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    "slug": "custom-variables-for-web-link-distributors",
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        "rendered": "<p>Custom variables are used in web link distributors to create unique links that can help you track each respondent or group of respondents. The variables can be viewed in reports and in data exports.  For example, let&#8217;s say you&#8217;ve created an <a href=\"https:\/\/www.surveyrock.com\/blog\/net-promoter-score-nps-with-online-survey\/\">NPS survey<\/a> to send to your company employees to gather feedback on how the company is doing.  If you want to group the responses by employee category (marketing, sales, manufacturing, leadership), there are 3 ways you could do this.<\/p>\n\n\n\n<!--more-->\n\n\n\n<ol class=\"wp-block-list\"><li>Include a multiple choice question, asking the survey respondent which group they work for.<\/li><li>Create separate distributors for each group.<\/li><li>Create custom variables<\/li><\/ol>\n\n\n\n<p>A web link with custom variables looks something like this:<\/p>\n\n\n\n<p><strong>https:\/\/www.surveyrock.com\/ts\/548141\/company-nps?<span style=\"color:#06ae14\" class=\"has-inline-color\">dept<\/span>=<span class=\"has-inline-color has-vivid-purple-color\">[dept_value]<\/span>&amp;<span style=\"color:#06ae14\" class=\"has-inline-color\">loc<\/span>=<span class=\"has-inline-color has-vivid-purple-color\">[loc_value]<\/span>&amp;<span style=\"color:#06ae14\" class=\"has-inline-color\">mgr<\/span>=<span class=\"has-inline-color has-vivid-purple-color\">[mgr_value]<\/span><\/strong><\/p>\n\n\n\n<p>The custom variables are highlighted in green and the text in purple is the value that you would need to replace with your own values.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create custom variables<\/h3>\n\n\n\n<p>The first step in creating custom variables is to go to your survey settings page and scroll down to the Miscellaneous section and click on the &#8220;<strong>Change<\/strong>&#8221; button under &#8220;Custom Variables&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"362\" height=\"150\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15144613\/image.png\" alt=\"Setup custom variables.  Click on &quot;Change&quot; under Custom variables in the survey settings page.\" class=\"wp-image-1102\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15144613\/image.png 362w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15144613\/image-300x124.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15144613\/image-150x62.png 150w\" sizes=\"auto, (max-width: 362px) 100vw, 362px\" \/><\/figure>\n\n\n\n<p>This will open the Add\/Edit Custom Variables window.  Enter the name of the custom variable on the left and optionally a Report Name on the right side.  The Report Name, if used, will show up in data exports and the reporting page.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15150403\/image-1.png\" alt=\"Add or edit the custom variables as well as the variable reporting name\" class=\"wp-image-1105\" width=\"594\" height=\"390\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15150403\/image-1.png 801w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15150403\/image-1-300x197.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15150403\/image-1-150x99.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15150403\/image-1-768x505.png 768w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/figure><\/div>\n\n\n\n<p>There are certain limitations to the variables because of how URLs are designed to work.  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The whole link\/URL cannot be longer than 2000 characters. We recommend keeping the variable names short, especially if you include several of them to ensure that you stay below the 2000 character limit.<\/li><li>The variable name may only contain letters, numbers, dashes or underscores.  You cannot use the words &#8220;id&#8221; or &#8220;preview&#8221;.<\/li><\/ul>\n\n\n\n<p>You can create as many or as few custom variables as you want.  When you&#8217;re done, click the &#8220;<strong>Save<\/strong>&#8221; button.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Web Link Distributor<\/h3>\n\n\n\n<p>These variables can only be used together with Web Link distributors.  Go to the Distribute page and create a Web Link Distributor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164320\/image-2.png\" alt=\"Create a new web link distributor\" class=\"wp-image-1107\" width=\"309\" height=\"230\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164320\/image-2.png 394w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164320\/image-2-300x223.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164320\/image-2-150x112.png 150w\" sizes=\"auto, (max-width: 309px) 100vw, 309px\" \/><\/figure>\n\n\n\n<p>When you&#8217;re done, the link will be show with the custom variable(s) you just added as well well as the portion that you&#8217;ll need to edit yourself.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164936\/image-3.png\" alt=\"The new distributor web link url\" class=\"wp-image-1108\" width=\"631\" height=\"119\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164936\/image-3.png 676w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164936\/image-3-300x57.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164936\/image-3-150x28.png 150w\" sizes=\"auto, (max-width: 631px) 100vw, 631px\" \/><\/figure>\n\n\n\n<p>Next we recommend that you edit the URL in a spreadsheet (Excel, Google Sheets, Numbers, etc.) and replace the text in brackets with the values you want to pass through the URL. Please note that custom variables are case sensitive. They need to match exactly what you entered in the earlier step on the Survey Settings page.<\/p>\n\n\n\n<p>Finally, send each link to the person or group of people that you want to share the survey with.  In our example from the top of this document, those links might look something like this:<\/p>\n\n\n<pre style=\"padding-left: 40px;\">https:\/\/www.surveyrock.com\/ts\/548141\/company-nps?dept=marketing<br \/>https:\/\/www.surveyrock.com\/ts\/548141\/company-nps?dept=sales<br \/>https:\/\/www.surveyrock.com\/ts\/548141\/company-nps?dept=manuf<br \/>https:\/\/www.surveyrock.com\/ts\/548141\/company-nps?dept=leadership<\/pre>\n\n\n<h3 class=\"wp-block-heading\">Custom Variable Reporting<\/h3>\n\n\n\n<p>There are a few different ways to see the variables in your reporting.  When you go to the individual response page, any custom variables that were passed in the URL are displayed at the bottom.  The custom variable name is on the left and the value is on the right<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15175836\/image-4.png\" alt=\"The custom variable values are shown at the bottom of each individual response page\" class=\"wp-image-1112\" width=\"623\" height=\"69\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15175836\/image-4.png 700w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15175836\/image-4-300x33.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15175836\/image-4-150x17.png 150w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/figure>\n\n\n\n<p>If you&#8217;re using one of our paid plans, then you can also create filters to only display responses with specific variables.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194248\/image-5.png\" alt=\"Use custom variables in filters\" class=\"wp-image-1113\" width=\"765\" height=\"138\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194248\/image-5.png 922w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194248\/image-5-300x54.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194248\/image-5-150x27.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194248\/image-5-768x138.png 768w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<p>When you export the individual survey responses to a spreadsheet (available on paid account plans), those custom are shown for each respondent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194814\/image-6.png\" alt=\"Custom variable data in an Excel spreadsheet export\" class=\"wp-image-1114\" width=\"159\" height=\"265\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194814\/image-6.png 182w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194814\/image-6-180x300.png 180w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194814\/image-6-90x150.png 90w\" sizes=\"auto, (max-width: 159px) 100vw, 159px\" \/><\/figure>\n\n\n\n<p>The same data is available when we export it to <a href=\"https:\/\/www.surveyrock.com\/blog\/spss-survey-results-data-export\/\">SPSS<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15195706\/image-7.png\" alt=\"Custom variable data in SPSS\" class=\"wp-image-1115\" width=\"206\" height=\"294\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15195706\/image-7.png 225w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15195706\/image-7-210x300.png 210w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15195706\/image-7-105x150.png 105w\" sizes=\"auto, (max-width: 206px) 100vw, 206px\" \/><\/figure><\/div>\n\n\n\n<p>Using custom variables is a great way for you create categorize and group your survey respondents.<\/p>",
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        "rendered": "<p>Custom variables are used in web link distributors to create unique links that can help you track each respondent or group of respondents. The variables can be viewed in reports and in data exports. For example, let&#8217;s say you&#8217;ve created an NPS survey to send to your company employees to gather feedback on how the [&hellip;]<\/p>",
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