{ "id": 256, "date": "2015-01-07T20:28:30", "date_gmt": "2015-01-07T19:28:30", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=256" }, "modified": "2020-10-19T13:24:54", "modified_gmt": "2020-10-19T11:24:54", "slug": "financial-benefits-price-packages-surveyrock", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/fr\/avantages-financiers-prix-forfaits-enquete-sur-la-roche\/", "title": { "rendered": "Avantages financiers et formules de prix chez SurveyRock" }, "content": { "rendered": "

Les enqu\u00eates sont cruciales pour tester vos id\u00e9es. Elles sont d'une importance capitale pour d\u00e9terminer votre march\u00e9 cible, ses go\u00fbts, vos produits\/services et leur qualit\u00e9, ainsi que les attentes de vos clients vis-\u00e0-vis de votre organisation.<\/p>\n\n\n\n

Lorsque vous d\u00e9cidez de r\u00e9aliser ou non des \u00e9tudes de march\u00e9, votre entreprise doit prendre en compte plusieurs variables : la nature, le calendrier et l'\u00e9tendue des \u00e9tudes, le co\u00fbt qu'elles impliquent, les b\u00e9n\u00e9fices attendus et le savoir-faire technique.<\/p>\n\n\n\n\n\n\n\n

Une \u00e9tude de march\u00e9 efficace est celle qui est adapt\u00e9e aux besoins de votre organisation et aux int\u00e9r\u00eats de vos clients, tout en \u00e9tant louable.<\/p>\n\n\n\n

\"Options<\/a><\/figure><\/div>\n\n\n\n

Les fournisseurs d'\u00e9tudes de march\u00e9 en ligne, tels que SurveyRock, s'efforcent de concevoir des \u00e9tudes de march\u00e9 efficaces pour leurs clients et proposent plusieurs incitations financi\u00e8res.<\/p>\n\n\n\n

Co\u00fbts g\u00e9n\u00e9raux<\/h3>\n\n\n\n

Pour toute petite ou moyenne entreprise, la gestion du co\u00fbt des \u00e9tudes de march\u00e9 peut \u00eatre un v\u00e9ritable casse-t\u00eate. Comme le dit la r\u00e8gle empirique, plus l'\u00e9tude de march\u00e9 dont vous avez besoin est bonne, plus elle co\u00fbte cher. Chaque \u00e9tude de march\u00e9 implique des co\u00fbts de conception, de distribution et d'analyse des r\u00e9sultats.<\/p>\n\n\n\n

Les diff\u00e9rents sites Web d'\u00e9tudes de march\u00e9 en ligne proposent diff\u00e9rents tarifs et forfaits. Chez SurveyRock, nous proposons un plan de base et un plan premium. Avec le premier, vous pouvez concevoir et r\u00e9aliser gratuitement un nombre illimit\u00e9 d'\u00e9tudes de march\u00e9 chaque mois avec un nombre limit\u00e9 de questions par \u00e9tude. Avec le forfait premium, vous pouvez r\u00e9aliser un nombre illimit\u00e9 d'\u00e9tudes de march\u00e9 chaque mois avec autant de questions que vous le souhaitez pour un co\u00fbt mensuel minime. Pour plus de d\u00e9tails sur le forfait, veuillez consulter le site : surveyrock.com\/online-survey-tools (en anglais)<\/a><\/p>\n\n\n\n

Compilation<\/h3>\n\n\n\n

Les \u00e9tudes de march\u00e9 sont incompl\u00e8tes sans une analyse appropri\u00e9e des commentaires des clients. Une fois tous les questionnaires remplis et compil\u00e9s, votre organisation aura besoin de l'aide d'un expert pour compiler les donn\u00e9es de l'enqu\u00eate. Cela peut entra\u00eener des frais de personnel suppl\u00e9mentaires.<\/p>\n\n\n\n

Un d\u00e9lai consid\u00e9rable est \u00e9galement souvent in\u00e9vitable. Votre entreprise devra attendre de recevoir tous les r\u00e9sultats de l'enqu\u00eate avant de pouvoir commencer \u00e0 \u00e9laborer une strat\u00e9gie pour votre gamme de produits. Si vous travaillez dans le secteur de la fabrication, les d\u00e9lais peuvent constituer un goulot d'\u00e9tranglement majeur pour la production.<\/p>\n\n\n\n

Les \u00e9tudes de march\u00e9 en ligne offrent des rapports en temps r\u00e9el. Cela vous permet de visualiser les r\u00e9sultats au fur et \u00e0 mesure que les formulaires d'enqu\u00eate sont remplis en ligne. Vous pouvez ainsi \u00e9conomiser le temps et le co\u00fbt de la compilation des donn\u00e9es. Vous pouvez \u00e9galement prendre des d\u00e9cisions rapides sur la base d'une r\u00e9ponse du march\u00e9 actualis\u00e9e en permanence.<\/p>\n\n\n\n

Distribution<\/h3>\n\n\n\n

Les questionnaires d'\u00e9tude de march\u00e9 manuels et imprim\u00e9s impliquent des co\u00fbts d'impression, de conception et de distribution. Co\u00fbts des enqu\u00eates par e-mail jusqu'\u00e0 $5,000<\/a> et des enqu\u00eates t\u00e9l\u00e9phoniques jusqu'\u00e0 $15.000.<\/p>\n\n\n\n

En tant que petite entreprise disposant d'un faible capital et d'une situation financi\u00e8re fragile, vous devez vous demander si cette d\u00e9pense en vaut la peine.<\/p>\n\n\n\n

Gr\u00e2ce aux \u00e9tudes de march\u00e9 en ligne, votre organisation recevra un lien unique vers votre formulaire d'enqu\u00eate, que vous pourrez publier sur votre site web ou sur votre compte de m\u00e9dias sociaux. Vos clients et consommateurs pourront y acc\u00e9der en ligne, ce qui vous \u00e9vitera de devoir les distribuer.<\/p>\n\n\n\n

Pour en savoir plus sur les avantages des \u00e9tudes de march\u00e9 en ligne et sur la mani\u00e8re dont elles peuvent \u00e9viter \u00e0 votre organisation des co\u00fbts inutiles tout en garantissant un service de qualit\u00e9, veuillez consulter le site suivant surveyrock.com\/home\/features.html<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

Les enqu\u00eates sont essentielles pour tester vos id\u00e9es. Elles sont d'une importance vitale pour d\u00e9terminer votre march\u00e9 cible, ses go\u00fbts, vos produits\/services et leur qualit\u00e9, ainsi que les attentes de vos clients \u00e0 l'\u00e9gard de votre organisation. 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