{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/fr\/moyens-geniaux-de-lancer-un-produit-dans-les-medias-sociaux\/", "title": { "rendered": "Des fa\u00e7ons g\u00e9niales de lancer un produit sur les m\u00e9dias sociaux" }, "content": { "rendered": "

Maintenant, vous avez probablement pens\u00e9 \u00e0 tout ce que vos concurrents ont fait lorsqu'ils ont lanc\u00e9 leurs produits. S'agissait-il d'une \u00e9norme campagne avec des graphiques inutiles qui semblaient fonctionner parfaitement et qui leur ont m\u00eame permis d'atteindre le seuil de rentabilit\u00e9 ?<\/p>\n\n\n\n

En tant que petite entreprise, il est tout \u00e0 fait compr\u00e9hensible que vos ressources soient limit\u00e9es, mais vous pouvez compenser cela et atteindre une plus grande base de clients gr\u00e2ce aux m\u00e9dias sociaux. C'est rapide, fiable et, surtout, GRATUIT.<\/p>\n\n\n\n\n\n\n\n

Commencez par une accroche<\/h3>\n\n\n\n

Avant de lancer r\u00e9ellement un produit, faites un campagne myst\u00e8re<\/a>. Commencez \u00e0 r\u00e9fl\u00e9chir \u00e0 la fa\u00e7on dont vous pouvez utiliser les m\u00e9dias sociaux pour laisser entendre que quelque chose de passionnant est en train de se pr\u00e9parer. Trouvez un nom comme \"projet xyz\" et mentionnez-le de temps en temps dans vos messages. Vous devez cr\u00e9er un engouement. Vous serez surpris du nombre de personnes qui vous appelleront, vous enverront des messages ou des courriers \u00e9lectroniques pour vous poser des questions \u00e0 ce sujet.<\/p>\n\n\n\n

Travail sur les images<\/h3>\n\n\n\n

N'oubliez pas de garder ces quelques points \u00e0 l'esprit lorsque vous r\u00e9alisez la campagne. Exp\u00e9rimentez l'utilisation de publications Facebook avec et sans images, partagez des images de travail en cours, par exemple des images floues, et n'oubliez pas de ne pas en r\u00e9v\u00e9ler trop \u00e0 quiconque afin de maintenir le suspense.<\/p>\n\n\n\n

\"R\u00e9seau<\/figure><\/div>\n\n\n\n

La vid\u00e9o<\/h3>\n\n\n\n

Vous avez \u00e9galement la possibilit\u00e9 de cr\u00e9er quelque chose de personnel, comme une vid\u00e9o, par exemple. Vous pouvez en r\u00e9aliser une qui montre comment votre \u00e9quipe est plong\u00e9e dans la planification d'un nouveau projet. Cela augmentera la curiosit\u00e9 et l'anticipation.<\/p>\n\n\n\n

Liste d'int\u00e9r\u00eat par courriel<\/h3>\n\n\n\n

Vous pouvez m\u00eame cr\u00e9er une liste d'int\u00e9r\u00eat unique par courriel pour les personnes qui souhaitent en savoir plus sur le lancement. Vous pouvez cr\u00e9er un lien sp\u00e9cial permettant aux personnes sinc\u00e8rement int\u00e9ress\u00e9es de s'inscrire et de recevoir des informations privil\u00e9gi\u00e9es. L'objectif de cette liste est de faire passer le mot lorsque votre produit sera effectivement lanc\u00e9. Pensez-y : les personnes qui prennent le temps de consulter votre contenu vont, \u00e0 un moment ou \u00e0 un autre, en parler \u00e0 leur entourage.<\/p>\n\n\n\n

Divertissant et instructif<\/h3>\n\n\n\n

Lorsque le moment du lancement arrive enfin, assurez-vous d'ajouter une partie diff\u00e9rente du processus de lancement avec des ressources telles que des modes d'emploi, des conseils et des le\u00e7ons \u00e0 emporter. De cette fa\u00e7on, vous ajouterez de la valeur et de nombreuses personnes voudront en savoir plus sur le produit dont vous avez parl\u00e9.<\/p>\n\n\n\n

Familiarisez-vous avec le nouveau produit.<\/h3>\n\n\n\n

Une fois le produit lanc\u00e9, ou pendant son pr\u00e9-lancement, vous pouvez toujours vous faire interviewer. Une bonne id\u00e9e serait d'inclure quelques questions que quelqu'un peut poser et peut-\u00eatre de choisir un h\u00f4te qui peut \u00e9galement se rapporter \u00e0 votre produit. Cela vous permettra de cr\u00e9er le battage m\u00e9diatique dont vous avez besoin pour placer votre marque ou votre produit sur la carte proverbiale.<\/p>\n\n\n\n

Il n'y a pas de moyen s\u00fbr de savoir si les gens font vraiment passer le mot ou non. Une possibilit\u00e9 consiste \u00e0 demander aux fid\u00e8les de faire passer le mot. Incluez-le dans vos courriels, mentionnez-le via des balises de hachage et r\u00e9pondez \u00e0 toute personne qui le partage.<\/p>\n\n\n\n

Apr\u00e8s avoir r\u00e9alis\u00e9 la plupart, voire la totalit\u00e9, de ces activit\u00e9s, lorsque vous \u00eates enfin pr\u00eat \u00e0 lancer votre produit, vous avez d\u00e9j\u00e0 un public enthousiaste qui l'attend.<\/p>", "protected": false }, "excerpt": { "rendered": "

Vous avez probablement pens\u00e9 \u00e0 tout ce que vos concurrents ont fait lorsqu'ils ont lanc\u00e9 leurs produits. S'agissait-il d'une vaste campagne avec des graphiques inutiles qui semblaient fonctionner parfaitement et qui les ont m\u00eame aid\u00e9s \u00e0 atteindre le seuil de rentabilit\u00e9 ? En tant que petite entreprise, il est tout \u00e0 fait compr\u00e9hensible que vos ressources soient limit\u00e9es, mais vous pouvez compenser [...]<\/p>", "protected": false }, "author": 1, "featured_media": 213, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 23, 24 ], "class_list": [ "post-211", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-product-launch", "tag-social-media" ], "yoast_head": "\nDes fa\u00e7ons g\u00e9niales de lancer un produit sur les m\u00e9dias sociaux - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Suggestions pour les petites entreprises sur la fa\u00e7on de lancer un produit en utilisant les m\u00e9dias sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/fr\/awesome-ways-launch-product-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des fa\u00e7ons g\u00e9niales de lancer un produit sur les m\u00e9dias sociaux - 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