{
    "id": 524,
    "date": "2015-09-22T17:36:43",
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    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Enqu\u00eate_client\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Infusionsoft a \u00e9tabli une liste utile de 7 choses que vous devez savoir sur vos clients :<\/p>\n\n\n\n<p>1. <strong>Leur nom<\/strong>. Rien ne parle plus vite d'une personne que son pr\u00e9nom. Utilisez-le pour construire votre relation avec votre client.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>Ce qu'ils ont achet\u00e9<\/strong>. Si vous savez ce que vos clients ont achet\u00e9 dans le pass\u00e9, vous avez une bonne id\u00e9e de ce qu'ils ach\u00e8teront \u00e0 nouveau. (Et vous ne perdrez pas votre temps \u00e0 promouvoir des produits peu ou pas int\u00e9ressants).<\/p>\n\n\n\n<p>3. <strong>La fr\u00e9quence de leurs achats<\/strong>. Les personnes qui ach\u00e8tent rarement chez vous peuvent avoir besoin d'un encouragement suppl\u00e9mentaire... plus de marketing. En revanche, les clients r\u00e9guliers n'ont pas besoin d'arguments de vente suppl\u00e9mentaires, mais peuvent b\u00e9n\u00e9ficier d'une newsletter ou d'un coupon.<\/p>\n\n\n\n<p>4. <strong>Combien ils d\u00e9pensent (en moyenne)<\/strong>. Pourquoi passer un temps pr\u00e9cieux \u00e0 pr\u00e9senter aux clients des produits qu'ils ne peuvent pas se permettre ? Cela peut mettre votre client dans l'embarras, montre votre manque d'int\u00e9r\u00eat personnel et peut faire perdre l'int\u00e9r\u00eat des clients.<\/p>\n\n\n\n<p>5. <strong>La derni\u00e8re fois qu'ils ont achet\u00e9<\/strong>. Avez-vous perdu un client sans m\u00eame le savoir ? Qui est encore fid\u00e8le ? Qui s'est \u00e9loign\u00e9 (et doit \u00eatre ramen\u00e9) ?<\/p>\n\n\n\n<p>6. <strong>Chaque interaction que vous avez eue avec eux<\/strong>. La documentation est importante pour des raisons \u00e9videntes. Mais le fait de pouvoir \"se souvenir\" de conversations ant\u00e9rieures donnera \u00e0 votre client le sentiment d'\u00eatre important et appr\u00e9ci\u00e9.<\/p>\n\n\n\n<p>7. <strong>Ce qu'ils pensent de votre entreprise<\/strong>. Le retour d'information de vos clients est le meilleur moyen d'am\u00e9liorer vos produits\/services, de r\u00e9pondre aux besoins de vos clients et d'attirer davantage de clients.<\/p>\n\n\n\n<p>Le num\u00e9ro 7 de leur liste n'est pas une surprise : l'envoi d'enqu\u00eates aupr\u00e8s des clients est un excellent moyen d'obtenir le retour d'information dont vous avez besoin. Pour en savoir plus sur les enqu\u00eates aupr\u00e8s des clients, consultez notre page <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quand mener des enqu\u00eates aupr\u00e8s des clients<\/a> et <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dix raisons d'envoyer des enqu\u00eates sur les clients<\/a> postes.<\/p>\n\n\n\n<p>Infusionsoft a \u00e9galement rassembl\u00e9 7 choses que vous devez absolument savoir sur vos prospects, qui peuvent toutes \u00eatre facilement compil\u00e9es \u00e0 l'aide d'une simple enqu\u00eate en ligne aupr\u00e8s des clients :<\/p>\n\n\n\n<p>1. <strong>\u00c2ge<\/strong>. Tout ce que vous dites et \u00e9crivez, y compris l'argot, les allusions, la difficult\u00e9 des mots et les sujets, doit \u00eatre adapt\u00e9 en fonction de l'\u00e2ge.<\/p>\n\n\n\n<p>2. <strong>Genre<\/strong>. Malgr\u00e9 la dualit\u00e9 des r\u00f4les que les hommes et les femmes tendent \u00e0 remplir, la plupart des individus peuvent \u00eatre segment\u00e9s (et vendus) en fonction de leurs int\u00e9r\u00eats ou de leurs besoins sp\u00e9cifiques.<\/p>\n\n\n\n<p>3. <strong>Localisation<\/strong>. Les valeurs et la culture ont tendance \u00e0 varier en fonction de la d\u00e9mographie. Une bonne compr\u00e9hension des diff\u00e9rences r\u00e9gionales vous permettra de mieux cibler vos messages.<\/p>\n\n\n\n<p>4. <strong>Niveau d'\u00e9ducation<\/strong>. Tout comme l'\u00e2ge, le niveau d'\u00e9ducation doit d\u00e9terminer la fa\u00e7on dont vous vous adressez \u00e0 vos prospects et les avantages qu'ils trouveront dans votre produit ou service.<\/p>\n\n\n\n<p>5. <strong>Revenu<\/strong>. Les besoins et les d\u00e9sirs d'une classe sociale \u00e0 l'autre devraient servir de guide pour les types de produits et de services que vous devriez leur vendre.<\/p>\n\n\n\n<p>6. <strong>\u00c9tat civil<\/strong>. Les valeurs, les besoins et les d\u00e9sirs des personnes mari\u00e9es sont tr\u00e8s diff\u00e9rents de ceux des c\u00e9libataires. Commercialiser des messages familiaux \u00e0 des c\u00e9libataires (et vice versa) peut vous faire perdre l'affaire.<\/p>\n\n\n\n<p>7. <strong>Ce qui les emp\u00eache de dormir la nuit<\/strong>. C'est le plus important. Vous devez conna\u00eetre les craintes, les inqui\u00e9tudes, les pr\u00e9occupations, les excitations, les espoirs et les r\u00eaves de votre prospect. Lorsque vous connaissez la conversation qui se d\u00e9roule dans la t\u00eate de votre prospect, vous pouvez y entrer, y parler et \u00e9tablir une relation qui d\u00e9bouchera sur un client.<\/p>\n\n\n\n<p>Avec l'int\u00e9ressant conseil num\u00e9ro 7, \"Qu'est-ce qui les emp\u00eache de dormir la nuit ?\", on ne peut m\u00eame pas imaginer les r\u00e9ponses potentielles \u00e0 une telle question. Lorsque vous r\u00e9digez des questions d'enqu\u00eate similaires, vous devriez \u00e9num\u00e9rer quelques choix de r\u00e9ponses (finances, famille, sant\u00e9, etc...) et offrir la possibilit\u00e9 de \"s\u00e9lectionner tout ce qui s'applique\" ainsi qu'une option \"autre\". Lorsque vous incluez une option \"autre\", vous pouvez recueillir des r\u00e9ponses ouvertes afin d'obtenir des informations suppl\u00e9mentaires sur vos clients. Il est fort probable qu'ils vous feront part de r\u00e9ponses que vous n'aviez m\u00eame pas envisag\u00e9es.<\/p>",
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        "rendered": "<p>Infusionsoft a dress\u00e9 une liste utile de 7 choses que vous devez savoir sur vos clients : 1. Leur nom. Rien ne parle plus vite d'une personne que son pr\u00e9nom. Utilisez-le pour construire votre relation avec votre client.<\/p>",
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