{ "id": 29, "date": "2014-10-21T09:06:07", "date_gmt": "2014-10-21T09:06:07", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=29" }, "modified": "2020-10-19T20:36:53", "modified_gmt": "2020-10-19T18:36:53", "slug": "online-surveys-vs-paper-based-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/fr\/enquetes-en-ligne-vs-enquetes-sur-papier\/", "title": { "rendered": "Enqu\u00eates en ligne et enqu\u00eates sur papier" }, "content": { "rendered": "

Le co\u00fbt du papier est en hausse et tout le monde se met au vert. Les r\u00e9centes fermetures de bureaux de poste et les hausses de tarifs en sont la preuve.<\/p>\n\n\n\n

Peuvent-ils le lire ?<\/h3>\n\n\n\n

La lisibilit\u00e9 est un facteur important lorsqu'il s'agit d'enqu\u00eates. Le concepteur doit donc s'adapter \u00e0 tous les types de lecteurs. Vous pouvez penser qu'une enqu\u00eate sur papier avec de l'encre noire \u00e0 jet d'encre est une option plausible mais qu'il en va de m\u00eame pour le texte clair et net sur l'\u00e9cran. Cependant, tout le monde ne peut pas s'asseoir pendant une p\u00e9riode de temps cons\u00e9quente devant un \u00e9cran d'ordinateur et travailler sur celui-ci. C'est notamment le cas des personnes souffrant de d\u00e9ficiences visuelles. Il est donc pr\u00e9f\u00e9rable d'opter pour une enqu\u00eate sur papier.<\/p>\n\n\n\n\n\n\n\n

La conception<\/h3>\n\n\n\n

Pensez \u00e0 la mise en page. Les enqu\u00eates sur papier ont un espace limit\u00e9, mais les enqu\u00eates en ligne n'ont pas de limite. De plus, la plupart des questions ouvertes n'offrent pas suffisamment d'espace aux participants ; l'\u00e9criture serr\u00e9e qu'ils doivent adopter peut rendre leurs r\u00e9ponses illisibles pour la personne qui m\u00e8ne et r\u00e9vise l'enqu\u00eate. Cela compromet non seulement la qualit\u00e9 de l'enqu\u00eate, mais fait \u00e9galement perdre \u00e0 l'enqu\u00eateur un temps qu'il pourrait consacrer \u00e0 des activit\u00e9s plus productives.<\/p>\n\n\n\n

Consommation de temps<\/h3>\n\n\n\n

Tout enqu\u00eateur exp\u00e9riment\u00e9 vous dira que les enqu\u00eates sur papier prennent du temps \u00e0 remplir. Que l'enqu\u00eate soit administr\u00e9e sur place ou envoy\u00e9e par courrier au participant, la rapidit\u00e9 est un probl\u00e8me. De plus, n'oubliez pas qu'avec certains sondages en ligne, vous pouvez b\u00e9n\u00e9ficier d'outils d'analyse qui permettent de suivre l'\u00e9volution du sondage. Les sondages SurveyRock offrent \u00e9galement \u00e0 la personne interrog\u00e9e la possibilit\u00e9 d'interrompre le sondage et de revenir plus tard pour le compl\u00e9ter.<\/p>\n\n\n\n

\"Liste<\/figure><\/div>\n\n\n\n

Flexibilit\u00e9<\/h3>\n\n\n\n

Les enqu\u00eates en ligne sont beaucoup plus flexibles et donc tout \u00e0 fait adapt\u00e9es \u00e0 la fois \u00e0 l'auteur de l'enqu\u00eate et \u00e0 sa cible d\u00e9mographique. Elles peuvent prendre la forme de questions \u00e0 choix multiples, de questions \u00e0 r\u00e9ponse unique, de questions \u00e0 grille, de questions \u00e0 liste, etc.<\/p>\n\n\n\n

Fonctionnalit\u00e9s ajout\u00e9es<\/h3>\n\n\n\n

Les enqu\u00eates en ligne sont \u00e9galement dot\u00e9es de fonctions logiques avanc\u00e9es qui ne sont g\u00e9n\u00e9ralement pas pr\u00e9sentes ou difficiles \u00e0 mettre en \u0153uvre dans les enqu\u00eates sur papier. En outre, il est facile d'inclure une adresse \u00e9lectronique dans la conception de l'enqu\u00eate pour informer les organisations de tout probl\u00e8me auquel les participants doivent r\u00e9pondre.<\/p>\n\n\n\n

En fin de compte, votre d\u00e9cision p\u00e8sera lourdement sur ce qui convient le mieux \u00e0 votre population cible ou \u00e0 votre \u00e9chantillon. Ils peuvent pr\u00e9f\u00e9rer de simples enqu\u00eates sur papier d'une page ou une enqu\u00eate en ligne. Il y aura des moments o\u00f9 vous devrez opter \u00e0 la fois pour des enqu\u00eates sur papier et en ligne. En effet, si l'enqu\u00eate n'atteint pas le public cible, vous perdez votre temps et votre travail. Notre compte Premium offre la possibilit\u00e9 d'imprimer\/enregistrer facilement votre enqu\u00eate sous forme de fichier PDF.<\/p>\n\n\n\n

De nombreuses entreprises tirent profit du passage des enqu\u00eates papier aux enqu\u00eates en ligne. Toutefois, cela ne signifie pas que les enqu\u00eates sur papier ont perdu leur place. Ceci \u00e9tant dit, la demande continue en technologie diminue \u00e9galement leur demande.<\/p>\n\n\n\n

Vous pouvez toujours v\u00e9rifier www.surveyrock.com<\/a> pour cr\u00e9er votre enqu\u00eate en ligne. Qu'il s'agisse d'un projet universitaire, d'une enqu\u00eate d'\u00e9valuation de la client\u00e8le ou d'une \u00e9tude de recherche et d\u00e9veloppement approfondie, ils veilleront \u00e0 ce que vous receviez des r\u00e9sultats pr\u00e9cis et pertinents.<\/p>", "protected": false }, "excerpt": { "rendered": "

Le co\u00fbt du papier est en hausse et tout le monde se met au vert. Les r\u00e9centes fermetures de bureaux de poste et les hausses de tarifs en sont la preuve. Peuvent-ils le lire ? La lisibilit\u00e9 est un facteur important lorsqu'il s'agit d'enqu\u00eates. Le concepteur doit donc s'adapter \u00e0 tous les types de lecteurs. 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