcl, hogy a harmadik szem\u00e9lyen kereszt\u00fcl t\u00f6rt\u00e9nne. Ez lehet\u0151v\u00e9 teszi a k\u00f6zvetlen kommunik\u00e1ci\u00f3t \u00d6n \u00e9s \u00fcgyfelei k\u00f6z\u00f6tt. Seg\u00edt \u00d6nnek abban is, hogy k\u00f6zvetlen\u00fcl k\u00e9rje a megfelel\u0151 visszajelz\u00e9seket, an\u00e9lk\u00fcl, hogy pap\u00edrokkal \u00e9s lapokkal bomb\u00e1zn\u00e1 \u00fcgyfeleit.<\/p>\n\n\n\n

Ha t\u00f6bbet szeretne megtudni az online piackutat\u00e1sok el\u0151nyeir\u0151l \u00e9s arr\u00f3l, hogyan seg\u00edtik \u00d6nt abban, hogy jobban meg\u00e9rtse \u00fcgyfeleit, k\u00e9rj\u00fck, l\u00e1togasson el a k\u00f6vetkez\u0151 weboldalunkra funkci\u00f3k oldal<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

A piaci felm\u00e9r\u00e9sek a leghat\u00e9konyabb \u00e9s leggyakrabban alkalmazott m\u00f3dszer a piaci inform\u00e1ci\u00f3k megszerz\u00e9s\u00e9re a szervezetek sz\u00e1m\u00e1ra. A felm\u00e9r\u00e9sek lehet\u0151v\u00e9 teszik, hogy v\u00e1llalkoz\u00e1sa meg\u00e9rtse piacait, \u00fcgyfeleit \u00e9s v\u00e1s\u00e1rl\u00f3it. Lehet\u0151v\u00e9 teszik tov\u00e1bb\u00e1, hogy marketingstrat\u00e9gi\u00e1kat tervezzen \u00e9s hajtson v\u00e9gre, hogy ne csak meg\u0151rizze piaci nev\u00e9t \u00e9s r\u00e9szesed\u00e9s\u00e9t, hanem \u00faj piacokra is mer\u00e9szkedjen, s\u0151t [...].<\/p>", "protected": false }, "author": 1, "featured_media": 110, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [], "class_list": [ "post-108", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing" ], "yoast_head": "\nPiaci felm\u00e9r\u00e9sek seg\u00edtenek meg\u00e9rteni az \u00fcgyfeleket - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Az online piackutat\u00e1sok lehet\u0151s\u00e9get ny\u00fajtanak \u00d6nnek arra, hogy jobban megismerje \u00fcgyfeleit. 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