{ "id": 291, "date": "2015-03-10T17:32:03", "date_gmt": "2015-03-10T16:32:03", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=291" }, "modified": "2020-10-19T13:40:36", "modified_gmt": "2020-10-19T11:40:36", "slug": "12-tips-to-help-increase-your-survey-response-rates", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/fr\/12-conseils-pour-vous-aider-a-augmenter-vos-taux-de-reponse-a-lenquete\/", "title": { "rendered": "12 conseils pour vous aider \u00e0 augmenter le taux de r\u00e9ponse \u00e0 vos enqu\u00eates" }, "content": { "rendered": "
\"Le-Num\u00e9ro-12\"\/<\/figure><\/div>\n\n\n\n

Une invitation \u00e0 une enqu\u00eate convaincante augmentera le nombre de destinataires qui ouvriront votre courrier \u00e9lectronique et le nombre de ceux qui cliqueront sur le lien de l'enqu\u00eate pour y r\u00e9pondre.<\/p>\n\n\n\n\n\n\n\n

5 conseils pour am\u00e9liorer le taux d'ouverture de vos e-mails :<\/strong><\/h3>\n\n\n\n
  1. Rendez votre nom \"De\" facilement reconnaissable en incluant le nom de votre entreprise ou le nom d'une personne.<\/li>
  2. R\u00e9digez des lignes d'objet courtes - 35 caract\u00e8res ou moins<\/li>
  3. Les lignes d'objet doivent \u00e9viter les mots qui d\u00e9clenchent les filtres anti-spam, tels que \"message important\" et \"gratuit\". \u00c9vitez \u00e9galement d'utiliser les majuscules, les points d'exclamation ou le symbole du dollar.<\/li>
  4. N'envoyez pas plus d'une enqu\u00eate par semaine \u00e0 chaque r\u00e9pondant.<\/li>
  5. Les courriels attrayants ont plus de chances d'\u00eatre ouverts. Cr\u00e9ez des messages attrayants en utilisant la barre d'outils de formatage pour mettre en forme le texte et inclure des images. De nombreux programmes de messagerie permettent aux destinataires de pr\u00e9visualiser le message avant de l'ouvrir.<\/li><\/ol>\n\n\n\n

    7 conseils pour augmenter le taux de clics sur le lien de votre enqu\u00eate :<\/strong><\/h3>\n\n\n\n
    1. Incluez des informations personnelles, telles que le nom du destinataire, si possible.<\/li>
    2. Remerciez le destinataire pour sa participation<\/li>
    3. Mentionnez l'objectif de l'enqu\u00eate<\/li>
    4. Dites aux destinataires de l'invitation comment l'enqu\u00eate leur sera b\u00e9n\u00e9fique. Par exemple, utiliserez-vous les donn\u00e9es recueillies pour am\u00e9liorer le service que vous leur offrez ?<\/li>
    5. Indiquez la dur\u00e9e de l'enqu\u00eate. Vous pouvez estimer que 5 questions ferm\u00e9es prennent une minute et que 2 questions ouvertes prennent une minute. Envoyez l'enqu\u00eate \u00e0 des coll\u00e8gues ou \u00e0 des pairs pour tester le temps qu'il faut pour r\u00e9pondre \u00e0 l'enqu\u00eate.<\/li>
    6. Assurer la confidentialit\u00e9 des r\u00e9ponses<\/li>
    7. Fournissez des informations sur l'incitation si vous en proposez une.<\/li><\/ol>\n\n\n\n

      L'incorporation des conseils ci-dessus dans vos invitations \u00e0 des enqu\u00eates par e-mail devrait vous aider \u00e0 augmenter vos taux de r\u00e9ponse globaux. Si vous avez d'autres astuces qui ont bien fonctionn\u00e9 pour vous, n'h\u00e9sitez pas \u00e0 les partager avec nous !<\/p>", "protected": false }, "excerpt": { "rendered": "

      Une invitation \u00e0 une enqu\u00eate convaincante augmentera le nombre de destinataires qui ouvriront votre courrier \u00e9lectronique et le nombre de ceux qui cliqueront sur le lien de l'enqu\u00eate pour y r\u00e9pondre.<\/p>", "protected": false }, "author": 3, "featured_media": 292, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 34, 3, 36, 38, 35, 37 ], "class_list": [ "post-291", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-online-survey", "tag-survey", "tag-survey-invitations", "tag-survey-response-rate", "tag-survey-tips", "tag-surveys" ], "yoast_head": "\n12 conseils pour vous aider \u00e0 augmenter le taux de r\u00e9ponse \u00e0 vos enqu\u00eates<\/title>\n<meta name=\"description\" content=\"Pour augmenter le nombre de personnes qui cliquent sur le lien de votre enqu\u00eate pour 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