{ "id": 1267, "date": "2023-09-04T07:00:00", "date_gmt": "2023-09-04T05:00:00", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1267" }, "modified": "2023-09-16T18:50:26", "modified_gmt": "2023-09-16T16:50:26", "slug": "10-cheeky-benefits-of-online-surveys-for-b2b", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/fr\/10-avantages-des-enquetes-en-ligne-pour-le-b2b\/", "title": { "rendered": "10 avantages insolents des enqu\u00eates en ligne pour les entreprises B2B : Qui a dit que les donn\u00e9es ne pouvaient pas \u00eatre amusantes ?" }, "content": { "rendered": "

Introduction : Pourquoi parlons-nous encore d'enqu\u00eates ?<\/h2>\n\n\n\n

Enqu\u00eates, enqu\u00eates, enqu\u00eates ! Non, nous ne sommes pas en train de cr\u00e9er un nouveau chant pour le rallye de votre \u00e9cole secondaire. Nous parlons de l'un des outils les plus sous-estim\u00e9s de votre bo\u00eete \u00e0 outils marketing B2B. Si le mot \"enqu\u00eate\" \u00e9voque des images de tests \u00e0 choix multiples fastidieux ou de formulaires interminables, il est temps de faire \u00e9clater cette bulle et d'entrer dans l'\u00e8re moderne.<\/p>\n\n\n\n\n\n\n\n

Mais pourquoi ? Excellente question ! Pr\u00e9parez-vous \u00e0 prendre des notes, ou mieux encore, mettez cette page dans vos favoris (je n'y verrai pas d'inconv\u00e9nient), car nous allons nous plonger dans les 10 avantages les plus s\u00e9duisants de la r\u00e9alisation d'enqu\u00eates en ligne pour les entreprises B2B.<\/p>\n\n\n\n

1. Entrez dans la t\u00eate de votre client sans \u00eatre effrayant<\/h2>\n\n\n\n

Avez-vous d\u00e9j\u00e0 voulu savoir ce que pensent vos clients ? Une enqu\u00eate, c'est un peu le FBI de la recherche sur la client\u00e8le : elle vous permet d'obtenir toutes les informations n\u00e9cessaires sans avoir \u00e0 recourir \u00e0 la surveillance et aux \u00e9coutes t\u00e9l\u00e9phoniques.<\/p>\n\n\n\n

C'est comme si vous donniez \u00e0 vos clients un micro et une sc\u00e8ne. Vous pouvez entendre leurs opinions sans filtre sur ce qu'ils aiment, d\u00e9testent ou sont totalement indiff\u00e9rents \u00e0 vos produits ou services. Mais n'oubliez pas qu'un grand pouvoir s'accompagne d'une grande responsabilit\u00e9 - utilisez ces informations \u00e0 bon escient !<\/p>\n\n\n\n

2. \u00c9conomise ton argent, ch\u00e9rie !<\/h2>\n\n\n\n

Ne nous voilons pas la face : organiser des groupes de discussion et des entretiens en personne peut s'av\u00e9rer co\u00fbteux. Qui a le budget n\u00e9cessaire pour offrir du caf\u00e9 et des beignets \u00e0 tout le monde ? Sans parler de la location d'une salle de conf\u00e9rence luxueuse.<\/p>\n\n\n\n

Les enqu\u00eates en ligne sont les \"ramen instantan\u00e9s\" de la recherche sur la client\u00e8le - bon march\u00e9, faciles et \u00e9tonnamment satisfaisantes. C'est le moyen le plus rentable d'obtenir des informations exploitables tout en gardant suffisamment d'argent pour la soir\u00e9e pizza du bureau.<\/p>\n\n\n\n

En savoir plus sur les strat\u00e9gies de marketing rentables<\/a><\/p>\n\n\n\n

3. Le temps, c'est de l'argent, et les enqu\u00eates vous permettent d'\u00e9conomiser les deux !<\/h2>\n\n\n\n

Vous souvenez-vous du bon vieux temps o\u00f9 vous deviez attendre des semaines avant que les questionnaires envoy\u00e9s par la poste ne vous reviennent ? Moi non plus, car qui a le temps pour \u00e7a ?<\/p>\n\n\n\n

Les enqu\u00eates en ligne sont le Usain Bolt de la collecte de donn\u00e9es - rapides et efficaces. Vous pouvez recueillir des r\u00e9ponses en temps r\u00e9el et commencer \u00e0 agir sur les donn\u00e9es plus rapidement que vous ne pouvez dire : \"Pourquoi avons-nous attendu si longtemps pour le faire ?\".<\/p>\n\n\n\n

4. Dites bonjour \u00e0 la mondialisation<\/h2>\n\n\n\n

Oh\u00e9, les amis internationaux ! Avec les enqu\u00eates en ligne, le monde devient votre terrain de jeu. Ou du moins, votre terrain de collecte de donn\u00e9es.<\/p>\n\n\n\n

Vous pouvez communiquer avec des clients du monde entier sans quitter votre bureau. Il vous suffit d'appuyer sur \"envoyer\" et vous \u00eates devenu international, mon ami.<\/p>\n\n\n\n

Les avantages de la mondialisation<\/a><\/p>\n\n\n\n

\"Globe<\/figure>\n\n\n\n

5. Soyez le Picasso de la personnalisation<\/h2>\n\n\n\n

Si chaque client est un flocon de neige unique, les enqu\u00eates en ligne vous permettent d'attraper chacun d'entre eux sur votre langue. Attendez, c'est un peu bizarre. Ce que je veux dire, c'est que vous pouvez personnaliser les questions en fonction des diff\u00e9rents segments de votre public, afin que chaque interaction soit personnelle et pertinente.<\/p>\n\n\n\n

Techniques de personnalisation<\/a><\/p>\n\n\n\n

6. Flexibilit\u00e9 comme un instructeur de yoga<\/h2>\n\n\n\n

Vous souhaitez ajouter une question ? En supprimer une ? Ins\u00e9rer un GIF hilarant qui r\u00e9sume la difficult\u00e9 de l'engagement des clients B2B ? Avec les enqu\u00eates en ligne, c'est possible.<\/p>\n\n\n\n

Aujourd'hui, les enqu\u00eates sont aussi flexibles qu'un artiste du Cirque du Soleil et s'adaptent facilement \u00e0 vos besoins.<\/p>\n\n\n\n

7. Des donn\u00e9es si fra\u00eeches qu'elles en deviennent br\u00fblantes<\/h2>\n\n\n\n

Nous vivons \u00e0 l'\u00e8re du tout en temps r\u00e9el. Vous pouvez voir instantan\u00e9ment les likes, les partages et les fautes de frappe embarrassantes. Pourquoi en serait-il autrement pour les donn\u00e9es de votre entreprise ?<\/p>\n\n\n\n

Les enqu\u00eates en ligne offrent un retour d'information en temps r\u00e9el, ce qui vous permet de proc\u00e9der \u00e0 des ajustements \u00e0 la vol\u00e9e. Oubliez les donn\u00e9es p\u00e9rim\u00e9es, il s'agit d'informations fra\u00eeches !<\/p>\n\n\n\n

8. Transformez vos d\u00e9tracteurs en fans<\/h2>\n\n\n\n

Les commentaires n\u00e9gatifs ne sont pas amusants, mais ils sont incroyablement utiles. Comme votre camarade de gymnastique qui insiste pour que vous fassiez une r\u00e9p\u00e9tition de plus, les commentaires n\u00e9gatifs vous poussent \u00e0 vous am\u00e9liorer.<\/p>\n\n\n\n

Les enqu\u00eates en ligne cr\u00e9ent un canal pour cette critique constructive, vous offrant des informations exploitables pour vous am\u00e9liorer et \u00e9voluer.<\/p>\n\n\n\n

9. Tout le monde est gagnant !<\/h2>\n\n\n\n

Lorsque vous obtenez des informations qui am\u00e9liorent vos produits ou vos services, qui est gagnant ? Tout le monde. Vos clients sont plus heureux. Votre \u00e9quipe est responsabilis\u00e9e. M\u00eame les plantes de votre bureau semblent s'\u00e9panouir.<\/p>\n\n\n\n

Les enqu\u00eates cr\u00e9ent une boucle de retour d'information qui est un cadeau qui ne s'arr\u00eate jamais.<\/p>\n\n\n\n

10. Les donn\u00e9es ne mentent jamais, mais elles peuvent vous surprendre<\/h2>\n\n\n\n

Parfois, les donn\u00e9es r\u00e9v\u00e8lent des v\u00e9rit\u00e9s si choquantes qu'elles ressemblent \u00e0 un rebondissement de l'intrigue de M. Night Shyamalan. Qu'il s'agisse de d\u00e9couvrir un nouveau segment de march\u00e9 ou d'apprendre que ce que vous pensez \u00eatre la caract\u00e9ristique la moins importante est en fait l'une des pr\u00e9f\u00e9r\u00e9es des clients, pr\u00e9parez-vous \u00e0 des r\u00e9v\u00e9lations.<\/p>\n\n\n\n

Comprendre l'importance de l'analyse des donn\u00e9es<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Et voil\u00e0 ! Dix raisons incontournables pour lesquelles votre entreprise B2B doit prendre le train des enqu\u00eates en ligne. Tous \u00e0 bord, prochain arr\u00eat : Insightsville ! Vous avez des questions ou souhaitez nous faire part de vos propres succ\u00e8s en mati\u00e8re d'enqu\u00eates en ligne ? Laissez-nous un commentaire ci-dessous ; nous serions ravis de vous entendre.<\/p>\n\n\n\n

<\/p>", "protected": false }, "excerpt": { "rendered": "

Introduction : Pourquoi parlons-nous d'enqu\u00eates ? Enqu\u00eates, enqu\u00eates, enqu\u00eates ! Non, nous ne sommes pas en train de cr\u00e9er un nouveau chant pour le rallye de votre \u00e9cole secondaire. Nous parlons de l'un des outils les plus sous-estim\u00e9s de votre bo\u00eete \u00e0 outils marketing B2B. 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