![\"\"](\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/10\/19043746\/SurveyTiming.jpg\")
<\/figure><\/div>\n\n\n\nDes \u00e9tudes ont montr\u00e9 qu'il existe des diff\u00e9rences entre les r\u00e9pondants de jour et de soir, ainsi qu'entre ceux qui r\u00e9pondent t\u00f4t et ceux qui r\u00e9pondent tard pendant la p\u00e9riode de terrain. Cependant, les diff\u00e9rences ne sont pas assez marqu\u00e9es pour avoir un impact sur les d\u00e9cisions commerciales g\u00e9n\u00e9rales. Lors de la r\u00e9alisation d'une \u00e9tude sur Internet, il est important de tenir compte de la dur\u00e9e du terrain et de l'impact qu'elle peut avoir sur les r\u00e9sultats et les r\u00e9ponses des diff\u00e9rents groupes d\u00e9mographiques.<\/p>\n\n\n\n
C'est dans cet esprit que nous avons formul\u00e9 les recommandations suivantes :<\/p>\n\n\n\n
- Pour les programmes de recherche qui n\u00e9cessitent des p\u00e9riodes de terrain rapides de deux jours ou moins, une attention particuli\u00e8re doit \u00eatre accord\u00e9e \u00e0 la gestion des quotas afin de permettre un \u00e9quilibre entre la r\u00e9gion, l'\u00e2ge de l'emploi et le sexe afin d'assurer une repr\u00e9sentation \u00e9quitable de toutes les cellules qui sont pertinentes pour le programme de recherche.<\/li>
- Lorsque des enqu\u00eates sont men\u00e9es aupr\u00e8s d'une population plus jeune, nous recommandons un champ \u00e9tendu afin de maximiser les taux de r\u00e9ponse et d'encourager l'\u00e9quilibre entre les r\u00e9gions, les revenus et l'emploi au sein de chaque groupe d'\u00e2ge.<\/li>
- Lors de la conception d'un test pour des comparaisons absolues, il serait sage de laisser l'enqu\u00eate sur le terrain pendant de plus longues p\u00e9riodes afin de garantir une repr\u00e9sentation d\u00e9mographique ad\u00e9quate qui \u00e9quilibre les biais d\u00e9mographiques survenant avec les r\u00e9pondants pr\u00e9coces et tardifs. Nous recommandons de pr\u00e9voir au moins trois jours de terrain.<\/li>
- Lors de la conception d'exp\u00e9riences telles que les tests de concepts \u00e0 cellules multiples o\u00f9 des comparaisons absolues sont n\u00e9cessaires, il faut s'efforcer d'\u00e9quilibrer les r\u00e9pondants pr\u00e9coces et tardifs en dirigeant chaque nouveau r\u00e9pondant vers une cellule tournante lorsqu'il entre dans le lieu de l'enqu\u00eate. La m\u00eame consid\u00e9ration pour la rotation des concepts doit \u00eatre utilis\u00e9e pour les r\u00e9pondants du jour et du soir.<\/li>
- Enfin, lors de la r\u00e9alisation de programmes de recherche o\u00f9 les scores des concepts ou des produits sont compar\u00e9s dans une base de donn\u00e9es, les temps de terrain standard et les sp\u00e9cifications des \u00e9chantillons doivent correspondre le plus possible d'un projet \u00e0 l'autre.<\/li><\/ul>",
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Avec le d\u00e9veloppement des \u00e9tudes sur Internet et leur promesse de rapidit\u00e9, les sp\u00e9cialistes des \u00e9tudes de march\u00e9 d\u00e9battent souvent de la question de savoir si le temps de r\u00e9ponse et la r\u00e9duction des temps de terrain entra\u00eenent des donn\u00e9es biais\u00e9es.<\/p>", "protected": false }, "author": 3, "featured_media": 600, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 34, 35 ], "class_list": [ "post-599", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-online-survey", "tag-survey-tips" ], "yoast_head": "\n
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