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    "slug": "9-reasons-why-online-market-surveys-are-better",
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    "link": "http:\/\/www.surveyrock.com\/blog\/fr\/9-raisons-pour-lesquelles-les-enquetes-en-ligne-sur-le-marche-sont-meilleures\/",
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"http:\/\/www.surveyrock.com\/blog\/2014\/12\/9-reasons-why-online-market-surveys-are-better\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg\" alt=\"\u00c9tude de march\u00e9\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 en ligne fournissent \u00e0 votre organisation les outils appropri\u00e9s pour concevoir et r\u00e9aliser vos propres \u00e9tudes de march\u00e9, \u00e0 un co\u00fbt nettement inf\u00e9rieur au co\u00fbt habituel.  Ces enqu\u00eates vous permettent d'entrer en contact avec vos clients plus rapidement que les enqu\u00eates imprim\u00e9es et facilitent l'introduction et la modification des produits.<\/p>\n\n\n\n<p>Depuis leur cr\u00e9ation, les \u00e9tudes de march\u00e9 en ligne ont b\u00e9n\u00e9fici\u00e9 d'un avantage technique par rapport aux m\u00e9thodes d'enqu\u00eate traditionnelles, car de plus en plus d'organisations y ont recours.<\/p>\n\n\n\n<p>Voici les 9 principales raisons pour lesquelles les \u00e9tudes de march\u00e9 en ligne sont les meilleures :<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">1. Plus rapide<\/h3>\n\n\n\n<p>On estime que les \u00e9tudes de march\u00e9 en ligne prennent, en moyenne, 60% moins de temps que les approches traditionnelles. En outre, la r\u00e9ponse de vos clients est instantan\u00e9e, ce qui vous permet de prendre rapidement des d\u00e9cisions concernant votre produit\/service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u00c9conomique<\/h3>\n\n\n\n<p>Comme nous l'avons mentionn\u00e9 dans un pr\u00e9c\u00e9dent article de blog, les \u00e9tudes de march\u00e9 en ligne peuvent r\u00e9duire vos co\u00fbts d'enqu\u00eate jusqu'\u00e0 un quart par rapport aux \u00e9tudes sur papier. Cela permet \u00e0 votre entreprise d'\u00e9conomiser sur les frais de port et de livraison. Les r\u00e9sultats de votre questionnaire sont \u00e9galement facilement accessibles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Facile \u00e0 analyser et \u00e0 utiliser<\/h3>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 en ligne offrent aux utilisateurs un large \u00e9ventail d'outils pour analyser les r\u00e9sultats de l'enqu\u00eate. Cela inclut des graphiques, des tableaux, des matrices et des tableaux de contingence.  SurveyRock offre \u00e9galement aux comptes Premium la possibilit\u00e9 de filtrer les r\u00e9sultats en fonction d'une grande vari\u00e9t\u00e9 de facteurs, de croiser les donn\u00e9es et d'exporter les donn\u00e9es r\u00e9capitulatives ou les r\u00e9ponses individuelles \u00e0 l'enqu\u00eate vers une feuille de calcul pour une analyse plus approfondie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Convivialit\u00e9 du site<\/h3>\n\n\n\n<p>Une enqu\u00eate a r\u00e9v\u00e9l\u00e9 que plus de quatre-vingt-dix pour cent des utilisateurs trouvent les enqu\u00eates de march\u00e9 en ligne plus pratiques que les enqu\u00eates t\u00e9l\u00e9phoniques. Les utilisateurs peuvent acc\u00e9der aux enqu\u00eates en ligne \u00e0 tout moment et les questionnaires sont con\u00e7us pour leur permettre de \"sauter\" les sections non pertinentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Convivialit\u00e9 de l'organisation<\/h3>\n\n\n\n<p>Du point de vue organisationnel, les r\u00e9sultats du questionnaire peuvent \u00eatre facilement transf\u00e9r\u00e9s des formulaires d'enqu\u00eate de march\u00e9 en ligne vers un logiciel sp\u00e9cialis\u00e9 pour le calcul et l'analyse des r\u00e9sultats. Tout cela se fait en une fraction du temps par rapport aux enqu\u00eates traditionnelles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Des r\u00e9sultats pr\u00e9cis<\/h3>\n\n\n\n<p>Avec les \u00e9tudes de march\u00e9 en ligne, l'erreur humaine li\u00e9e \u00e0 la saisie des donn\u00e9es est \u00e9limin\u00e9e, du moins en ce qui concerne la copie des donn\u00e9es des \u00e9tudes hors ligne. L'ex\u00e9cution d'une t\u00e2che r\u00e9p\u00e9titive peut \u00eatre \u00e9puisante pour l'\u00eatre humain et nuire \u00e0 sa capacit\u00e9 d'attention. Les utilisateurs peuvent remplir les questionnaires d'enqu\u00eate et leurs r\u00e9ponses seront t\u00e9l\u00e9charg\u00e9es directement dans le logiciel de calcul, \u00e9vitant ainsi les risques d'erreur humaine dans la saisie des donn\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Public limit\u00e9<\/h3>\n\n\n\n<p>Vous pouvez limiter votre public lorsque vous concevez des \u00e9tudes de march\u00e9 en ligne. La pr\u00e9s\u00e9lection de l'audience peut permettre \u00e0 votre organisation de concevoir des \u00e9tudes de march\u00e9 sp\u00e9cifiques aux clients. Cela est particuli\u00e8rement utile lorsque votre produit ou service est de nature technique et n\u00e9cessite des r\u00e9ponses \u00e0 l'enqu\u00eate de la part de personnes qualifi\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Personnalis\u00e9<\/h3>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 en ligne offrent diverses attractions visuelles, tant pour vous que pour votre public cible. Elles sont disponibles dans diff\u00e9rents th\u00e8mes, couleurs et logos, et peuvent \u00eatre personnalis\u00e9es pour inclure le logo de votre organisation, des photos, des vid\u00e9os et d'autres graphiques. Cela rend plus attrayant pour votre public de r\u00e9pondre aux enqu\u00eates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Donner une image fid\u00e8le<\/h3>\n\n\n\n<p>L'anonymat est particuli\u00e8rement utile dans les \u00e9tudes de march\u00e9. Lorsqu'ils remplissent des formulaires d'enqu\u00eate, vos clients seront plus \u00e0 l'aise pour r\u00e9pondre s'ils savent que leurs donn\u00e9es resteront anonymes. Les \u00e9tudes de march\u00e9 en ligne ne requi\u00e8rent souvent aucun d\u00e9tail personnel de la part du public cible et leur identifiant e-mail suffit souvent.  Cela garantit un retour d'information honn\u00eate de la part de vos clients, car ils savent que leur identit\u00e9 ne sera jamais requise ni divulgu\u00e9e.<\/p>",
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        "rendered": "<p>Les \u00e9tudes de march\u00e9 en ligne fournissent \u00e0 votre organisation les outils appropri\u00e9s pour concevoir et r\u00e9aliser vos propres \u00e9tudes de march\u00e9, \u00e0 un co\u00fbt nettement inf\u00e9rieur \u00e0 la normale.  Ces \u00e9tudes vous permettent d'entrer en contact avec vos clients plus rapidement que les \u00e9tudes imprim\u00e9es et facilitent l'introduction et la modification des produits. Depuis leur cr\u00e9ation, les \u00e9tudes de march\u00e9 en ligne ont [...]<\/p>",
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