{ "id": 274, "date": "2015-02-19T14:25:54", "date_gmt": "2015-02-19T13:25:54", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=274" }, "modified": "2020-10-19T13:30:24", "modified_gmt": "2020-10-19T11:30:24", "slug": "inbound-marketing-works", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/fr\/inbound-marketing-works\/", "title": { "rendered": "L'inbound marketing fonctionne - Quelles sont les options ?" }, "content": { "rendered": "

Si vous \u00eates comme la plupart des petites entreprises, il y a de fortes chances que vous occupiez vous-m\u00eame de la plupart des t\u00e2ches de votre organisation. Vous vous occupez peut-\u00eatre des ventes, des op\u00e9rations et des finances, tout cela en m\u00eame temps et avec des ressources limit\u00e9es, y compris le temps. Il est important que vous consacriez votre temps tr\u00e8s limit\u00e9 aux strat\u00e9gies les plus efficaces. L'une de ces strat\u00e9gies est participant \u00e0 la commercialisation<\/a>. De nombreuses entreprises qui g\u00e8rent leurs op\u00e9rations en ligne ont utilis\u00e9 cette m\u00e9thode de marketing et l'ont trouv\u00e9e tr\u00e8s fructueuse. Il n'est pas n\u00e9cessaire d'\u00eatre extensif. De plus, pensez-y, la plupart des gens sont trop distraits par leur smartphone pour voir le panneau d'affichage devant lequel ils viennent de passer. Voici comment vous pouvez faire de votre mieux en mati\u00e8re de marketing entrant :<\/p>\n\n\n\n\n\n\n\n

Contenu de qualit\u00e9<\/h3>\n\n\n\n

Commencez par cr\u00e9er des offres de contenu. Celles-ci sont destin\u00e9es aux visiteurs de votre site Web. Le contenu doit \u00eatre en phase avec votre strat\u00e9gie marketing et votre client\u00e8le cible. Vous avez le choix entre des eBooks, des webinaires, des livres blancs, etc. Il est recommand\u00e9 de cr\u00e9er au moins deux offres de contenu, mais dont l'objectif est diff\u00e9rent, afin de voir laquelle suscite le plus d'int\u00e9r\u00eat, puis de vous en tenir \u00e0 celle qui en suscite le plus.<\/p>\n\n\n\n

\"Marketing<\/figure><\/div>\n\n\n\n

Cela peut prendre du temps et vous n'obtiendrez peut-\u00eatre pas de r\u00e9sultats imm\u00e9diats, mais ils seront tr\u00e8s importants pour convertir les visiteurs du site en prospects.<\/p>\n\n\n\n

Optimisez votre site Web<\/h3>\n\n\n\n

Vous devez optimiser votre site Web pour atteindre trois objectifs : SEO<\/a>Le contenu de votre site doit \u00eatre adapt\u00e9 aux moteurs de recherche, convertir les visiteurs en prospects et \u00eatre facile \u00e0 utiliser. Il est extr\u00eamement important que votre contenu soit adapt\u00e9 aux moteurs de recherche. Cela signifie que les utilisateurs qui recherchent les mots et les termes utilis\u00e9s dans votre contenu Web sont les meilleures chances de se transformer en prospects. Une fois qu'un visiteur a atterri sur votre site Web, il est tr\u00e8s important que votre site incite ce prospect \u00e0 y rester et \u00e0 vouloir en savoir plus. En mati\u00e8re de convivialit\u00e9, vous pouvez choisir parmi les options suivantes UX et UI<\/a> qui constituent un avantage consid\u00e9rable.<\/p>\n\n\n\n

Vous avez besoin d'un m\u00e9lange parfait de pages de renvoi, d'appels \u00e0 l'action et d'offres de contenu cibl\u00e9es.<\/p>\n\n\n\n

Chaque mois, vous avez besoin d'un blog et d'une newsletter. Google a r\u00e9cemment modifi\u00e9 ses pratiques d'optimisation. Il est donc important que vous y travailliez efficacement.<\/p>\n\n\n\n

Blogs<\/h3>\n\n\n\n

Si vous \u00eates un d\u00e9butant, vous pouvez commencer avec un ensemble de blogue trois jours par semaine. N'oubliez pas d'aborder des sujets qui plairont \u00e0 vos clients potentiels. Ensuite, assurez-vous que chaque article de blog est enti\u00e8rement optimis\u00e9 pour le r\u00e9f\u00e9rencement, puis tirez parti de vos r\u00e9seaux sociaux et de vos listes d'adresses \u00e9lectroniques pour inciter le march\u00e9 cible \u00e0 les lire.<\/p>\n\n\n\n

Bulletin d'information<\/h3>\n\n\n\n

En ce qui concerne la newsletter, veillez \u00e0 ce qu'elle soit envoy\u00e9e \u00e0 des abonn\u00e9s cibl\u00e9s. Assurez-vous \u00e9galement d'expliquer la valeur que les abonn\u00e9s obtiendront s'ils s'inscrivent chez vous et rappelez-vous qu'elle ne doit jamais ressembler \u00e0 une lettre d'information commerciale, mais \u00e0 une lettre d'information \u00e9ducative qui propose un contenu de qualit\u00e9, des liens vers des blogs et des mises \u00e0 jour.<\/p>\n\n\n\n

Lorsque vous mettez en \u0153uvre votre strat\u00e9gie de marketing entrant, assurez-vous de mettre en place des \u00e9valuations et la possibilit\u00e9 de faire des commentaires afin de pouvoir vous am\u00e9liorer. Commencez par des \u00e9valuations trimestrielles, puis passez \u00e0 des \u00e9valuations mensuelles de votre travail.<\/p>", "protected": false }, "excerpt": { "rendered": "

Si vous \u00eates comme la plupart des petites entreprises, il y a de fortes chances que vous vous occupiez vous-m\u00eame de la plupart des t\u00e2ches au sein de votre organisation. Vous travaillez peut-\u00eatre dans la vente, les op\u00e9rations et les finances, tout cela en m\u00eame temps et avec des ressources limit\u00e9es, y compris le temps. Il est important que vous consacriez votre temps tr\u00e8s limit\u00e9 aux t\u00e2ches les plus [...]<\/p>", "protected": false }, "author": 1, "featured_media": 276, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 29, 14 ], "class_list": [ "post-274", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-inbound-marketing", "tag-marketing" ], "yoast_head": "\nL'Inbound Marketing fonctionne - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Le marketing entrant consiste \u00e0 cr\u00e9er du contenu qui attire les personnes int\u00e9ress\u00e9es par votre entreprise, vos produits et vos services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/fr\/inbound-marketing-works\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Inbound Marketing fonctionne - 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