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    "date": "2015-03-31T12:50:25",
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    "slug": "customer-satisfaction-survey-incentives",
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        "rendered": "Incitations \u00e0 l'enqu\u00eate sur la satisfaction des clients"
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        "rendered": "<p>Il semble que cela devienne une pratique assez courante de nos jours (du moins aux \u00c9tats-Unis) d'inclure un <a href=\"http:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noopener noreferrer\">enqu\u00eate sur la satisfaction de la client\u00e8le<\/a> l'invitation imprim\u00e9e sur les re\u00e7us lors du passage en caisse qui offre une r\u00e9duction sur un prochain achat comme incitation \u00e0 l'enqu\u00eate.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Certains consid\u00e8rent que l'offre d'un code de r\u00e9duction comme incitation peut fausser les donn\u00e9es, mais selon le type d'enqu\u00eate et le public vis\u00e9, l'offre d'une incitation est g\u00e9n\u00e9ralement tr\u00e8s efficace pour am\u00e9liorer les taux de r\u00e9ponse. Les gens aiment l'id\u00e9e de recevoir quelque chose en \u00e9change de leur temps et les recherches ont montr\u00e9 que les incitations peuvent augmenter les taux de r\u00e9ponse de 50% en moyenne.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.surveyrock.com\/home\/features.html\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/03\/customer_satisfaction.jpg\" alt=\"satisfaction du client\"\/><\/a><\/figure><\/div>\n\n\n\n<p>L'utilisation de codes de r\u00e9duction comme incitation \u00e0 l'augmentation<a href=\"https:\/\/www.surveyrock.com\/template\/sample-net-promoter-score-nps-survey-template-13509\" target=\"_blank\" rel=\"noreferrer noopener\"> la satisfaction du client<\/a> Les taux de r\u00e9ponse aux enqu\u00eates peuvent \u00eatre b\u00e9n\u00e9fiques pour r\u00e9duire le biais de non-r\u00e9ponse puisque les enqu\u00eates clients sans incitation ont tendance \u00e0 ne capturer que les m\u00e9contents. L'utilisation d'un code de r\u00e9duction incitatif peut contribuer \u00e0 augmenter la participation de la grande majorit\u00e9 de vos clients se situant au milieu (ceux qui sont entre tr\u00e8s satisfaits et tr\u00e8s insatisfaits), ce qui vous donne de meilleurs r\u00e9sultats globaux. En plus de vous permettre de mieux comprendre l'exp\u00e9rience d'achat de vos clients, l'offre de codes de r\u00e9duction comme incitation peut stimuler la fid\u00e9lit\u00e9 des clients et renforcer votre marque.<\/p>\n\n\n\n<p>Les donn\u00e9es compil\u00e9es \u00e0 partir des r\u00e9pondants \u00e0 l'enqu\u00eate peuvent \u00eatre utilis\u00e9es comme un outil de recherche marketing suppl\u00e9mentaire, vous donnant des informations suppl\u00e9mentaires sur les clients. L'offre d'un code de r\u00e9duction vous fournit des informations sur ce qui a constitu\u00e9 l'achat initial du client, ainsi que sur la fa\u00e7on dont il utilise le code de r\u00e9duction, ce qui vous permet d'obtenir des donn\u00e9es suppl\u00e9mentaires exploitables, un peu comme dans le cas des programmes de fid\u00e9lisation de la client\u00e8le.<\/p>",
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        "rendered": "<p>Il semble que ce soit devenu une pratique assez courante de nos jours (du moins aux \u00c9tats-Unis) d'inclure une invitation \u00e0 participer \u00e0 une enqu\u00eate de satisfaction de la client\u00e8le imprim\u00e9e sur les re\u00e7us au moment du passage en caisse et d'offrir une r\u00e9duction sur un achat futur en guise d'incitation \u00e0 participer \u00e0 l'enqu\u00eate.<\/p>",
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