{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/fr\/integrer-une-boucle-de-retroaction-dans-le-plan-daffaires-tactique\/", "title": { "rendered": "Int\u00e9grer une boucle de r\u00e9troaction dans le plan d'affaires tactique" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Les entrepreneurs avis\u00e9s d\u00e9couvrent que le moyen d'\u00eatre agile sur le march\u00e9 est d'int\u00e9grer une boucle de r\u00e9troaction continue \u00e0 plusieurs endroits de leur plan d'affaires tactique.<\/p>\n\n\n\n

Enqu\u00eateRock<\/a> pr\u00e9sente quelques-unes des fa\u00e7ons dont les enqu\u00eates peuvent am\u00e9liorer l'efficacit\u00e9, l'efficience et la rentabilit\u00e9 de votre entreprise :

<\/strong><\/p>\n\n\n\n

Obtenez les commentaires des clients<\/strong><\/h3>\n\n\n\n\n\n\n\n

L'une des utilisations les plus populaires des enqu\u00eates est de servir d'\u00e9talon de mesure pour la satisfaction du client<\/a>. Les enqu\u00eates annuelles, semestrielles ou trimestrielles servent de barom\u00e8tre de la sant\u00e9 de votre entreprise et vous permettent de suivre vos performances dans le temps. En outre, de nombreuses entreprises envoient des enqu\u00eates de satisfaction apr\u00e8s chaque transaction avec un client, utilisant l'enqu\u00eate comme un moyen de juger l'efficacit\u00e9 des employ\u00e9s individuels et du produit lui-m\u00eame.<\/p>\n\n\n\n

Tester le concept<\/strong><\/h3>\n\n\n\n

En \u00e9largissant votre audience aux prospects, vous pouvez v\u00e9rifier la r\u00e9ceptivit\u00e9 du march\u00e9 \u00e0 une am\u00e9lioration du produit ou \u00e0 une nouvelle offre. L'envoi d'une enqu\u00eate \u00e0 deux segments - une partie de vos clients et une partie de vos prospects - permet de savoir si les prospects ont besoin d'un message ou d'une formation diff\u00e9rents de ceux qui ont \u00e9t\u00e9 n\u00e9cessaires pour gagner votre client\u00e8le actuelle.<\/p>\n\n\n\n

V\u00e9rifiez vos fournisseurs<\/strong><\/h3>\n\n\n\n

Les enqu\u00eates peuvent aider \u00e0 \u00e9valuer quels fournisseurs sont les mieux \u00e9quip\u00e9s pour livrer les mati\u00e8res premi\u00e8res n\u00e9cessaires \u00e0 la r\u00e9alisation de votre plan de produit. Vous pouvez envoyer une enqu\u00eate pour demander quel est leur d\u00e9lai d'ex\u00e9cution le plus court, leurs conditions d'exp\u00e9dition standard, etc. En t\u00e9l\u00e9chargeant leurs r\u00e9ponses dans une feuille de calcul, vous pouvez trier vos fournisseurs en fonction de ceux qui sont le plus \u00e0 m\u00eame de r\u00e9pondre \u00e0 vos nouvelles exigences en mati\u00e8re d'exp\u00e9dition plus rapide ou d'augmentation de la capacit\u00e9.<\/p>\n\n\n\n

Planifier et \u00e9valuer votre \u00e9v\u00e9nement<\/strong><\/h3>\n\n\n\n

Une enqu\u00eate est un moyen facile de collecter plusieurs points de donn\u00e9es aupr\u00e8s d'un grand groupe de personnes. Les sp\u00e9cialistes du marketing et de la Planification d'\u00e9v\u00e9nements<\/a> Les services peuvent facilement d\u00e9ployer des enqu\u00eates pour demander aux repr\u00e9sentants leur heure d'arriv\u00e9e \u00e0 un salon professionnel, les postes qu'ils souhaitent occuper, etc. et utiliser ensuite ces informations pour planifier leur \u00e9v\u00e9nement. Par la suite, envisagez de d\u00e9ployer une enqu\u00eate distincte pour demander aux repr\u00e9sentants leur avis sur la valeur du salon, le nombre de ventes qui lui sont attribu\u00e9es et s'ils pr\u00e9voient d'y participer l'ann\u00e9e prochaine.<\/p>\n\n\n\n

Mesurer la satisfaction des employ\u00e9s<\/strong><\/h3>\n\n\n\n

Les enqu\u00eates en ligne constituent un m\u00e9canisme id\u00e9al pour solliciter commentaires des employ\u00e9s<\/a>L'anonymat est essentiel \u00e0 un retour d'information franc.<\/p>\n\n\n\n

Partager les meilleures pratiques<\/strong><\/h3>\n\n\n\n

Les conseils sont d'or et les enqu\u00eates en ligne sont un moyen efficace de recueillir une sagesse qui ne peut \u00eatre trouv\u00e9e ailleurs. Une enqu\u00eate rapide sur la fa\u00e7on de traiter une question commerciale difficile g\u00e9n\u00e8re des r\u00e9ponses qui peuvent \u00eatre directement mises en pratique.<\/p>\n\n\n\n

Inscrivez-le sur votre calendrier<\/strong><\/h3>\n\n\n\n

Donnez-vous suffisamment de temps pour apprendre r\u00e9ellement ce que l'enqu\u00eate r\u00e9v\u00e8le : trop souvent, les enqu\u00eates sont r\u00e9alis\u00e9es \u00e0 la derni\u00e8re minute, ce qui rend impossible toute action sur la base des informations recueillies. En plus d'une enqu\u00eate trimestrielle de satisfaction client, envisagez d'envoyer des enqu\u00eates en utilisant cette rotation :<\/p>\n\n\n\n

  • Enqu\u00eates op\u00e9rationnelles apr\u00e8s chaque transaction<\/li>
  • Avant les salons et \u00e9v\u00e9nements r\u00e9guliers<\/li>
  • Tests de concepts marketing en fonction du d\u00e9veloppement du produit<\/li>
  • Examens trimestriels des employ\u00e9s<\/li>
  • Enqu\u00eates trimestrielles aupr\u00e8s des fournisseurs<\/li>
  • Communiqu\u00e9s de presse semestriels sur les produits<\/li>
  • Enqu\u00eates annuelles sur la satisfaction des employ\u00e9s<\/li>
  • Demandes de prestations avant les changements de plans annuels<\/li><\/ul>\n\n\n\n

    D\u00e9ploiement de l'enqu\u00eate<\/strong><\/h3>\n\n\n\n

    Il existe plusieurs fa\u00e7ons de d\u00e9ployer vos enqu\u00eates et chaque m\u00e9thode a ses propres avantages. Une diffusion unique par courrier \u00e9lectronique \u00e0 l'ensemble de votre base de clients ou de prospects est un moyen de communication complet. Si vous h\u00e9bergez votre enqu\u00eate sur votre site Web, vous signalez aux prospects, aux clients et aux fournisseurs que vous \u00eates constamment \u00e0 leur \u00e9coute et r\u00e9ceptif aux commentaires.<\/p>\n\n\n\n

    L'int\u00e9gration d'une boucle de r\u00e9troaction en temps r\u00e9el dans un certain nombre de sections de votre plan d'affaires annuel peut vous fournir un moyen d'\u00eatre agile - et bien inform\u00e9 - dans vos op\u00e9rations. Examinez votre calendrier et votre plan et demandez-vous : serait-il utile de tester ce concept ou de recueillir davantage d'informations ?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Les chefs d'entreprise avis\u00e9s se rendent compte que la fa\u00e7on d'\u00eatre agile sur le march\u00e9 est d'int\u00e9grer une boucle de retour d'information continue \u00e0 plusieurs endroits de leur plan d'affaires tactique. SurveyRock pr\u00e9sente quelques-unes des fa\u00e7ons dont les enqu\u00eates peuvent am\u00e9liorer l'efficacit\u00e9, l'efficience et la rentabilit\u00e9 de votre entreprise : Obtenir un retour d'information de la part des clients<\/p>", "protected": false }, "author": 3, "featured_media": 461, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 19, 34, 40 ], "class_list": [ "post-460", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-feedback", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nInt\u00e9grer une boucle de r\u00e9troaction dans le plan d'affaires tactique | SurveyRock<\/title>\n<meta name=\"description\" content=\"SurveyRock pr\u00e9sente quelques-unes des fa\u00e7ons dont les enqu\u00eates peuvent am\u00e9liorer l'efficacit\u00e9, l'efficience 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